 The work has been described by Helon Habila as "a heartbreaking tale of loss and an uplifting story of a woman's strength and determination".Along with her husband, El-Rufai set up Yasmin El-Rufai Foundation (YELF) in 2013 to honour her daughter who died of an epileptic seizure in her flat in London in November 2011.The literary nonprofit was fully launched in 2017 with the aims of nurturing creativity in children, "particularly the girl child, between the ages of eight and 19" and young/adult women, providing them "resources with teachers and the books that they need to enhance their literacy."