 The publishing company and its officers and directors of the corporations were charged with misleading sale methods and representations in the sale of books and encyclopedias.The complaint charged that "contrary to claims made, none of the respondents' publications is ever given as the result of a drawing or free, and as a gift or gratuity; that the purchase price of so-called free goods is, in every instance, included in the price of other merchandise sold to the customer; that in no case do they sell at actual cost, that the sum of $59 represented as a reduced price is the regular price, and that other claims are 'also deceptive and misleading.