 Evenings were devoted to concert works.An audience of non-client listeners developed slowly, but when owner Lincoln Broadcasting Company moved the storecast to its subcarrier in late 1957 and rededicated the main channel solely to classical recordings, enough of an outcry arose that a substantial amount of daytime popular music was eventually restored.In the late 1950s and early 1960s, the station enjoyed prestige as the area's premier purveyor of 'good music', adding Broadway showtunes selections from original cast albums, folk music, and other 'hi-fi' recordings, and later spoken-word and dramatic presentations.