 One could argue that when research focuses on media coverage of agricultural issues or when it examines issues within agricultural journalism specifically (i.e., what influences editors of agriculture magazines to publish risk information), then it is more within the realm of agricultural journalism.Journalism is often seen as a subset of communication that is supposed to be fair and balanced like traditional journalism, whereas the broader field of agricultural communication could potentially be viewed as advocacy communication.Agricultural communicators are expected to have a certain amount of knowledge and familiarity with agriculture.