 He had stint as journalist with the Gujarati newspaper Sandesh prior to taking up full-time academic pursuits.He has written on linguistic philosophy as well as on literary theories in Gujarati, including a recently published co-authored piece on Gujarati language in Indo-Aryan Languages (RoutledgeCurzon, 2003).With his roots in Panchamahals district of Gujarat he has done several studies on the post-modern nuances of Gujarati idiom at his home territory.