 "Alice" was launched in early 1997 at the 100.9 frequency (replacing a country formatted station) where KRFN now broadcasts.In 1998, the two stations swapped frequencies, which gave the station a broadcast antenna atop Slide Mountain and improved coverage to include the Lake Tahoe and Carson City areas.Alice's growth was sluggish after moving to the 96.5 frequency as longtime Howard Stern fans in the Tahoe area were angry that they could no longer hear Stern on KRZQ's 100.9 frequency (with a tower on the valley floor).