 In the resulting research paper, there were startling revelations of how easy it is to re-identify Netflix users.For example, simply knowing data about only two movies a user has reviewed, including the precise rating and the date of rating give or take three days allows for 68% re-identification success.In 2006, after AOL published its users' search queries, data that was anonymized prior to the public release, New York Times reporters successfully carried out re-identification of individuals by taking groups of searches made by anonymized users.