 Crooks is the President and Founder of NGU Consultants (since 1994), a sports marketing, management and corporate consulting company, which provides strategic counsel and growth strategies to major corporations on a national and global basis.She is also a sought-after Keynote speaker, appearing at national and international conferences, corporate meetings and retreats and speaking on topics ranging from team building, leadership, inspiration and the Olympic Movement.Crooks was elected to the International Olympic Committee (IOC) Athletes Commission in 1996 and was elected as a full voting Member of the IOC from 2000-2004.