 The formation of a parent U.S. company, initially operating under a New York state charter as the "Telephone Newspaper Company of America", was announced in October 1909, with organizing directors Manley M. Gillam (president), William H. Alexander (secretary and treasurer), and Cornelius Balassa, all of New York City.In March 1910, the parent company was reorganized as the "United States Telephone Herald Company", now operating as a Delaware-chartered corporation.An initial demonstration transmission was given at the company headquarters, located at 110 West Thirty-fourth Street in New York City, in early September 1910.