 The 200,000 tourist arrivals from South Korea to Cebu as of 2009 prompted a Korean development company to plan a P4.5 billion resort investment to get in on the action.In 2011 Koreans were also reported to be interested in building a 400 MW coal power plant at Naga.Local residents have also seen business benefit from the Korean influx, for example in the organic farming sector due to the demand for organic produce by local Korean groceries as well as in the hospitality sector.