 During the many years that the show was sponsored by Johnson Wax, Fibber nicknamed Wilcox "Waxy", due to Wilcox's constant praises of their various products, and during the years the show was sponsored by Pet Milk, Fibber changed the nickname to "Milky".In a style not unusual for the classic radio years, the show was typically introduced as, "The Johnson Wax Program, with Fibber McGee and Molly".Johnson Wax sponsored the show through 1950; Pet Milk through 1952; and, until the show's final half-hour episode in mid-1953, Reynolds Aluminum.