 In 1904, the operation was reorganized into two parts, the Dun Emer Guild run by Gleeson and Dun Emer Industries under the direction of the Yeats sisters, and in 1908 the groups separated completely.Gleeson retained the Dun Emer name, and the Yeats sisters established Cuala Industries at nearby Churchtown, which ran a small press, the Cuala Press, and an embroidery workshop.William Butler Yeats's wife George (Bertha Georgina), helped Lily run the embroidery arm of the studio which produced clothing and linens.