 New fashion designers joined the store's team to boost and rebirth fashion concepts catering to the US market.As part of Fast Retailing's 2020 plan the company has stated that it plans to generate $10 billion in annual sales in the United States from 200 stores, which will lead to a location in every major U.S. city.This goal was stated when the company's only U.S. presence was its handful of stores in the New York City area, soon after the company began an expansion in the United States.