 SAP Anywhere includes several front office applications that is intended to help retail and wholesale businesses market and sell their products and services through multiple sales channels including in-store, direct sales, and online.This system facilitates effective customer relationship management by allowing business owners to review and direct their marketing, inventory, and direct customer experiences using a single system on their mobile devices.According to research firm International Data Corporation (IDC), many small businesses struggle with out of date processes, and fail to optimise online business tools.