 Seaton explains that long-term anti-EU reporting, demonisation of foreign nationals and the working class in mainstream media could have made the public more susceptible to pro-Brexit arguments, as well as having "shaped the debate".Seaton also comments on the effect of social media on the referendum, which played a much more prominent role in the campaign and the vote than in previous votes in the UK.Seaton argues that social media was highly influential in shaping voters' opinions as social media enables users to "get more of what you like" whilst being able to "avoid exposure to what you disagree with" on a platform that is "driven by popularity".