 Examples of these principles in practice include 

Cognitive load theory (and by extension many of the multimedia instructional design principles) is based in part on a model of working memory by Alan Baddeley and Graham Hitch who proposed that working memory has two largely independent, limited capacity sub-components that tend to work in parallel – one visual and one verbal/acoustic.This gave rise to dual-coding theory, first proposed by Allan Paivio and later applied to multimedia learning by Richard Mayer.According to Mayer, separate channels of working memory process auditory and visual information during any lesson.