 The company launched its first shop in Hay-on-Wye in 2001, and included designs from Emma's daughter, Rose.Sir Bernard Ashley bought Llangoed Hall, seeing it as the place where he could fulfill his ambition to recreate the atmosphere of an Edwardian house party.He later replicated this in other locations, but sold the two American properties in 1999 to Orient-Express Hotels, renamed as Belmond Ltd. in 2014.