 When customers start interacting with a product, it gives them tangible evidence about the good and whether it meets the perceived value, from the pre-purchase stage.If the product does not meet expectations, the business overall could be viewed in a negative way and vice vera (Cassia, Ugolini, Cobelli, & Gill, 2015).Businesses should also ensure that they have a large assortment of the goods available, in-store or otherwise, this can means have a large range of sizes for clothing, and a large number of each size, or even having an item in differing colours to give the customers options (Cassia et al., 2015).