 The official Hawkwind Twitter account first announced that the album was in the works in December 2015.The band played "The Machine" and its preceding spoken word counterpart "All Hail The Machine" at a performance at The Coronet in London on 20 December 2015.Hawkwind released one single from the album for free on their Facebook page, "A Solitary Man" with an accompanying video in March 2016.