 Such a search for information can be conducted via advertising, social media, internet search, word-of-mouth and family and friends’ experiences etc.It is important that during this stage, in order for consumers to consider purchasing from a brand, that they create relevant touch-points that increase brand appeal.To further reiterate such a statement, in the present day, consumers have access to multiple electronic devices such as smartphones, laptops, tablets and television and are sometimes connected to all such devices simultaneously.