 Hyman has done several studies researching the effects of social context on memory, including a study on the effect of humor on memory where it was found that pun humor increased recognition and recall memory due to the poignancy of the pun and the necessarily small amount of important 'to-be-remembered' information that it contains.A related study showed that when participants in an experiment remembered a story in the context of a conversation with a peer they made more personal connections and offered more memory support than when speaking with an experimenter.Both of these findings are important because they are widely applicable in many fields, and can be of general use to related areas such as education to help improve retention techniques amongst students.