 Newspaper and magazine brands had the option to move their current iOS apps to be inside the Newsstand app.Previously, before the release of Apple Newsstand, many brands had released their own separate iOS apps, and this gives them an option to nest these apps within Newsstand instead of remaining outside it (although brands can optionally release new versions of their iOS app to achieve this instead), in order to be part of the official Newsstand category within the iOS App Store and to take advantage of various features of Apple Newsstand.One of the first apps to do this was The New York Times, who moved their previously external iOS app to be inside Newsstand, on initial release of the Newsstand app.