 It included history, science, geography and literature, serialised stories, as well as names and addresses of children wanting pen pals.The magazine sold all over the English-speaking world (other than the US), with readers in Australia, Ireland, Malaysia, South Africa, and New Zealand.The masthead of the magazine proclaimed "Every Monday," but the cover date of the first issue of the magazine was 28 March 1970 (a Saturday, in fact), and actually appeared on sale in shops on Monday, 23 March 1970.