 The release of the 3D videos coincided with the introduction of 3D televisions by Sony and Panasonic and the titles were expected to boost sales of the new TVs.S1 and other AV studios were also looking for a way to increase lagging sales and intended to produce several more 3D titles for 2010.S1 released its first 11 videos on November 11, 2004 labeled with the production codes ONED-001 to ONED-011.