 The MNR-MBL (an alliance between the centrist Revolutionary Nationalist Movement and the center-left Free Bolivia Movement) nominated former president Gonzalo Sánchez de Lozada for the presidency.One of the parties that had traditionally held power since the beginning of Bolivian democracy, it had close ties with the country's business elite and had cracked down on coca production in the 90s, hoping to improve relations with the United States.de Lozada's campaign was run by American campaign managers, including James Carville, who used tools typically not seen in Bolivian elections to help their candidate win—focus groups, TV ads, and extensive use of polling among them.