 Launched as an experiment in using pop culture and media for social justice, Mann ke Manjeeré remained on the Indian pop charts for six weeks, going on to win the 2001 National Screen Award in India for Best Music Video.Breakthrough produced various multimedia campaigns including social change video games, ICED and America 2049, that addressed immigrant rights in the United States.Breakthrough's highly successful Bell Bajao (Ring the Bell) campaign, calling on men and boys to get engaged in the movement for women's equality, won the 2010