 He played eleven games in his first season, scoring a single goal, in a 4–1 home win against Cardiff City, in April 1962.The 1962–63 season saw him score 14 goals in all competitions, only one behind leading scorer Geoff Hurst.In the 1963–64 season he beat Bobby Moore, who finished second, to the "Hammer of the Year" award for the season, as West Ham won the FA Cup.