 The target customers of this product is 30-year-old male.In 2008, an ink and wash painting of Gundam drawn by Hisashi (天明屋 尚) in 2005 was sold in the Christie's auction held in Hong Kong with a price of $600,000 (USD).An 18-meter life-size version of the Gundam was built in 2009 to commemorate the franchise's 30 year anniversary.