 Post-purchase touchpoints can include loyalty programs, customer satisfaction surveys, warranty and rebate activities, regular maintenance, and reminders about the brand's innovations on its products or services.Even though these touchpoints offer brand-development opportunities, and the chance for businesses to enhance sustainable and profitable growth, they are ignored at most times.Post-purchase experience touchpoints aim to deliver the brand promise, to satisfy or exceed customer performance and usage expectations, and to build brand loyalty and advocacy towards the brand.