 In May 1989, Segal founded the Jewish Peace Lobby, which he envisioned as acting as a counterweight to the American Israel Public Affairs Committee (AIPAC).The Peace Lobby remains active today, with about 5,000 members (including 400 rabbis).In 2018, Segal announced the creation of a new socialist political party called "Bread and Roses", after raising the requisite 10,000 signatures needed by the Maryland Board of Elections.