 In the early 2000s, AMCs from ASAE and IAAMC joined to form the AMC Institute, a marketing arm to support the promotion of the AMC model.AMCs could purchase a partnership with the AMC Institute, regardless of their membership in IAAMC or ASAE.In 2005, IAAMC changed its name to AMC Institute, assumed the AMC marketing responsibilities and, in 2006, the organization as a whole assumed the AMC Institute name to more clearly brand the AMC concept.