 UPD had planned to call the car the "Hustler GT", but the Hustler name was used for another UPD product.The car remained unnamed until just prior to the show, when Ian Smith, organizer of the 1966 Racing Car Show, suggested "Unipower GT" so that he would have something to put in the show catalogue.Initial pricing for the 998 cc Mini Cooper engine version was £950, while the 1275 cc Cooper S version was priced at £1150.