 The poem was famous for its extraordinary typography, which anticipated the 20th century interest in graphic design and concrete poetry.Mallarmé was known to have organised the layout of the poem using rectangles of card, and to leave written pleas to publish the work exactly as he'd intended.As such, Broodthaers' work can be seen as a direct quote of Mallarmé's working methods and of his obsession with the visual layout of the text.