 The intensity of the advertising was unprecedented in British television history.According to "The Guardian", Jamster bought 73,716 spots across all TV channels in May alone — an average of nearly 2,378 slots daily — at a cost of about £8 million, just under half of which was spent on ITV.87% of the population saw the Crazy Frog adverts an average of 26 times, 15% of the adverts appeared twice during the same advertising break and 66% were in consecutive ad breaks.