 It is designed to promote Korean music to the world and exchange diverse musical heritages of many nations though sounds as meditation.The festival was selected as one of the "Best 25 International Festivals" by the UK music magazine "Songlines" in 2012 and 2013.The Jeollabuk-do World Calligraphy Biennale was launched in favor of popularizing and globalizing Korean calligraphy in 1997.