 A 1985 "Cincinnati Enquirer" article also noted that the mall's existence helped to draw more business and industry to the Springdale area.Throughout the 1980s, many more shopping centers were built along the intersection of Princeton Pike and Kemper Road, including Princeton Plaza, Cassinelli Square, and Beltway Plaza, the last of which was converted from an abandoned factory that formerly manufactured candy for the Kroger corporation.In 1987, shopping mall developers Shopco Advisory Group submitted plans to the city of Springdale to develop another mall called Springdale Town Center directly across Interstate 275, at the southwest corner of Princeton Pike and Crescentville Road.