 In 1965, the new brewery designed by Takis Zenetos was opened on Syngrou Avenue .The high profits from the de facto beer monopoly were partly invested in other beverage companies, which also sought a monopolistic position, including Tam-Tam (a Cola drink) and Retsina Plaka ( Retsina was then the most popular table wine).The brewery advertised labels with the status of court purveyor of the Greek court and with reference to 38 won gold medals.