 Outside of sports, the image has also been used in combination with images of politicians like Barack Obama and Marco Rubio.The meme was heavily used after North Carolina (Jordan's alma mater) lost to Villanova in the 2016 National Championship, during which Jordan was in attendance.On November 22nd, 2016, when awarding a Presidential Medal of Freedom to Jordan, President Obama joked that he was "more than just an internet meme".