 AT&T will still promote DirecTV "where cable broadband is not prevalent", and as a specialty option.On March 1, 2016, AT&T announced plans for several DirecTV-branded over-the-top services, including DirecTV Now—a contract-free over-the-top internet television service, DirecTV Mobile—a service which will offer "premium video and made for digital content" for phones, and DirecTV Preview, an ad-supported service featuring content from Audience Network, Otter Media, and other partners.DirecTV Now launched on November 30, 2016, and is directly competing against Sling TV and PlayStation Vue.