 The extent of “spin doctors’” impact is contested, though their presence is still recognized in the political environment.The 1997 General election saw a landslide victory for New Labour with a 10.3% swing from Conservative to Labour, with help from newspapers such as "the Sun" towards which Campbell focused his spinning tactics as he greatly valued their support.The famous newspaper headline ‘The Sun Backs Blair’ was a key turning point in the campaign which provided New Labour with a lot of confidence and hope of increased electoral support.