 In 2012, New York Knicks player Baron Davis and Zappos.com CEO Tony Hsieh partnered with Amy Jo Martin.As a result, Digital Royalty relocated its headquarters to Las Vegas to become part of the Downtown Las Vegas Revitalization Project.In October 2012, Martin published her first book, Renegades Write the Rules, which reveals the innovative strategies behind the social media success of today's top celebrities, brands, and sports icons.