 Though the rivalry has cooled in Pittsburgh due to the Modell move as well as the Browns' poor play since 1999, the Steelers still remain the top rival for Cleveland.Originally conceived due to the personal animosity between Paul Brown and Art Modell, the "Battle of Ohio" between the Browns and the Cincinnati Bengals has been fueled by the sociocultural differences between Cincinnati and Cleveland, a shared history between the two teams, and similar team colors, as Brown used the exact shade of orange for the Bengals that he used for the Browns.