 The channel is named after the seven hills surrounding the world famous Tirumala Venkateswara Temple in Tirupati at the south of the state ('Sapta' in Sanskrit means seven and 'Giri' means mountain or hill).Doordarshan Vijayawada was the only television channel broadcast from Andhra Pradesh after bifurcation of the state.Its programmes are aimed mainly at 13 districts of Andhra Pradesh.