 In 1981, Penn & Schoen conducted polling for Menachem Begin's campaign for re-election as Prime Minister of Israel.When Begin called the June elections in January 1981, public polls said that it was likely that his party, Likud, would win 20 seats in the Knesset to Labor's 58.A "New York Times" article published in March of that year stated that Begin was "probably in his final months as Prime Minister."