 In the 1970s, it became a full-time "beautiful music" station before adopting an adult contemporary format in the early 1980s in an era when many beautiful music stations went to a soft rock or more contemporary format.WMT-FM's studios have been located at Broadcast Park on Collins Road in Cedar Rapids, along with its AM sister station WMT and TV station KGAN (the former WMT-TV), since it signed on.Until the 1970s, the studios of WMT radio was located on the fifth floor of the historic Paramount Theater building in downtown Cedar Rapids.