 4Rights was formed from an amalgamation of Channel 4 International and Channel 4 Consumer Products.As part of the restructure, much of the 4Ventures management team either left the company – former chief executive (and Channel 4 commercial director) Rob Woodward, and managing director Anmar Kawash took similar posts at STV Group plc – or transferred to other posts within Channel 4.In 2007, the UK-based independent distribution group Digital Rights Group (DRG) announced an intention to buy Channel 4 International (adding it to Zeal and ID Distribution among its other companies), following a review by Channel 4 of its commercial division.