 The relaunched beer has a new label, with references to the gold medals and prizes won by the original FIX beer.An aggressive advertising campaign, with references to the strong historic legacy of FIX beer in the Greek society, has dramatically boosted sales, effectively leading to a strong comeback of the brand.Ownership and usage of the historic trademark has been a source of conflict; there are Fix Beers brewed in the United States and in Canada which claim to use the Fix recipes.