 A rival for AFC supremacy during this time was the Buffalo Bills, coached by Marv Levy, who also used a version of the no-huddle offense starting with the 1989 season.The Bengals had beaten the Bills three times in 1988 (pre-season, regular season, and the AFC Championship Game).Marv Levy threatened to fake injuries if the Bengals used the "no-huddle" in the AFC Championship.