 In the weeks prior to its release, tracks from the new album received rotation on Kerrang radio and Bruce Dickinson's BBC 6 Music rock show.The album was released through the band's own independent label on 3 August 2009, with CODE 7/Plastic Head Distribution once again handling distribution.The release was met with exceptional reviews in musical publication across Europe, including the English, German and Polish editions of "Metal Hammer", "Classic Rock Magazine", "Terrorizer (magazine)", "Zero Tolerance Magazine", "Power Play", the German, Greek and Italian editions of Rock Hard, Big Cheese (magazine), Spanish magazine 'This Is Rock', Italian magazine 'Metal Maniac', Norwegian magazine 'Helvete', Finnish magazine 'Inferno' and Romanian rock and metal magazine 'Maximum Rock'.