 In the late 20th century, the archival moving-image community has taken greater notice of sponsored film, and key ephemeral films began to be preserved by specialized, regional and national archives.A number of British films in this style were re-evaluated and released commercially by the British Film Institute in 2010 as part of its "Boom Britain" / "Shadows of Progress" project.Examples of sponsored films include "Design for Dreaming", "A Touch of Magic" , and "A Word to the Wives".