 These assets included the brand PictureME, which has been relaunched as a chromakey-based background replacement family photography concept in some of its retail locations.In 2012, Lifetouch patented a new school portrait camera technology called "X1," which used a custom mirrorless camera and rapid lighting strobes to allow digital replacement of portrait backgrounds without using colored "chromakey" backgrounds.On January 28, 2017, Lifetouch closed all of the portrait studios that were present in select Target stores.