 WJLV was previously a classic hits station known as "Arrow 94.7" with the call letters WTYX.Around 2002, the station would be purchased by Jacksonville-based Backyard Broadcasting.On Friday, September 3, 2004 (at 3pm CDT), under the direction of program director Russ Schell, Arrow became adult hits "94-7 Jack FM", the first U.S. Jack FM station east of the Mississippi River under the WWJK call sign.