 Larramendi is counted among the 100 most influential Spanish managers of the 20th century.When inquired about his success as a manager, Larramendi usually pointed to HR-related factors, principally the internal code of conduct he introduced, at that time unheard of in corporative business and responsible for emergence of a new breed of employees, called mafristas.The code was supposed to reflect moral values he adhered to, first of all mutual respect, transparency and integrity.