 Indeed, it was not until some eighteen years later, after one or two previous abortive forays into the world of public relations that the BDA set up its press office with ex-Oral Health Foundation Executive Director Lynn Stroud at the helm.The Oral Health Foundation has two annual awareness campaigns that act as extensions of their work in providing oral health information to the public.In the United Kingdom National Smile Month has been running since 1976 and is one of the largest dental health education events in Europe and the world.