 The project was presented for the first time in Havana with the name Fin de Siglo and later as an exhibition at the Kulturhuset in Stockholm.In 2012 with the publication "Berliner, The Asphalt Portraits", Reed presented a gallery of characters from the creative Berlin scene with a series of black and white portraits.Since 2015 Reed is a member of the Jury Board at the Independent Film Festival Boddinale.