 In 1988, the Leisure Group reorganized and Sierra Bullets became a limited partnership owned by BHH Management, Inc. (managing partner) and Lumber Management, Inc. (limited partner).In 1995, the company again reorganized to a limited liability company with the same ownership.In the early 70s, Lee Jurras, of Super Vel and AutoMag fame, approached Sierra about making handgun bullets capable of being driven at higher velocities than the normal bullets available at that time.