 A writer for the "International Business Times" felt that the Unexpected John Cena would help the WWE in their struggles with transitioning to digital media given Cena's increased internet popularity from the meme.John Cena has expressed gratitude for the online phenomenon in interviews, feeling proud for at least being "accepted" by others as a popular culture figure.The WWE made their own Unexpected Cena video compiling the wrestler's most remembered moments of him interrupting matches.