 The new product was built around the idea of consolidation of separate applications into one cloud-based platform and switching from data-focused to guest-centred software model.A new branch was registered in London, UK under the name of Clock Software Ltd. to take over the international development and the distribution of the cloud-based software products, while the Bulgarian branch remained in charge of software development and support.Clock Software launched their first cloud product, the free Internet reservation system InnHand, in 2012.