 In the mid-1960s native musical forms were revitalized by the Parra family with the Nueva canción Chilena, which was associated with political activists and reformers such as Víctor Jara, Inti-Illimani, and Quilapayún.Other important folk singer and researcher on folklore and Chilean ethnography, is Margot Loyola.Also many Chilean rock bands like Los Jaivas, Los Prisioneros, La Ley, and Los Tres have reached international success.