"At the time, Ford had already unveiled a face-lifted Five Hundred at the 2007 North American International Auto Show, which had revised styling and a more powerful engine.Partially blaming the Five Hundred's struggles on its name, Mulally decided that the revised vehicle should be marketed as the Taurus, the name he believed the Five Hundred sedan should have used from the beginning as he believed Ford was better off continuing to use its older nameplates that maintained decent brand equity rather than trying to build up new ones.