 The purpose of these touchpoints of interaction is to increase the value that consumers see in what the brand is offering and to ensure them that have chosen the right brand.During these interactions, it is essential to engender trust into the consumers’ minds by proving without a doubt that what a company is offering is far better than those of the opposition.Post-purchase experience touchpoints are used after the sale of the brand, the product, and or service, and to enhance customer experience with the brand.