 This station debuted on 99.3 as WVEN-FM on March 5, 1971, as a partial simulcast of AM affiliate WFRA, with occasional break-aways for its own original programming that closely mirrored WFRA, usually during periods of the broadcast day when WFRA offered talk and news-intensive programming.As more and more cars became equipped with FM radios, the two radio stations broke away from each other and became completely separate programming operations, though WVEN would recapture the call letters of its sister AM station in 1989.For many years, WVEN was known as "Mix 99.3", boasting an Adult CHR format with full-service local elements.