 According to the 2015 FCC ownership report, the licensee is owned by Andy Anderson, who also owns the Greenville Leader-News, the local newspaper.Andy Anderson is the son of the station's founder of the same name.The station went on the air as WGKY-FM on 1979-12-22. on 1990-07-09, the station changed its call sign to WWHK, on 1996-10-01 to the current WKYA,

On February 1, 2004 WKYA changed their format from country to oldies.