 Documents only name him with the title "marchio" (margrave) between 1045 and 1048, however; thereafter he is only titled "comes" (count) in the Puster Valley, which he may have received as compensation for losing his march.The Hungarian march was called the "new march" because it was a "new" eastern march — a sort of extension of Austria.During the reign of Adalbert's younger son Margrave Ernest of Austria, the new march was indeed united to the old march, Austria proper.