 The film is inspired by a political comic book "Your Mommy Kills Animals" published by PETA starting in 2003.Maura Flynn and Curt Johnson agreed to make a documentary film which would focus on PETA, taking a critical view of the group's actions.In 2005, in return for a $60,000 return on his investment and exclusive right to promote it, corporate lobbyist Richard Berman invested $300,000 toward production of the film.