 In 1937 Dodd founded "The Faith" magazine, where he served as editor for many years.Initially the primary focus of "The Faith" was advocating for observation of Jewish holy festivals on the part of its Christian readers but in the early 1940s Dodd took up the sacred name cause as well.In The Encyclopedia of American Religions scholar of American religions J. Gordon Melton wrote of the magazine, "No single force in spreading the Sacred Name movement was as important as "The Faith" magazine."