 Martin’s other clients have included Dwayne “The Rock” Johnson, Dana White, the Ultimate Fighting Championship, DoubleTree by Hilton, Delivering Happiness, Self (magazine), Chicago White Sox, FOX Sports, Los Angeles Kings, Monte Carlo Resort and Casino, Hard Rock Hotel & Casino, Texas A&M, WWE, Jabbawockeez, Strikeforce, Station Casinos, Century Martial Arts, Discount Tire Company, and the Cleveland Indians.In 2011, Martin launched Digital Royalty University, which offers customized education programs including strategic and tactical social media training for all individuals within a company.Digital Royalty University has trained thousands of employees worldwide for global brands such as DoubleTree by Hilton and FOX Sports among others.