 In 2006 Rodale's properties, including "Men's Health", tried to increase online content by adding video to each section, telling section editors to write blogs, and hiring an online ad sales director.In 2008, the magazine partnered with Google to make back issues available.In July 2008, "Men's Health" became the first to "create the first fully interactive advertising magazine in America," where readers could take a picture of an ad, and a promotional "bounce-back" was sent to their phone.