 Originally it was known as "1548 City Talk", this service existed between 1989 and 1991 originally between 0700 and 1900 on weekdays.It was not a success, and a "Gold" format of music was introduced as the station initially became "Radio City Gold", and then "City Gold".Radio City was purchased by EMAP in 1998, and City Gold was rebranded Magic 1548 as part of the network of Magic stations on AM.