 The station was started on of raw timberland where a new tower in Baldwin County with associated "hurricane proof" blockhouse was built.Dave and wife Mary debuted the radio station as Christmas Radio 98.7 in November 2003, and switched to Country music on December 26, 2003.According to Solutions Broadcast Research and The Radio Index, WYCT is the Pensacola radio station that delivers the largest Pensacola audience of adults aged 25 to 54.