 After developing 17 different recipes, he travelled throughout the island to test each one using primarily local ingredient; the best of these was a pilsener chosen as the recipe to be produced at a Star brewery to be established in Antsirabe.The company first began producing Three Horses Beer (THB) in 1958.In 1968 Star Breweries opened a factory in Antsiranana for the production and distribution of THB as well as Coca-Cola and other carbonated beverages throughout the island's northern region.