 An agricultural communicator is "expected to bring with him or her a level of specialized knowledge in the agricultural field that typically is not required of the mass communicator".Agricultural communication also addresses all subject areas related to the complex enterprises of food, feed, fiber, renewable energy, natural resource management, rural development and others, locally to globally.Furthermore, it spans all participants, from scientists to consumers - and all stages of those enterprises, from agricultural research and production to processing, marketing, consumption, nutrition and health.