 DirecTV during that time also ran series of ads that take shots at cable television's service (or lack of service).Beginning in March 2010, they did a spoof of the classic game show "To Tell The Truth" with Alex Trebek hosting the show.The series of commercials both pays homage to the Goodson-Todman game show, and take shots at both cable and DirecTV's archrival Dish Network, who later sued for false advertising.