 In the United States, viewership was split between the English language channel ESPN2 and Spanish language channel ESPN Deportes; viewership on ESPN2 averaged at 1.097 million, while ESPN Deportes received an average of 213,000 viewers, totalling 1.31 million.It was the first time a UEFA match on ESPN had been watched by more than 1 million viewers.Based on an expected audience of up to 13 million, ITV raised the prices of their 30-second advertising slots during the final from between £100,000 and £150,000 to as much as £250,000.