 The advertisements states that free "shatnes" checking would be available at Crawford Clothes.Although only five customers came to have their garments checked that first week, Crawford Clothes' competitors feared that customers would see them as not providing the same level of service at Crawford.They sought out Rosenberger and arranged for him to check their customers' merchandise as well, and when people saw that the clothiers could no longer guarantee their clothes were free of "shatnes", Rosenberger's dream was realized; people became very interested in making sure that their clothing should not contain "shatnes".