 In late 2004, F2P dropped the brand completely and aligned with its sister on Sky Digital, "YooPlay Games".In late 2005 the service switched to multiplex C. At around this time, YooMedia decided to lease certain hours of the channel's bandwidth to other broadcasters, namely overnight EPG services (presently tvtv DIGITAL), and reduced the output on the YooPlay Games channel significantly.The games channel was closed entirely on 18 July 2006, when YooMedia leased its remaining capacity to SMG plc's Virgin Radio (broadcasting on Freeview channel 727).