 In 2004, the channel shortened its name to FSN Chicago, through the networks' de-emphasis of the "Fox Sports Net" brand.In December 2003, Reinsdorf, Bill Wirtz and the Tribune Company—the owners of the Bulls, White Sox, Blackhawks and Cubs respectively—decided to end their cable television agreement with FSN Chicago.This stripped the network of broadcast rights to all of the professional sports teams in the Chicago area.