 The Irvine Bay Regeneration Company was set up in 2006, one of the second generation of Scottish URCs.Irvine is one of the five towns in the area, along with Ardrossan, Saltcoats, Stevenston and Kilwinning.Major development projects in the Irvine area include the redevelopment of Irvine Harbour, creating a residential area with the atmosphere of a Scottish village.