 He started performing as Reverend Beat-Man in 1999, apparently after a vision involving a mix of Robert Johnson, Marilyn Monroe, Tura Satana, Bettie Page, Iggy Pop and Elvis.He plays guitar and drums, performing "a river of sound wholly unique to him, offering his many listeners a sacrament of primitive rock'n'roll, gospel trash, surreal folk, and wild blues," sometimes with a female dancer known as Panti-Christ.He has described his greatest influences as Howlin' Wolf and Hasil Adkins.