 In 2017, the Mayor was Mike Smith.The major economic activities in this region are agriculture, small business, electricity generation and tourism.The town of Saugeen Shores has recently experienced a boom in development, with the addition of stores such as Walmart and Shopper's Drugmart, an "Independent Grocer", plus expansions of Canadian Tire, two Rexall Pharmaplus stores, one in Port Elgin, the other in Southampton.