 In 1975, the company moved to Little Rock, Arkansas, where it is still located.In 1990, Schering-Plough sold Maybelline to a New York investment firm, Wasserstein Perella & Co. Maybelline’s headquarters remained in Memphis until its acquisition by L'Oréal in 1996.Its headquarters was then moved to New York City in 1996 and its factory to Brooklyn in 2000.