 In May 2004, in the wake of the 2003 invasion of Iraq, Joseph released a five-track EP, "The Great American Novel", with all proceeds designated to War Child.He worked on the recording with regular collaborators Tom Robinson and Steve Knightley.In 2014 he launched his "Let Yourself Trust", a not-for-profit organisation which aims to challenge injustice, educating via advocacy, campaigning for human rights, and raising issues otherwise ignored.