 The famous "Wings of Man" campaign in the late 1960s was created by advertising agency Young & Rubicam, and restored Eastern's tarnished image until the late 1970s, when former astronaut Frank Borman became president and it was replaced by a new campaign, "We Have To Earn Our Wings Every Day".The new campaign, which featured Borman as a spokesperson, was used until the mid-to-late 1980s.Under bankruptcy, Eastern launched a "100 Days" campaign, in which it promised to "become a little bit better every day".