 In fact, a major part of the cosmetic world is built around capitalizing on enhancing these features.Making eyes and lips appear larger as well as reducing the appearance of any age-related blemishes such as wrinkles or skin discoloration are some of the key target areas of this industry.Doug Jones, a visiting scholar in anthropology at Cornell University, said that there is cross-cultural evidence for preference for facial neoteny in women, because of sexual selection for the appearance of youthful fecundity in women by men.