 This experience, the knowledge, competence and confidence he gained in speaking and writing Japanese, and his people skills, were to wean him from the world of diplomacy into that of academe.He was invited to give radio talks and appear on television programs, thanks to which he became widely known as Bey San.He received invitations to give seminars, and to teach at the Area Studies Program at Tsukuba University, where he was required to lecture in both Japanese and English.