 At the same time the format of BLITZ was slimmed down to a traditional expanded A4 format to fit standard newsagents' shelves, and frequency was increased to alternate monthly, and then monthly.Throughout its life BLITZ had a reputation for being the most "arty" of the style magazines.Though the main thrust of its editorial content was in the populist areas of music, film and fashion, subject matter also diversified widely into politics, true crime, art theory, philosophy and graphic design.