 Strode reportedly planned to demolish the mall and build an open-air shopping center called "Park Avenue" similar to the Midtowne Little Rock shopping center just to the northeast of the property.Strode said that after knocking down the old mall he planned to build a "lifestyle center" with a Main Street feel.The only parts of the old University Mall that would be integrated into Park Avenue were the parking deck, with a possible third level added, and the Montgomery Ward basement.