 During one sold-out festival screening, a representative of Castle Rock Entertainment viewed the film and contacted her superiors in Los Angeles.A second print of the film was sent by courier to the Castle Rock headquarters for screening by its executives, who promptly offered $10 million for the film's rights, the largest sum ever paid outright for an independent feature film.On the heels of being sold to Castle Rock Entertainment, the film went on to win the Audience Award at Sundance.