 One Malagasy journalist described THB as symbolic of "Fihavanana Malagasy", a cultural value that emphasizes the importance of brotherhood and friendship.THB won its first international award in 1980 with a gold medal, at the International Beverage Competitions, in Vienna.Then later in 2004, came another gold medal at the Monde Sélection de Bruxelles (International Beverage Competition in Brussels, Belgium).