 In the offseason of 2017, Buffalo Wild Wings ceased sponsoring the bowl as the search for a new sponsor is ongoing.The 2016 season game was played on December 31, the first time in 30 years that the game was not played on January 1 or 2nd.From 1968 through 1975, the bowl featured the Mid-American Conference (MAC) champion against an opponent from the Southern Conference (1968–1971), the Southeastern Conference (SEC) (1973–1974), or an at-large opponent (1972, 1975).