 Macmillan published some notable authors including Jack London, Margaret Mitchell, and Winston Churchill.At the time, the majority of Macmillan's sales came from textbooks and for Macmillan the merger meant access to cash and capital to grow their textbook market.Crowell-Collier ran Macmillan as a subsidiary but in 1965 Crowell-Collier officially changed its name to Crowell Collier & Macmillan, Inc. Publishing was dropped from the company name to reflect its broadened scope into education.