 Throughout the day four stentors announced during rotating shifts of 15 minutes each, and did staff work when they were not announcing.On October 24, 1911, an ambitious daily service, closely patterned after the Telefon Hírmondó's, was launched to a reported fifty receivers located in a department store waiting room, plus five hundred Newark homes.The company's central offices, studio, and switch rooms were located in the Essex Building on Clinton Street in Newark.