 The BBC was also criticised by many remain-supporting pundits for false balance which helped give the leave campaign credibility.Leading up to and during the EU referendum campaign, "Daily Mail, the Daily Telegraph, Daily Express" and "The Sun" were all pro-Leave.Curtice argues that as these were "more popular" newspapers, their support not only provided credibility to the Leave campaign but also meant that there would be "sympathetic coverage" for its pro-Brexit arguments.