 The Israeli founders of the New York-based startup had recruited both Bohensky and American entrepreneur Jeff Pulver as advisors and investors.In September 2012 Clinch's social video editor became available in the App Store.According to "Next Web", "The main purpose of Clinch is to create enhanced video experiences...its app combines videos, pictures and content from multiple sources, based on location and time...this could become an interesting tool to create collaborative video clips during all sorts of public gatherings."