 He was acknowledged with a number of national and international corporate honors, e.g.Golden Medal of International Insurance Seminar Founder's Award (1986) and Medalla de Oro del Seguro Español (1987).In line with his concept of corporative social responsibility already in the 1970s Larramendi engaged in non-profit initiatives; in 1975 he set up Fundación MAPFRE, intended to propagate safety at work and support accident recovery schemes; it was followed by Fundación Cultural MAPFRE Vida (1988), Fundación MAPFRE América (1988), Fundación MAPFRE Estudios (1989), Fundación MAPFRE Medicina (1989) and Fundación MAPFRE Guanarteme.