 In the deal, which had been approved by boards of both companies, DirecTV stockholders received $95 a share in cash and stock, valuing the deal at $48.5 billion.Including assumed debt, the total purchase price was about $67.1 billion.The deal was aimed at increasing AT&T's market share in the pay-TV sector; its existing U-verse brand had modest market share (5.7 million users compared to DirecTV's 20 million US customers as of 2014) and operates in only 22 states.