 This showcased his software for generating and rendering fractally generated landscapes, and was met with a standing ovation, and (as Carpenter had hoped) he was immediately invited to work at Lucasfilm's Computer Division (which would become Pixar).There Carpenter worked on the "genesis effect" scene of "", which featured an entire fractally-landscaped planet.He and his wife Rachel founded Cinematrix, a company that researches computer-assisted interactive audience participation.