 Following the merger with Bell Canada, on April 1, 2011, Bell Canada renamed its new business unit from CTVglobemedia to Bell Media.On January 9, 2018, Bell Media announced that it had reached a licensing and content agreement with Bloomberg L.P., under which BNN would be co-branded as BNN Bloomberg — a rebranding which took effect April 30, 2018.The rebranded network collaborates with Bloomberg's existing news bureaus, which include five Canadian bureaus staffed by over 25 reporters.