 Jayacatlán is located next to the recently established biosphere reserve of Tehuacán-Cuicatlán.The benefit to Jayacatlán is to give the municipality a way to exploit its copal supplies and preserve its biodiversity at the same time.The benefit to carvers is to promote a reliable source of wood, as well as a trademark called "ecoalebrijes" to help them sell more alebrijes at a higher price.