 According to the description on the cover of the program of the award ceremony, "The McCall's Awards to Women in Radio and Television […] are the only awards given exclusively to women Broadcasters and Executives for public service accomplishments in the communications field.Judged solely on evidence submitted by the contestants, [the award ...] set a publishing precedent.McCall's is the only magazine with a national circulation which has ever paid tribute to the public service record of any group in radio and television."