 The plan was for EFP to be the first (modern) mass producer of electric autos with an expected order of 400 station wagons for the Electric Vehicle Council of the Edison Electric Institute.In 1971, the average price for of gasoline was 36 cents (in the United States).For comparison, the original suggested retail price (MSRP) of a standard gasoline-powered Hornet Sportabout wagon was only $2,587.