 In early 2010, it was announced that Allan had stepped down from the position of executive producer and that Paul Marquess had taken over the role.It was soon revealed that Marquess planned to give Hollyoaks a "shake up", changing the productions team and beginning a cast cull by axing the entire remaining Ashworth family, apart from Rhys Ashworth (Andrew Moss).The move was part of his reinvention of the serial and clearing out the "deadwood".