 Madden has appeared in a variety of radio and television commercials including Ace Hardware, Outback Steakhouse (the corporate sponsor of the "Maddencruiser"), Verizon Wireless, Rent-A-Center, Miller Lite, Toyota, Sirius Satellite Radio and "Tough Actin" Tinactin.In particular, the Miller beer advertisements cemented Madden's image in the public eye as a bumbling but lovable personality.Madden had a brief movie role playing himself in the 1994 youth football film "Little Giants" and in the 2000 film "The Replacements".