 It originally took the same focus at launch as the main American network of a focus on mainly adult contemporary artists for an audience between 21-44, with a broad playlist involving music videos from the 70s to the present day along with weekly countdowns, a format maintained until around 2008.Besides the American network's features and programming (including programme marathons such as "Pop-Up Video"), a unique feature of the network was "Ten of the Best", in which an artist's video is played, then the artist's personal top ten list being played with explanations from the artists for their choices.The same concept was also carried by VH2, but with their alternative artists.