 Since the 1994 Olympics in Lillehammer, Norway, where Alexei Urmanov won gold without one, the quad, if landed in a competition (absent major weaknesses), made a difference between the first and lower placements.In a "Sports Illustrated" article dated January 19, 1998, E.M.Swift wrote that "no Olympic gold medal will ever again be won by a man who doesn't try a four-revolution jump."