 The second season received promotion from Barack Obama and John McCain who were running for President in 2008.The series opened its third season with 3.5 million viewers and a 2.4 rating among women 18-49, and a 1.0 rating among men 18-49.That made "Wives" the top-rated drama premiere in Lifetime's key demographic for 2009, though the show declined 22% among total viewers later in the year.