 For example, a company whose top-selling product is found to have a significant safety problem may "reframe" the issue by criticizing the safety of its main competitor's products or by highlighting the risk associated with the entire product category.This might be done using a "catchy" slogan or sound bite that can help to persuade the public of the company's biased point of view.This tactic could enable the company to refocus the public's attention away from the negative aspects of its product.