 Since 2017, the game has been sponsored by Walk-On's Bistreaux & Bar and officially known as the "Walk-On's Independence Bowl", an arrangement that will end following the 2019 season.For one season, in 2013, the game was officially referred to as the "AdvoCare V100 Bowl" after then-title sponsor AdvoCare.For its first five years, the game pitted the champion of the Southland Conference against an at-large opponent.