 The property was originally opened by ITT Sheraton in 1994 as Sheraton Casino and Hotel Tunica.In 1998, after ITT Sheraton was acquired by Starwood Hotels & Resorts Worldwide, its casinos were sold to Park Place Entertainment, newly formed from the merger of Hilton's gaming unit and Grand Casinos.At this point, Sheraton Tunica and the former Grand Casino Tunica (later re-branded to Harrah's) first came under the same ownership.