 In 1964, while still playing for the Bears, Morris joined WBBM-TV in Chicago as a sportscaster.Except for a six-year stint at rival WMAQ-TV, Morris remained at WBBM until 1992, serving for most of that time as sports director.During his time at WBBM-TV, he popularised the use of the telestrator (a device for drawing over still or moving video images) in sports television, which was invented by fellow WBBM-TV employee Leonard Reiffel for his science-related TV series "Dimensions on Tomorrow's Living" and "The World Tomorrow".