 On October 5, 2017, Walk-On's Bistreaux & Bar was named as the new title sponsor of the game; Walk-On's Independence Bowl branding was used for the 2017 through 2019 games.On August 8, 2019, Walk On's announced that it would end its sponsorship after the 2019 edition.On April 28, 2020, Radiance Technologies was named as the new title sponsor of the game and will be named as the Radiance Technologies Independence Bowl.