 Because of the team's unofficial policy of always wearing their black jerseys in home games, the team gained some notoriety when, as the designated "home" team for Super Bowl XL, the team elected to wear their white jerseys, becoming just the third NFL team to elect to wear white as the "home" team in the Super Bowl (Denver would later elect to wear white as the home team in Super Bowl 50 and New England would elect to wear white as the home team in Super Bowl LII).But while the other two teams that have elected to wear white as the "home" team in the Super Bowl (Dallas in Super Bowl XIII and Super Bowl XXVII, and Washington in Super Bowl XVII) traditionally wear white at home, a variety of reasons were rumored as to why the Steelers elected to wear white in Super Bowl XL.Reasons included the fact that the team wore white in all three playoff victories that year (all on the road) to former head coach Bill Cowher's comments that since it wasn't at Heinz Field, it was a road game (a statement contradicted by the fact that ten years earlier in Super Bowl XXX, Cowher's squad was the "home team" and chose to wear their black jerseys away from Three Rivers Stadium, where they had played both playoff games–and did so against the Cowboys, whose opponents will often wear white at home simply to force them to use their "unlucky" blue jerseys).