 Edsel, meanwhile, was discontinued after a short run of 1960 models; what emerged as the 1961 Mercury Meteor was initially envisioned as the 1961 Edsel.Mercury product planning underwent another shift with the departure of fiscal conservative McNamara from Ford.What had been McNamara’s attempts to remake Mercury as a senior Ford were discarded, and instead, for 1965, Mercury was marketed as being "built in the Lincoln tradition".