 The book broke even and Rowlandson also spent comparatively large sums in readers' fees, and among the many distinguished artists employed as illustrators were Norman Lindsay, Lionel Lindsay, Percy Lindsay, Ruby Lindsay, David Low, Percy Spence and Will Dyson.He published works by A H Adams, J A Barry, Louis Becke, 
Randolph Bedford, E J Brady, George Cockerill, Edward Dyson, Beatrice Grimshaw, Sumner Locke, Vance Palmer, Ambrose Pratt, T E Spencer and A G Stephens among others.Postcards included paintings by Neville Cayley.