 The CMO leads brand management, marketing communications (including advertising, promotions and public relations), market research, product marketing, distribution channel management, pricing, and customer service.The CMO is a member of the C-suite and typically reports to the chief executive officer.A number of senior vice presidents, vice presidents, directors, and other senior marketing managers responsible for various parts of the marketing strategy may report directly to the CMO.The chief marketing officer has traditionally been a full-time, in-house position.