 José claimed the genres of reggaeton and urban music to be genres where the artists portray females negatively, reaffirming that in all cases, this was not true.The Mexican newspaper "La Verdad de Tamaulipas" stated that the song did not speak bad about men, "however reaffirmed the power of the female gender, which has been discriminated against throughout history".The music video for the song was filmed in Miami, and was filmed over two days on 13 and 14 April 2016.