 The first match at the new ground was an All Stars' friendly game as part of Shrewsbury Town's new sponsorship deal with Italian sportswear manufacturer A-Line, who made Shrewsbury's kit for the 2007-08 season.Heading the list of All-Stars players was Gianfranco Zola, with the team being managed by Ron Atkinson.The match took place on Saturday 14 July 2007, and Shrewsbury Town ran out 4−0 winners, Shrewsbury striker Dave Hibbert taking the honour of being the first ever goalscorer at the new ground.