 This led to three months of work to develop a pitch video for Kickstarter as to obtain funding for the game; several friends helped him to film and star in this production.The Kickstarter campaign launched on March 2014, and Crawford wrote in its pitch that "Frog Fractions 2" would be "a weird ride I would release someday, under a different name", leaving it up to players to actually find the game themselves.The Kickstarter was successfully funded in April 2014, with $72,107 pledged from 2,571 backers, exceeding the planned $60,000 goal.