 Ninety-two percent of companies have created a Facebook page, and companies that create multiple posts of both information and promotional material maintain a high interaction with their consumers.Through social media touchpoints the opportunity for a two-way conversation with customers can develop allowing the company to gain customer feedback instantly and monitor customer satisfaction.This two-way interaction is becoming a co-creative process where consumers are encouraged to relay feedback of their preferences and experiences of a brand for the company's consideration and comparison to improve their existing advertising of that brand.