 There are many ways in which touch-points can influence the pre-purchase stage of the consumer's decision making process.The pre-purchase stage can be said to be one of the most important stages of the consumer decision making process as it is where the consumer recognizes that they have a need for a product or a service.It is at this point of realization that pre-purchase touch-points are crucial, because of the fact that this is the stage where the consumer actively searches for information about a certain product.