 As the typeface would be used repeatedly in small sizes, for identification (rather than copy), require two different weights, and printed quickly on potentially poor paper stock, the brief called for a very legible, neutral, space-saving, and distinguishable (in regards to weight) typeface with special attention to producing unmistakable characters.Whereas traditionally, typefaces are designed to be viewed beautifully large, the goal with this particular typeface was to produce a typeface which worked well for its primary application.Taking into account research done on six font families and the constraints of the brief, the characteristics of what would become FF Meta began to take shape.