 Bortnick wrote the ARG's narrative alongside the story they were building for "Frog Fractions 2", and described that at one point they had considered using the name "Fairies vs. Badgers" instead of "Glittermitten Grove", but dropped that title, requiring him to drop a plot line regarding badgers from the ARG.As the release of the video game neared, Bortnick was producing less content for the ARG, and he and Crawford were considering ending it.Near the same time, one of the ARG's players, Erica Newman (a PhD ecologist from the University of California, Berkeley), won a box of clues from an ARG event centered around Indiecade.