 Chris Willman of "Billboard" wrote that the promotional "blitz" for "Joanne" "felt like something from a bygone era" due to the traditional route taken by Gaga and her team, in place of surprise album launches.During her interview on "The Howard Stern Show" Gaga confirmed that she wanted to promote "Joanne" in the "old-school style".The events leading up to the release were described by Willman as "the most culturally ubiquitous rollout since Taylor Swift's "1989" two years ago".