 By October 12, 1996, MTV was being aired on Studio 23 (now known as ABS-CBN Sports+Action in 2014) during daytime hours, while original Studio 23 programming aired on primetime.The partnership with Studio 23 ended on December 31, 2000 and moved to a new channel frequency, UHF 41.ABS-CBN earlier launched its own music channel, Myx on November 20, 2000 and later became Studio 23's daytime block on January 1, 2001.