 In 2003, she developed the very first MeetMarket with Croall at AIDC, which was later brought to Sheffield in 2006.Croall also introduced the digital-focused Summit and Crossover Market, now Alternate Realities Market, which – like the MeetMarket – pairs buyers and commissioners with game designers, technologists, producers, digital agencies and filmmakers, all looking to tell stories in the interactive realm.In 2007, Hussain Currimbhoy joined as programmer.