 The station became known as "The Voice of Newark" and presented programmes for immigrants to the New York metropolitan area in Polish, Lithuanian and Italian.In 1929 Lubinsky set up the Radio Investment Co., but in November 1932 his application to renew the license for WNJ was refused by the Federal Radio Commission because he refused to accept limits on the station's bandwidth.Lubinsky fought the action in the courts, but the station was taken off the air in March 1933.