 The mid-1960s saw the rise of brilliant singers like Mehdi Hassan and Masood Rana, but it did not affect Rushdi's career and he kept on leading the film music.Music experts including Nisar Bazmi, Sohail Rana and M. Ashraf are unanimous that Rushdi's voice was best suited for every hero, comedian and even character actor.He lent his voice to Waheed Murad, Nadeem, Mohammad Ali, Santosh Kumar, Darpan, Habib, Rehman, Shahid, Qavi Khan, Ghulam Mohiuddin, Rahat Kazmi and was tailor-made for every actor of film industry.