 In September and October 2009, Into Somerset ran an outdoor advertising campaign on mainline and Tube stations in London, making use of QR code technology on the posters.In November 2009, Into Somerset made a video to promote the county through its website and through YouTube.It featured celebrities including actress Sarah Parish, conductor Charles Hazlewood, Glastonbury Festival founder Michael Eavis, England and Somerset cricketer Marcus Trescothick, Deborah Meaden, Gold Cup-winning racehorse Kauto Star and his trainer Paul Nicholls.