 Baseball commissioner Bowie Kuhn blocked the deal, because he thought DeBartolo would be bad for baseball.Instead, Veeck sold the team to an ownership group headed by accountant Jerry Reinsdorf and television producer Eddie Einhorn.The new owners moved quickly to show that they were committed to winning by signing All-Star catcher Carlton Fisk from the Red Sox as well as power-hitting outfielder Greg Luzinski from the defending champion Phillies during the 1980–81 offseason.