 The Business Profile column highlights small business owners.The River View Observer's focus of coverage is on what is commonly referred to as the "Gold Coast Area", a stretch of waterfront land running from Bayonne, Jersey City, Hoboken, West New York, North Bergen and Guttenberg with Cliffside Park and Edgwater to the north of Hudson County.It also covers the waterfront of Secaucus New Jersey, and in recent years has also moved with distribution and mail to inner city locations.