 Both companies sold budget items — reissues of previously released home video programming — at discount prices.Video Treasures started with public domain titles, and later made licensing deals with Vestron Video, Heron Communications (including Media Home Entertainment and Hi-Tops Video), Britt Allcroft (the "Thomas the Tank Engine" series; this was inherited from Strand Home Video when Video Treasures purchased that label from VCI in 1993), Trans World Entertainment, Regal Video, Virgin Vision, Hal Roach Studios, Jerry Lewis, and Orion Pictures, among others.Starmaker's major distributions were films from the then-recently out-of-business New World Pictures and programs previously licensed to their video division.