 WGOG is owned by Appalachian Broadcasting Co., Inc.

WGOG broadcasts a country music format and carries syndicated programing from Westwood One and ABC Radio News/United Stations Radio Network, and broadcasts local sports talk programming and news.WGOG's first broadcast originated April 15, 1959, from the same studios it continued to occupy, on Westminster Highway in Walhalla.WGOG originally broadcast at 1460 kHz AM.