 For Deutsch and Gérard (1955), conformity results from a motivational conflict (between the fear of being socially rejected and the wish to say what we think is correct) that leads to the normative influence, and a cognitive conflict (others create doubts in what we think) which leads to the informational influence.Informational social influence occurs when one turns to the members of one's group to obtain and accept accurate information about reality.A person is most likely to use informational social influence in certain situations