 The film was launched on 18 December 2008, with its principal photography being completed by late 2009, which was followed by a lengthy post-production phase.It ran into difficulties as the regional censor board in Chennai raised objection against the film, giving it an adult rating besides demanding 52 cuts.After screening at and becoming approved by the Tribunal in Delhi, the film was released worldwide on 10 June 2011, to high critical acclaim but underperformed at box-office.