 In view of his previous employment as a liner-note writer with Decca, it was taken for granted that he would do the same job for the Beatles and Epstein's other acts.Barrow saw Beatlemania as beginning with the band's appearance on "Sunday Night at the London Palladium" on 13 October 1963, at which point he no longer had to contact the press but had the press contacting him instead.It was Barrow's idea to give out Beatles Christmas greetings to their fan club members.