 On the contrary, online consumption (with projects as early as Napster in 1999) grew steadily, to the point that by the 2010s most of the revenue was made by streamings and music downloads.During the late 2000s and 2010s, rock music saw a decline in mainstream popularity.Some commentators cite the popularity of electronic dance music at that time as a contributing factor to rock's declining popularity, and hip hop surpassed rock as the United States's most consumed musical genre in 2017.