 In August of that year, New Belgium Brewing Company, an iconic, local Fort Collins brewery, donated $4.3 million to put its name and its product on the party deck of the north end zone of the $220 million stadium.This new bar area is called the New Belgium Porch.On April 19, 2018, CSU announced it had sold the naming rights of the stadium itself to Public Service Credit Union for $37.7 million over 15 years.