 First Bradford operates services mainly in the Bradford areas but also run services into Halifax, Huddersfield and Leeds.First Bradford operated the FreeCityBus service through a partnership including themselves, Metro and City of Bradford Metropolitan District Council.This free service is a loop around the city, connecting major shopping areas, rail stations and transport interchanges, City Hall, the city College and University
In 2015, the service passed into the hands of Ladies Only Travel, the buses used were repainted into their livery and a £1 charge was added to the service.