 The site currently receives over 200,000 unique visitors per month from over 170 different countries.The company, under the name SDNCentral (named for software-defined networking, which was the original intent for the company) was founded by CEO Matthew Palmer and Roy Chua, the current Chief Product Officer, head of research and co-founder in 2012. the idea for SDNCentral came in 2012 after a Twitter feed focusing on technology news run by Palmer and Chua in 2011 grew popular, and the company changed its focus to market analytics and technology journalism, as a way to educate industry drivers on developments in the field.The company changed its name to SDxCentral in 2017, after changing its website in 2015.