 In 2001, students at the Dogsthorpe Star Pit discovered a major new British specimen that they nicknamed "Ariston" after a 1991 commercial for the Indesit Ariston washing machine that claimed it went "on and on and on" — likewise the bones of "Leedsichthys" seemed to endlessly continue into the face of the loam pit.From 2002 until 2004 "Ariston" or specimen PETMG F174 was excavated by a team headed by Jeff Liston; to uncover the remains it was necessary to remove ten thousand tonnes of loam forming an overburden of 15 metres (49 feet) thickness.The find generated considerable media attention, inspiring an episode of the BBC "Sea Monsters" series, "The Second Most Deadly Sea", and a Channel Four documentary titled "The Big Monster Dig", both containing computer-generated animated reconstructions of "Leedsichthys".