 They also noted that individuals walking in pairs were more likely to notice the clown, simply because they could also rely on their companion to pay attention, and that it is unlikely that the conversation itself was the reason why the cellphones users were less attentive to their surroundings.This research offers an important finding in what dictates our attention, and shows just how unaware of many things around us we are at any given time.It also shows the dangers of cellphone distraction, that can be applied to areas other than just walking, such as working machinery or attempting to drive while talking on a cellphone.