 The in store purchase experience is the next point of interest in the customer's interaction with a brand.When a customer has decided to purchase a product the sales agents, packaging of the product and in-store marketing are touch points that are in use to bridge the communication gap between brand and customer (Marin, 2014).These touch points are in place to specifically to influence the customer in regards to which purchase they make through effective control of layout and in store marketing (Marin, 2014).