 DirecTV previewed a live demo of their 3D feed at the Consumer Electronics Show held 7–10 January 2010.In Europe, British Sky Broadcasting (Sky) launched a limited 3D TV broadcast service on 3 April 2010.Transmitting from the Astra 2A satellite at 28.2° east, Sky 3D broadcast a selection of live English Premier League football matches to over 1000 British pubs and clubs equipped with a Sky+HD Digibox and 3D Ready TVs, and preview programmes provided for free to top-tier Sky HD subscribers with 3D TV equipment.