 Over the next seven years Stead would develop what Matthew Arnold dubbed 'The New Journalism'.His innovations as editor of the "Gazette" included incorporating maps and diagrams into a newspaper for the first time, breaking up longer articles with eye-catching subheadings and blending his own opinions with those of the people he interviewed.He made a feature of the "Pall Mall" extras, and his enterprise and originality exercised a potent influence on contemporary journalism and politics.