 Channel 4 cross-promote Racing UK's coverage of the day's racing during its broadcasts.Channel Four was the leading member of the 4 Digital Group consortium, which included Bauer Radio, BSkyB and UTV as partners.In July 2007 the group was awarded a 12-year licence to operate the second national DAB radio multiplex after having defeated its only rival, National Grid Wireless, in the three-month bidding process.