 Through 2000 to 2002 the Bells Beach SoS working group, supported by SoS consulted with local surfing groups, aboriginal traditional owners and the local council, Surf Coast Shire to design and erect key standing stones reading "Respect the Ocean", "Respect the Land", "Respect each Other", as a local interpretation of the surfing spirit.These stones are seen by all surfers who use the path to the famous Bells Beach break.The project involved locating and installing hand carved sandstone plaques, and a signing ceremony involving some of the first surfers to surf Bells Beach, local Aboriginal custodians, Surf Coast Shire, Bells Beach Surfing Reserve, SoS, Surfrider Foundation, SANE and Torquay boardrider club representatives.