 From 1894 to 1917 she was the publisher and chief editor of the monthly journal "The Northern Herald" ("Severny Vestnik"), a leading Russian symbolist publication based in Saint Petersburg.The journal acted as a rallying-point for the Symbolists Dmitry Merezhkovsky, Zinaida Gippius, Fyodor Sologub, Nikolai Minsky, and Akim Volynsky.In 1905 she joined the Moscow Art Theatre (MAT) as a literary advisor.