 The choosing of (a) suitable touch point/s send messages to the customers about what values the company holds in high esteem.This is particularly important in the marketing of products in heavily filled marketplaces such as telecommunications, with companies producing tech-information services to retain customers in a competitive marketplace (Ojiako, Chipulu and Graesser, 2012).Touchpoints are important in the everyday communication of business ideas, creating brand encounters with potential customers, the satisfactory results of purchase and the retention of previous customers.