 Sam decided to combine the names and shortened it to Alfred Music, which the company is still known as today.Sam's son, Morty "(né" Morton Manus; 1926–2016), clarinetist and pianist, began working for Alfred Music in the late 1940s and met his wife Iris at the company when the bookkeeper, Rose Kopelman, brought her daughter to work one day.Inspired by the need for quality music educational products.