 In 1990, Apple co-founder Steve Jobs approached Rubinstein to run hardware engineering at his latest venture, NeXT.Rubinstein headed work on NeXT’s RISC workstation – a graphics powerhouse that was never released because in 1993, the company abandoned its floundering hardware business in favor of a software-only approach.After helping to dismantle NeXT’s manufacturing operations, Rubinstein went on to start another company, Power House Systems.