 In January 2004, Alex Broun took over as Artistic Coordinator of Short+Sweet Theatre Sydney.Many new elements were introduced to Short+Sweet during this time, such as a strict time-limit, limit of one play per playwright, one play per director and two plays per actor, people's choice voting and the competitive aspect of the festival where plays are chosen from each week to progress to the Gala Final.Short+Sweet Theatre Sydney is now the largest ten-minute theatre festival in the world, with around 180 new plays being produced every season.