 The primary benefits to the customer of made-to-measure clothing are that the garments will be well-fitted to the customer's body and the customer may have the opportunity to customize the fabric and detailing.The primary disadvantage of made-to-measure is that the customer must wait up to several weeks for the garment to be sewn and delivered.A typical price markup for a made-to-measure item is 15% over the price of its ready-to-wear counterpart.