 It was a wholly revamped one-cent version of the two-cent paper known as the "Commercial Advertiser" which dated back to 1793.The official name of the new paper was "The Globe and Commercial Advertiser", though it was more typically referred to as the "Globe".Jason Rogers, grandson of William Cauldwell, who got his start in the newspaper business at Cauldwell's "Sunday Mercury", helped launch the "Globe" as assistant publisher.