 The French company was a subsidiary of Sawyer's Europe and was named View-Master S.A.
During the late 1950s the company began manufacturing slide projectors (for conventional 2x2-inch slides), viewers for conventional slides and scenic slide sets.By 1961, slide projectors had become Sawyers' second-most-profitable product.A new model introduced in 1963 was known as the Sawyer's Rotomatic and used upright circular trays, called Rototrays, to hold the slides (100 per tray).