 In the 1960s and 1970s, Eynesbury grew quickly thanks to London overspill, along with various other parts of the town such as Eaton Socon.The areas around Hardwick Road, Duck Lane, Sandfields Road, Howitts Gardens and Potton Road absorbed much of the "immigration" from the city, and for a number of years had a reputation for being "rough", although this has in recent years improved beyond recognition.It now has a reputation for being an affluent area with house prices soaring.