 The company began developing a wireless technology adapted from the Bluetooth standard which would provide lower power usage and cost while minimizing its differences from Bluetooth technology.The results were published in 2004 using the name Bluetooth Low End Extension.After further development with partners, in particular Logitech and within the European project MIMOSA, and actively promoted and supported by STMicroelectronics since its early stage, the technology was released to the public in October 2006 with the brand name Wibree.