 Its Lime Kiln studios at Royal Wootton Bassett, near Swindon, were used by ILR station Wiltshire Radio (later GWR and then Heart Wiltshire) from its launch in 1982.In 2005, after radio group Swindon FM lobbied for a second FM licence for the area, Ofcom invited applications for a 12-year broadcasting licence.The Local Radio Company applied, proposing a station called Now FM.