 The 1990s rise in international co-productions meant that British producers could no longer rely solely on one big broadcaster for their entire budget, and instead had to look abroad to piece together financing for their films.To internationalise the Festival and help filmmakers achieve this financing, Croall introduced the MeetMarket pitching forum, where filmmakers pitch their ideas to funders in one-to-one meetings.MeetMarket was developed with the help Karolina Lidin, Marketplace Executive Producer since 2008.