 In the segregated South, movie theatres would only permit black patrons in the balcony, providing them with a separate entrance to the building.In 1962, Richard Lightman met with Vasco Smith of the Memphis Bi-Racial Committee and set up a staggered process over a three-week span where the first week they sold tickets to the "whites only" orchestra level at The Malco (the present day Orpheum) to one African-American couple.The second week it was increased to four couples and the third week it was increased even more.