 The Motion Picture Producers and Distributors of America (MPPDA) had, up until then, enforced the motion picture industry's own self-censorship standards, albeit not very seriously.Hays, who had been in charge of enforcing this voluntary code since 1927, worried that the NLD's efforts could weaken his own power and that of his office, and hurt industry profits.Hays appointed the "tough Irish Catholic" Breen to head the Production Code Administration (PCA), a newly created department of the MPPDA, created to administer the Motion Picture Production Code.