 Following its transfer to Leclerc, the station switched to an all-locally originated schedule and imaging, but retaining the CKOI branding and Corus-era logo.The station formerly used the "La radio des hits" slogan used by Astral Media's NRJ network, even though that slogan was changed after NRJ's change.In the fall of 2012, CFEL-FM adopted the same current branding and slogan as CKOI-FM, also under license from Cogeco.