 He began his career as an advertising writer in Chicago writing McDonald's commercials, but soon after moved to New York as an on-air promotion producer for the not-yet-launched MTV.After returning to Harvard Business School he continued to work with MTV's parent company, Warner-Amex Satellite Entertainment, and during the summer of 1984 was part of a small team that developed the business concept for Nickelodeon's evening programming block, Nick-at-Nite.After receiving his MBA from Harvard University, Bedol joined MTV founder Bob Pittman, as a partner overseeing television and home video at Quantum Media Ventures, where he created and executive-produced the ground-breaking and controversial Morton Downey, Jr. show.