 For this scheme to work it was important to get the right proportion of labouring to propertied immigrants.In part the failure of the company's plans were because this proportion was never achieved – there were always more labourers, whose emigration was heavily subsidised by the company, than landed gentry.The second major flaw arose because a large proportion of the land in the new colony was bought for speculative reasons by people who had no intention of migrating to New Zealand and developing the land they had bought.