 In HCCs, such as China and Korea, people tend to use vague and ambiguous language, while in LCCs people will be clear and direct in their communication.These two types of cultures can have an effect on reciprocal liking because if one person from each of these two cultures were to be conversing, the person from an LCC might believe that the person from an HCC does not like them due to the fact that they are using ambiguous language while speaking.As a result, the person from a low-context culture may conclude that their high-context culture conversation partner dislikes them, and following the rules of reciprocal liking, they will return this dislike or disinterest.