 The plan seeks to demonstrate the relevance and benefits of the ASEAN through fact-based and compelling communications, recognising that the ASEAN community is unique and different from other country integration models.ASEAN Media Cooperation (AMC) sets digital television standards and policies in preparation for broadcasters to transition from analogue to digital broadcasting.This collaboration was conceptualised during the 11th ASEAN Ministers Responsible for Information (AMRI) Conference in Malaysia on 1 March 2012 where a consensus declared that both new and traditional media were keys to connecting ASEAN peoples and bridging cultural gaps in the region.