 Many counterculture activists became aware of the plight of the poor, and community organizers fought for the funding of anti-poverty programs, particularly in the South and within inner city areas in the United States.Environmentalism grew from a greater understanding of the ongoing damage caused by industrialization, resultant pollution, and the misguided use of chemicals such as pesticides in well-meaning efforts to improve the quality of life for the rapidly growing population.Authors such as Rachel Carson played key roles in developing a new awareness among the global population of the fragility of our planet, despite resistance from elements of the establishment in many countries.