 After moving to Bradenton, FL in 1958, with his wife and two sons, Hershfield continued to illustrate books and articles for newspapers like the "St. Petersburg Times", " Tampa Tribune" and "Sarasota Herald Tribune".He spent his spare time sailing the Manatee River and documenting Florida through watercolors.He was an ardent environmentalist, illustrating articles and creating humorous cartoons in newspapers and magazines in an attempt to save Florida's wetlands from industrial development.