 Rove, who received a seven-figure deal, stated that he chose the imprint as he was a longtime friend of Mary Matalin.While sales of hardcovers were down for Simon & Schuster in 2009 and early 2010, Threshold Editions had the biggest hits for the company.By 2014, Threshold was not only publishing memoirs and political commentary, but also young adult and fiction novels such as Rush Limbaugh's "Rush Revere and the Brave Pilgrims".