 Tom Hardy (designer)

Tom Hardy (born 1946) is an American design strategist and Professor of Design Management at Savannah College of Art and Design (SCAD).. As corporate design advisor to Samsung Electronics (1996-2003) Hardy was instrumental in transforming their brand image from follower to leader by creating a new brand-design ethos and building significant global brand equity through judicious use of design strategy and management.While at IBM (1970-1992), he was an award-winning industrial designer and later served as corporate head of the IBM Design Program responsible for worldwide identity.