 It is often referred to as "The 'Hey' Song," as the only intelligible word in Part 2 is the exclamation of "Hey," punctuating the end of several instrumental phrases and repeated three times at the song's chorus.At sporting events, fans often insert their own "Hey," or sometimes other chanted syllables.It was played first in a sport setting in 1974 at games for the Kalamazoo Wings of the high-minor International Hockey League by Kevin O'Brien, the team's public relations and marketing director.