 The poster, with Fawcett's right nipple protruding visibly through the swimsuit material, was released around the same time as the TV series starring Fawcett "Charlie's Angels" aired.Having prominent nipples displayed for the first time on a poster in the US, it went on to sell millions of copies - unheard of in the poster business.This became known as the "Farrah Phenomenon" and it propelled Pro Arts into a multi-million-dollar company.