 It was completed in the summer of 2007, in time for the 2007–08 English football season, and was built to replace the Gay Meadow, Shrewsbury Town's home stadium since 1910.The stadium had no official name during the club's first season at their new home, before being christened the "Prostar Stadium" in a four-year deal with the sports kit manufacturer of the same name in July 2008.The club had initially distanced themselves from the unofficial name of "New Meadow", preferring to sever links with the old Gay Meadow ground, however when the naming deal with Prostar ended two years earlier than scheduled, new sponsors Greenhous gave supporters the opportunity to vote for a new stadium name, with "Meadow" added to the shortlist after feedback from fans.