 The success of Grove’s products can be partly attributed to his talent for advertising.The Bromo Quinine cold tablets were sold in a package that bore the signature of E W Grove, thereby ensuring the buyer of the authenticity (and implied quality) of the product.Between 1902 and 1905, Grove bought land in Atlanta which he developed in 1912 as the streetcar suburb Atkins Park, named after family friend and mentor Colonel John DeWitt Clinton Atkins.