 Editora Abril was founded by Victor Civita and his friend Giordano Rossi in 1950, initially as a magazine publisher.It started with Donald Duck, working with the Walt Disney organization, and their first venture in the book market was in 1965, with an illustrated edition of the Holy Bible, in fortnightly installments, followed by others of general interest.The growth and acceptance it received were outstanding, and in 1974, its fascicles on philosophy, Os Pensadores (The Thinkers) of which it sold 100,000 copies a week.