 After the capacity issue at Fan Expo 2010 and extending the event, CEO and President Aman Gupta released an apology statement to the fans, and stated that while no refunds would be made under any circumstances, the South Building of the Metro Toronto Convention Centre, which had been the location in previous years, was booked immediately for the 2011 edition.Public relations employees at Hobby Star also contacted as many of the fans who had expressed their dissatisfaction, gathering feedback on the convention and expressing personal apologies.Some of the negative aspects described by fans is the overpricing of the conventions, including entry fees, merchandise, autographs and poor services.