 Serving as executive producer, Ajram's manager, Jiji Lamara enlisted a wide range of producers including Tarek Madkour, Jean-Marie Riachi, Tony Saba, and Adel Ayash.Recording sessions for the album began in mid 2003 and took place at several recording studios throughout Lebanon and Egypt.Musically, the album represents a continuity for her previous effort "Ya Salam", which contained Egyptian bellydance songs, pop rock, ballad.