 Tom Quinn and a handful of investors purchased the station, then known as KEZC, in 1982.Within two years, Quinn petitioned the FCC to increase the station's power and he relocated the transmitter to Slide Mountain overlooking Reno, Carson City and Lake Tahoe.The station, with new call-letters KTHX and known as "K-Hits 104," had instant ratings success in the Reno radio market.