 With Ad blocking software becoming more prevalent, advertising revenue may drastically decline.In 2011, Christopher Hastings teamed with Capcom for a product placement deal which took the form of a short crossover comic pairing the characters of Hastings' "The Adventures of Dr. McNinja" webcomic and the characters of the Capcom video game "".Later that same year, Scott Kurtz started a multi-part storyline in his webcomic "PvP" featuring "Magic the Gathering"-creators Wizards of the Coast, as a form of product placement.