 From May 2010, the stadium was officially known as "Greenhous Meadow", until Greenhous announced they would be ending their sponsorship of the club and stadium in November 2016, with local firm Montgomery Waters taking on the naming rights from July 2017.Proposals to move to a new stadium site at Oteley Road were first drawn up in the late 1990s, with planning permission granted in September 2003.A covenant protecting the Gay Meadow site for sports use was transferred to Oteley Road in 2004, clearing the way for the sale of the old ground to property developers to finance the building of New Meadow.