 It would not enter the Albuquerque radio market until November 1985 when it launched as KKHJ with an adult contemporary format after upgrading to a 100,000 watt signal.Shortly after the station which was owned by Community Broadcasting Co. would be sold to KKBR Inc. for 1.2 million dollars.In August 1986 it changed to KKBR and broadcast a 50s and 60s oldies format called "The Bear".