 On March 30, 2007, "Tiny Mix Tapes" announced it was hosting a festival in Minnesota.At this festival, long-since dissolved indie band Neutral Milk Hotel were billed to be "reuniting all over your Cheerios" as the headlining act.Amidst a blog flurry, and articles disputing the legitimacy of the event in "Billboard" and Prefix, the festival was revealed as an early April Fool's Day joke later the same day.