 In April 2018, Larsa ditched the Xtasis English classic hits format for pop using the Arroba FM brand owned by Radiorama.On June 4, 2019, ISA Corporativo, an outdoor advertising company, entered broadcasting by assuming operations of XHOBS and XHAP-FM 96.9.It immediately flipped XHOBS to the Ke Buena format from Televisa Radio and instituted a new news service powered by the "Diario del Yaqui" and "Diario del Mayo" newspapers.