 The content industry has endorsed studies concluding that the value of lost sales amounts to billions of U.S. dollars.However, other scholars and free culture and copyleft activists argue that the industry figures are grossly inflated, because some, if not most, individuals who obtain pirated copies would not have purchased the content, even if the opportunity for piracy did not exist.In other words, it is dubious whether most of the consumers of the pirated content would purchase most of at all, if they were not able to consume it for free.