 In 2008 the company launched a lower-priced cigarette named Point on the Haitian market.The company sponsors popular Haitian musicians and musical groups such as Djakout Mizik, Gracia Delva, Kreyol La, and Mizik Mizik.In December 2001 some of the company's representatives joined a $40M contract deal, signed by the Haitian government for the development of a Hilton-operated hotel in Port-au-Prince to extend tax breaks and other economic incentives.