 The station is currently owned by The Sonshine Communications Corporation.In December 2006, the station changed to the current classic hits format from its former adult contemporary format.The station was founded in 1960 as WMER, a reference to MERcer County, making it the county's first commercial radio station, transmitting with only 740 watts from its studios located above The Celina Music Store at 128 West Fayette Street in downtown Celina.