 Lead vocalist Sharon den Adel stated during an interview that she got the inspiration for writing the lyrics from her new experience as a mother.The idea of making it a single and a music video came after, as the band found important to deal with a subject as that in a real and honest way.After choosing the song as a single, the band then approached the "Child Helpline International" as they felt the need to make something extra with the single sales while considering the subject in question.