 Silver State initially attracted students by running television advertising in major urban centres, inviting interested people to come to a recruiting seminar and promising an "exciting career flying helicopters".The recruiting seminars featured a "carnival-like atmosphere" of helicopter rides with the charismatic Airola describing their future flying helicopters.The first recruiting seminar was expected to attract 100 people, but over 1,000 attended, convincing Airola that the plan had great potential.