 This was Alex's first editorial shoot, and the gowns photographed soon became his signature style.Alex Perry gowns have since ongoingly featured on the covers of "Vogue", "Harpers Bazaar", "Marie Claire", "InStyle Australia", "Madison" and "Grazia Australia".Perry relocated his studio in 1994 to Double Bay, Sydney, where he built up his clientele to include high-profile celebrities, social identities and personalities.