 Binion sold Horseshoe Gaming Holding Corporation, the Tunica property's corporate parent, to Harrah's Entertainment in 2004.Under Harrah's, the Tunica "Shoe" became home to a World Series of Poker circuit event; previously, the Horseshoe had partnered with the neighboring Gold Strike to host the Jack Binion World Poker Open, a stop on the World Poker Tour.Harrah's Entertainment renamed itself to Caesars Entertainment in 2010.