"In a "character decoding" study performed in the 1980s, 93 viewers (64 women and 29 men) were surveyed (27 were undergraduate students, 33 were from the Oxford subject panel, and 33 were soap viewers who responded to advertisements in a soap magazine) on 25 characters from "EastEnders" to discover viewers' judgements and representations of the characters, through the construction of three-dimensional, multi-dimensional scaling space.The study found that the character of Kathy Beale was labelled in the "morality/potency" category - a moral character, family-oriented, warm, likable and steady.