 After the final contract for "Monday Night Football" was signed, ABC Sports producer Roone Arledge immediately saw possibilities for the new program.Setting out to create an entertainment "spectacle" as much as a simple sports broadcast, Arledge hired Chet Forte, who would serve as director of the program for over 22 years.Arledge also ordered twice the usual number of cameras to cover the game, expanded the regular two-man broadcasting booth to three, and used extensive graphic design within the show as well as instant replay.