 Patrick Sheltra of Sheltra Motorsports won the season championship.This season was notable for the season-opening race, the 2010 Lucas Oil Slick Mist 200 at Daytona, which had the largest audience of any ARCA event in the history of the series with 2.4 million viewers tuning in on the Speed Channel.The high viewership was due to the fact that Danica Patrick was competing in the event, which was her first stock car start as part of her move from the IndyCar Series to NASCAR.