 Ray Kay mostly directs music videos and has worked with artists such as Cher, Britney Spears, Lady Gaga, Justin Bieber, Jessie J, Nelly Furtado, Beyoncé Knowles, Destiny's Child, Gloria Estefan, Steven Tyler, Enrique Iglesias, Adam Lambert, Cheryl Cole, Alesha Dixon, Diddy, Willow Smith, Amerie, Sean Paul, Christina Milian, The-Dream, Backstreet Boys, Melanie C, Ciara, Snoop Dogg, and Ghostface.He also photographs fashion stills and album covers, and has directed commercials for brands such as Pepsi, AT&T, Mango and KFC.His music videos have won several awards, including MTV Awards, Much Music Awards and ZTV Awards.