 Lobato began publishing works of his friends and novice writers.When the original firm of Cia.Gráfio-Editora Monteiro Lobato collapsed, Octalles Marcondes Ferreira (1899-1972), who was his assistant and became his partner, encouraged him to open another publishing venture, and in November 1925, the Companhia Editora Nacional was already established and was preparing to publish a version, supervised by Lobato, of the 1st book written in Brazil in the sixteenth century, the story of Hans Staden, "My Captivity Among the Brazilian Wild," with a print run of 5000 copies.