 As part of the 12-person "Nintendo SWAT team" who moved to New York City in late 1985, he worked "every waking hour ... at the crack of dawn ... seven days a week".He chose the game library for the NES's launch, gave live product demonstrations, interacted with thousands of players, set up retail store displays designed by Don James and Gail Tilden, and managed relations with the retail test launch sites.He wrote the elaborate script that demonstrators would read while articulating the centerpiece R.O.B.