 In addition to selling products from other brands, the company developed its own M-61 skincare line in 2012 and Lune+Aster make-up line in 2015.The company was acquired in 2015 by Macy's, which opened in-store Bluemercury shops in its department stores, as well as expanding the number of free-standing stores.Bluemercury was founded in 1999 as an online shopping website for luxury cosmetics.