 However, Deeds' campaign failed to generate much traction and was criticized for going too "negative".Many prominent Democrats, close to the White House, criticized Deeds for allegedly running away from President Obama.With anonymous Obama administration officials bashing Deeds, for his lack of "coordination" with the White House and for straying from the favored campaign strategies of the President and incumbent governor Kaine, Deeds went on to lose the General Election 59%–41% to Bob McDonnell.