 Prior to the launch of Children's BBC on 9 September 1985, BBC1 used some specialist branding for its children's strand.The origins of CBBC can be found in the "Children's Hour" of the original BBC Television Service, but prior to 1984, children's programmes received no special idents and continuity was done out of vision by the duty continuity announcer.However, between programmes, some special branding was put in use to reflect better the audience they were serving.