 As a result of that meeting and the continued need for women's collaborative advocacy on this issue, WEDO and the CWGL, along with hundreds of activists spanning all regions, launched the Gender Equality Architecture Reform (GEAR) campaign in February 2008, to mobilize women's groups and allies to push for the adoption of the new UN entity for gender equality and women's empowerment.On June 30, 2010, the United Nations General Assembly resolution was agreed to and subsequently formally adopted by the General Assembly on Friday, July 2, to establish "UN Women", the new gender equality entity at the UN.The 16 Days of Activism against Gender Violence Campaign was launched by CWGL in 1991 as an annual campaign that demands the elimination of all forms of violence against women.