 In 2007 Centr became increasingly popular, partially due to aggressive promotion on the internet, at 2008 they won the MTV Russia Music Awards.At the same time Russian/German rapper ST1M received scandalous popularity after production of his single "Я Рэп" (I'm Rap), featuring Seryoga, in which he was dissing nearly all the notable Russian rappers.In 2008 on Russian musical channel Muz-TV started a hip-hop show "Battle for Respect", which led the winner Ant (Zasada Production) to become highly popular.