 In 2008, Rosell founded Ailanto, a sports-marketing firm dedicated to organize football events in Brazil.In November 2008, Ailanto was given the rights by the president of the Brazilian Football Confederation (CBF), Ricardo Teixeira, to organize a friendly match between Brazil and Portugal.A week before the match, to be played in Brasília, the government of the Federal District signed a contract to pay Ailanto R$9 million (US$4 million at the time) for the marketing rights and for other loosely defined services, including arranging transport and accommodation for both teams' players.