 With this township Orhuwhorun developed and moved from being a rural area to an urban center.The Urhobo language predominantly spoken by them is known as Udu.In customs, they have a distinct annual festival that includes, Unueje, "Chechegbe" masquerade, and an annual epha female festival" literally known as "emeteyavwon" and "jabojawo" at which initiated daughters parade the streets of the town half naked to mark the coming of a new age.