 One of the principal terms he has coined is “cultural hybridization,” a phenomenon that “materializes in multi-determined scenarios where diverse systems intersect and interpenetrate.” An example of this is contemporary music groups that mix or juxtapose global trends such as pop with indigenous or traditional rhythms.One of his best-known works, "Consumidores y ciudadanos" (Consumers and Citizens) defines consumption as "the set of socio-cultural processes in which the appropriation and uses of products are carried out.