 By the mid-1990s, Ekaitis had pursued monetizing the comic through publishing it in independent comic books and through appearances on independent cable television program "Rapid T. Rabbit and Friends"; however, economic success was elusive.Despite running online for over a decade, the comic never achieved its goal of newspaper syndication, and Ekaitis stopped updating in 1998.Professional webcomic creators use various types of business models in order to profit from their webcomics.