 Georgia-Carolina Radiocasting Company would have used this facility to start a new radio station, WESL, to serve the Easley and Powdersville areas.WGOG's programming and call letters would have moved to the company's construction permit for 95.9 FM in Pendleton; co-owner Terry Carter told "The Anderson Independent-Mail" that the 95.9 transmitter location in Seneca would allow WGOG to serve an area more densely populated than that served by the station's existing transmitter near Tamassee.To comply with Federal Communications Commission (FCC) regulations that required Walhalla to remain the city of license for a radio station, Georgia-Carolina proposed to move WSNW from Seneca to Walhalla; this led Cox Radio to object to the moves, as it was planning to change the city of license of WHZT from Seneca to Williamston, which would have left Seneca with no radio stations.