 Shortly afterwards, Dim Mak entered into a partnership with VICE (a subsidiary of Atlantic Records), for the rights to Bloc Party, marking Dim Mak's first deal with a major label.Together, Dim Mak and Atlantic released Bloc Party's debut album Silent Alarm in 2005, which went on to sell over 350,000 physical albums.As underground dance music began incorporating (which was coined electro at the time), Dim Mak shifted with the times and entered its electro era.