 The format also gave the station opportunities to promote major concerts at other venues.Branded as "94-KKI", the AOR format lasted until early 1983 when the K-94 branding was revived and used, this time as the local affiliate of Transtar, one of the first satellite format programming services, again airing Adult Contemporary music.The K-94 branding remains today under its present owner with a mix of classic and contemporary rock and roll as its current format in addition to local high school sports coverage.