 By 1952, the game was dubbed the "Little Bowl with the Big Heart", because all the proceeds from the game went to charity.Before 1968, the game featured matchups between schools throughout the South, often featuring the Ohio Valley Conference champion or other small colleges, although a few major colleges did play in the bowl during this early era as well.From 1964 through 1967, it was one of the four regional finals in the College Division (which became Division II and Division III in 1973), along with the Pecan, Grantland Rice, and Camellia bowls.