 By February 1996, the web site was launched as a separate company and HotJobs was established as the world's first truly interactive job board, where companies could post job openings directly onto the World Wide Web.As the founder and CEO of HotJobs, Johnson’s first advertising efforts included posting HotJobs as Yahoo!’s “site of the week” – an ad that could be purchased for $1,000 at the time.But, what he did next has been described as one of the “10 Gutsiest Moves in Entrepreneurial History.” In 1999, Johnson startled the advertising world when he mortgaged his house and other assets to pay $1.6 million for a single commercial ad during Super Bowl XXXIII, considering HotJobs’ total revenues were approximately $4 million at the time.