 In "The Guns of Navarone", David Niven's character leans over his wounded, dying companion and tells him that when he recovers, they will return to London and go straight to Simpson's to have roast beef.In Alfred Hitchcock's 1936 film "Sabotage", characters lunch at Simpson's.In E. M. Forster's "Howards End", Henry Wilcox is a devotee of Simpson's.