 "Fibber McGee's closet" entered the American vernacular as a catchphrase synonymous with household clutter.Each episode also featured an appearance by announcer Harlow Wilcox, whose job it was to weave the second ad for the sponsor into the plot without having to break the show for a real commercial.Wilcox's introductory pitch lines were usually met with groans or humorously sarcastic lines by Fibber.