 However like the Illyian movement, Strossmayer's and Rački's Yugoslavism found little support outside Croatia.Yugoslavism faced strong competition from other nationalist movements seeking to rally the various South Slav peoples, such as Serbian nationalism.Initially Serbian nationalists who were focused on fighting the Turks, did not cooperate with Yugoslavists, seeing little benefit in a joint movement or unification with Croats of the Austro-Hungarian Empire.