 Thunder Bay Television usually uses the on-air branding scheme of "Thunder Bay Television", and then the name of the network to which the channel is affiliated, except in cases when the channel is airing programming from a network to which it is not affiliated, when the network name is substituted for the channel's call sign.WBKP channel 5, the CW affiliate in Calumet, Michigan can be received in Thunder Bay with an outdoor roof antenna and a digital-capable television or receiver.The cable provider in Thunder Bay is Shaw.