 Mike Rowe has contributed video content to The Alabama Construction Recruitment Institute's trade-worker recruiting campaign GoBuildAlabama.com, culminating in an Iron Bowl-themed commercial broadcast on local CBS affiliates during Thanksgiving weekend 2010.Rowe sent a letter to President Obama at the start of his first term offering to help promote the three million "shovel ready" jobs promised during the campaign, suspecting it might be a tough sell, "given the country's then-current relationship with the shovel.