 Producers chose the home because of its proximity to downtown and it bordered the Cuyahoga River Valley offering views of the steel mills in the valley.In December 2004, Brian Jones, a San Diego entrepreneur and fan of the film since childhood, bought the house on eBay for $150,000.Jones used revenue from his business, the Red Rider Leg Lamp Company, which manufactures replicas of the "major award" Ralphie's father won in the film, for the down payment.