 In 2012, the Nielsen Company reported that the number of American households with television access has diminished for the second straight year, showing that viewers are transitioning away from broadcast television.The post-broadcast era is best defined as embodiment by a complex mediascape that cannot be maintained by broadcast television; in its wake, the popularity of webisodes has expanded because the internet has become a potential solution to television's ailments by combining interpersonal communication and multimedia elements alongside entertainment programing.These original web series are a means to monetize this transitional audience and produce new celebrities, both independently on the web and working in accordance to the previous media industry standards.