 Analysts argued that the recall had hurt Samsung's brand, and would likely cause the company to lose its market share to competitors, including Apple and Google (which had recently unveiled their iPhone 7 and Pixel models), and other Android vendors.Credit Suisse analysts predicted that the recall and discontinuation would cause Samsung to lose nearly US$17 billion in revenue.On 12 October 2016, Samsung revised its earnings forecast for the third quarter of 2016, estimating a 33% drop in operating profits in comparison to the second quarter of 2016, and revenue expectations cut by ₩2 trillion to ₩47 trillion (US$41.8 billion).