 The film's poster campaign was overseen by Universal advertising art director Karoly Grosz, who also illustrated the "insert" poster himself.Original posters from the 1931 release are scarce and highly valuable to collectors.In 2009, actor Nicolas Cage auctioned off his collection of vintage film posters, which included an original "StyleF" one sheet that sold for $310,700; as of March 2012, it stood as the sixth-highest price for a film poster.