 Digital friendliness is conducted through rhythms of interaction driven by algorithms.These algorithms artificially stimulate the intensity of exchange with ‘people of influence", that is you are more likely to be connected to those on your newsfeed who have power and influence than those who have none.However, with prosperity theology research, conducted through ethnography, the project found that prosperity theology doesn’t just connect people into the faith of money but also provides a social service for marginalized communities.