 The last Yardbirds guitarist was Jimmy Page, who went on to form "The New Yardbirds" which rapidly became Led Zeppelin.Many of the songs on their first three albums, and occasionally later in their careers, were expansions on traditional blues songs.In America, blues rock had been pioneered in the early 1960s by guitarist Lonnie Mack, but the genre began to take off in the mid-1960s as acts developed a sound similar to British blues musicians.