 In 1991, General Cinema Corporation, a diversified company that operated retailers such as Neiman Marcus and Bergdorf Goodman, as well as a national chain of movie theaters, acquired Harcourt Brace Jovanovich for more than $1.5 billion.In 1993, General Cinema Corporation renamed itself Harcourt General and restored the publishing division's name to the historic Harcourt Brace & Company.At the end of the year, Harcourt General divested its cinema division.