 In January 2012, ASEAN tourism ministers called for the development of a marketing strategy.The strategy represents the consensus of ASEAN National Tourism Organisations (NTOs) on marketing directions for ASEAN moving forward to 2015.In the 2013 "Travel and Tourism Competitiveness Index" (TTCI) report, Singapore placed 1st, Malaysia placed 8th, Thailand placed 9th, Indonesia placed 12th, Brunei placed 13th, Vietnam placed 16th, Philippines placed 17th, and Cambodia placed 20th as the top destinations of travellers in the Asia Pacific region.