 In 2001, the company was sold to its two top executives, President and CEO Hansel Artrip and CFO/VP Andrew Belsky, and the headquarters were relocated again, this time to Grand Blanc, Michigan.After the chain's acquisition in the spring of 2001, store sales saw deep declines in 2002 and 2003.Efforts were made to develop diversification strategies to align product with younger demographics, as well as capitalize on the emerging web-based markets, but demand for their products as well as market headwinds eliminated the potential for a turn-around.