 The station rebranded as "The New Rock 99 FM" the same day it doubled its power to 100,000 watts.On April 1, 1990, after 16 years as a rock station, WQCR switched to country music and adopted new WOKO call letters, seeking to fill a void in the market, which only had one FM country outlet.Around the same time, under the guidance of former executive vice president and COO Dick Reed, Hall flipped stations it owned serving New London, Connecticut and in Providence, Rhode Island, to country.