 While the book was originally scheduled for release in October 2011, by the end of April the book had hit #2 on Amazon.com's bestseller list, and by May 12 the book was #1.In the meantime, the publishing date was moved up to June, and Akashic increased its first printing to 150,000 copies.Akashic, which acknowledged the importance of social media in popularizing the book ("it's a miracle from the heavens for us"), is trying to prevent unauthorized copying of the book.