 The newspaper was previously associated with "The Tampa Tribune" until that paper was acquired by the Times Publishing Company, the publisher of the Times, in May 2016.After its acquisition, the Tribune was immediately folded and its associated newspapers, including "Highlands Today", became publications of the Times.On Aug. 19, 2016, it was announced that the Tampa Bay Times sold Highlands Today to Sun Coast Media Group, owners of Highlands Today's competitor, the Highlands News-Sun.