 In 1966, he sang "Ko Ko Korina", considered the first modern Pakistani pop song.The film "Anchal" (1960) was an important film in Rushdi's career.Music director Khalil Ahmed recorded an extremely sad number "Kisi chaman mei raho tum" in singer Saleem Raza's voice but wanted Rushdi to re-record the song as he was not satisfied with Saleem Raza's singing.