 For the next 10 years, André directed, produced and reported over 70 weekly news and documentary magazine programs and French Network Specials, covering everything from fashion to the 1960s and 1970s rock and roll and pop scenes in "Swinging London" and in the US for the TV show "Bouton Rouge" at the Monterey International Pop Festival, the Woodstock Festival, working with many major musicians, among them Jimi Hendrix, The Beatles, The Rolling Stones, Cream, The Who, Janis Joplin, Otis Redding, Eric Clapton, Pink Floyd, Johnny Hallyday, etc.Later on, this time as a War correspondent, André accepted several "hard news" assignments to Israel, Syria, Egypt and Lebanon during the Six-Day War, the Yom Kippur War and Saigon during the Vietnam War.After serving for one year as a director of several feature and documentary films during his military service in the French Army Cinema Service (ECPA), André Weinfeld joined the McCann Erickson advertising agency in 1974 for a two-year stint as creative director and in 1976 went on to write and direct his first feature short "La Bonne Nouvelle" (The Good News), with late "French New Wave" director Claude Chabrol, Thomas Chabrol, Christine Boisson, Michel Duchaussoy, Mary Marquet and Daniel Prévost, which was awarded the Grand Prize at the International London Film Festival and thereafter distributed in France by Warner-Columbia.