 In May 1948, George Webb opened the first "George Webb and Sons" lunch counter on the corner of Ogden and Van Buren Streets on the east side of Milwaukee, Wisconsin.It began as a family business, with George, his wife Evelyn, and their three sons, Jim, Tom and Bob, all performing various tasks in the restaurant.In 1953, Jim Webb became the first George Webb franchise owner, when it was suggested by his father that he take over one of the restaurants.