 For many years, the brand's main television commercial spokesman was Lorne Greene, who created the concept of eating one's own dog food by claiming that Alpo is so good he feeds it to his own dogs.Ed McMahon also had a long association with the product on television, and Garfield was a "spokescat" for the brand in the 1990s.Alpo was the sponsor of the debut broadcast of the long-running television news magazine "60 Minutes," on September 24, 1968.