 In 2007, ABC purchased an Aberra wedding dress for use in the season third finale of "Grey's Anatomy".Also that year, Lincoln hired Aberra to produce a television commercial for their MKX model.In June 2011, WE tv aired Amsale Girls, a reality show taking viewers behind the scenes of Amsale's Madison Avenue flagship salon and the highly skilled bridal consultants who work to help each unique bride find her perfect dress.