 In the third spot were Editora 34, Martins Fontes and Record; in fourth was Editora UFMG; in fifth Ateliê Editorial, Editora Hedra, Editora Iluminuras, Editora da Unicamp; and in the sixth spot Contraponto Editora, Difel, Edusp, Editora Escrituras, Editora Perspectiva, UnB, Editora Vozes, WMF Martins Fontes, Zahar Editores.The survey conducted by the newspaper did not aim to measure business efficiency, but to focus on publishers who stand out culturally.Voting started with an emphasis on artistic and literary areas and the humanities, and the ability to intervene in the cultural life and to form readers with the criteria if measuring the quality of a publisher.