 As part of this performance, Kaufman would imply that these matches were “real” and thus also imply that professional wrestling was not “real”, which countered the sacrosanct belief of fans in that era that wrestling was "real".Kaufman even started appearing in the Mid-South Coliseum shows wrestling women in the undercard matches, and after winning Kaufman would berate the Memphis crowd and proclaim his own greatness in the sport.He even went so far as to claim that no woman could beat him and if they did – he would marry that woman.