 Successful businesses utilize touchpoints to build an image of what they can offer to customers, straightforward communication between parties and value that comes with the purchase of products or services (Hogan, Almiquist, Glynn, 2005).Businesses that offer products or services directly to customers use touchpoints in order to improve the relationship with the consumer and create brand recognition within their minds (Roll, 2015).Companies that offer services such as transport, mobile phone packages, flights, and rental cars are creating awareness of themselves through the intensive or minimal, targeted or broad use of touchpoints (Hogan, et al., 2005) which portray certain positive aspects of their company to prospective clients and customers.