 Extensive research and consultation was undertaken in Hong Kong and internationally, leading to the choice of “Asia’s World City” as the brand motto that best reflects the city's traits, while a stylised dragon was considered to best represent the Hong Kong's visual identity.The Government Review in 2008 was undertaken to identify changes that had taken place in and around the city since 2001, and to incorporate those changes into the brand.The Government of Hong Kong has strongly promoted such branding, and has been well-known by Hong Kong people.