 The grape production is sold to customers by charging a flat rate for the area or rows, so the winemakers can crop their vines to volume they desire.This is in contrast to the industry standard which is to sell by the ton.The typical industry approach creates an adversarial relationship in which the vineyard is advantaged to hang more fruit on the vine, whereas the artisan winemakers want to crop it down and let the fruit hang longer (which further dehydrates and shrinks the tonnage).