 The film premiered at the Chicago International Film Festival under its original title, "Communion", in November 1976, and was released under this title in London in September 1977.After being acquired by Allied Artists, it was re-titled "Alice, Sweet Alice", and released in the United States on November 18, 1977.Another theatrical re-release occurred in 1981 under the title "Holy Terror", which marketed the popularity of Shields after her performance in Louis Malle's "Pretty Baby" (1978).