 The iPod came from Apple's "digital hub" category, when the company began creating software for the growing market of personal digital devices.Digital cameras, camcorders and organizers had well-established mainstream markets, but the company found existing digital music players "big and clunky or small and useless" with user interfaces that were "unbelievably awful", so Apple decided to develop its own.Even though it was a space with immense market potential, previous products had not enjoyed any notable market penetration.