 A very popular form of sound marketing is through the use of jingles.In the United States jingles were used as a new way to market new products and services as early as the 1920s.In 1938, Hereford-born Austen Croom-Johnson (1909–1964) and his Chicago-born lyricist partner, Alan Bradley Kent "(né" Karl Dewitt Byington, Jr.; 1912–1991) developed the jingle "Pepsi-Cola Hits the Spot," and in 1939 it debuted on radio and became known as the first network jingle.