 In 2010, "Men's Health" became one of the first consumer magazines to enter the iPad market.In 2011, David Zinczenko was replaced by Bill Phillips, who was the executive editor of the magazine and editor of MensHealth.com.In November 2014, "Men's Health" featured a reader on the cover for the first time with amputee and veteran Noah Galloway, the winner of the first Ultimate "Men's Health" Guy Search.