 Today, the fund is part of the Common Counsel Foundation, an Oakland, California, consortium of family philanthropic foundations and individual donors.The Penney Family Fund endows organizations in Oregon, California, and Washington State that work to advance human rights, community social, political, economic empowerment, government accountability, and environmental sustainability.In 1960 Penney teamed up with the University of Missouri to establish the Penney-Missouri Awards to recognize excellence in Women's Page journalism, hoping to improve the sections where his stores most often advertised.