 According to the Museum of Broadcast Communications's "Encyclopedia of Television", during their frantic afternoon coverage of the unfolding events, American broadcasters made a "determined effort" to refer to him as "President Johnson".The famous photograph of the inauguration was taken by Cecil Stoughton, John F. Kennedy's official photographer.On Stoughton's suggestion Johnson was flanked by his wife and Jacqueline Kennedy, facing slightly away from the camera so that blood stains on her pink Chanel suit would not be visible.