 King therefore wanted to write under another name, in order to increase his publication without over-saturating the market for the King "brand".He convinced his publisher, Signet Books, to print these novels under a pseudonym.In his introduction to "The Bachman Books," King states that adopting the nom de plume Bachman was also an attempt to make sense out of his career and try to answer the question of whether his success was due to talent or luck.