"In Britain, the same photograph had been used to promote the "Paperback Writer" single, starting with a full-page ad, in black-and-white, in the 3 June issue of the "NME".A different photo from the shoot appeared in full colour on the cover of the 11 June edition of "Disc and Music Echo"; lacking the doll parts but retaining the raw meat, the image was accompanied by a caption reading, "Beatles