 The station currently competes for the CHR audience with Cumulus Media's Hot AC-formatted 96.3 WDVD, which bills itself as "Today's Best Music And More".Channel 9-5-5 currently ranks at #6 (4.9) in the Detroit market according to the June 2015 PPM ratings release.In 2008, WKQI's HD2 subchannel began carrying the Dance Top 40 Club Phusion format, which is part of Clear Channel's Format Lab.