 He founded Brunello Cucinelli SpA in 1978 with the Italian lira equivalent of about $550; after the initial public offering of Brunello Cucinelli SpA his personal net worth exceeded $1 billion.In 2018 Cucinelli decided to sell 6% of his shares to donate 100 million to charity.His company gives about 20% of the profits to charity, with which he restored many works of art throughout Umbria, and he bought many lands around Solomeo, the town where he lives and where his company is based.