 It is in the interaction between information stimulating the present receptors and information from past experiences that already exist that the response is formed, therefore sensory stimuli have a direct influence on behaviours and attitudes of humans or consumers in retail environments (Song, 2010).Sensory marketing is often intersecting with fields like social psychology and neurobiology.Theoretical explanations of the causes of sensory marketing are often connected to concepts like priming, crossmodal correspondences or sensation transference.