 The National Forest Company is a not-for-profit organisation established in April 1995 as a company limited by guarantee.It is supported by the Department for Environment, Food and Rural Affairs (Defra), with the aim of converting one third of the land within the boundaries of the National Forest () to woodland, by encouraging landowners to alter their land use.It is described as "a forest in the making" and it is hoped to increase tourism and forestry-related jobs in the area.