 Bell Globemedia assumed full control of ROBTv in late 2001; the channel was then given a new logo, and began to use only the full name of Report on Business Television, dropping the "ROBTv" sub-brand.On March 12, 2007, the channel was renamed Business News Network.The name change occurred to give exclusive rights to the "Report on Business" name to "The Globe and Mail" and for the channel to have its own identity.