 Once the conference was in the Salt Palace, evening concerts by name acts were given at the official conference party, such as by Huey Lewis and the News in 2003 and Collective Soul in 2008.The conference was beneficial to the local economy; for instance,
BrainShare '95 was said to bring some $4.2 million in revenue to Salt Lake City.In late 2008, after more than 20 years of the conference, Novell announced that BrainShare 2009 would be canceled.