 In "Halbzeit", the two depicted words or logos, "thirst" - "juice", sound like a commercial slogan or advertisement, which immediately connects a consumer's desire ('thirst') with a product ('juice').The title of the painting can be translated to the English term half-time, referring to the interval of time between two halves of a sports match.According to the Mudam, Michel Majerus and this work, "Halbzeit", talk about the concept of time and more specifically the present era, where time is sold, commercialized and divided.