 Gordon Brown owned WSAY until his death in 1979, and his estate sold it to the Dickey family (current controlling owners of the nationwide Cumulus radio station group).The Dickeys operated it from 1980 to 1984, also under a variety of formats from personality adult contemporary to country to talk, eventually changing its callsign to WRTK.The license and facility was eventually sold to the WXXI Public Broadcasting Council, and briefly taken dark before its summer 1984 relaunch as WXXI(AM) with a round-the-clock noncommercial format of news, talk and public affairs.