 Among its uses in popular culture, the lines "to you from failing hands we throw / the torch, be yours to hold it high" has served as a motto for the Montreal Canadiens hockey club since 1940.Canada Post honoured the 50th anniversary of John McCrae's death with a stamp in 1968 and marked the centennial of his famous poem in 2015.Other Canadian stamps have featured the poppy, including ones in 1975, 2001, 2009, 2013 and 2014.