 Through the use of product advocacy, customers are also in contact with brands after the purchase has been completed, lending their consumer expertise to how the product functions and recommending said product to other potential consumers.The success of post purchase touchpoints relies on the advocacy of customers to resell the treatment they received during their in store purchase experience.The most prized customer is one who recommends the brand to others, feeling that their expectations have been met and they achieved what they wanted in store (Flynn, 2013).