 His familiar catchphrase "Round and round she goes, and where she stops nobody knows," was spoken in the familiar avuncular tones for which he was renowned, whenever it was time to spin the "wheel of fortune," the device by which some contestants were called to perform.Bowes sent the more talented contestants on "Major Bowes" vaudeville tours, often with several units roaming the country simultaneously.Bowes presided over his radio program until his death on his 72nd birthday, June 14, 1946.