 Felipe Colombo, Camila Bordonaba, Luisana Lopilato and Benjamin Rojas, who were highly popular during Chiquititas' last three seasons, were chosen as the four leads (Rebelde means literally rebel but it also means stubborn, different, daring, revolted, problematic).Until the late 1990s, producing companies—now very common in the country—weren't common and most shows were property of the channel.Morena had no plans to open her own production company but, after parting ways with Telefe and with a huge team following her, it was the only legal way to do it.