 Three years later, on their rise to power, Propaganda minister Joseph Goebbels took an interest in using film to promote their philosophy and agenda and insisted that the role of the German cinema was the "vanguard of the Nazi military".The Nazis had hoped for a surge in antisemitic sentiment after Kristallnacht but, when it became clear that most Germans did not share such views, Goebbels ordered each studio to make an antisemitic film.While Hitler preferred presenting this agenda directly in films such as "Der ewige Jude" ("The Eternal Jew"), Goebbels preferred a more subtle approach of couching such messages in an engaging story with popular appeal.