 In March 1971, a spin-off monthly magazine, "Le Ore Mese", was launched.In 1973, the magazine gradually started hosting erotic contents, and in 1977 it eventually became a pornographic magazine.In the early 1980s, "Le Ore" got a large commercial success, mostly thanks to several celebrities posing in erotic and sometimes explicit situations in photoshoots, as well as thanks to the regular presence of the Italian hardcore cinema major stars Ilona Staller, of whom the magazine also published comic series inspired to her, and Moana Pozzi.