 In contemporary popular culture, it is often stereotyped that men find blonde women more attractive than women with other hair colors.For example, Anita Loos popularized this idea in her 1925 novel "Gentlemen Prefer Blondes".Blondes are often assumed to have more fun; for example, in a Clairol commercial for hair colorant, they use the phrase "Is it true blondes have more fun?"