 According to the company's website, he derived the name from the then-common phrase "auf der Alm dudeln", which means "yodeling in the (alpine) pasture".The drink was originally created and marketed as an alternative to alcoholic beverages or as a mixer for alcoholic drinks.Klein promoted the popularity of Almdudler through advertising and sponsoring at major sporting events, such as the 1964 Winter Olympics held in Innsbruck.