 NBC bought the station in 1956; however, its main purpose in acquiring WKNB was to obtain its sister television station, WKNB-TV (which it renamed WNBC; it is now WVIT).Attempts were soon made to divest WKNB, supposedly because NBC was embarrassed to own a daytimer in the same market as WTIC, one of NBC Radio's first affiliates; however, the station was not sold until 1960, when both WKNB and WNBC were transferred to Plains Television, which then sold the radio station to the Beacon Broadcasting Company, controlled by Louis Sodokoff, the following year.In 1962, the station took its present WRYM callsign to reflect its conversion to a beautiful music format — the first in Connecticut.