 Barrow then arranged to get the Beatles an audition with Decca, who rejected them.This led to an informal arrangement whereby Barrow became the Beatles' part-time press-publicity consultant, which involved promoting the launch of the new EMI band from behind a desk at rival London record company Decca.His earliest task for Epstein was to co-ordinate a media publicity campaign to surround the release of the group's first UK single, "Love Me Do", on EMI's Parlophone label in October 1962.