 During its prime years, the mall was anchored by Mervyn's, JCPenney, Service Merchandise, and Dillard's, along with a six-screen cinema operated by General Cinema Corporation accessed from the food court.The mall, first owned by Simon Property Group, was built mainly for the eastern part of Tulsa as a less crowded alternative to Woodland Hills Mall and what was then called the Southland Shopping Center but has since been renamed Tulsa Promenade Mall.Across the street was the Eastland Plaza built up during the late 1980s and early 1990s and originally included since-closed locations for Toys "R" Us, Marshalls, and Target.