 Items from the Royalty Line are available from Private Sales Online to "VIP" Customers, and a small number of approved boutiques nationwide.All items from the Royalty by Ethan James line are designed by Ethan Farrell, who is the Companies founder and current Head of Creative Design.The first perfume (Embrace by Ethan James) was released in February 2008 and is a separate area of operations managed by Coty, Inc..