 The benefit of touchpoint analysis is that, while comprehending all relevant media and departments, it filters and measures all the relevant contact points from the target customer's view.Touchpoint management allows companies to optimize all the interactions with the existing and potential customers, the internal communications and process management.A customer may have numerous touchpoints with a bank, including client service advisors, statements, promotional events, products, financial expert reports, website, intranet, IT-systems, research reports, sponsoring, word of mouth, e-banking, call centres, etc.