 He managed relations with the retail sites of the 1985 test launch of the Nintendo Entertainment System, gaining insight into which games were popular.Because of his gameplay aptitude and formative experience in Nintendo's then-nascent expansion in North America, his roles grew to spokesperson, manager of the Game Counselor hotline, and co-editor of "Nintendo Power" magazine.After leaving Nintendo in 1991, his video game work included Microsoft, Chair Entertainment, and GameDuell.