 In 2010, the Chilean government launched a public service announcement which referred to spousal or domestic abusers as "maricón", which sparked outrage from LGBT rights advocates at home and abroad.Change.org and Chilean LGBT group Soy Hombre Soy Mujer co-sponsored a November 2010 petition against the campaign, while El Movimiento de Integración y Liberación Homosexual (Movilh) supported the campaign.The key of the campaign was based in the polysemy of the word "maricón", which in Chile means "gay", "treacherous", "abuser", and "unfair".