 Some media organizations and competitors have criticized Netflix for selectively releasing its ratings and viewer numbers of their original series and films like "Bird Box".A week after its release, Netflix claimed that it had the biggest seven-day viewing record of any of its original films at over 45 million viewers, but did not provide data to validate it.It also wasn't possible to accurately compare its week-long success to a major cultural event such as the Super Bowl, the Academy Awards, or a blockbuster movie run.