 In January 2002, the company was acquired by Reynolds American and is now a wholly owned independent subsidiary of Reynolds American, which is in turn 42% owned by British American Tobacco.Japan Tobacco announced in September 2015 that it acquired the right to sell Natural American Spirit products in markets outside the United States.Natural American Spirit cigarettes have been sold in the United States, Canada, Netherlands, Belgium, Brazil, Luxembourg, United Kingdom, Germany, Switzerland, Austria, Tunisia, Japan, Spain, Italy, France, Greece, Finland and Denmark.