 Influencers form norms which their peers are found to follow, and targeting extroverted personalities increases chances of purchase even further.This is because the stronger personalities tend to be more engaged on consumer platforms and thus spread word of mouth information more efficiently.Many brands have begun to realise the importance of brand ambassadors and influencers, and it is being shown more clearly that herd behaviour can be used to drive sales and profits exponentially in favour of any brand through examination of these instances.