 The tower had a triangular cross-section and was built on the site of a previous four-sided broadcast tower built for WAGA-TV 5.The tower was built sometime in 1967 to serve WJRJ-TV which was founded by Rice Broadcasting Inc. owned by a local Atlanta entrepreneur, Jack M. Rice, Jr. At the time of its completion it was the 8th tallest freestanding structure in the world behind only the Ostankino Tower, Empire State building, Tokyo Tower, WITI TV Tower, Eiffel Tower, Chrysler building and KCTV Tower.The construction of tower was financed by GE, which also provided the original channel 17 transmitter.