 Originally slated for release in the second half of 2009, it is now available in select markets.In November 2014, DirecTV became the first television provider to begin offering 4K ultra-high definition content.On launch, 4K content was limited to renting a small library of on-demand films, downloaded to the subscriber's Genie DVR (some 4K content can also be pre-loaded automatically to the set-top box via the Genie Recommends feature).