 Several families responded to this advertisement, and an assortment of German immigrant families followed him from Franklin County, Missouri.On December 9, 1889 an application was made to the US Postal Service for the establishment of a post office for "Newberry, Arkansas", so named due to a sawmill operator of the same name who had set up in the area.The name "Newberry" was denied by the Postal Service, so the postmaster combined the names of his daughters and reapplied with the name "Loulyma", which was accepted.