 She found little in the way of clean, sophisticated gowns, and discovered an untapped niche in the bridal market.Aberra placed an advertisement for custom-made gowns and started her business out of her New York City loft apartment.On the website Huffington Post, Aberra had an Ask Amsale blog, where brides and brides-to-be could post questions for her, or express their love of her gowns.