 The town is situated in the central part of Bulgaria, between the Balkan Mountains and the Sredna Gora in the Rose Valley, near the Tundzha River.It is 22 km west of Kazanlak and 185 km east of Sofia.Some archeological finds include the tomb of the Thracian king Sevt III in the Golyama Kosmata and the tomb of the Thracian king Ostrusha.