 This was later expanded to include a selection of films, sports, and entertainment programming launched to Sky subscribers on 1 October 2010.On 28 September 2010, Virgin Media launched a 3D TV on Demand service.Several other European pay-TV networks are also planning 3D TV channels and some have started test transmissions on other Astra satellites, including French pay-TV operator Canal+ which has announced its first 3D channel is to be launched in December 2010.