 This includes Byron Bay, where Cuming introduced the concept and a representative of the Bells Beach SoS working group to Ben King, president of the Byron Bay Boardriders Club, around 2005.Ben then worked with Nat Young, Byron Shire Council and Cape Byron Trust, to help establish Surfers Code signage at Clark's Beach near well known break The Pass, and at Broken Head.The Surfers Code, and articles on its development and importance given increasing numbers of surfers in the water and ongoing commercialisation, have been printed to promote awareness in a wide range of surfing magazines, in Australia and internationally.