 Unlike traditional marketing techniques, which involve direct, one-way messaging to consumers (via print, television and radio advertising), nonlinear digital marketing strategies are centered on reaching prospective customers across multiple online channels.Combined with higher consumer knowledge and the demand for more sophisticated consumer offerings, this change has forced many businesses to rethink their outreach strategy and adopt or incorporate omnichannel, nonlinear marketing techniques to maintain sufficient brand exposure, engagement and reach.Nonlinear marketing strategies involve efforts to adapt the advertising to different platforms, and to tailor the advertising to different individual buyers rather than a large coherent audience.