 In the 1960s, it made licensing deals with American companies for vintage jazz reissues on 7-inch LPs.Similar programs followed in the 1970s (12-inch LPs) though the 1990s (CDs).Swaggie was founded by the Graeme Bell co-operative band, Graeme and Roger Bell, Ade Monsbourgh, Don "Pixie" Roberts and Lou Silbereisen, who registered as the proprietors of the business name "Swaggie".