 Notable landmarks along North Avenue include the Bank of America Plaza, The Varsity, the Georgia Institute of Technology, the high-rise headquarters of BellSouth Telecommunications, the historic DuPre Excelsior Mill (formerly The Masquerade concert venue, now relocated), and the high-rise world headquarters of The Coca-Cola Company.The basement of the telephone company building contains the North Avenue MARTA station, which is a station of the Metropolitan Atlanta Rapid Transit Authority rapid transit system along its main north/south Red & Gold lines.This MARTA station is the closest one to Georgia Tech, and it is a moderate walk between the two.