 V.32 modems operating at 9600 bit/s were expensive and were only starting to enter the market in the early 1990s when V.32bis was standardized.Rockwell International's chip division developed a new driver chip set incorporating the standard and aggressively priced it.Supra, Inc. arranged a short-term exclusivity arrangement with Rockwell, and developed the SupraFAXModem 14400 based on it.