 Voter Revolt operated on a $2.9 million budget, a fraction of the insurance industry's $63 million lobbying and advertising effort.The insurance industry, fearing they would not be able to defeat Proposition 103, launched three competing initiative measures in an attempt to confuse voters.To bring attention to his cause, Rosenfield used publicity stunts like having guards accompany him while he delivered the signatures that got Proposition 103 on the ballot.