 During the Cold War era, Hertz established the Fannie and John Hertz Foundation with the purpose of supporting bright young minds in the applied sciences.Friend Edward Teller urged Hertz to orient his foundation to fund higher education.The Hertz Foundation Fellowship program today is the nation's most selective; typically more than 800 applicants vie for 10-12 Fellowships, which provide full tuition and a generous stipend at top U.S. research universities.