 The Shah advertised the White Revolution as a step towards modernization, but there is little doubt that he also had political motives; the White Revolution (a name attributed to the fact it was bloodless) was a means for him to legitimize the Pahlavi dynasty.Part of the reason for launching the White Revolution was that the Shah hoped to remove the landlords' influence and create a new base of support among the peasants and working class.The bulk of the program was aimed at Iran's peasantry, a class the Shah hoped to gain as an ally to thwart the threat of the increasingly hostile middle class.