 The organisation was founded on 16 March 1971 in Kruger's bar in Dunquin, Kerry, Ireland by Michael Hardman, Graham Lees, Jim Makin, and Bill Mellor, who were opposed to the growing mass production of beer and the homogenisation of the British brewing industry.The original name was the Campaign for the Revitalisation of Ale.Following the formation of the Campaign, the first annual general meeting took place in 1972, at the Rose Inn in Coton Road, Nuneaton.