 In October 2015, ABC Family announced plans to change its name to "Freeform" in January 2016.ABC Spark did not adopt the Freeform name, but it did adopt the on-air imaging used by the U.S. network.By the end of October 2015, ABC Spark had its first original series entitled "Cheer Squad", a docu-reality series which first premiered on July 5, 2016.