 The music store's owner at the time was also the original owner of WMER.As the weak signal and short transmitting tower in back of the music store barely covered Mercer County with neighboring Auglaize County being the fringe area, there was a demand for a more powerful station, hence WCSM AM and FM later emerged as a competitor in 1964 along with the former WERM located west of Wapakoneta at Moulton (which is now WFGF "The Frog" with studios in Lima.