 In 2007 it was reported by the Sunday Times Fast Track 100 as 29th fastest growing company in terms of sales, in 2008 it was ranked 34th in the UK by the Profit Track 100 for profit growth, and in 2008, 2009 and 2010 it was rated as one of the 100 best companies in the "Sunday Times" '100 Best Companies to Work For'.In 2010 Benamor and the Richmond Group won an Ernst & Young Entrepreneur of the year Award.Benamor has been criticised by the Daily Mirror and the BBC for the Richmond Group's ownership of Advantage Loans, a credit broker which ceased trading in 2008.