 The album was intended to be self-produced by Shawn Crahan and Brandon Darner, but after producer Rick Rubin was sent demos by Crahan, Rubin invited the band to Los Angeles where he assumed the role of executive producer.Following the release of the album, a music video was released for the song "In The Mood" on December 1.The album was generally well received by critics, who remarked on its diversity and significantly different musical style to that of drummer Crahan's other band Slipknot.