 When it announced its purchase of WJMN and WFRV in 2011, Nexstar announced plans to establish some sort of expanded local news operation for WJMN one that would possibly be independent from WFRV.Nexstar's first tangible move toward a WJMN news operation came with a job posting in December 2013 seeking a News Director/anchor for early and late weeknight newscasts.The company announced on March 13, 2014 that the station would launch "Local 3 News" on April 21 originating from new studios west of Marquette (known as the "WJMN-TV Plaza").