 This standardization removed the need for resident experts and curriculum developers at the individual colleges.Enrollment in the online division and EDMC's other online programs ballooned from 7,900 in 2007 to 42,300 in 2012, due in large part to practices that devoted more per-student expenditures to marketing ($4,158) than on education ($3,460).Since then, however, dramatic drops in enrollment have led to massive layoffs in the online division.