 MeetMarket was developed with the help Karolina Lidin, Marketplace Executive Producer since 2008.In 2003, she developed the very first MeetMarket with Croall at AIDC, which was later brought to Sheffield in 2006.Croall also introduced the digital-focused Summit and Crossover Market, now Alternate Realities Market, which – like the MeetMarket – pairs buyers and commissioners with game designers, technologists, producers, digital agencies and filmmakers, all looking to tell stories in the interactive realm.