 In 1929, businessman and chairman of "The Press", George Gould, proposed a variety of measures to relieve traffic congestion in Colombo Street and Cathedral Square, including a new bridge over the Avon River connecting Oxford Terrace with Durham Street south, and a new diagonal street from the Armagh Street / Manchester Street intersection to Gloucester Street near its intersection with Colombo Street.The latter proposal would have required the demolition of the Colosseum.Gould suggested this diagonal street be called Little High Street, in reference to the diagonal High Street further south in the central city.