 As a result of the decision by Sony BMG to not distribute the album in the UK, record store chain HMV announced it would stock the 15 July 2007 edition of "The Mail on Sunday" in lieu of the CD, admitting that "selling the Mail on Sunday next week will be the only way to make the Prince album available to our customers, which, ultimately, has to be our overriding concern".On July 10, 2007, several days before the official UK release through "The Mail on Sunday", a low quality version (recorded from a stream) of "Planet Earth" was leaked onto the Internet.Prince forwent $4.6 million in licensing fees, but the promotion paid off with his subsequent sold out 21-show concert run at London's O2 Arena, earning him a gross of $23.4 million, and thus an $18.8 million profit.