 The texts it published were written or selected by W. B. Yeats, who was the press's literary editor and who also subsidized its operations, which lacked profitability.In its prospectus issued early in 1903, the press boasted of "a good eighteenth century fount of type" and "paper made of linen rags and without bleaching chemicals".As well as books, the Press also printed broadsheets designed by Jack Yeats, and hand-coloured greeting cards.