 Similar to the Classic Sports strategy, CSTV acquired the television and internet rights to thousands of collegiate sporting events from over a dozen athletic conferences, including the Big Ten, the Southeastern Conference, and Conference USA.Although the events CSTV acquired were not big enough for ESPN or Fox Sports, Bedol was one of the first media executives to recognize the value that could be created from aggregating niches using the internet.CSTV brought the long-tail theory to the internet.