 As information technology has increased since the end of the 20th century, commentators like Joe Trippi have advanced the theory that modern Internet activism spells the end for political spin, in that the Internet may reduce the effectiveness of spin by providing immediate counterpoints.“Spin doctors” can either command media attention or remain anonymous.Examples from the UK include Jamie Shea during his time as NATO’s press secretary throughout the Kosovo War, Charlie Whelan, and Alastair Campbell.