 On July 18, 2012, Borowitz announced that "The New Yorker" had acquired the Borowitz Report website, the first time that the magazine had ever made such an acquisition.In its first 24 hours as a "New Yorker" feature, "The Borowitz Report" garnered the most page views on the entire "New Yorker" website.In 2002, Borowitz joined the staff of CNN's "American Morning" and soon appeared on the program three mornings a week.