 Q95 started as an Adult CHR, but by late 1990, had shifted to mainstream adult contemporary to challenge incumbent AC outlets WNIC and WLTI (who would later flip to Top 40 and become WKQI's CHR arch-rival as WDRQ).The station's ratings continued to be respectable throughout the 1990s.Dick Purtan was an investor in the new station and stayed on as Q95's morning host until March 1996, when he left for WOMC.