 The initial idea of the establishment of the festival dates back to 2007, when locals realized that travelers coming to the northern Negev for the Anemone blossoming are unaware of the many places they can go to in the area, and the wide selection of activities and excursions that the area has to offer.The festival is called Darom Adom (literally Red South) because of the color of the red color of the Anemone flower blossoming in the area, dyeing acres after acres of the land in red.The festival takes place from mid-January until the end of February, due to the fact that the blossoming of the Anemone culminates at this time of the year in the area.