 The Daily Texan printed an additional 5,000 to 30,000 signs.John Bianco, UT's assistant athletic director for media relations, said that the campaign was done "independently" of the university.The campaign was covered by the Austin American-Statesman, CBS, the "Dallas Morning News", the "Denver Post", ESPN, the "Fort Worth Star-Telegram", the "Houston Chronicle", the "Kansas City Star", KEYE-TV, "The New York Times", "The Oklahoman", and the "San Antonio Express-News".