 In a time when hosiery products were sold primarily in department and women's clothing stores, L'eggs garnered shelf space in supermarkets and drugstores, often on revolving carousel L'eggs displays called the "L'eggs Boutique".The product's slogan, "Our L'eggs fit your legs", appeared in print and TV ads.Though the L'eggs egg became integral to the brand and their marketing and advertising, in 1991 Hanes ceased packaging the hosiery in plastic eggs as sustainable packaging became the industry norm; the package was redesigned into an egg-shaped cardboard form which is much more easily recycled.