 Ajram's previous album "Ya Salam" (2003) was a commercial success and received generally positive reviews from most music critics.The album featured three top ten hits, including other international breakthrough Egyptian single "Akhasmak Ah".After filming the final single of "Ya Salam", "Yay" in September 2003, Ajram announced that she began working on the follow-up album to be released in early 2004.