 In part, the level of analysis is misdirected when it comes to some classes of consciousness phenomena; most of the natural science approaches focus on the wrong levels and the wrong factors with which to explain some of the most mysterious and paradoxical features of human consciousness.The sociological approach  emphasizes the importance of language, collective representations, self-conceptions, and self-reflectivity.This theoretical approach argues that the shape and feel of human consciousness is heavily social, and this is no less true of our experiences of "collective consciousness" than it is of our experiences of individual consciousness.