 Buckle markets brand name and private label apparel, including denim, other casual bottoms, tops and shirts, dresses and rompers, sportswear and athleisure, outerwear, footwear, swimwear, fragrances, sunglasses, bags and purses, wallets, and other accessories.Buckle began as a men's clothing store established in 1948 in Kearney, Nebraska.The first store was founded by David Hirschfeld and operated under the name "Mills Clothing".