 Companies such as R Family Vacations, Manspray, Volkswagen, Ginch Gonch, Egotour, and numerous others offer niche products and services for gay customers.Others, such as LOT Polish Airlines sends the message of gay-friendliness by offering travel to major gay destinations with a rainbow flag.Studies have shown that LGBTQ communities tend to favor gay-friendly businesses, even if the cost of a particular product or service is higher.