 In December 2010, Noticias Univision president Isaac Lee announced plans to start an English language cable news channel aimed at American Hispanics; after Univision Communications reached an agreement with The Walt Disney Company to partner in the development of the channel, the two companies formally announced its launch on May 8, 2012.Through its focused target demographic, which is regarded as being fluent in digital consumption and favors social media and internet sources over traditional broadcast and print media for receiving news content, the network operates FusionLive, an online and mobile streaming service available to subscribers of participating cable and satellite providers.Univision Noticias is a planned Spanish language cable news channel, which Univision Communications announced on May 19, 2011, in a press release mentioning the launch of three specialty cable channels.