 Non-brand communications are brand touch points are often not able to be generated by the business but are created through customer interactions with the brand through social media, blogs, video/TV media and individual customer reviews and communication.Non-brand touch points can also include observations, seeing the brand used by others or prior use of the brand, word-of-mouth, research online and product placement.Today customers communicate and connect with brands by expanding the pool of options before narrowing it and after purchasing remain engaged with the brand, collaborating in the brands development.