"11211 Magazine" had attracted worldwide attention editorializing infamous artists such as Terrance Lindall, Rene Iatba, Nick Zedd, Boaz Vaadia and Mike Diana .In September 2000, Iversen published "11211 Magazine" from his Manhattan-based design firm; a year later, the firm moved to Williamsburg and began to focus on the historical and notable properties and landmarks, arts and culture, culinary, and real estate development of that neighborhood.