 She is considered a pioneer of Web 2.0 and is most notable for her book "A Survival Guide to Social Media and Web 2.0 Optimization" which has been adopted by numerous journalism and public relations departments and was noted as one of the top 100 social media books of all time.The second edition, retitled "The Social Media Survival Guide" is used as a social media text in colleges and universities worldwide including Minnesota State University, Ferris State University, and Georgia Southern University.Hay was born on December 19, 1960 in Fairbanks, Alaska and raised in the remote fishing town of Haines, Alaska which is known as the Bald Eagle capital of the world.