 In 1963, wrestler/promoter Bob Geigel took over and partnered up with Pat O'Conner and promoters George Simpson and Gust Karras to form "Heart of America Sports Attractions, Inc." The promotion continued to be a cornerstone of the NWA with Geigel sitting on the board of directors and even served as chairman of the National Wrestling Alliance from 1978 until 1987, the period that is considered the last "glory years" of the NWA.Central States Wrestling did not become a household name across the United States until 1973 where Harley Race brought attention to CSW (and its "sister promotion" the St. Louis Wrestling Club) when he won the NWA World Heavyweight Title for the first time.In 1986, Geigel sold the promotion to Jim Crockett Promotions owner Jim Crockett, Jr., who ran the territory from September 1986 until February 1987, where Bob Geigel bought the promotion back and co partnered with George Petraski.