 Remington Rand was a potential sponsor during the show's conception and counseled against the show's suggested title, "Wally and the Beaver", believing viewers would think the show was a nature program.The show was ultimately sponsored by Ralston Purina, with General Electric (the GE logo was clearly visible on all kitchen appliances) and Chrysler Corporation sponsoring the later seasons (Ward Cleaver was often seen driving the newest Plymouth Fury during the opening credits or coming home from work, starting in Season 3.In the first two seasons, he drove a 1957 Ford).