 ); 5) Less is more, don't make it complicated; 6) Take risks and be different, SF is all about taking risks and being different; 7) Don't manufacture history, own the fact that you're a new team, pick a name and let your actions develop your brand and not your colors, font type, design ,etc; 8) Don't over-explain things, let fans create their own relationship with the club for their own reasons.The fourth letter in the Greek alphabet is Delta and the symbol is a triangle and has connections with both soccer (Cruyff and possession football) and SF (Twin Peaks, Transamerica Pyramid, the towers and cables of the bridges form triangles, etc.