 The programme title would now be overlaid the white background, rather than be incorporated into the design.The DOG for the CBBC channel was also changed to the new logo, however it retained its green colour scheme, and would often animate, with the letters popping out and in at regular intervals.The new look was created by the Children's BBC marketing team, with Red Bee Media designing the new logo and idents, and Fallon, who created the new TV trails that were used prior to launch.