 Shooting on a budget of US$10million, principal photography of "Nick and Norah's Infinite Playlist" took place from late October to early December 2007.The film was shot over 29 days in one-week blocks, and was one of the first to receive a filming subsidy from the state of New York under the "Made in NY" incentive program.Filming took place mainly in Manhattan's East Village and Lower East Side, as well as Williamsburg, Brooklyn.