 Further attempts to market high-resolution audio on optical disc followed with Pure Audio Blu-ray in 2009, and High Fidelity Pure Audio in 2013.Competition in online high-resolution audio retail stepped-up in 2014 with the announcement of Neil Young's Pono service.In 2014 the Japan Electronics and Information Technology Industries Association (JEITA) announced a specification and accompanying "Hi-Res AUDIO" logo for consumer audio products.