 A total of 45 companies submitted masterplans for the development which was cut down to a shortlist of seven; AZHAR architecture, DSDHA, FAT, S333, Kinetic AIU, Jeppe Aagaard Andersen, and Sarah Wiglesworth.The winners were chosen as Kinetic AIU, who were awarded the title by ISIS and Birmingham City Council.The three groups worked together to produce a masterplan which is yet to be submitted for planning permission to Birmingham City Council.