 In 1971, Frank Balch, who had joined WJOY as an announcer in 1951 and had become president of the Vermont Broadcasting Corporation, acquired majority control of WJOY-AM-FM.The next year, on August 14, 1972, WJOY-FM became WQCR; the call letters were said to stand for "Wonderful Queen City Radio".The station continued to have an easy listening sound.