 The company operates the majority of services in the Bradford area, covered by Metro, a public body responsible for helping to co-ordinate public transport services in the West Yorkshire area.First Bradford originally formed part of the Yorkshire Rider company in the 1980s and 1990s, which operated most of the services in the West Yorkshire area, the company was formed in 1986 at the time of deregulation with the town suffix at the end of the name.Yorkshire Rider continued operation of services until 1994 when the company was purchased by Badgerline, which would merge with GRT Group in 1995 to form the First Group, the services being renamed Bradford Traveller.