 On Labor Day 2008, Rowe launched a website, mikeroweWORKS.org, which is focused on the decline in the blue collar trades and the crumbling state of the infrastructure.A trade resource center has been launched and provides information, resources, and forums for people interested in learning about, or pursuing a career in, the trades, as well as a new blog aggregator for the trades and construction industry called the "Trades Hub", which launched in April 2011.On September 19, 2010, Mike Rowe and the Association of Equipment Manufacturers started a campaign called "I Make America".