 The organization took its name from one of Rosenthal's buildings, the former Oakland Motor Car dealership on Mahoning Avenue, where he donated space for the fledgling organization.Rosenthal's early role was honored when the center moved to a new space in the Morley Building and designated a space for art named the Star Gallery after his business Star Supply Company.The center specialized in performing locally written plays, as well as offbeat, obscure plays and musicals such as "", "Baby", "Jacques Brel is Alive and Well and Living in Paris", and "Assassins".