 Media companies even implemented racial stereotypes in advertising to invoke Black sentiments and sell more records.Others regard the investments as being motivated simply by profit, namely by the low cost of production resulting from the easy exploitation of black writers and musicians, combined with the ease of distribution to a highly targeted class of consumers who have little access to a fully competitive marketplace.The control of White owned music companies was tested in the 1920s, when Black Swan Records was founded in 1921 by the African American businessman Harry Pace.