 By the first week of the regular season, an idea to decorate the plain white trailer with "MNF" decor, the entire "MNF" schedule, and a weekly MVP, was born.Immediately following each game, the winner(s) is chosen, and his picture is affixed to the trailer in the corresponding location.When Madden and Michaels went to NBC in 2006, they debuted a similar feature, the "Rock Star" – in which the photo of the player of the game was attached to the top of 30 Rockefeller Plaza in New York City (the "Horse Trailer" concept was reinstated for the 2007 season).