 In 2004, the Gladstone began hosting "Come Up To My Room", an alternative design exhibition showcasing new and established local art/design talent, co-founded and co-curated by Christina Zeidler and Pamila Matharu.It is run annually as part of the Toronto Design Offsite Festival, during Toronto Design Week.A documentary film, "Last Call at the Gladstone Hotel", was created by Last Call Productions as a portrait of the effects of urban renewal on the poor, as the Gladstone was being converted from a skid row flophouse to arts and music hotspot.