 It began airing on UHF Channel 23 licensed to Ermita Electronics Corporation, the country's first UHF TV station fully devoted to re-broadcasting from a foreign satellite channel.In 1994, the partnership suffered a conflict of interest when STAR launched its own music channel, Channel V. After UHF 23 was put off-air on July 1996, the frequency was reassigned to ABS-CBN through a subsidiary, AMCARA Broadcasting Network, and has been rebranded as Studio 23.However, Studio 23 had to deal with the then-active agreement between Ermita Electronics and MTV Asia (whose main broadcast headquarters is located in Singapore).