 The idea that led to Shared Interest was the creation of Mark Gerard Hayes, then an investment banker with 3i, now an academic economist at Cambridge University, who was the first managing director from 1990 to 1999.Inspired by the success of Traidcraft in harnessing socially responsible investment for the finance of fair trade, Hayes approached Traidcraft founder Richard Adams in 1986, beginning a collaboration that culminated in the formation of Shared Interest in 1990 as a special form of co-operative saving and loan society.The initial £100,000 funding (subsequently repaid) for the launch of the Society came from Traidcraft, Joseph Rowntree Charitable Trust, and a similar co-operative established in 1975 in the Netherlands, now called Oikocredit.