 "Hiligaynon" magazine was first published in 1934.It promotes Ilonggo culture and arts by printing articles in the native language, thus giving non-English Ilonggo readers a better understanding of their own heritage.The birth of "Hiligaynon" magazine was inspired by the successes of its sister-publications "Liwayway" magazine, "Bisaya" magazine and "Bannawag" founded by Don Ramon Roces of Ramon Roces Publishing, Inc., who also handles the "Manila Bulletin".