 There have been attempts at anti-smoking movements "across the generations" in the country, with the earliest major campaign taking place in 2004.While early campaigns had little effect, they have become more frequent in the 2010s and restrictions on smoking have been observed more closely in recent years; consequently, since the early-2000s; smoking rates have started to decline.There are signs that the North Korean government takes anti-smoking campaigns more seriously than they did in the past.