 The stunt was cut short and co-host Jackie O was quick to apologise; however, several of the show's prominent advertisers quickly withdrew sponsorships.In the following days, media commentators, psychologists and rape crisis workers condemned the stunt while expressing deep concern for the well-being of the teenager.On 3 August 2009, Network Ten issued a press statement announcing that Sandilands had been sacked from "Australian Idol", citing the network's view that the "Kyle and Jackie O Show"s content was incompatible with the family-oriented image of "Idol".