 Louganis has stated that he suspects that his sexuality played a part, although he feels that in part he was simply overshadowed in the public imagination by other American Olympians, most notably Mary Lou Retton.In 2016, Louganis was pictured on boxes of Wheaties cereal, where prominent American athletes are famously featured, as part of a special "Legends" series that also included 1980s Olympians Janet Evans and Edwin Moses.This occurred approximately a year after a change.org petition was launched that requested that he be featured, although General Mills denied any influence from the petition.