 In the video, Madden is commenting on a fake football game featuring Paul Hewson as the kicker who misses a short kick to win the game.He makes a similar appearance in the video for Paul Simon's 1972 single "Me and Julio Down by the Schoolyard", in which he attempts to teach football fundamentals to a group of kids playing a pickup game.He has also recorded radio and television public service announcements for a number of causes, including NBC/Ad Council's The More You Know in 2009 and Vascular Cures (formerly the Pacific Vascular Research Foundation) in Redwood City, California (based on the health experiences of his wife, Virginia Madden).