 With the purchase of WCW during the previous year, WWE's roster had doubled in size and with newly obtained properties and a desire to further expand, the promotion was essentially divided in what became known as the WWE Brand Extension.This resulted in WWE's two main programs, "Raw" and "SmackDown", becoming distinct brands, acting as complementing promotions under WWE.The WWE Undisputed Championship was then consequently shared between both brands and soon conflict began brewing over the title.