 The project is centered around the sale of 65 limited-edition products made by commissioned artists such as Marie Roberts, Starlee Kine and Ken Kagami.With a focus on making the collecting of artworks available to a larger audience, the items on sale will all be available for under $100.The German fashion designer Jil Sander joined Uniqlo in 2009, and was appointed creative director of the brand's menswear and womenswear – as well as launching a new label, +J collection, which won the 2011 Brit Insurance Design Fashion Award.