 The event was formerly organised by the Great Run Company who decided not to renew their contract for the marathon event upon the conclusion of an initial three-year deal.From 2020, new backers Classic Run Events took over the running of the event.Directors from Classic Run Events, who organise a number of running events at various venues throughout UK, were involved in marketing the original Stirling Scottish Marathon with the aim of it becoming the leading marathon in Scotland within three years..