 XEEB-AM 1010 received its concession on March 2, 1959.It was owned by Radiofónicas de Sonora, S. de R.L., and broadcast from Esperanza, Sonora.In 1972, it was sold to Radio XEEB, S.A., which marked the start of Grupo ACIR operation of the station and its move into Ciudad Obregón.