 "Vibe" called the song's melody "infectious" and Novel's vocals "seductive", but Novel almost didn't release the single because he "felt it was bubble gum".His debut album "The Word" was set to be released in 2003 but was ultimately cancelled when Rawkus split from MCA Records, which folded that year.Novel spent the next several years writing and producing for other artists, including Alicia Keys, Beyoncé Knowles, India.Arie, Joss Stone, Kelis, and Leona Lewis.