 Although none of its output has survived, it has been written that "judging by subjects chosen, the average length (4,000 feet) and the scale of Amalgamated's productions, the company was second only to Spencer's Pictures in its resolve to build a quality reputation for Australian features" in the Australian film boom of 1911–12.The Amalgamated Picture Company Ltd was formed on 4 March 1911 by the brothers John and Nevin Tait, and Millard Johnson and William Gibson, with capital of £100,000.This team had previously collaborated on "The Story of the Kelly Gang" and "Robbery Under Arms".