 In summer 2017, Metallica guitarist Kirk Hammett loaned his rare "StyleC" poster to the Peabody Essex Museum in Salem, Massachusetts for an exhibition on horror film posters.In December that same year, an extremely rare "StyleA" poster—one of only two known copies—sold at auction for $525,000, setting a new world record for the most expensive film poster.After the film's original theatrical run, several theatrical reissues were promoted with new poster designs.