 During that period, the channel relocated its production and office facilities to a new facility in the Apparel Center, at 350 North Orleans Street in the Near North Side area.The new joint venture formed between News Corporation, Cablevision, Liberty Media and National Sports Partners began a gradual rebranding of the SportsChannel networks that Cablevision had previously controlled into owned-and-operated outlets of Fox Sports Net.As a result, SportsChannel Chicago was rebranded as Fox Sports Chicago in January 1998.