 This article was famously referred by Yochai Benkler in his article "Coase's Penguin, or, Linux and The Nature of the Firm", where he links Coase's essay to the emergence of commons-based peer production communities using the Internet.In particular, Benkler considers the commons-based peer production a third alternative co-ordination mechanism for economic transactions besides the dichotomy composed by markets and hierarchies.In the article's title, ‘penguin’ refers to the logo of the Linux operating system, invoking the challenge that it poses to Coase's work by working through different mechanisms than those present in markets and firms.