 In September 2013, the My Coke Rewards Beta was launched.The new system which ran on the same website, but with /beta after the .com on the address, used social media challenges and My Coke Rewards codes to gain "status" points to level up, with +5 status points just by creating an account.The levels were bronze, silver, and gold, which replaced the test phase levels of Red, Gold, and Twilight, and points or status were rewarded when a user leveled up.