 The company was founded in 1972 as a mail-order business selling automotive accessories from the Brisbane home of founders Reg and Hazel Rowe.The company opened several stores over the following decades, changing the name of the company to Super Cheap Auto in 1981 before returning to Super Retail Group in 2010.As Super Cheap Auto, the company was listed on the Australian Stock Exchange at $1.97, which earned the co-founders $81.8 million.