 In 1960, with no formal training in graphic design, he made the first poster for the "Instituto Cubano de Arte e Industria Cinematográficos" (ICAIC) that was founded shortly after the Cuban revolution to produce and promote Cuban films.The association with ICAIC lasted for a lifetime, and Bachs made over 2,000 movie posters for them.He is counted among the greatest Cuban poster designers - a group nicknamed "El maestro del cartel cubano de todos los tiempos" - and contributed to the international admiration that the colorful Cuban posters enjoyed in the 1970s.