 Stereotypes are when people are using couple of characteristics and impressions, that they can identify and perceive a group of individual components to put into a certain main category, to understand more easily their social environment.Stereotypes provide their holders with scripts, specifying how to interact with members of specific social groups (e.g., what products to choose or avoid and how certain actions may be interpreted).Knowledge about consumer stereotypes help people with exploiting past experiences and social learning to conclude the specific characteristics and behaviors of individual group members.