 The company has introduced many “firsts” to the industry, including the first PC-based repair information product for repair shops and the first Windows-based shop management system.Building on that legacy, Mitchell 1 developed a suite of products and services designed to help independent vehicle repair shop owners work more efficiently from the moment the customer drives up, to the final invoice and beyond.Mitchell 1 markets their products through a variety of venues, with the primary two sales forces being their independent Mitchell 1 representatives, and Snap-on Tools Diagnostic Factory Reps, who sell the same product re-branded as Shopkey.