 It will also have bonus video features.In addition, NBC further announced in July 2007 that tie-in micro websites where fans who log onto Buy-More.net would be directed to NerdHerdHelp.com giving them access to exclusive content of the show and a blog written by the title character's best friend and sidekick, Morgan, would be launched in September 2007.NBC is reportedly expected to spend about $8 million in total promoting the show.