 Some contributors, like Rebecca Armendariz and Alex Brown, go by their real names.Its cofounder and editor-in-chief is Minneapolis-resident Marvin Lin (who writes as "Mr. P").The music reviews, features, news, film, comics, and the DeLorean, Cerberus, and Automatic Mix Tapes columns are edited by "Jay," "Gumshoe," "Dan Smart," Benjamin Pearson, "Keith Kawaii," "JSpicer," "Trillian," and "Pliny the Elder," respectively.