 Some critics state that it is unethical to bribe developing world producers to act according to political viewpoints that they may not agree with, and the consumers providing the money may not agree with.These critics also state that the unorthodox marketing system imposed, aiming to replace capitalism, may not tie in with the objectives of producers, consumers, importers or retailers.Booth says that the selling techniques used by some sellers and some supporters of Fairtrade are bullying, misleading and unethical.