 But thanks to an aggressive awareness campaign started by conservationist Ela Smetacek, where she highlighted the issue with grim images showing the destruction of flora and fauna in the region, forcing the Indian government bodies and parliament to address the issue.The hard hitting campaign gathered widespread support from social media users and Indian Media, became headline news across the nation’s News Channels, turning into a hotly-debated topic of claims and counter-claims between the environment minister, The conservationist, and other activists as she blamed the timber and builder mafia for the purposely-lit fires, stating that 1,300 fires could be seen from NASA satellite pictures and that a coordinated arson attack across the state was evident.Ela Smetacek’s facebook post high-lighting the terrible issue of repeated fires was shared over 58,000 times by concerned Facebook users.