 Nike had conceived the idea, and the team supported the concept as a way to expose newer fans to the legacy of Mills, who died of cancer in 2005.Mills had introduced the phrase, which has since become a team slogan, in a speech that he gave to the players and coaches prior to their 2003 playoff game against Dallas; in the speech, Mills compared his fight against cancer with the team's on-field battle, saying "When I found out I had cancer, there were two things I could do – quit or keep pounding.I'm a fighter.