 By 1986, Americans were spending one-third of every food dollar outside the supermarket, and the foodservice distribution had grown to a $78 billion industry.By April 1989, Sara Lee Corporation had decided to sell off the northern division of PYA/Monarch, citing dissatisfaction with its performance.Although the southeast division was the top food distributor in its region, overall PYA/Monarch ranked third behind Sysco and Kraft, and Sara Lee was committed to being first or second in each of its businesses.