 Another story tells of the Chevrolet logo as a design taken from the wallpaper of a Paris hotel room where Louis once stayed.Chevrolet had differences with Durant over the car's design, and in 1915 sold Durant his share in the company and started McLaughlin's Company in Canada building Chevrolets.By 1916 the trading of Chevrolet stock for GM Holding stock enabled Durant to repurchase a controlling stake in General Motors, and by 1917 the Chevrolet company that Louis had co-founded was merged as a company into General Motors after the outstanding Chevrolet stocks were purchased from McLaughlin in 1918.