 The release and promotion of the album marked a softening of Gaga's image, who took on a more stripped-down, singer-songwriter-oriented look, consisting mainly of a pink, wide-brimmed cowgirl hat, vintage denim and pastel colors, evoking the 1970s.The singer's experience working on the television series "American Horror Story" influenced "Joanne's" creative process.To promote the album, three singles were released