 Structurally, the business also began to look quite different through the 2006–2010 period.Its technology hosting was moved to the US, offshore technology development became prevalent through use of Sabre's facilities in South America, North America and India and lastminute.com itself opened a new centre in Poland to handle much of its back-office and customer fulfilment functions.In early 2011, lastminute.com launched a pan-European marketing campaign called ‘Stories Start Here’, to position the brand as an online leisure, entertainment and travel retailer.