 He sold the stories of Paul Bunyan and his Blue Ox "Babe" to the Red River Lumber Company, which published "Introducing Mr. Paul Bunyan of Westwood, California" in 1916 as an advertising pamphlet.Among other things, Laughead gave the name "Babe" to the blue ox, originated the idea that Paul Bunyan and Babe were of enormous size, and created the first pictorial representation of Bunyan.The Red River Lumber Company's electric mill at Westwood made wooden Venetian blinds, plywood, boxes, doors and windows which were shipped all over the U.S. and the world.