 Because of the merger with Time Warner, AT&T plans to sell DirecTV Pan-American and Sky Brasil for about US$8.0 billion, while keeping their share in Sky Mexico, but it fell through.On February 10, 2018, Sonic Tap was replaced by Music Choice which was originally on the service until November 15, 2005.During July 30, 2019's earnings call, AT&T CEO Randall Stephenson said DirecTV will continue to operate even after the launch of AT&T TV saying, "We continue investing to enhance our satellite experience, and that brand remains unchanged today,"

On March 4, 2020, AT&T announced its intent to perform major cost-cutting moves, including cuts to capital investment, and plans to promote AT&T TV (which officially launched nationally on March 2) as its primary pay television service offering.