 Children do not have the intellectual ability to receive many adverts in a mature manner, while being conscious to what it really is they are viewing (Nefat, Dujmović, 2012).Therefore, companies are urged not to advertise unethically and in some countries there a certain laws to prevent such advertising.Managed in an ethical manner, touchpoints can be very user friendly which is positive for civilization and the overall goal of anyone applying touchpoints.