 The band worked with video directors including Kevin Kerslake ("Cherub Rock"), Samuel Bayer ("Bullet with Butterfly Wings"), and, most frequently, the team of Jonathan Dayton and Valerie Faris ("Rocket", "1979", "Tonight, Tonight", "The End Is the Beginning Is the End", and "Perfect").Corgan, who was frequently heavily involved in the conception of the videos, said of Dayton and Faris, "I know my [initial] versions are always darker, and they're always talking me into something a little kinder and gentler.