 Private boot camps have also developed programs to meet that demand, including free programs like The Data Incubator or paid programs like General Assembly.In the specific field of marketing, one of the problems stressed by Wedel and Kannan is that marketing has several sub domains (e.g., advertising, promotions,
product development, branding) that all use different types of data.Because one-size-fits-all analytical solutions are not desirable, business schools should prepare marketing managers to have wide knowledge on all the different techniques used in these sub domains to get a big picture and work effectively with analysts.