 Mutual, targeting mostly the transport market, controlled Gama or MAPFRE Group, which in turn oversaw MAPFRE Industrial and MAPFRE Vida, specializing in business and consumer sectors.The scheme worked allowing sharing common back-office services while retaining autonomy and accountability of diversified and dedicated structures; with car sales booming, in the early 1970s the group became market leader on the car insurance market.Larramendi's position as CEO was so strong that when in conflict with chairman of the board, it was rather the latter who resigned in 1972; his own formal role changed in 1975 from director general to consejero delegado, remaining key and dominating corporate personality.