 In 2014, "Business Standard" reported that Padukone earned to per endorsement deal and TAM AdEX named Padukone the most visible face on television in India that year.Duff & Phelps estimated her brand value to be US$102.5 million, in 2018, the second highest of Indian celebrities.In 2020, she became the first Indian actor to campaign for the fashion company Louis Vuitton.