 Held at the Rockhampton Showgrounds in the suburb of Wandal, the event usually consists of cattle judging, a symposium, seminars, organised tours of local cattle properties, educational information for children, numerous trade exhibitions and live entertainment.Beef Australia has also become known in recent years for attracting numerous celebrity chefs to the city to give live demonstrations on how to cook various beef dishes.In 2015, celebrity chefs at Beef Australia included Alvin Leung, Matt Golinski, Alastair McLeod and Ben O'Donoghue as well as contestants from television programs "MasterChef Australia" and "My Kitchen Rules".