 Heinlein both preached and practiced this philosophy; now the Heinlein Society, a humanitarian organization founded in his name, does so, attributing the philosophy to its various efforts, including Heinlein for Heroes, the Heinlein Society Scholarship Program, and Heinlein Society blood drives.Author Spider Robinson made repeated reference to the doctrine, attributing it to his spiritual mentor Heinlein.Heinlein is usually identified, along with Isaac Asimov and Arthur C. Clarke, as one of the three masters of science fiction to arise in the so-called Golden Age of science fiction, associated with John W. Campbell and his magazine "Astounding".