 The 'Selecting a Dentist' leaflet, also produced as part of the Smile Week campaign, was one of the most successful ever and generated mass national newspaper coverage.It helped the Foundation turnover to surpass £100,000 for the first time in its history.The 1988 theme of 'Your Dentist Cares' produced over £1,000 worth of media coverage and notably featured a jingle written and performed for the Foundation by the group Fascinating Aïda.