 In 2012, the brand's 20th anniversary, JTI introduced a limited edition pack, from 1 August, for two months only, with packs feature a modern new background and a 3-D crest, as well as the introduction of a "20 Years of Quality" message on-pack and a coloured inner foil.Mayfair is mainly sold in the United Kingdom and Ireland, but also is, or was, , Austria, Portugal, Spain, Italy, Poland, Greece, Australia and Canada.The brand is available in seven versions; Mayfair White King Size, Mayfair Original Blue King Size and Superkings, Mayfair Sky Blue King Size and Superkings.