 From 1997 to 2004, Mexican actress and pop star Lucero was involved in every Teleton as the main spokesperson for most of the broadcast, alongside different news anchor and host of other Televisa programs.In 2003, a scandal involving security guards and the press made her to have her role been downplayed, and other Televisa personalities have been included in the broadcast.While the main reason of the Teleton is to provide help with the rehabilitation of children that suffer of different brain and mobility discapacities, in 2009 "Teletón" expanded the objectives to provide help in the treatment of children diagnosed with cancer, hence another event was conceived, "Pelonton", consisting of the people donating locks of hair in order to create wigs for those children that suffered loss hair due to cancer treatment.