 The longest-running manga in the world by a single author, "Sennin Buraku" by Kō Kojima, was published in the first issue with the new title, and ran from 1956 to 2014.The magazine tends to focus on sensationalized stories, celebrity gossip, stories about yakuza, articles with risque or erotic content or topics, and scandals.About 90% of the readership are married, male salarymen.