 As Norman Cohn says,

Save the seals and Save the bears seems more attractive than Save the people, but unless the rights of humans to live in their habitat are more widely recognized and protected it's a little fatuous to even dream about saving birds and animals.Isuma aims to increase awareness and focus about and for indigenous peoples of all cultures, not just Northern Canada, through encouraging multimedia approaches.Their goal is to ensure that these rights are not compartmentalized, but rather include the awareness of human rights in a larger cultural and holistic context