 "The Oklahoman" reported Athletic Director Mike Holder, the former golf coach and chairman of OSU Cowboy Golf, "devised the cutting edge method to raise funds" on the advice of Pickens, one of the 400 richest people in the world (according to Forbes Magazine).The "Los Angeles Times" reported that Pickens came up with the program idea after a doctor gave him a physical and said he was insurable for life insurance.Pickens told "Playboy" magazine in the January 2007 issue, "I took this physical, and my doctor called and said, 'I've got good news and bad news.'