 The area is predominantly subject to sheep and beef pastoral farming, but in recent years some farms have been divided into lifestyle blocks.The local Kauangāroa Marae and Kimihia te Maramatanga meeting house are a meeting place for the local Māori iwi of Ngāti Apa.Okoia School is a co-educational state primary school for Year 1 to 8 students, with a roll of as of .