 Content has moved onto the web not through the conventional media's branded websites, but through video services like YouTube; the distribution of television increasingly occurs through viral, rather than broadcast, networks such as those available through blogs or social networking services.Webisodes are also noted for their use of the Internet for further exchange of information, news and gossip about the series on various social networks.Webisodes are part of a trend called branded entertainment, which is growing due to the increased demand for marketers to find new methods to reach consumers in an era where the traditional media is losing viewers to the social web.