 In the 1990s, 4CC broadcast a top 40 format, branded as "Hot Hits 4CC", to distant itself from cross-town rival 4RO, which broadcast a classic hits format.In 1998, the station was purchased by DMG Regional Radio, and aligned to a classic hits format used by sister stations 4HI Emerald, 4ZR Roma, 4LM Mount Isa, 4GC Charters Towers, 4MK FM Mackay, 4CA FM Cairns, 4AM Mareeba and 4TO FM Townsville.The station used the slogan "The Best Songs of All Time"; all local programming outside of breakfast was scrapped in favour of syndicated programming from the network's Townsville hub.