 The public parade was ultimately cancelled, but fans were given the opportunity to photograph the players with the Premier League and Champions League trophies before the kick-off of Manchester United's home friendly against Juventus on 6 August 2008.The match was shown simultaneously in the United Kingdom by free-to-air channel ITV 1 and subscription channel Sky Sports 1, who in 2005 won the rights to broadcast UEFA Champions League matches for three seasons from 2006–07 to 2008–09.Sky acted as the host broadcaster for UEFA, providing pictures to all other networks covering the final with around 30 cameras and 100 crew members.