 In the United States, there are now dozens of children/childhood "modules", minors, or concentrations within the degree programs of academic disciplines, as well as BA and master's programs across the globe.York University in Canada quotes Lenzer in their proposal for a new degree program in Children Studies writing "In a special issue of The Lion and the Unicorn in 2001, Gertrud Lenzer, co-founder and Director of the Children's Studies Program and Children's Studies Center at Brooklyn College, provides a brief history of, and rationale for, the emerging field of children's studies.According to Lenzer, before the 1990s, most disciplines in the arts and sciences failed to "provide a special focus on children"; indeed, advertisers and politicians "discovered" childhood before scholars did.