 A moderately low-budget independent film, it was promoted using viral marketing methods and opened in art-house theaters in the western United States, winning several independent film awards before being picked up by a major distributor and eventually grossing over $10 million.The film has been described as an example of quantum mysticism, and has been criticized for both misrepresenting science and containing pseudoscience.While many of its interviewees and subjects are professional scientists in the fields of physics, chemistry, and engineering, one of them has noted that the film quotes him out of context.