 The styling of the product, including a bag designed by Pierre Cardin, implied a more up-market buyer than many typical PC buyers of the time.The Data General-One also had a built-in dumb terminal emulator, suggesting an attempt to attract as customers those in organisations with large, expensive minicomputers or mainframes that would access corporate data via terminals such as the ADM-3A or Data General's own Dasher terminals (the cost of the laptop would not have seemed excessive in such situations).The screen was this computer's other great flaw.