 Kia kaha is also used in the film "Forever Strong", and is the motto of the Highland High School rugby team which features in the film.When the 6.3 magnitude earthquake hit the New Zealand city of Christchurch on 22 February 2011, following 4 September 2010 earthquake, "Kia Kaha" became the iconic phrase used by family and friends supporting the city in their time of need.The "New Zealand Herald" reported the use of the phrase by Prince William at a memorial service on 18 March 2011 "drew applause and tears from tens of thousands of mourners".