 After locating the Danish-owned clock and watch manufacturer, Comtech Watches, a supplier that could manufacture watches at a lower price through its Hong Kong factory, the Jorsts began designing their own watches, which they showed at a corporate gift fair in New York 1991.At that fair, they were encouraged by several retailers to market the watches under their own brand, which they chose as Skagen Denmark, Skagen () for the Danish fishing village (and peninsula) of that name.The company logo symbolizes the meeting of the Skagerrak and the Kattegat bodies of sea water at Skagen, Denmark's northernmost settlement and port, in Jutland.