 Analysis of the economic return on investment for the Australian beef industry from 1970 to 2000 found that Brahman and Bos indicus infusion delivered an additional individual on-farm benefit of $9170 per annum.About 40,000 Australian cattle producers gained from this additional profit in each of those 30 years.Brahman and Brahman-infused cattle accounted for 90 per cent of the genetic improvement in the Australian industry.