".Maintaining a format similar to its English language counterparts, it was designed to compete with (and was loosely based on the format of) "Today", ABC's "Good Morning America" and "CBS This Morning", with a focus on the network's Hispanic and Latino target demographic.The program quickly grew into a major competitor, increasing Univision's viewership in its morning time period by more than 46% by April 1998, and developed a unique style in its reporting of various types of news stories (including health, lifestyle, fashion, beauty and entertainment news, the latter of which was featured as part of a segment called "échate pa' acá" ("Come here") with a focus on popular Latino actors and musicians).