 While people typically behaved in line with their setting in face-to-face interaction, the lines have become blurred when it comes to electronic media.This has led to a cascade of results, as gender norms started to merge, and people were coming in contact with information they had never been exposed to through face-to-face interaction.A political leader could no longer tailor a speech to just one audience, for their speech would be translated and heard by anyone through the media.