 Under the Carthaginians, the work of the early viticulturist Mago was widely followed in the area.The early Roman agriculturalist Columella was a native of Cádiz and was similarly influenced by the area's winemaking tradition.Soon wine from the region was being spread throughout the Roman Empire where it came to be known as "Ceretanum" or "wine from Ceret" which was an early name for the Sherry namesake of Jerez.