 "Sí, se puede" is the motto of the United Farm Workers of America.In 1976, Art Brambila, a television and music producer from Los Angeles, was looking for a sponsor for his new Latin music television show, "The Mean Salsa Machine".He had heard that Cesar Chavez, president of the United Farm Workers, had a relationship with Coca-Cola and asked him for help to secure a deal with the company.