 It twice won the Bloggies for Weblog of the Year, in 2004 and 2005.The editors are Mark Frauenfelder, David Pescovitz, Xeni Jardin and Rob Beschizza, and the publisher is Jason Weisberger.One report named "Boing Boing" as the most popular blog in the world until 2006, when Chinese-language blogs became popular, and it remained among the most widely-linked and cited blogs into the 2010s.