 Gartner analyst Laura McLellan predicted that in the future CMOs will spend more on IT than their counterpart CIOs.According to analyst firm McKinsey, few senior-executive positions will be subject to as much change over the next few years as that of the chief marketing officer.Peers to the CMO include Chief human resources officer, Chief technology officer, Chief financial officer, Chief communications officer, Chief procurement officer, Chief information officer, and general counsel.