 However, pro-Fairtrade researcher Alastair Smith claims that while some of these criticisms are grounded in acceptable standards of evidence (and deserve serious attention), others are less well elaborated, and that in a few cases, the criticisms presented are assertions with little or no credible evidence to support them.However, these claims have themselves been criticized on matters of fact, theory, methodology, use of evidence and incorrect citations.The evidence available suggests that little of the extra money paid by consumers actually reaches the farmers.