 A new factory was built at 376–400 King William Street South, between Halifax and Gilles Streets, and ironically in view of the later history of the Holden company, standardized on Dodge Brothers chassis.His youngest son William Arthur Holden (17 December 1899 – 22 December 1929) served overseas during World War I, and on his return was brought into the company, and after five months' study in the US took charge of manufacturing.He died young, perhaps as a result of a riding accident.