 MeetMarket & Alternate Realities Market is a documentary pitching event held at Sheffield Doc/Fest, where filmmakers pitch their project ideas one-on-one to UK and international broadcasters, funders and distributors.Former Festival Director Heather Croall introduced MeetMarket to Doc/Fest in 2006 and developed it as an alternative to public pitching (where filmmakers pitch to a large audience).Each meeting is match-made and scheduled with relevant Decision Makers.