 Enns partnered with the Esquire Shoe Polish Company and generated funds were initially donated to the Sunbeam Home for Retarded Children in Kitchener.It was not until 1964, when the national Shinerama campaign for the Canadian Cystic Fibrosis Foundation was launched, that funds were directed to support Cystic Fibrosis research.The success of Shinerama allowed this charitable event to grow from a small municipal shoe-shining event to becoming one of Canada's largest fundraising efforts.