 Park Place was renamed as Caesars Entertainment and then was acquired by Harrah's Entertainment in 2004, soon after Harrah's had acquired the adjacent Horseshoe Casino in a separate deal.To prevent the newly combined company from owning five of the Tunica market's nine casinos, Harrah's chose to sell the previous Harrah's Mardi Gras (now Resorts Casino Tunica) and Bally's Casino Tunica (now 1st Jackpot Casino Tunica) to Colony Capital.Despite the numerous ownership changes, the resort continued operating under the Sheraton banner until December 14, 2009, when the Roadhouse name and theme were adopted.