 Aversive racism is similar in implications to the concept of symbolic or modern racism (described below), which is also a form of implicit, unconscious, or covert attitude which results in unconscious forms of discrimination.The term was coined by Joel Kovel to describe the subtle racial behaviors of any ethnic or racial group who rationalize their aversion to a particular group by appeal to rules or stereotypes.People who behave in an aversively racial way may profess egalitarian beliefs, and will often deny their racially motivated behavior; nevertheless they change their behavior when dealing with a member of another race or ethnic group than the one they belong to.