 The Jefferson Davis Highway was conceived and marked by the United Daughters of the Confederacy, as a counter to the Lincoln Highway in the north, during 1913–1925.In that era, named highways were being marked as automobile travel increased, and the advent of numbered highways eventually loomed.The marker was placed at the junction of what is now US Route 1 and Cedar Lane (Virginia Route 623), between Richmond and Ashland, in 1927.