 In 2011, Rober recorded his first YouTube video involving a Halloween costume, involving two iPads which created the illusion of seeing through his body.He posted the video of the "gaping hole in torso" costume on YouTube and it went viral, receiving 1.5 million views in just one day.The following year, Rober launched Digital Dudz, an online Halloween costume company which specializes in Halloween costumes based on the same concept as the video (to which Rober holds the patent).