 Kumararaja had previously written the dialogues for the 2007 comedy film "Oram Po" as well.He got the opportunity to work with Charan, when Pushkar-Gayathri, the director duo of "Oram Po", had suggested him to approach Charan, who listened to the storyline and immediately agreed to produce the film, "in a matter of time" as Kumararaja cites.The film was formally launched on 18 December 2008 at the Kodandapani Studios in Chennai.