 In 1990, the contest became one of the earliest college bowl games to use a title sponsor, becoming the Poulan Weed-Eater Independence Bowl.Poulan (then a division of AB Electrolux Home Products, now Husqvarna AB) sponsored the game until 1996.Newell Rubbermaid's Sanford brand of writing products took over sponsorship from 1998 until 2000, while MainStay Investments sponsored from 2001 to 2003.