 It was founded in 2001.Concentrating primarily on Australian politics in a broad sense, the magazine's issues have covered topics including profiles of Mark Latham, to the U.S. military's failure to grasp the importance of tribal affiliation in Iraq, and the "cult" of the CEO.Its small circulation of a few thousand copies belies the impact it has had, with many ideas in a number of essays impacting the wider public debates on those issues through their repetition in more widely circulated media.