 The "Capital One Mascot Challenge" (formerly known as the "Capital One National Mascot of the Year") was a contest where fans voted for their favorite college mascot.The contest began in 2002 with the winner being named during the halftime; the winning school was awarded $20,000 towards their mascot program.With the ending of Capital One's sponsorship of the Citrus Bowl, the challenge was moved in 2014 to the Orange Bowl with Capital One's sponsorship of that game.