 This score earned Allen a Sylvania Award (awarded "For Outstanding Contribution to Creative Television Technique").In 1956, "This Could be the Start of Something" replaced the original opening theme to Allen's NBC talk show, "Tonight Starring Steve Allen", until Allen left the show in 1957 to be replaced by Jack Paar.It became something of a personal theme song for him, being used as the opening to his other talk/variety shows, as well as during the opening of both the CBS and syndicated versions of "I've Got a Secret" during his reign as host.