 Bell brothers would ultimately become his flagship company as The Bell Group Ltd.

Bell Group acquired media interests including the "Albany Advertiser", the Katanning weekly, the "Great Southern Herald", the "Collie Mail" and radio station 6VA.It also made unsuccessful bids for companies such as Griffin Coal, Greenbushes Tin and Emu Wines.These bids, while unsuccessful, earned significant profits mainly by aggressive defences from owners resulting in inflated share prices held by the bidder.