 The festival offers agricultural tours, farmers' markets, and countryside lodging, as well as sports activities such as marches, race, and bike tours through the red fields of the northern Negev, and other activities such as artistic performances.The local tourism association "Shikma Besor" is responsible for the festival and its yearly activities.The festival is held thanks to cooperation between locals and government offices (Ministry of Agriculture and Rural Development, Ministry of Tourism, Ministry for the Development of the Negev and Galilee, Ministry of Culture and Sport, Ministry of Environmental Protection) and with the funding of Keren Kayemet LeIsrael and Mifal HaPayis.