 The format kept its talk element and combined it with younger sounding country music and created "Morning Shows" all day that highlighted listener calls, tons of requests and fun jock talk.It was all a part of owner Alliance's "Young Country" concept that it had on the air in Dallas, Seattle, and San Francisco.While not a powerhouse in those days, WYCD was successful in its quest to cut into W4's massive audience share, and WWWW eventually switched to a classic rock format in September 1999.