 Consumerism, a product of globalization, has generated a new conception of the citizen, while the quantity of goods that a person can acquire determines the social status that they have and therefore the role of the common citizen, in terms of political participation (mainly) depends on how the consumer is.The principal cause of the aforementioned phenomenon is globalization.For Canclini, this concept does not have its own definition, rather, it depends on the circumstances and the contexts which are presented.