 Miss Esther Moreland of Pittsburgh christened the new vessel.She was the niece of the vessel's namesake, a prominent Pittsburgh attorney who was a vice-president and secretary of Jones and Laughlin Steel Company.On August 23, 1910 "William C. Moreland" was temporarily enrolled at Cleveland, Ohio and assigned a U.S. official identification number U.S. #207851 for delivery to Jones and Laughlin's Interstate Steamship Company fleet.