 By the mid 10th century Amlaíb Cuarán controlled The Rhinns and the region gets the modern name of Galloway from the mixture of Viking and Gaelic Irish settlement that produced the Gall-Gaidel.Magnus Barelegs is said to have "subdued the people of Galloway" in the 11th century and Whithorn seems to have been a centre of Hiberno-Norse artisans who traded around the Irish Sea by the end of the first millennium.However, the place name, written and archaeological evidence of extensive Norse (as opposed to Norse-Gael) settlement in the area is not convincing.