 In February 2013, Rao contributed in Coca-Cola NDTV "Support My School" which is a 12-hour telethon which raised funds and pledges for the revitalization of 272 schools.In May 2013, Rao performed in an event focused to create awareness about the effects and influence of tobacco and to raise funds for cancer patients.In October 2014, Rao took part in the musical concert held in New Delhi for raising funds for the flood affected people of Assam.