 , AVC is by far the most commonly used format for the recording, compression and distribution of video content, used by 91% of video developers, followed by HEVC which is used by 43% of developers.Consumer video is generally compressed using lossy video codecs, since that results in significantly smaller files than lossless compression.While there are video coding formats designed explicitly for either lossy or lossless compression, some video coding formats such as Dirac and H.264 support both.