 Since 2008, Sparks and the campaign travels to the Super Bowls designated city to host a week of charitable events, to raise money for several charities.In June 2010, the "Thumbs Up to X the TXT" pledge campaign, established by Allstate, made its way to Sparks's Battlefield Tour, presented by Mike & Ike to encourage teens and their families not to text while driving.Fans at Sparks's concerts made a pledge not to text and drive by adding their thumbprint to a traveling banner at each of her shows.