 This was an attempt to lure customers back from newcomers to the Detroit market such as MainStreet, a unit of Federated Department Stores which later became Kohl's, and Mervyns.Crowley's changed its product line to feature more upmarket with lines by Calvin Klein and Ralph Lauren aimed at the Hudson's or Lord & Taylor shopper.This move alienated many traditional customers as Crowley's was seen as a more mid-market store with locations in Detroit's older suburbs.