 While in high school in 1979, Rowe saw a poster in his guidance counselor's office that read "Work Smart, Not Hard".He hated it so much, he changed it to "Work Smart AND Hard"; he now prints such posters and wants them hanging all over the country to get people to change the way hard work is perceived.Rowe describes himself as a cheerleader for both blue-collar workers and white-collar workers, hoping to promote individual initiative and positive thinking throughout the U.S. economy.