 The city also serves as a regional shopping, educational, work, healthcare, sports, and cultural hub for Faulkner County and surrounding areas.Conway's growth can be attributed to its jobs in technology and higher education with its largest employers being Acxiom, the University of Central Arkansas, Hendrix College, Insight Enterprises, and many technology start up companies.Conway is home to three post-secondary educational institutions, earning it the nickname "The City of Colleges".