 Autoblog and The Truth About Cars expressed disappointment that Ford let the Taurus nameplate decline.MSNBC interviewed many Ford workers who felt that Ford unjustly abandoned the car that had done so much to revitalize Ford and the US industry.In an October 25, 2006 "USA Today" editorial, "How Ford starved its Taurus", it was noted that while the Japanese stick with their popular models and keep them up to date and competitive, (such as the Toyota Corolla, which has been in continuous production since the 1960s), the Detroit automakers regularly abandon established models in search of "the next big thing".