 The picture attracted an unfavourable response from many of the magazine's readers, and the UK music press were similarly offended by the ads for the single.To the public, the Beatles' celebration of the grotesque was something that had previously been evident only in Lennon's books of nonsensical verse and drawings.Some US commentators and music industry executives viewed the cover imagery as a statement on Capitol's policy of "butchering" the Beatles' albums for the North American market.