 Lawson also founded British Motor Company, British Motor Traction Company, The Great Horseless Carriage Company, Motor Manufacturing Company, and with E. J. Pennington forming Anglo-American Rapid Vehicle Company.With his one great success, The Daimler Motor Company Limited, he bought in the rights of Gottlieb Daimler though this company too was to be reorganised in 1904.After a succession of business failures British Motor Syndicate was reorganised and renamed British Motor Traction Company in 1901, led by Selwyn F. Edge.