 Ultimately, practical and comfortable casual apparel, namely updated forms of T-shirts (often tie-dyed, or emblazoned with political or advertising statements), and Levi Strauss-branded blue denim jeans became the enduring uniform of the generation, as daily wearing of suits along with traditional Western dress codes declined in use.The fashion dominance of the counterculture effectively ended with the rise of the Disco and Punk Rock eras in the later 1970s, even as the global popularity of T-shirts, denim jeans, and casual clothing in general have continued to grow.In the western world, the ongoing criminal legal status of the recreational drug industry was instrumental in the formation of an anti-establishment social dynamic by some of those coming of age during the counterculture era.