 As a solution to DuPont's troubles, Roy Durstine, then creative director of Batten, Barton, Durstine & Osborn, proposed the creation of "Cavalcade of America" using the company motto.This was to be an important element in the successful re-branding of DuPont as an American legacy engaged in making products for the well-being of Americans and humanity in general.DuPont's image problems led the company to promote some pacifist and socialist ideals.