 He was the featured guest in September 2009 at the first episode of "The Engadget Show," a web videocast produced by the technology weblog.In December 2009, the magazine "Fast Company" named Rubinstein one of its Geeks of the Year, along with people such as Facebook founder Mark Zuckerberg and writer/director/producer J.J. Abrams; "Fast Company" also named Rubinstein to its list of the "100 most creative people in business.