 Desai was selected by Clear Channel Music and iheartradio as an "artist to watch" for September 2010 with this single as the featured track.The music video for "All Is Fair (Crazy Love)" was released on February 3, 2011.Desai began performing in live concerts as a part of the All Is Fair Tour in Fall, 2010, with the first show in Carrboro, N.C., on October 8, 2010.