 Music which became very popular on jukeboxes, in nightclubs and at discotheques between the 1940s and 1960s would also have airplay.For commercial broadcasting, airplay is usually the result of being placed into rotation, also called adding it to the station's playlist by the music director, possibly as the result of a Pay for Play sponsored by the record label.For student radio and other community radio or indie radio stations, it is often the selection by each disc jockey, usually at the suggestion of a music director.