 José Bertaso, a boy admitted for minor services in 1890, became a partner and in 1919, the owner.Bertaso predicted shortages of paper with the First World War and cared enough to profit later from the sales.The "Barcellos, Bertaso and Co." acquired a linotype machine, the first in the state, and in 1922 began to publish books leading to a local literary revival, the counterpart of the modernist movement.