 "Mad" eventually published ten Bob & Ray articles in the space of a year and a half, but Koch went on to write more than 300 other pieces for the magazine between 1958 and 1995 on a variety of subjects.Koch was a staff writer for Dave Garroway's "Monitor" program, turning out 100 pages of material per week, when he was asked by NBC in 1955 to write spot scripts for Bob and Ray's guest appearances.Recalled Koch, "The network preferred to have something written down so they knew what was going out on the air.