 Menthol cigarettes are virtually non-existent, but there is competition among tobacco companies to introduce other attractive products, such as fruit-flavored balls inside the filter to give the cigarette a more distinct flavour.Those who have hard currency can easily buy imported cigarettes from hard currency shops, although these will also stock the best domestic brands (such as Pak Ma, comparable in quality to makhorka) to convince tourists of the quality of North Korean tobacco.Cigarettes are popular gifts, and tourists are recommended to give Western brands of cigarettes to tour guides.