 On July 26, 2016, in a show in the Ford Amphitheater at Coney Island, Scott announced the release date for "Birds in the Trap Sing McKnight", however, the album missed its release dates due to "technical difficulties" twice.After a free event named the "Wav Party" in Los Angeles, his music video for "90210" was showcased, while his music video for "Pick Up the Phone" has been released on Travis Scott's Vevo account on YouTube.Scott also revealed that Kid Cudi and Kendrick Lamar would appear on his album, with the production that would be provided by Cashmere Cat.