 Like its predecessor Under Melbourne Tonight The Loft Live provided a platform for up and coming talent airtime and gained a following between 50,000-100,000 viewers a week.Guests on the show included Larry Emdur, Livinia Nixon, John Brumby, Nadine Garner, Judith Lucy Jeremy Sims, Neville Stonehouse, Dylan Lewis, Francis Leach, John Safran, Edwin Maher

In 2004, John Safran vs God Episode 1 featured footage from The Loft Live John Safran vs God Episode 1 follows the plot that John Safran had appeared on The Loft Live with Rove McManus in 1997 after gaining popularity on the ABC TV show Race Around the World.After the taping of the episode of The Loft Rove promised Safran that "If I ever can do anything for you ever, just ask".