 In 1999, Dame Media was brought by Clear Channel Communications (now iHeartMedia).Clear Channel retained WRFM's format as "93.5 Warm FM" until December 26, 2002 when it flipped to an oldies format as "Kool 93.5".Its slogan, "Superhits Of The 60's and 70's" posed itself as a competitor to Oldiez 96 (WODZ).