 With the help of leadership from Francisca Flores and Simmie Romero, a group of women spoke up about the issues pertaining to Chicanas because they felt as though their issues were not being prioritized in the conferences.The lack of prioritization of Chicana issues in the annual Mexican American National Issues Conferences were due to the fact that it was issues of women, not men, the group of women believed.Therefore, the group of women decided to create an organization to address their issues without having to deal with, "the male sexism in the Chicano Movement or the racial discrimination in the Women's Movement".