 Coles’ hard work paid off as she was able to defeat the proposal for the prison, but her desire for community improvement did not end there.For the next 14 years, Coles organized a national media campaign to advance her community and called on the National Association for the Advancement of Colored People (NAACP) and the Nature Conservancy.BCSJ raised over 11 million dollars to purchase the prison site (104 acres) and 54 additional acres, and built a new village of mixed housing and infrastructure.