 "The Big Prize" was produced by Bruce Fairbairn with assistance from fellow Canadian Bob Rock and featured the trademark 80s sound of rock guitars interlaced with keyboards.The first single "Bad Attitude" was written by guitarist Derry Grehan, and according to singer Johnnie Dee "Derry was playing this lick for a long time and eventually wrote this song around it.The chorus wouldn't come together for us until Bruce Fairbairn helped us out.