 However, by popular demand, the "goofy loops" track was brought back at weekends for the life of the station.WOWF promoted its news/talk format as an alternative to WWJ and WJR by touting the station's FM signal as clear and static-free, including using the Steely Dan song "FM (No Static at All)" in their promos.Station brass described the format in radio trade papers as "hip full service," combining approaches of CNN and MTV/VH1, and avoided the label "news/talk" as it was thought that such a label branded the station as being "old" and "stodgy."