 The station began broadcasting on May 4, 1960, as WABX, beginning as a classical music station before adopting the MOR format in 1964.For a short period beginning in August 1967, the station adopted an all-girl jock policy during the day, playing jazz-oriented pop music and humorous bits.The idea came from Mickey Shorr, who was program manager and creative director of Century Broadcasting Corp., the station's then-owner.