 Michael is excited about the promotional gimmick, which prompts him to dress and act like Wonka throughout the day.However, because Michael distributed all the tickets on the same day in the same small area of the warehouse, all five golden tickets go to their biggest client, the Blue Cross of Pennsylvania; because Michael did not specify "limit one per customer", the company is owed a fifty percent discount.As a result, the Scranton branch is expected to lose a significant amount of revenue which could shut down the branch, making everyone in the office upset with Michael.