 After a hiatus of a few years where he was primarily an investor in early-stage media businesses (See Other Business Ventures), in 2002 Bedol announced that he was returning to the cable industry with a new network featuring primarily college sports, called (at the time) NCSN, or National College Sports Network.It was the first sports network that recognized the power of sports to help promote the cable industry's recently introduced digital programming tiers.Bedol was quoted as saying "It's a marketing tool disguised as a programming service.