 Following the launch of the Proton Exora in April 2009, Perodua, which had also been developing a MPV since early 2008 previewed the Alza on 6 June 2009, a smaller, less powerful and thus less expensive MPV to counter sales of the Exora.Unlike Proton, which developed the Exora from scratch and kept capital outflow at a minimum, Perodua opted to simply rebadge the ()/().The Perodua Alza had a planned November 2009 launch, but Proton took advantage of the delay and introduced cheaper variants of the Exora in an effort to entice potential Alza buyers.