 From April 2012 to September 2013, he was Senegal's Minister of Tourism.N'Dour helped develop a style of popular Senegalese music known by all Senegambians (including the Wolof) as "mbalax," a genre that has sacred origins in the Serer music njuup tradition and ndut initiation ceremonies.He is the subject of the award-winning films "Return to Gorée" (2007) directed by Pierre-Yves Borgeaud and "" (2008) directed by Elizabeth Chai Vasarhelyi, which were released around the world.