 Other content released for the viral marketing campaigns include ongoing posts on social media sites such as Twitter and Google+, as well as a full length piece on Mashable, attributed to Everhart, that serves as a companion to the videos.More focus was placed on social media for the 2016 return, with tweets released to celebrate Earth Day, with reference to Stark Industries and Pepper Potts, and to mark the end of the clean up of Washington, D.C. following the events of "", with quotes from MCU politicians such as President Ellis used.Oliver Lyttelton of "IndieWire" called the campaign, "one of the cannier bits of marketing that Marvel have come up with", saying that "it’s not particularly funny, but fans will definitely enjoy it."