 Katherine Lugar, president and Chief Executive Officer of the American Hotel and Lodging Association said that “throughout the booking process, hotels are transparent about costs, fees and taxes.” That assertion has been challenged by consumer advocates.They argue that though hotels may list a resort fee, they do so at the very end of the booking process in extremely small print.Charlie Leocha, President of Travelers United, said, "The charging of mandatory resort fees by hotels results in a misrepresentation of the true price of the hotel room."