 In February 2014 Duck Commander (a duck call and hunting apparel manufacturer founded by former Louisiana Tech quarterback Phil Robertson, made prominent by the reality series "Duck Dynasty") announced that it would be the title sponsor for the 2014 bowl, known as the Duck Commander Independence Bowl.After a year, Duck Commander declined to renew sponsorship, and in July 2015, Camping World was announced as the new title sponsor of the game; Camping World Independence Bowl was the branding of the 2015 and 2016 games.On March 14, 2017, the Independence Bowl Foundation unveiled a new logo for the game, used until a new title sponsor was signed.