 The result was the iMac released in 1998, a computer with an innovative design intended to be friendly and easily accessible for average computer users.For the iMac's development, Rubinstein assembled a team and with a deadline of only 11 months (a timeline they considered impossible).The iMac was an immediate success, not only helping to revitalise Apple as a company, but also popularising new technologies at the time, such as USB, which would then go on to become an industry standard.