 Deeds campaign manager Joe Abbey announced the campaign's decision to go on air via email sent to supporters.This email also contained a link to see one of the ads as well as a link to donate to "Contribute... To keep Creigh's ad on the air" in his words.The same day, the Deeds Campaign announced their decision to purchase air time on four major media markets; Bristol, Richmond, Hampton Roads, as well as Roanoke, Virginia

The 2 campaign advertisements, entitled "Education Story" and "Most Qualified", both feature Deeds and others in front of a white background with a narrator discussing Deeds issues/plans.