 Following the film's production, it was advertised largely through local businesses, especially Cinemark theaters in The Woodlands and Spring, Texas, who hung posters for the film months in advance of its premiere.In the weeks leading to the film's premier, cast and crew appeared on KTWL BOB-FM, a radio station programmed towards The Woodlands and surrounding communities.The film had its world premier at The Woodlands High School in the Spring of 2008, with the crew of BOB-FM's morning show hosting a remote broadcast.