 Founded by former Network 18 and TV 18 executives B. Sai Kumar, Ajay Chacko, and Sanjay Ray Chaudhari, it is a content-based startup and was launched in April 2016.Former Network TV18 CEO – B. Sai Kumar, COO – Ajay Chacko, and director Sanjay Ray Chaudhuri formed this online channel brand "Arre" in October 2015.