 Historically, most signwriting on logos, displays and shop frontages did not use fonts but was rather custom-designed lettering created by signpainters and engravers.As phototypesetting and then computers have made printing text at a range of sizes far easier than in the metal type period, it has become increasingly common for businesses to use type for logos and signs rather than hand-drawn lettering.In addition, phototypesetting made overlap of characters relatively simple, something very complicated to achieve in metal type.