 Schoen sold the boat to 26-year-old Paul Cullen for $1,300, the necessary seed money to being a new magazine, Lakeland Yachting and Motorboating.Vic Schoen started his new magazine, christened "Lakeland Yachting and Motorboating", in mid-1946 and based in Milwaukee, Wisconsin.Under his guidance, "Lakeland Yachting" was cordial and upbeat on every page, presenting an enthusiast's assurance that boating was pure happiness.