 Beginning with the 2010 game, Franklin American Mortgage served as title sponsor, with Gaylord continuing as a major sponsor of the event.In December 2019, it was announced that TransPerfect, a New York City-based translation services company, would take over title sponsorship of the bowl for the 2020 through 2025 playings.The game initially featured a matchup between representatives of the Southeastern Conference (SEC) and the Big East Conference.