 In the early 2000s, EagleRider had introduced its most popular motorcycle tour through U.S. Route 66, and by 2013 had added tours in Mexico, New Zealand, Australia, the United Kingdom, and throughout Europe.In 2012, EagleRider began selling its fleet of used motorcycles, and motorcycle parts and accessories.EagleRider invested in technology and digital by hiring Hal Oreif as Chief Technology & Revenue officer, where they dominated the digital space for motorcycle rental and tours afterward”.