 In the summer of 2007, following the sale to Liberty, WJMN slowly transitioned from branding as "CBS 3" to "Channel 3", which had been previously used until 2003.On April 7, 2011, the Nexstar Broadcasting Group announced it would acquire both WJMN and WFRV from Liberty Media; the $20 million deal was both approved by the FCC and completed the week of July 1, 2011.In the FCC's approval of the WJMN purchase, a waiver of Section 73.1125(a) of the FCC rules was included to allow Nexstar to continue using WFRV's Green Bay studio as the "main studio" for WJMN, with Nexstar citing a population downturn and continued weak economy in Central Upper Michigan that would prevent it from setting up a main studio in Escanaba or Marquette for WJMN.