 The post-2010 era has seen a stark change in the hip-hop landscape of Toronto, mostly attributed to the success of Drake in the late 2000s to early 2010s.The city is quickly becoming a larger player in hip-hop with artists such as Jazz Cartier, PARTYNEXTDOOR, Tory Lanez, P Reign, Roy Woods, NAV, OB O'Brian, Pressa, and Sean Leon among others, finding success.Many of the newer artists coming out of Toronto are signed to Drake's own label OVO Sound.