 In late 1987, he and marketer Gail Tilden consolidated and expanded this expensive practice into mass media form by creating the free-of-charge Nintendo Fun Club of which he was the President, and whose members received the complimentary "Nintendo Fun Club News".The modest but energetic newsletter achieved 600,000 subscribers, and its seventh and final issue is dated July 1988.The Nintendo Fun Club and the "Nintendo Fun Club News" were canceled in favor of the much more expansive "Nintendo Power" magazine, with the first issue in August 1988.