 Woolworths.co.uk was launched online in 2009 after Shop Direct brought rights to Woolworths Group but later closed in 2016.Ladybird is a brand of clothing for children aged 0–13 years, which was formerly sold by the Shop Direct Group on the Woolworths website.On 1 February 2009, Shop Direct purchased the Ladybird brand and whole rights from the administrators of Woolworths Group.