 Other types based upon advertising and hand-lettering were developed around the same time, such as Frederic Goudy's "Pabst" (1902) and "Powell" (1903), as well as Oz Cooper's "Packard" (1913).The face retained a wide popularity for more than two decades.Wiebking, whose reputation was based upon his collaboration as a matrix cutter for other designers, occasionally ventured a design of his own.