 Their first account wins were Ford and Birds Eye 

CDP emerged from the "Swinging London" cultural shifts of the 1960s as Britain's most glamorous and influential advertising agency, generally regarded as one of the finest advertising agencies in the world during the 1970s.The agency's output had a distinctive sharp wit and confident font-led graphic style, well suited to the voguish "colour supplements" which the Sunday newspapers were launching at this time.By the 70s, colour television with improved picture definition was rapidly taking root, bringing the need and the opportunity for greater sophistication in the commercials it showed.