 With the success of her last album, Ajram wanted to make sure that she didn't fall into one sound or vibe.However, her manager Jiji Lamara described the album as a whole as "supernatural record", stating that the album is different from her past works and contains new collaborations including Lebanese composer Tarek Abou Jaoude and Egyptian producer Mohammed Rahim.Billboards featuring the album cover filled the streets of Lebanese and Egyptian cities in late March.