 During its first week of publication, Renegades Write the Rules made the New York Times Best Seller List.Also in October 2012, Digital Royalty launched a new online, automated education platform as part of Digital Royalty University, which will offer social media, culture, and personal innovation classes that will teach individuals, small businesses and entrepreneurs how to increase their influence online and strengthen their brands.In conjunction with the launch, Digital Royalty partnered with non-profit organization Teach for America to introduce its Buy One Give One Program.