 This is why the W5 promotion company "Shoulder to Shoulder" (in Russian "Plechom k Plechu") was established and for some period carried out all the matchmaking for W5 events.As of 2016 W5 and Shoulder to Shoulder split into two separate entities with W5 organizing all the events and matchmaking outside of Russia, while Shoulder to Shoulder organizes the yearly W5 KITEK event in honor of Yuri Stupenkov in Moscow, Russia.Sergey Chepinoga is the president of W5 and matchmaker for all W5 events.