 Other webcomic creators, such as R. K. Milholland ("Something Positive"), wouldn't be able to syndicate their comics to newspapers because they fill a specific niche and wouldn't necessarily appeal to a broader audience.Cartoonist and comics theorist Scott McCloud advocated the potential of micropayments for webcomics in his 2000 book "Reinventing Comics" and his subsequent webcomic series "I Can't Stop Thinking".In his book, McCloud argued that people would be willing to pay for access to high-quality webcomics once bandwidth speeds increased and sufficiently reliable and simple payment systems were designed and put in place.