 Most aspiring models are aiming to win title of Midukki 2017 as it will give them great exposure to film industry.Auditions were held in famous colleges across Kerala and the selected top 14 contestants participated in the Grand Finale.Television personality Pearle Maaney hosted the finale episode along with RJ Mathukkutty.Actress Shobhana was the chief judge along with Suraj Venjaramoodu , Prayaga Martin and Deepti Sati.