 In 2010, he moved to New York City, where he hosted a video series on his own site MurkAvenue.com

In 2012, Strain wrote a post on the website Tumblr breaking down the lyrics to Ice Cube's 1993 classic "It Was a Good Day" deducing that everything in the song actually happened on the date January 20, 1992.This was picked up by news outlets including CNN, "Daily News (New York)", and "Late Night with Jimmy Fallon" where Ice Cube commented "It doesn't make any sense at all, but it's cool".On January 20, 2014 Goodyear invited both Ice Cube and Donovan Strain to their Goodyear Blimp airport for a charity event to witness the blimp fly over south central Los Angeles reading "Ice Cube Says Today Was A Good Day".