 Rock and roll had not disappeared at the end of the 1950s and some of its energy can be seen in the Twist dance craze of the early 1960s, mainly benefiting the career of Chubby Checker.Cliff Richard had the first British rock and roll hit with "Move It", effectively ushering in the sound of British rock.At the start of the 1960s, his backing group the Shadows was the most successful group recording instrumentals.