 After some years, Rajendar's films started to decline in popularity because his films became too predictable, tending to follow the same storyline and oratory style of repetitious dialogues with little if any meaning.For example, his films always contain a sentimental scene involving the hero's younger sister in distress, coupled with the same rhyming rhetoric and gestures.Rajendar recently started his own web TV channel called 'Kural TV' (Voice TV).