 On November 6, 2012, Debe Hollingsworth was elected to be the next mayor of Pine Bluff, winning 49% of the vote.Mayor-elect Hollingsworth assumed office January 2, 2013.She has said her administration plans to lead using a five-point plan; combating crime in the city, economic development and job creation, city government reform, improving education, and enhancing the image of Pine Bluff.