 While the existing digital brands Bravofly, Volagratis, Rumbo and Jetcost continued to target online growth, lastminute.com will now became the core brand supported by increased marketing investments.An advertising campaign, with more than double the investment versus 2014, was launched early June and ran across three key markets – UK, France and Italy – representing 65% of revenues of the group at that time.In September 2016, the lastminute.com group, acquired WAYN, Where Are You Now?’ to implement a content factory within the Group and differentiate lastminute.com positioning against other online travel players.