 Thus, there is little basis for the popular simplification which connects JIFs with any measure of quality, and the ongoing inappropriate association of the two will continue to have deleterious effects.As appropriate measures of quality for authors and research, concepts of research excellence should be remodelled around transparent workflows and accessible research results.Because "the impact factor is not always a reliable instrument", in November 2007 the European Association of Science Editors (EASE) issued an official statement recommending "that journal impact factors are used only—and cautiously—for measuring and comparing the influence of entire journals, but not for the assessment of single papers, and certainly not for the assessment of researchers or research programmes".