 It was known as The Oldies Channel until they changed their name to "Kool Gold" to avoid confusion with the ABC Radio/Citadel Media "The True Oldies Channel".It was branded as Kool Gold Timeless Classics as part of Dial Global's revamped satellite format group, but has then reverted to its original Kool Gold ident to avoid confusion with Citadel's former Timeless format, which once used the "Timeless Classics" positioner.Its competitors were "Oldies Plus" by Waitt, Classic Hits and Good Time Oldies by Jones; however, those assets were absorbed by Triton Media Group, leaving ABC Radio/Citadel Media's Classic Hits and The True Oldies Channel the only competitors.