 The so-called burgeoning "tiki culture" influenced the clothing choices of mainstream Americans.This held true for both general wear and over time included how to get "dressed up" for going out to get a few drinks and fitting in with the exotic ambience of tiki restaurants.Sarong inspired dresses became more popular with women, and were also associated with actresses and pin-up models used in tourism advertising such as Dorothy Lamour (known as both the "Sarong Girl" and the "Sarong Queen" from her role in the 1937 film The Hurricane).