 While Sea FM in Maryborough dropped the name in favour of hit101.9 Fraser Coast, the station in Bundaberg retained the name of Sea FM as changing to Hit Network branding, such as hit93.1, would have been too similar to Hitz939, the existing Grant Broadcasters station in Bundaberg which has been broadcasting to the Wide Bay region since 1993.The Sea FM station on the Sunshine Coast also retained the Sea FM branding, as it is no longer part of the Southern Cross Austereo network and therefore didn't partake in the Hit Network re-branding.On 12 July 2019, SCA announced the Gold Coast’s Sea FM would rebrand becoming Hit90.9 from 29 July 2019, bringing all their remaining Sea-branded stations under the 'Hit' brand.