 In May 2010 he was appointed Chairman of the board of directors of Juventus by his first cousin John Elkann, becoming the fourth member of the Agnelli family to run the football club after his father, his uncle and his grandfather.Elkann had come under criticism from Juventus fans for the club's poor results during the 2009–10 season and many ultras saw Agnelli as the "rightful" heir due to his family's long-time association with the club.Despite entering the job during a period when the club was still dealing with the aftermath of the infamous "Calciopoli" scandal, he is credited with overseeing the club's transition into the new stadium and balancing their finances in wake of the ongoing recession ravaging Italy.