 The complaint referred to an episode that showed the judges of the show jokingly sending insults to each other by text message, during the segment close up shots of Nokia products were clearly visible a total of thirteen times.A second complaint about the showing of a Motorola phone was not upheld.In January 2013, Ofcom ruled that "The X Factor" had breached broadcasting rules by excessively plugging the hotel where the finalists stayed, saying it was mentioned in eight out of the 13 pre-recorded introduction videos for the finalists, including shots of them arriving featuring close-up shots of the hotel's sign.