 This is done in the hope that customers can relate to the brand on a positive level.To further highlight the importance of the post-purchase touchpoints, there is a need for brands to be readily available to and accessible by customers in order for them to remain trusting of the brand, rather than being perceived by the customer as a quick opportunity to make a sale with no post-purchase care.A brand touchpoint, also known as a brand encounter is formed when a consumer is exposed to a brand.