 Wakefield's influence within the society quickly grew and by the end of the year his plans for colonisation of Australasia had become the central focus of the society's pamphlets and lectures.Despite the £20,000 loss incurred in his earlier venture, Lambton (from the 1830s known as Lord Durham) continued to pursue ways to become involved in commercial emigration schemes and was joined in his endeavours by Radical MPs Charles Buller and Sir William Molesworth.In 1831 and again in 1833 Buller and Molesworth backed Wakefield as he took to the Colonial Office elaborate plans to recreate a perfect English society in a new colony in South Australia in which land would be sold at a price high enough to generate profit to fund emigration.