 In October 2016, she launched a new endless runner genre mobile game Save Samia, where users race through the grimy streets of Toronto in order to get her daughter Samia to school on time.Latoya Ali's now four year old daughter, Samia Ali, also followed in the footprint of her mother has over 190,000 subscribers on YouTube.She created Rihanna's favourite fenty beauty review, which was shared by the Rihanna on her instagram account and gained attention of media including Cosmopolitan, Huffington Post, Elle and others.