 He served for thirteen years as Vice-Principal and Director of Studies at the Royal Academy of Music under his predecessor Sir Curtis Price after a period as Dean of Undergraduate Studies between 1991 and 1995 when he was responsible for launching the first Bachelor of Music performance degree in the sector, with King's College London, and under the aegis of the Centre of Advanced Performance Studies.For over a quarter of a century in senior posts at the Academy, Freeman-Attwood has played a leading role in launching pioneering programmes, major international relationships – nurturing a fifteen-year collaboration with the Academy's sister conservatoire in the US, The Juilliard School – as well as several professional development initiatives, including the founding in 1997 of the Academy recording label (now with thirty titles to its name) to introduce talented young artists to the creative challenges of the studio.He has also assembled a roster of eminent international musicians as permanent staff or visiting professors.