 One of the finest was a non-smoking rodeo cowboy, Max Bryan "Turk" Robinson, who was recruited at a rodeo.Another, Robert Norris, was recruited after it was discovered he was a friend of John Wayne; Norris also never smoked, and after a 12-year run as a Marlboro Man, he quit the role to avoid being a bad influence on his children.Norris died, age 90, in 2019.