 Since 1990 García Canclini has been working as a professor and researcher at the Universidad Autónoma Metropolitana in Mexico City and until 2007 he directed the university’s program studies on urban culture.He is also a researcher emeritus of the National System of Investigators under the National Council of Science and Technology (Conacyt) of Mexico.In the text "Comunicación y consumo en tiempos neoconservadores" (Communication and Consumerism in Neoconservative Times), the theorist affirms that communications research, centered in the social sciences, has made areas of Latin American cultural development visible, in which the relationship between consumerism and citizenship is established.