 It is produced by Ross Emery and Johnny Cash's daughter, Cindy Cash and features Outlaw Country acts, Rockabilly bands, a Johnny Cash Memorabilia Gallery, Pin-Up Girl Pageant, and a car and bike show.In 2009 musician and local business owner Ross Emery produced the first Johnny Cash Music Festival in Ventura County, with support from the Cash family, his brother, and the community of Ventura.The following year Ross bought the majority stake in the event and Cash's daughter Cindy joined the production team.