 After purchasing the customer often continues to interact with the product, forming deeper connections through new online touchpoints.Often conducting online research after purchasing the customer, if pleased, will advocate the product or service by word-of–mouth, reviews and so may bond, entering an enjoy-advocate-buy loop that skips the consider and evaluate stages.Referred to as the customer decision journey, business marketers should now work towards targeting these touchpoint stages and create a plan that will make the customer experience coherent and even extend the boundaries of the brand itself.