 He has also advertised McVitie's biscuits.In 2007, Norton featured in Girls Aloud and Sugababes' Comic Relief video for the single "Walk This Way"

In January 2009, Norton made his West End stage debut in a revival of "La Cage Aux Folles" at the Playhouse Theatre.In 2009, Norton was the host of the comedy game-show "Most Popular" on US cable television channel WE tv.