 Kroger's store was their largest in southern Ohio at the time, and its opening resulted in the closure of five other nearby stores which the chain deemed "too small".One year after opening, Swifton Center hosted a first-anniversary celebration which included a performance by 66-year-old female stunt diver Ella "Grandma" Carver, live television broadcasts on WCPO-TV, and a prize drawing with a grand prize package valued at $1,000.General Development president Guilford Glazer noted that the center had exceeded all sales expectations within the first year, as well as the national average for new centers built across the United States at the time, while studies conducted by Allied Stores concluded that the Rollman & Sons department store had exceeded sales expectations as well.