 With features such as in-store touchpoints, a business is able to promote its new brand or product allowing the consumer to engage with the item physically encouraging them to purchase the item or brand (Baxendale, Macdonald, Wilson, 2015).Brand Touchpoint Management (BTM) is a modern management tool which begins with identifying and evaluating brand touchpoints (Gabriel, 2010).This method allows brand managers to set up a system in which they can enhance customer experience which gives a competitive edge within their target market.