 It integrated automatic statistical reporting of user query behavior for businesses that want to monitor what kinds of questions their customers are asking so they can adjust content to provide the appropriate information for customers and to reduce the load on traditional customer service ports of call, such as call centers and answers by email.The technology has been implemented and deployed in a range of industries, including banking, insurance, pension, telecommunications and logistics, as well as several government agencies.In October 2011, Oracle Corporation announced its intention to acquire RightNow for $1.5 billion, a deal which was completed in January 2012.