 In February 2016, Southern Cross Austereo owned and operated 100.9 Sea FM in Hobart, Tasmania dropped the Sea FM branding and relaunched as Hit 100.9, bringing it inline with other stations to the Hit Network.It was announced in September 2016, that all Sea FM stations would be rebranded in December 2016 to hit branding.However, the company decided that the flagship Sea FM station on the Gold Coast & Sea FM Central Coast in Gosford would retain the Sea FM name but adopted the brand and feel of the Hit Network, including the elements of the Hit logo (like Fox FM & 2Day FM).