 Political theorist Margaret Levi applied the term to the perceived fairness of conscription in democracies, to which citizens may consent as long as conscription is enforced as a universal duty – as opposed to elitist and exceptionalist policies, as it will sometimes occur in partial mobilization.The term was also adopted by Lee Iacocca who, as the president of Chrysler, lowered his salary to less than a dollar a year before asking union members for radical wage cuts in order to deal with the company's financial difficulties.During the financial crisis of 2007–2010, Iacocca's example has often been mentioned in opposition to "unconditional" government bail-out of failing companies.