 Such payments were not necessarily in cash, as when Hearst newspapers paid the legal bills for the man who kidnapped Charles Lindbergh's son in 1935 in order to get his exclusive story.More recently, "ABC" gave Michael Jackson a series of free ads promoting his new album on the same week they interviewed him; those ads in 1995 on "Prime Time Live", were valued at $1 million.Although cash is still the best way to buy stories, says TV reporter Don Rey, who first reported the Jackson case