 The origins of this recent phenomenon can be traced to the United States in the 1980s when the wine industry began to advertise wine-drinking as a component of dining rather than as just an alcoholic beverage meant for consumption and intoxication.Winemakers started to emphasize the kind of food dishes that their wines would go well with, some even printing pairing suggestions on back wine labels.Food magazines began to suggest particular wines with recipes and restaurants would offer multi-course dinners matched with a specific wine for each course.