 WRSV uses the branding "Choice FM" and carries the nationally syndicated "Breakfast Club" in the mornings.WRSV, owned by Northstar Broadcasting, is an African-American family owned Broadcast station.It was started by the late William Avera Wynne, passed to his son William "Billy" Wynne, Jr. and later sold to the station's General Manager Charles O. Johnson, as a result of the great relationship between Wynne and Johnson.