 In March 1972, however, Herald-Traveler Corp. lost its battle for a permanent license for the television property.Gillis, along with much of the on-air staff, were hired by the new licensee, Boston Broadcasters Inc., to establish an on-air presence at the new WCVB-TV, and Gillis carried on as sports director.Even though the Red Sox did not follow, ratings for the station's newscasts at 6 and 11 p.m. remained high.