 His focus on accessible and accurate information, bordering obsession, led to leadership in terms of technology; MAPFRE was the second company in Spain to introduce telex and among the first ones to embrace broad-scale digital data storage techniques.MAPFRE success in Latin America is deemed perfect illustration of John Duning's "eclectic paradigm" theory, with ownership advantages, location advantages and internalization advantages all combined and exploited to the utmost.Another concept referred to is Richard Caves' "intangible assets theory"; in case of Larramendi it would be selection of risks (with focus on re-insurance, direct insurance and assistance), HR management and especially banking on cultural proximity, which allowed MAPFRE to outpace other, especially US-based competitors.