 To create the original label for THB, Star Breweries opted to copy an existing label for a Dutch beer brand called The Holland Beer, which featured the image of three horses.This was done in part because of the association between Antsirabe and its history of horse breeding; the brand took the name Three Horses Beer based on this design.The label also features the brand's slogan, "Soa Ny Fiarahantsika" ("The Pleasure of Being Together").