 Target groups

A national "Get On" media campaign with a national helpline encouraged adults to overcome their fears of learning and "get rid of their gremlins".The campaign was part of a tradition of recruiting adults via broadcasting media, pioneered by the BBC in the early 1970s

Between the launch of the strategy in 2001 and 2008, 5.7 million adults took up 12 million Skills for Life learning opportunities with 2,276,000 learners achieving their first Skills for Life qualification in literacy, language or numeracy.