 Its expansion into public relations while under the management of former Managing Director, Terry Prone, gave it a high-profile with features about the company, its people and financial performance regularly appearing in media.The company became strongly associated with the training of politicians to appear in media, including former Taoisigh, Bertie Ahern TD, Charles Haughey and Garret Fitzgerald as well as other prominent TDs from different political parties.The company was subject to a management buyout in 2004  and the company's profits improved substantially.