 Spenglar, C (2008) analysed that around a third of brand experience is based on personal recommendations, word-of-mouth, editorials, online communities and social media.Revealing that brand experience communication methods are most important and that flexibility and thus change, providing space for creative lateral thinking while developing touchpoints and planning new solutions, are more important than sustainability in today's brand and market management.Process elements look at the process for the customer to get a product and the availability of the product, specifically