 Founded in 1874, "DIY Week" is sold to retailers of hardware, housewares, garden and DIY products, and their suppliers, and contains news, comment, financial analysis and market trend information.Originally launched by a Birmingham hardware wholesaler as "Martineau & Smith's Monthly Circular", the magazine was very soon renamed "Hardware Trade Journal", and changed from monthly to weekly publication in 1900.Over the following decades it became the major business magazine for its market, absorbing its main competitor, "The Ironmonger", as well as many small titles.