 Normally companies manage their touchpoints in different areas such as marketing, distribution, communication, service, public relations, investor relations or human resources.Due to specialisation, it involves the challenge of developing the contact points in a 360 degree view, which would enable a consistent brand experience over all interfaces and would simultaneously keep all the brand's promises.For an efficient and consistent brand management and the buildup of a distinctive brand experience, it is important to integrate the formal, content and time aspects of the communication activities.