 However, the growth and profitability of the AOL division stalled due to advertising and loss of market share to the growth of high speed broadband providers.The value of the America Online division dropped significantly, not unlike the market valuation of similar independent internet companies that drastically fell, and forced a goodwill write-off, causing AOL Time Warner to report a loss of $99 billion in 2002 — at the time, the largest loss ever reported by a company.The total value of AOL stock subsequently went from $226 billion to about $20 billion.