 After he had met Charles Pathé in Paris in 1909, he got into cinematography, besides his interests in motorcycle and car racing, aviation and ballooning.In 1909, he privately filmed a car racing at the Semmering Pass.After the death of his father in 1910 and the inheritance of his estates in Bohemia, Alexander Kolowrat founded the Sascha-Film factory and a film laboratory at his castle Groß Meierhöfen (today "Velké Dvorce") in Pfraumberg ("Přimda").