 The award recognizes Latinos with major contributions in music.The two artists signed a deal with Kobalt Music for their worldwide publishing beginning with their 2018 single, "Te Esperé".In April 2019, Jesse & Joy collaborated with Colombian singer J Balvin for the single, "Mañana es Too Late.” The song was written by the duo, along with Poo Bear (who has worked with David Guetta, Matoma, Justin Bieber, Mariah Carey, Skrillex, Juanes, Jennifer Lopez, Fifth Harmony) and produced by Jesse and Charlie Heat (Kanye West, Madonna).