 He subsequently became famous for focusing on the soccer mom, cited as the key swing vote that helped President Bill Clinton get reelected in 1996.After the election, and for most of the second term, Penn and Schoen were hired to conduct 2–4 White House polls per month and met weekly with the President and the White House staff in the residence to review polls and policy ideas.These polls influenced President Clinton's thinking and helped to refine his "new Democrat" language and policies that are one of his distinctive political contributions.