 Cloud of Ash follows Atli, a "hipster extrovert" and Brogan, a "grumpy introvert", who work in a Reykjavík tourist shop.The episodes have self-contained plot lines and mostly revolve around the main characters' interaction with tourists at work and in their free time.The series, including its title, is inspired by Iceland's tourism boom, following the 2010 eruptions of Eyjafjallajökull.