 100% of all profits from the sales of the song goes to The Oaktree Foundation, Australia's only youth-run international aid and development organisation.Following up on their collaboration with the choir, Bliss n Eso embarked on a journey in June 2007 with MTV and the Oaktree Foundation to some of the poorest regions in South Africa to complete the track and shoot the video clip for "Bullet and a Target".Bliss n Eso also shot a documentary with Evermore, produced by MTV, aimed at creating awareness about the challenges faced by developing communities in Africa.