 It has a Complaints Committee to deal with allegations by members of the public of breaches of its code.The ASAI was established in 1981 and substantially restructured in 1988 at the request of the Director of Consumer Affairs, to place the complaints handling at arm's length from the industry representation.In 2018, the ASAI for the first time upheld a complaint against a blogger, for consumer-generated advertising of makeup using retouched photographs of herself.