 Geographically situated to the east of the city center, sandwiched between the 3rd Ring Road and the 4th Ring Road, the Beijing CBD is currently undergoing large-scale development.As Beijing is becoming one of the most important international financial centers in China, Beijing CBD was recently positioned as the secondary core area in Beijing's International Financial Center Development strategic plan published in May, 2008.Beijing CBD is also emerging as China's media center as Beijing Television Station (BTV) just moved in its new headquarters (Beijing TV Centre) in this area and the new CCTV Headquarters was officially opened on 15 June 2008 night.