 Now, Goddard describes A Cup of Jo as an online magazine with long-form essays, house tours, beauty tutorials, career interviews, and discussions on larger issues.The blog has grown to cover fashion, beauty, design, food, travel, relationships, motherhood and lifestyle, and currently receives 5.5 million monthly page views and approximately 1 million monthly unique visitors.Goddard earns money by selling advertisements and collaborating with brands including J.Crew, Everlane and Nordstrom.