 In 1990, Mayanist scholars Linda Schele and David Freidel argued that the Maya "did not conceive this to be the end of creation, as many have suggested".Susan Milbrath, curator of Latin American Art and Archaeology at the Florida Museum of Natural History, stated that, "We have no record or knowledge that [the Maya] would think the world would come to an end" in 2012.Sandra Noble, executive director of the Foundation for the Advancement of Mesoamerican Studies, said, "For the ancient Maya, it was a huge celebration to make it to the end of a whole cycle," and, "The 2012 phenomenon is a complete fabrication and a chance for a lot of people to cash in."