 In 1995, Pacific Arts opened Videoranch, which hosted several multimedia projects, including video and audio clips from various albums and video productions it owned or licensed.In 1998, Videoranch began the second-phase of multimedia via the internet by launching Videoranch 3D (VR3D), a 3-D virtual world as a test bed for technologies which could deliver live content into virtual environments.VR3D is a virtual world that is the most active of the Pacific Arts enterprises.