 The Rabbit name, logo and advertising campaign idea was devised by Hook Advertising and specifically its chairman Chris Joseph.After pitching to and then signing with the Barclays Philips Shell consortium (BYPS) in 1989, when BYPS sold the telepoint network business to Hutchison in late 1990 Hook Advertising refused to sign over the copyright of the Rabbit logo.Hutchison had terminated the contracts of other BYPS suppliers and Hook Advertising believed both that they were about to have their own contract terminated too and that signing over the copyright was not part of their contract.