 The show had practically no trouble whatsoever against soap operas such as "Love of Life" on CBS and mostly sitcom reruns on ABC.In 1973, Lin Bolen, then Vice President of Daytime Programming at NBC, began eliminating longer-running game shows from the network in an aggressive attempt to bolster ratings among women aged 18–34.Refreshing the daytime lineup became especially imperative to Bolen when CBS launched a surprise success in the soap opera "The Young and the Restless" at 12