 From 2006 to 2011 Musk served as the CEO of OneRiot, an advertising network for the real-time, social web.In September 2011 Walmart-Labs acquired OneRiot for an undisclosed purchase price.In 2011, Next Door American Eatery opened in downtown Boulder as an Urban Casual, American eatery and is located right next door to the west of the original restaurant on Pearl Street Mall.