 He was reported as being a capable speaker and enthusiastic for the Liberal unemployment scheme which formed a central policy theme of the Liberal election campaign.In 1928 the party had produced a book entitled "We Can Conquer Unemployment" and promoted the policy vigorously even claiming that ‘within twelve months [of a Liberal government taking office] unemployment would be brought down to normal proportions’.Emlyn-Jones fought Cardiff East again in 1931, stating he was both a supporter of the National Government and a follower of Sir Herbert Samuel.