 People came to his aid and took him outside, but he died almost immediately of heart failure.Given his dramatic death, surrounded by film industry representatives who had almost entirely forgotten about his role in motion pictures, there was a spasm of collective shock and guilt.A very grand funeral was staged for him, a two minute silence was observed in some cinemas and an fund was raised to commission the famous architect Sir Edwin Lutyens to design a memorial for his grave, however his memorial is not designed by Lutyens.