 St. Jerome's Laneway Festival began in 2005 when Jerome Borazio and Danny Rogers decided that summers in Melbourne would be far better with more live music in unique settings.First came the "St. Jerome's Summer Series" each Sunday afternoon, featuring "new" bands of the time, including The Presets and Architecture in Helsinki.They then included a monthly Saturday night called "Brains" (which was actually a residency for musical act The Avalanches).