 Crowley agreed on the condition that his two brothers and Milner join him and Crowley, Milner and Company was born.Immediately after the incorporation of Crowley, Milner and Co., its owners envisioned the store as one of the highest quality retail operations in Detroit.At the turn of the twentieth century, Detroit was regarded as one of the most affluent cities in the United States, and Crowley, Milner & Co. helped to uphold this image.