 Furthermore, they found that among those who felt that during the preceding ten years Britain had gotten ‘a lot worse’ the average Leave vote was 73%, compared to 40% among those who felt the country had gotten ‘a lot better’.Additionally, it is thought that the rise in liberal social movements and an increase in social change played a role in leading some voters to vote 'leave' as a rejection of such change.Polls conducted by Lord Ashcroft showed that "of those who think that feminism, the internet and the Green Movement are bad for us were, respectively, 22%, 6% and 26% of those polled, and of those groups, 74%, 71% and 78% respectively were Leave voters".