 Cotacachi is considered the "Leather Capital of Ecuador".With over 50 separate artisanal leather shops in the city, many of the leather goods sold in other parts of Ecuador are produced in Cotacachi.An annual fiesta of San Juan, San Pedro, y San Pablo (also known as Inti Raymi, or the "Sun Festival" in Kichwa) in late June is celebrated in the city, with many different ceremonies and the main event, known as "taking of the plaza", during which the groups of dancers from different communities circle the biggest town square, site of the Municipality and the town Cathedral, several times.