 After CEO Julio Iranzo developed an aggressive and innovative strategic relaunching plan, The Fashion Shows, LLC relaunched Miami Fashion Week in 2016 as the second largest fashion event in the United States.The brand then welcomed Antonio Banderas as its Honorary President in order to heighten the event in the top international fashion circuit.Following the relaunch of Miami Fashion Week, the brand had a clear focus on debuting resort collections of established and emerging international designers.