 The site chosen for the center was the southeast corner of Reading Road (U.S. Route 42) and Seymour Avenue (SR 561) within the city limits of Cincinnati, Ohio, a site determined by market analysts to be the center of population for the Cincinnati market at the time.It would also be the first shopping mall in the Cincinnati area.Plans for the center called for approximately 54 tenants lining both sides of an open-air concourse, along with parking for over 3,000 cars and a service tunnel for delivery trucks underneath the center.