 Appointed Chief Executive in February 1992, the competition was officially ratified just seven days later by The Football Association, allowing Parry to proceed with negotiations for a television deal which was eventually awarded to BSkyB and the BBC for a then record bid of £304 million over five years.As Chief Executive, Parry oversaw the development of The Premier League into one of the top professional football competitions in the world, with major investment in new stadiums, increased attendances and an influx of major international stars.During his last twelve months at Lancaster Gate, he brokered the biggest ever television deal in the history of UK sport, with BSkyB and the BBC offering a package in excess of £700m for Premier League broadcasting rights.