 The new symbol took the emphasis away from the 'BBC' and placed it firmly with the 'Children's' part of the name.This new logo featured a large neon style letter replacing every other letter in the 'Children's' name, with the exception of 'D' which had a neon strip curve around the letter.This appeared against a dark background of an assortment of colours and accompanied by an upbeat soundtrack accompanied in some versions by a voice saying phrases such as "Tell that aardvark it's a wrap" and "Essential viewing coming up".