 The "National Police Gazette" coined the term "confidence game" a few weeks after Houston first used the name "confidence man".A confidence trick is also known as a con game, a con, a scam, a grift, a hustle, a bunko (or bunco), a swindle, a flimflam, a gaffle, or a bamboozle.The intended victims are known as marks, suckers, stooges, mugus, rubes, or gulls (from the word "gullible").