 He worked with Aram Vartian and Michael Patrick Key to direct the music video.Together, the video (his most popular to date) and song received over half million YouTube hits and downloads worldwide, as well as press from media outlets like Queerty.com, The Washington Post Express, and Sirius Radio.The single addressed Goss' affinity toward Bears, a subset of the gay male culture that describes large, burly, often hairy men.