 Brunello Cucinelli started his couture house in 1979 with a specialty for cashmere garments for women.Cucinelli personally travels every year in the mountains of Mongolia to purchase cashmere directly from the producers.In June 2014, owner Brunello Cucinelli transferred the ownership of Fedone Srl (which owned 61.56% of the fashion brand) to a new trust, Esperia Trust Company S.r.l., in a move to benefit his daughters and pursue his philanthropic work.