 As part of the agreement, Xbox branding appeared on the front of the Sounders' jerseys and throughout the stadium, beginning with the Xbox 360 and Xbox Live and later replaced with the Xbox One (simply shown as "").Despite hiring a consultant to explore other jersey partnerships in 2012, the Microsoft sponsorship was repeatedly extended with a one-year contract in 2013, for the following season, and 2014, lasting through the end of the 2016 season.The second extension came amid rumors that Emirates was interested in a sponsorship as part of their marketing campaign in Seattle.