 Through all 42 years, the Corporate Challenge has been owned and operated by J.P. Morgan and its predecessor firms.Manufacturer Hanover was the title owner of the Corporate Challenge from 1977-91.The event was called the Chemical Bank Corporate Challenge from 1992-95, the Chase Corporate Challenge 1996-2000, the JPMorgan Chase Corporate Challenge 2001-10, and by its current name, the J.P. Morgan Corporate Challenge, since 2011.