 Third, it may persuade an adversary to make "fundamental changes in its government".When constructing a coercive diplomacy strategy, policymakers must consider certain variables or "empty boxes" that must be filled.They must decide "what to demand of the opponent; whether and how to create a sense of urgency for compliance with demand; whether and what kind of punishment to threaten for noncompliance; and whether to rely solely on the threat of punishment or also to offer conditional inducements of a positive character to secure acceptance of the demand".