 Back in 2006, store CEO Mike Jeffries had publicly made a statement that only "cool kids" belonged in Abercrombie clothes, that the store was exclusively for those who were considered to be popular.In May 2013, Baker wrote "I challenge the separation of attractive and fat, and I assert that they are compatible regardless of what you believe;" Following this, Jeffries issued an apology.Baker's photo for The Adipositivity Project in 2013 was described by "Bustle" magazine as one of 'The Most Body Positive Photos From the Last 30 Years'.