 Total circulation attributed to "11211 Magazine" for promoting the Williamsburg area was 72 issues (548,000 copies) over a six-year period from 2000–06.The efficiency of this undertaking and its effects on gentrification of the area are speculative and sourced in a 2001 article in "The New York Times" and summarized on the BinkNyc website.Iversen is the founding member of the art collaborative known as "Offalists", using common refuse as a medium.