 After 10 years in Kensington they moved the studio, pattern room and office to Total House 180 Russell St Melbourne and kept warehousing in Kensington.Crumpler became known for unusual marketing largely credited to Dave Roper.Giant logo stencils painted on building site hoardings, the infamous Beer for Bags event where beer was the only currency accepted in store during the sale, logo fruit stickers placed on millions of apples and oranges, colour by numbers toilet paper, tiny boxes of matches, controversial websites & hosting the Australian Cycle Messenger Championships.