 Also in 2016, the foundation teamed with Facebook and the AASRA organisation to launch multilingual tools and educational resources in Facebook's networking site to support people with suicidal tendencies.Padukone became the brand ambassador for the NGO Indian Psychiatric Society and on her foundation's first anniversary, the two organisations collaborated to launch the video and poster campaign #DobaraPoocho dedicated to victims and survivors of depression.The World Economic Forum presented her with the Crystal Award in 2020 for creating awareness on mental health.