 Crowell Collier & Macmillan decided to change the name of the company to Macmillan, Inc. First, though, they encountered a legal battle over the name with Macmillan, Ltd. of London—who had spun-off from the original American Macmillan in 1896.For the name to take effect on January 1, 1973, the companies agreed to some conditions including the American company using Crowell-Collier or another name to distinguish the businesses in which the British Macmillan operated.The British Macmillan stated that the name had already been causing confusion with the public resulting in misdirected book orders and the fear that the American company was planning to use the name to compete unfairly in markets where the British company was active.