 When asked about the prospects of the counterculture movement moving forward in the digital age, former Grateful Dead lyricist and self-styled "cyberlibertarian" John Perry Barlow said, "I started out as a teenage beatnik and then became a hippie and then became a cyberpunk.And now I'm still a member of the counterculture, but I don't know what to call that.And I'd been inclined to think that that was a good thing, because once the counterculture in America gets a name then the media can coopt it, and the advertising industry can turn it into a marketing foil.