 Pre-purchase experiences of a customer are in relation to their behaviors before the business interaction between consumer and company.These experiences before purchase are crucial in the marketing of a brand or product (Gardial, Clemons, Woodruff, Schumann and Burns, 1994) as potential customers base their decisions on direct marketing decisions such as price and incentives, or are coerced by advertising and marketing campaigns.These touch points are created in order to influence customers before they have even decided on a product to purchase, coercive and invisible methods of design assert systematic authority over potential customers and become systems that create value before purchase has happened (Mager and Sung, 2011).