 The campaign ran from 1973 to 1978 in U.S. television and print advertisements, and was unique in that it was the first American TV commercial to be produced from inside the Soviet Union.The campaign was penned by the Marsteller advertising agency at the urging of the CEO of Danone's U.S. division at the time, Juan Metzger; he wished to market Dannon yogurt in a more health-conscious direction.In 1973, the first commercials aired on U.S. television, and the first print advertisements were run in "TIME" and "Newsweek."