 Shortly afterward, the station changed calls to WUCL.Clear Channel attempted to boost coverage in the Utica area with the addition of translator W231BI which was installed on the same Smith Hill tower as then-sister station WOUR.Despite the signal boost for downtown Utica, "Kool 93.5" was no match for WODZ and in December 2004, WUCL changed format to classic hits/adult contemporary and became "93.5 The River" with the slogan "It's All About The Music".