 Based in Denton, Texas, BADD was forged as a local partnership between Fry Street district bars and Big Mike's Coffee Shop, which provided discount "After-Hours Happy Hour" coffee coupons to intoxicated patrons.The coupons included contact information for taxi and safe ride services, and encouraged drinkers to sober up before getting behind the wheel.Within the first year of its inception, BADD garnered national trade journal coverage, and the partnership expanded to include restaurants, universities, and fraternities/sororities.