 Now they’re becoming multidimensional conversations, with products finding their own voices and consumers responding viscerally and subconsciously to them.”  

Aradhna Krishna (2011), has given a conceptual framework of Sensory Marketing, according to which the process of sensory marketing starts with the presence of stimuli in the shopping environment of the customer; this stimuli is then absorbed by the five sensations of the consumer which are Visual, Atmospheric, Tactile, Auditory and Gastronomic.The information received by the sensations are processed by the brain which helps to develop a perception in the customer mind, this perception can however result in emotional learning or cognition.Cognition refers to the mental process of learning and understanding through senses, experience and thought process.