 Technorati used real-time market insights to optimize digital advertising interactions across its publisher network with the use of technology designed to help publishers get discovered by advertisers and earn more for their content.In February 2006, Debi Jones pointed out that Technorati's "State of the Blogosphere" postings, which then claimed to track 27.7 million blogs, did not take into account MySpace blogs, of which she said that there were 56 million.As a result, she said that the utility of Technorati as a gauge of blog popularity was questionable.