 Entries from the 2004 season were later collected and published in book form.Disgruntled at the Red Sox's dramatic loss to the New York Yankees in the 2003 American League Championship Series, creators "Red" and "Denton" conceived the blog as a space in which to engage with the angst associated with following a team that seemed destined always to disappoint.Daily entries have continued to date, typically exhibiting an off-kilter, and occasionally surreal sense of humor.