 In 1999, the Swiss banker Michel Yagchi purchased the brand and along with Didier Fischer and Frank Guemara relaunched it applying modern marketing methods.On 29 February 2008, Michel Yagchi transferred the brand, acquired in 1999, to the Gustav Gerig AG, an Aargau company, and the product thereby returned to its canton of origin.The company presents the following story behind Cenovis