 Customer experience is important in the communication process from seller to buyer as if the product or service is not promoted and people cannot see what they will receive for the transaction of purchasing the good their willingness to buy will decline.Touchpoints allow marketers to deliver brand messages, increase consumer's knowledge of the brand and strengthen the company's customer-brand relationship, while adding value to the brand or product.When planning marketing touchpoints, marketers focus their attention on creating touchpoints that are most critical in forming and maintaining consumer relationships with the brand.