 Through a code of "Best Practices," CFSA members pledge to abide by responsible industry practices that ensure customers understand the cost and risk of short-term payday advances to facilitate the best financial decisions.The practices also require that members hold themselves "to the highest standard of service".Jones said he founded CFSA after breaking away from the National Check Cashers Association, due to concerns that the NCCA, now called Financial Service Centers of America, was not giving enough attention to the payday lending industry.