 In the 1950s and 1960s, Nalbandian became a minor celebrity, making frequent appearances in commercials for his store and even on talk shows such as "The Tom Duggan Show".Most of these commercials featured the line "Come on down to 5-4-6-7 Wilshire Boulevard".In one commercial, Nalbandian said of his low prices, "My friends all ask me, 'Eddie, are you kidding?'