 It takes place on the last weekend in August; in the 1970s it developed into a peddlers' market with a fun fair and events marquee.Ilsfeld is a wine-growing area, with vineyards belonging to the Schozachtal, Wunnenstein und Kirchenweinberg sections of the Württembergisch Unterland wine-producing region.Viticulturists in Ilsfeld, Auenstein, Helfenberg und Abstatt belong to the "Weingärtnergenossenschaft Mittleres Schozachtal".