 Peter Cuming liaised with Nat Young, past world short and longboard surfing champion, who supported the aims, and raised the concept in his working relationship with the World Longboard Championship Tour to engage in adopting the principles.The Surfers Code, or Tribal Law (Lore) as it was initially called, was developed as an SoS project by Rob Conneelly, based on the verbally shared "Gentlemen's Rules" of old; seeded by ideas and discussion of the concept between Conneelly and Cuming, liaison with Aboriginal musician-surfer, Merv Graham, surfer Wayne Murphy, and design support from Roscoe Kermode.This resulted in a “Tribal Law” poster which emerged under Roscoe's skilled hands, and was launched at the Margaret River Surfing Classic in 1996, which also included an “expression session” to promote creative ‘free’ surfing.