 La Roux singer Elly Jackson claimed that "The X Factor" had "ruined the music industry" and that the show overshadowed new artists who were writing their own material.Cowell responded to this particular criticism, arguing that the money made from the sales of "The X Factor" contestants music is then used to develop new artists.In 2012, MC Kinky said "shows like "X Factor" and "Britain's Got Talent" reduce the art of making music and practicing your craft to the level of a low rent game show with huge financial backing and support.