 Orion also operates Orion Sales, headquartered in Olney, Illinois, for the North American market, under its private-owned Sansui brand and, recently licensed, JVC television brand.Orion Sales ceased to exist today and was sold to Elitelux Technologies in 2016.On 31 March 2015, Orion Electric Co., Ltd. had reached insolvency and appointed provisional liquidators, due to poor sales by severe low price competition over the world.