 In July 2013 the BBC announced that it would be indefinitely suspending 3D programming due to a lack of uptake.Only half of the estimated 1.5 million households in the UK with a 3D-enabled television watched the 2012 summer's Olympics opening ceremony in 3D.In 2013, in the US, ESPN 3D was shut down due to lack of demand, followed by Xfinity 3D and all DirecTV 3D programming in 2014.