 As of 2017, 28% of US adults cite streaming services as their main means for watching television, and 61% of those ages 18 to 29 cite it as their main method.As of 2018, Netflix is the world's largest streaming TV network and also the world's largest Internet media and entertainment company with 117 million paid subscribers, and by revenue and market cap.The Hybrid Broadcast Broadband TV (HbbTV) consortium of industry companies (such as SES, Humax, Philips, and ANT Software) is currently promoting and establishing an open European standard for hybrid set-top boxes for the reception of broadcast and broadband digital television and multimedia applications with a single-user interface.