 In order to ensure that drinkers knew from which brewery the Emu brand came, as well as to avoid confusion between the Stanley Co-operative Brewery Limited and its similarly named holding company, the company was renamed on 6 March 1908 to the Emu Co-operative Brewery Ltd.The Emu Brewery had been turning out beer of variable quality, and only managed a quarter of the output of the Swan Brewery.However, the recruitment of Ernest Terry in 1909 led to a turnaround in the fortunes of the newly renamed Emu Brewery Ltd.