 He soon found new partners, and the company merged in 1791 with the firm of Peter Lilly, which had a mill to grind tobacco into snuff.Lilly and Wills named the new company "Lilly, Wills & Co", and they consolidated the operations into Lilly's shop at 111–12 Redcliff Street, Bristol.In 1793 the company name was simplified to "Lilly and Wills".