 In early 2015, in a partnership with Forecastle Foundation and Whole Foods Market, Heine Brothers' created "Kentucky Dream", a fair trade coffee blend benefiting conservation efforts.In November 2016, the company relocated its roasting facilities and headquarters to Louisville's Portland neighborhood.In August 2017, Heine Brothers' partnered with WDRB, a local, Fox-affiliated television station, to distribute eclipse glasses for the solar eclipse of August 21, 2017.