 He explained once to "Business Week" that "a company is made not only by the quality of its products and services, but also by its people, especially its top people," and in doing so revealed the key to his business career.On May 2, 1968, McColough and his partner Joseph C. Wilson sent out a memo announcing the company intended to start an affirmative action program, making Xerox one of the first companies to do so.McColough and Xerox have been both praised and criticized for it.