 As of 2015, the company has around a 65 percent market share in the prepared muffin mix category in the United States, and a 90 percent share of the corn muffin mix market, per industry estimates and estimates by Howdy Holmes.The company avoids all advertising for its products, and spends no money on advertising.Holmes has stated that the company's employees earn more pay compared to the industry standard, and also enjoy better benefits compared to the average in the industry.