 Willow Springs International Motorsports Park was the venue of a photoshoot session by Playboy for its Playmate pictorial and centerfold featuring Alyssa Arcè as Miss July 2013.The photographs were featured in the magazine's July-August 2013 issue.Willow Springs tracks have been featured in video games including , , Gran Turismo 6, Gran Turismo Sport and Project CARS

The track has been used in several episodes of Wheeler Dealers since they started U.S. production in Season 12, and featured The Horsethief Mile in Season 13, Episode 13, featuring a 1976 Porsche 912E.