 A more nuanced analysis shows that a North-South division is too simplistic, as many great northern cities (Liverpool, Manchester, Leeds, Newcastle, York) voted 'remain' whereas many small towns and rural areas in the South voted 'leave'.Feeling as though the UK has been rapidly changing and feeling negatively towards that change is considered to have been a reason that many voters backed 'leave'.Goodwin and Milazzo report that identity and preventing a loss of national identity as a result of national change, were highly important to many leave voters.