 Arlene Klasky explained "It got enormous ratings, so Nickelodeon blessed us with another series".Margie Cohn felt that "Rugrats" had endured prolonged success due to the "series' writing, and the appeal of the show's well developed characters to its deeply devoted audience", and argued the sequel resulted from fan support and speculation on how the characters would age.While Nickelodeon executives were concerned that the new series would maintain the "Rugrats" appeal, they acknowledged a revision to the successful franchise was necessary as the original series was beaten in the ratings by shows such as "" and "SpongeBob SquarePants".