 Usually held near the end of December, games are played at the Sun Bowl stadium on the campus of the University of Texas at El Paso; since 2011, it has featured teams from the Atlantic Coast Conference (ACC) and the Pac-12 Conference.Since 2019, the game has been sponsored by Kellogg's and is officially known as the Tony the Tiger Sun Bowl, after the mascot for the company's Frosted Flakes cereal.Previous sponsors include John Hancock (1987–1993), Norwest Corporation (1996–1998), Wells Fargo (1999–2003), Vitalis (2004–2005), Brut (2006–2009) and Hyundai (2010–2018).