 Touch points allow prospective customers to become knowledgeable on the brand and the benefits offered and allow them to make a decision to whether they will buy the product or service.An example of a brand using effective touchpoints in their marketing communications is Toyota selling the Yaris car model to the youth segment.The way in which Toyota did this was firstly advertising the Yaris in television programs such as "Prison Break", whose viewers are typically in the age bracket they were targeting.