 Common themes include overwhelming advice of friends and family, the ability of the "perfect dress" to help a bride overcome personal difficulty, struggle with weight and body image concerns, and the challenge of staying in budget, especially in the case of dresses by Kleinfeld's exclusive designer, Pnina Tornai (one of the few designers ever mentioned by name in the show).Dresses sold on the show range from $1,300 to $40,000.Mara Urshel is one of the co-owners of Kleinfeld.