 Jessica Biffi, who was a former contestant on the reality show "Project Runway Canada", designed a collection of clothing for Addition Elle for the spring 2010 fashion season.On June 1, 2020, Reitmans announced it was closing all its women’s Thyme Maternity and Addition Elle stores in the country over the summer as well as chopping its workforce by about 1,100 employees in its retail stores and about 300 employees at its head office in Montreal as part of its restructuring plan under the protection of the Companies’ Creditors Arrangement Act.The stores scheduled for closure include 77 Addition Elle and 54 Thyme Maternity locations.