 Spin may include "burying" potentially negative new information by releasing it at the end of the workday on the last day before a long weekend; selectively cherry-picking quotes from previous speeches made by their employer or an opposing politician to give the impression that they advocate a certain position; or purposely leaking misinformation about an opposing politician or candidate that casts them in a negative light.Edward Bernays has been called the "Father of Public Relations".Bernays helped tobacco and alcohol companies make consumption of their products more socially acceptable, and he was proud of his work as a propagandist.