 Following her beer campaign, David Gorski, a surgeon, stated that she was "peddling pseudoscience" by portraying the chemicals used in the making of beer as dangerous.In a July 2012 post (which has since been removed), Hari quoted the ideas of Masaru Emoto that microwave ovens cause water molecules to form crystals that resemble crystals exposed to negative thoughts or beliefs, such as when the words "Hitler" and "Satan" were exposed to the water.Steven Novella calls Emoto's claims "pure pseudoscience" and states that "Hari's conclusions about microwaves are all demonstrably incorrect and at odds with the scientific evidence".