 An estimated 10% of the population saw the advert more than 60 times.This led to many members of the population finding the Crazy Frog, as its original name suggests, immensely irritating.As the authority had already adjudicated on the matter and confirmed the matter was not within its remit, the unusual step was taken of adding a notice to the ASA's online and telephone complaints system informing viewers that Jamster!-related complaints should be directed towards the broadcaster or the regulator, Ofcom.