 JP's strategy also called for increasing its line of private label products, which included Hilltop Hearth breads, Cattlemen's Choice meats, and Roseli Italian foods.Foodservice distribution had grown to become a $124 billion industry, and the ten largest distributors accounted for 18 percent of the business.JP's business, which for fiscal 1995 reached $1.12 billion, was about 55 percent independent (hospital cafeterias, family-owned restaurants) and 45 percent chains.