 Kalk started the record company seeking an opportunity for himself and his musician friends to have full creative control over their intellectual property.He teamed up with Sara McAllister and played many shows in the Phoenix area.They enlisted the help of Jesse "Monkeybone" Ribyat and Camron Tuttle, (former musicians from Warsaw Poland Brothers) and also Mike "Madman" Madson (formally of the Mad Caddies) to record Sara McAllisters first album called "Pheetown Girl".