 The music video for the song, directed by Josh Logue, was shot in Mexico, and was inspired by the ancient Mexican festival Day of the Dead (Día de los Muertos).Locations included the surreal gardens of Sir Edward James at Las Pozas of Xilitla in the state of San Luis Potosí, Monterrey, Nuevo León and García, Nuevo León.The song has been used in media productions such as advertisements for the Special Broadcasting Service, Vizio televisions, and Idents for Channel V. Since October 2010, the song has been used in the Vodafone TV commercial in Germany.