 In 2009, lastminute.com was among the first online players to offer limited inventory ‘flash’ sales which it branded ‘WIGIGs’ (When It's Gone It's Gone).During this period the company also divested itself of its travel agent ‘bed booking bank’ for hotels, MedHotels, which it sold to Thomas Cook for an undisclosed sum.The successful leisure car rental business, Holiday Autos, remained in the portfolio.