 Rafsanjani was featured in the first season of Gimlet's podcast "StartUp", consulting with her husband Alex Blumberg as he launched a media company then called American Podcasting Corporation.As the business grew, Rafsanjani elected to join the team, specifically to develop branded podcasts (podcasts produced by Gimlet on behalf of advertisers) as a source of revenue for the firm.The first branded podcast from Rafsanjani's four-person creative team at Gimlet was a six-episode series for eBay called "Open for Business", which hit number one on the iTunes podcast chart.