 The upmarket department store chain ZEN was established in 1990 with its first branch as one of the anchors of the World Trade Center in Pathum Wan District, Bangkok.Now named CentralWorld, the shopping center underwent major renovations in 2006, was destroyed in a fire on May 19, 2010, and reopened on December 25, 2011.A second branch has opened in Shenyang, China at Joy City.