 The ensuing election was fought largely on the issue of the West Regional Road, with Chalifoux favouring the recently proposed Ray Gibbon Drive alignment.Plain preferred the previously proposed alignment, which bypassed the developed portion of the city but crossed the Sturgeon River close to the mouth of Big Lake, and proposed a plebiscite on the subject.An aggressive public relations campaign by the Riel Park Business Association, which did not like the way the proposed road would pass through Riel Business Park, and a group calling itself S.E.N.S.I.B.L.E.