 Of the two Telephone Herald affiliates which launched commercial services, the New Jersey Telephone Herald was both the first and most publicized.The company had been incorporated in October 1910 in the state of New Jersey by Eugene Gorenflo, Duncan McIsaac and Nicholas J. Surgess.The original plan was to begin operations in March 1911, however, the New York Telephone Company, which operated the Newark telephone system franchise, initially refused to lease telephone lines to the Telephone Herald, on the grounds that their charter did not permit it.