 He partnered with Adidas Originals to reimagine three pairs of classic Adidas sneakers, which were launched in April 2019 under the "Donald Glover Presents" line and were promoted by a series of advertisements starring comedian Mo'Nique.Days after headlining Coachella in April 2019, Glover premiered a new song, "Algorythm", through the mobile app PHAROS AR.The augmented reality application allows users to open the virtual Pharos world with other players, using Google's cloud technology.