 In the same year, Shelley conceived the "440Hz" project, a series of concerts involving prominent German television and stage personalities, to attract young adults to the concert hall.Guest artists have included Konrad Beikircher, Gotz Alsmann&Band, Die Wise Guys, Blank&Jones, BASTA, Ensemble Six, Miki, Curse, Reen, Mellow Mark, Ono, Chima, Marlies Petersen and Ralf Bauer.In 2009, Shelley became Artistic Director of the "Zukunftslabor" project of the Deutsche Kammerphilharmonie Bremen with whom he went on to win the 2012 Echo Klassik award in the category of Youth Engagement.