 Thus, similar to less-processed foods such as milk, natural cooked meats and yogurt, the meals have a shorter shelf life.At the end of 2018, advertising analytics firm Ace Metrix named Freshpet's “The Story of Princess” TV spot as the #1 best storytelling ad of the year.“Princess” tells the story of Princess the pitbull, who was rescued from a fighting house by her owner, Kandi.