 Although Motown rejected the group's demo tape, Gordon agreed to manage them and brought them to the attention of Johnny Rivers, who had just started his own label, Soul City Records.Their first Soul City single, "I'll Be Lovin' You Forever", was a successful single.In 1965 the Mamas & the Papas' first single, lead member John Phillips' "Go Where You Wanna Go", failed to open the quartet's chart career.