 In 1942, "Billboard" magazine columnist Maurie Orodenker started to use the term "rock-and-roll" to describe upbeat recordings such as "Rock Me" by Sister Rosetta Tharpe.By 1943, the "Rock and Roll Inn" in South Merchantville, New Jersey, was established as a music venue.In 1951, Cleveland, Ohio, disc jockey Alan Freed began playing this music style while popularizing the phrase to describe it.