 On November 22, 2006, Costa de Oro Television (founding owner of KJLA, which was purchased by the network's founder Walter Ulloa in 1994) announced that it would turn the LATV format into a full-fledged national network with a standardized schedule, resulting in the network becoming a competitor with established Spanish language networks such as Univision, Telemundo and Azteca América; as a result, Costa de Oro Television was subsequently renamed LATV Networks.The national LATV network launched on April 23, 2007, on 16 stations in media markets with heavy Latino/Hispanic populations.On May 22, 2007, LATV signed an affiliation agreement with Entravision Communications to carry the network on stations it owned or managed in 10 markets (including Boston, Denver; Albuquerque, Tampa-St. Petersburg and Washington, D.C.), including five of the 25 largest Hispanic markets in the U.S.

On August 20, 2007, Post-Newsweek Stations (now Graham Media Group) acquired a minority interest in network parent LATV Networks; as part of the acquisition, Post-Newsweek also signed an affiliation agreement to carry LATV on the digital subchannels of its television stations in Houston, Miami, Orlando and San Antonio (the company's stations in Jacksonville and Detroit were later added to the agreement); Post-Newsweek relinquished its interest in the network in 2013 to take general-interest English subchannel networks instead, with LATV moving its affiliations in most of the markets where the company owned stations to other full-power and low-power outlets.