 The company earned a quarter million dollars in revenue in its first three weeks of operations, and by 2013 his app-integrated costumes were sold in retail stores such as Party City.The costumes were widely featured on news channels such as CBS News, CNN, The Jay Leno Show, Fox, Yahoo!News, Discovery Channel, The Today Show and GMA, and in 2013 Rober sold the company to UK-based costume company Morphsuits.