 The cover similarly showed these models, a move away from the monochrome covers of the previous 40 years.According to Joseph Jacobs Advertising, this emphasis on the traditional look of a Passover Seder was in response to the trend of American Jews dissociating from religious observance.In 2011, the Maxwell House Haggadah introduced a new English translation which replaced the archaic phrases in the original and also incorporated gender-neutral language.