 The Rich's also had an automotive center similar to most Sears of the time.During the early 1970s, the mall sported signage and a logo with the words South DeKalb Mall rendered in bas-relief SFIntellivised font, similar to the lettering used in the opening credits of the then-famous Mary Tyler Moore television series, only in the mall's version, accompanied by a bas-relief asterisk placed tightly among the letters of the mall's name.As of 2014, the mall's signage still pays homage to the original font.