 National Newspaper Week is celebrated during the first full week in October (Sun-Sat), and Newspaper Carrier Day is observed on the Saturday of that week.News Media Canada (the national association representing the newspaper industry in Canada) also observes this particular date, noting newspapers may choose to observe the day by running an ad, or organizing special events or activities.The purpose of National Newspaper Week and Newspaper Carrier Day is to highlight the contributions that newspapers, their staff and carriers make to gather and deliver the news to their communities.