 In 1991, the company adopted its advertising slogan "“Maybelline, Maybelline Ooh La La”" which was used until 2001 when the tagline changed to "(Maybe she’s born with it") Maybe it’s Maybelline”" 

There is reasonable evidence that Maybelline products were tested on animals.In 1989, L’Oréal ceased to use animal testing in finished products prior to launch and committed to developing alternative methods.According to a 2010 report, though, it is required by law in some countries to use animal testing.