 In the new Soldier Field, the artwork was tweaked to where one end zone had the word "Chicago" bolded and the other had "Bears".While the Super Bowl XX Champion Bears were a fixture of mainstream American pop culture in the 1980s, the Bears made a prior mark with the 1971 American TV movie "Brian's Song" starring Billy Dee Williams as Gale Sayers and James Caan as Brian Piccolo.The film told of how Piccolo helped Sayers recover from a devastating knee injury to return to his status as one of the league's best players, and how Sayers in turn helped the Piccolo family through Brian's fatal illness.