 In 1949 Gale started a separate public relations department at his employer Procter & Gamble, a rarity in corporate America at the time.When Neil McElroy (Procter & Gamble's president) became secretary of defense under United States President Dwight D. Eisenhower, Gale served as his special assistant from 1957 to 1960.Gale then returned to Cincinnati to start his own public relations company.