 They eventually decided on a radical new styling scheme based upon oval derived design elements in April 1992 (final approval), which would prove to be the car's Achilles heel in the marketplace.Chief designer Jack Telnack, who oversaw the development of the first and second generation Taurus, said that his Taurus was designed the way it was to stand out in the marketplace, and that the use of the oval was becoming the new global design theme for Ford.Breaking down and testing competing cars, as well as listening to customer input played a large part in the development of the third-generation Taurus, just like it did during the development of the first generation.