 The activity was a success and was repeated in 2009.A review of the value of celebrities to fundraising concluded that Timberlake's contribution to Shriners Hospitals for Children was the single most valuable celebrity endorsement in the U.S. during 2009, and worth over $US9 million.However, in 2012, the event's chair Raoul Frevel told reporters Timberlake would no longer be involved with the event