 Associational coefficients showed that shapes with a smaller area and rounder features were found to be cuter, and that lighter coloring and contrast playing a lesser but important role in predicting cuteness.As an additional part of the study the asymmetric dominance paradigm was introduced, where a decoy option is presented to observe how it affects a person’s decision on a certain matter.In the United States, this asymmetric dominance paradigm induced a person to be more prone to a cuter item and in Korea the opposite effect occurred.