 With his one great success, The Daimler Motor Company Limited, he bought in the rights of Gottlieb Daimler though this company too was to be reorganised in 1904.After a succession of business failures British Motor Syndicate was reorganised and renamed British Motor Traction Company in 1901, led by Selwyn F. Edge.Many of Lawson's patents were not as defining as he had hoped, and from 1901 a series of legal cases saw the value in his holdings eroded.