 Signing an agreement with the former Drake Chenault Radio Network (now Jones Radio Network), the station was rebranded under the call letters WLCY-FM (once assigned to an AM-FM-TV combination in Tampa, Florida), revamping its soft adult contemporary format under the nickname "Lucky 106.3," conceived by Longo while showering one morning and prompting a derisive slogan among long-time staffers, "We used to think 'Wink' stinks... but now we're sure, 'Lucky' sucks.