 The rise and fall of many of these trends had been chronicled by Shoichi Aoki since 1997 in the fashion magazine "Fruits", which was a notable magazine for the promotion of street fashion in Japan.In 2003, Japanese hip-hop, which had long been present among underground Tokyo's club scene, influenced the mainstream fashion industry.The popularity of the music was so influential that Tokyo's youth imitated their favorite hip hop stars from the way they dress with oversized clothes to tanned skin.