 The company is a prominent advertiser in North American astronomy magazines such as Sky & Telescope and Astronomy.In 1975, Orion Telescopes & Binoculars was founded in a garage in Santa Cruz, California by Tim Gieseler, who served as its only president and CEO.Between the mid-1990s and 2005, Orion only sold binoculars, telescopes, and accessories under the "Orion" brand.