 On May 26, 2009, Disney publicists attached balloons to the roof of Macefield's house, as a promotional tie-in to their film, "Up", in which an aging widower (voiced by Ed Asner)'s home is similarly surrounded by looming development.However, scriptwriting and production on "Up" began in 2004, two years before Macefield's refusal to sell to the property developers.In July 2009, Barry Martin sold the house to real estate investor Greg Pinneo for $310,000.