 This is concerned to transcend the usual dualism between subject and object and to study how social relations are created through consumption as an activity.Miller is also the founder of the digital anthropology programme at University College London (UCL), and the director the Why We Post and ASSA projects he has pioneered the study of digital anthropology and especially ethnographic research on the use and consequences of social media and smartphones as part of the everyday life of ordinary people around the world.Miller was originally trained in archaeology and anthropology at the University of Cambridge but has spent his entire professional life at the Department of Anthropology at the University College London, which has become a research center for the study of material culture and where more recently, he established the world's first programme dedicated to the study of digital anthropology.