 The company began in 1954 in Coldstream, Scotland, when local baker, Mr Tom Forsythe, started selling "Just Roll" puff pastry to his customers.Jus-Rol used to have more than one factory – the other was located in Amble but was sold in the mid-to-late 1990s.In 1975 the business was sold to the food giant Fitch Lovell, before being sold off by Booker Group (the new owners of Fitch Lovell) in 1990 to Grand Metropolitan.