 On 18 January 2007 the façade of the building, which had survived the fire albeit smoke damaged, collapsed in on itself in high winds due to the lack of support it received after the fire was put out.The area has been hailed as the most important development scheme in Eastside by Birmingham City Council due to the variety of uses it will provide.It has also been billed as being one of the largest regeneration schemes within walking distance of a city centre in the United Kingdom.