 Despite the popularity of the concept of groupthink, fewer than two dozen studies addressed the phenomenon itself following the publication of "Victims of Groupthink", between the years 1972 and 1998.This is surprising considering how many fields of interests it spans, which include political science, communications, organizational studies, social psychology, management, strategy, counseling, and marketing.One can most likely explain this lack of follow-up in that group research is difficult to conduct, groupthink has many independent and dependent variables, and it is unclear "how to translate [groupthink's] theoretical concepts into observable and quantitative constructs".