 The ethic of reciprocal liking is adopted by nearly every major religion, and if this were to stop human culture would not be able to prosper because people routinely exchange goods, services, and other things with one another.On the other hand, it has been proven that there seems to be no signs of romantic love in some cultures such as some non-western countries based on anthropologists and historians.Reciprocal liking can also refer to the act of a user liking a social media post, image or article from a different user who initially liked the first users content.