 At sale, to Alexon Group, Bay had an annual turnover Circa £100,000,000, 135 retail outlets; it employed 1400+ full time and part time staff.According to Mintel, at the time, Bay Trading had 2.3% Market share of the 19-35 ladies-wear market.In 1999, Bay Trading Company was acquired by Alexon Group plc having previously been a privately owned company.