 Despite online shopping being in a steady growth period, the fundamentally important aspect of customer interaction on a face to face level is still needed and aided through the use of in-store touch points (Drodge, 2015).These specific demographics, such as millennials and are adept at utilizing different means and technologies in order to acquire products and services that fit their needs.A touchpoint such as an in-store tablet computer highlighting the newest promotions, bridges the gap between pre and current shopping experiences and give customers the feeling of being in constant communication with a brand that appeals to them.