 In 2008, Rowe partnered with W. W. Grainger, a Chicago-based Fortune 500 industrial supply company.In 2010, Rowe appeared in internet spots for Motorola iDEN combined radios/mobile phones, explaining that the phones were used "by real people, for real work" as they were used for "Dirty Jobs"-type applications.In 2010, Rowe partnered with Lee Premium Select Jeans and appeared in television spots wearing jeans that "make my butt look good".