 On 5th Avenue (1996–2001), his office was directly across the hall from Dick Raboy, a NYC advertising copywriter, and Mr Iversen had studied under Dick's tutelage until his passing in May 2004.Iversen published several magazines, including "11211 Magazine".Iversen launched the four color glossy in Brooklyn and Manhattan, New York City, intent on promoting the 11211 ZIP code of Williamsburg, Brooklyn.