 In October 2018, Freshpet launched their Tattoo Pawlor event in partnership with First Class Tattoos in New York City.10 pet owners were selected to have their pet's face tattooed on themselves, courtesy of Freshpet.In September 2018, Freshpet released “Pet Parents, Oversharing,” a podcast hosted by improv comediennes and pet owners Kaity Reagle and Andrea Shapiro.