 The station was owned by American Media Investments, and was branded as "B100.7" until May 2008.In February 2009, KBZI was set to move to 107.1 FM so that its signal would better serve the southern part of the Pittsburg market and the nearby Joplin, Missouri market.However, this severely weakened its signal in the northern part of the market, 100.7's primary coverage area, making it more difficult to pick it up in Fort Scott and Nevada, where it had a significant following.