 For many years Nova Alvorada do Sul was known as the “Entroncamento” (the junction) because it is located at the meeting point of several different transport routes and cultures.Formally established as an independent municipality in 1993, the settlement was previously registered as a district of Rio Brilhante in 1976.The economy is closely tied to the sugar cane based industries, with sugar based Ethanol plants operated by firms including Grupo Safi, Eldorado, Lous Dreyfus and Tavares de Melo.