 The Museum of Arte Útil evolved in the Asociación de Arte Útil, a new, international membership organisation that seeks to promote and implement Arte Útil.Alistair Hudson, director of the Middlesbrough Institute of Modern Art (MIMA) is co-director with Bruguera of the Asociación.In 2017, Bruguera proposed herself as a candidate in the 2018 Cuban Presidential Election in a video called #YoMePropongo en Cuba.