"Following the end of the 2014 fiscal year, Iwata, Tatsumi Kimishima, Genyo Takeda, and Shigeru Miyamoto crafted a new strategy for Nintendo to bring them back into profitability, which included approaching the mobile market, creating new hardware, and "maximizing [their] intellectual property" The hardware direction resulted in the development of the Nintendo Switch, released in March 2017.While promoted as a home console, the Switch can operate in several modes similar to a handheld console and a tablet computer.