 As the pre-purchase experience for potential consumers is examined, the brand should focus on improving the touchpoints that will encourage consumers, in the most effective and efficient way, to put the brand into consideration.Purchase (or usage) experience touchpoints refers to those that moves a customer from only thinking about a company's brand to buying a product or service and commencing a consumer-brand relationship.Purchase touchpoints that companies use include but is not limited to direct field sales, stores and face to face contact with customer representatives.