 Consistent with the book, the film's screenplay also referred to poor whites as "white trash", and it ascribed these words equally to characters black and white.Loew's Grand Theater on Peachtree Street in Atlanta, Georgia was selected by the studio as the site for the Friday, December 15, 1939 premiere of "Gone with the Wind".Studio head David O. Selznick asked that McDaniel be permitted to attend, but MGM advised him not to, because of Georgia's segregation laws.