 Madhapur also has become the preferred meeting place, with many international conferences and meetings taking place at Hitex Convention Center and Hotel Novotel, Hotels like Westine, Lemon Tree, Trident and other business hotels in surrounding areas like Banjara Hills and Jubilee Hills has enhanced the value of Madhapur over the last decade.This suburb is also home to National Institute of Fashion Technology (NIFT), Sri Venkateshwara college of Architecture