 As of 2007, PDA phones are preferred by some, due mainly to wider screens and easier texting plus mobile multimedia functions, such as audio video playback, mobile web and mobile TV.Apple's iPhone made a debut in late June 2007, featuring keypadless touchscreens with multi-touch.Mobile technology is evolving fast, and in the 2007 NEXTcomm opening keynote in Chicago, Ed Zander, then CEO of Motorola, noted "Today it's about fast,affordable broadband Internet.