 Inspired by the work of Wally Wood in "MAD" magazine, Staton inserted sight gags into each issue.Cuti promoted E-Man in advance of the first issue by sending letters to assorted fanzines, such as "Rocket's Blast ComiCollector" and "The Comic Reader", with a photostat illustration of the titular hero.The letter announced Charlton's re-entrance into the superhero genre and promised that one-third of each issue would feature a new superhero, an idea suggested by Wildman to try out new superhero properties.