 For his work on the magazine, Macpherson has been called a pioneer of “glocal” news by US newspaper columnists.One of Macpherson's goals is to be able to cover smaller, local events in depth that larger newspapers can no longer afford to do.MacPherson has said that one of the main benefits of "Pasadena Now" is that, as a single online source, it is more environmentally friendly regular sources for local information like yellow pages and print newspapers.