 Dickinson joined the cast of the CBC business reality show "Dragons' Den" during its second season in 2007 and later departed in the ninth season in 2015.She then returned to continue with the Dragons for the 12th season in 2017.She was selected to perform on the series after she won numerous awards including Calgary Business Owner of the Year, "PROFIT" magazine's Top 100 Women Business Owners, the Pinnacle Award for Entrepreneurial Excellence and Canada's Most Powerful Women Top 100.