 While still nascent, sextech has seen a recent boom in mainstream acceptance due to a big push from female-led firms in the space.Notable individuals include Cindy Gallop (Founder and CEO of MLNP), Polly Rodriguez (Co-founder and CEO of Unbound), Alex Fine and Janet Lieberman (Co-founders of Dame Products), Andrea Barrica (Founder and CEO of O.School), Liz Klinger from (Co-founder and CEO of Lioness), Kate Moyle (Psychosexual & Relationship Therapist at Pillow Play), Stephanie Alys (Co-founder and CPO at MysteryVibe), Dr. Kate Devlin from Goldsmiths University, Maxine Lynn (sextech attorney, and CEO of Stript Erotic Designs), and journalists including Alix Fox, Nichi Hodgson, Rebecca Newman, Gigi Engle, Bryony Cole, Suzannah Weiss, Joseph Seon Kim, Hallie Lieberman, and GirlOnTheNet.Sextech entrepreneur Andrea Barrica estimated the market at $30 billion in 2018, with $800 million coming from Amazon sales.