 The earliest organised attempt to colonise New Zealand came in 1825, when the New Zealand Company was formed in London, headed by the wealthy John George Lambton, member of parliament.The company unsuccessfully petitioned the British Government for a 31-year term of exclusive trade and for command over a military force, anticipating that large profits could be made from New Zealand flax, kauri timber, whaling and sealing.Undeterred by the lack of government support for its plan to establish a settlement protected by a small military force, the company dispatched two ships to New Zealand the following year under the command of Captain James Herd, who was given the task of exploring trade prospects and potential settlement sites in New Zealand.