 Ford had hoped the radical redesign would lead to the same success it had with the 1986 Taurus, and went as far as predicting that the new Taurus would continue the outgoing model's record of selling over 400,000 units a year.Sales were somewhat slow at first, prompting Ford to add a low priced "G" model mid-year 1996.Ford also offered incentives such as a six-month lease for Toyota Camry and Honda Accord owners, a $250 Cash Allowance on lease renewals, and a $50 dinner certificate for test driving the vehicle.