 Sattler's was founded in 1889 by 17-year-old John G. Sattler when he opened a one-room shoe store in his mother's home at 992 Broadway.That store would eventually become Sattler's main store which, by 1950, covered and included the flagship store.In the late-1920s the store introduced a number of innovative marketing and promotional schemes to attract customers such as weekly automobile giveaways and high wire walkers.