 These faculties include; olfactory (smelling), tactile (touching), aural (hearing), visual (seeing) and oral (tasting).With the contemporary shopper being inspired by a unique range of experiential shopping environments, owners or designers are heavily concerned with market strategies driven to satisfy the consumers, or “sensation seekers”, desire, perception and satisfaction needs.According to Song (2010), customer's brand experience relates to what is memorable, with purchasing behavior driven by storytelling and emotion, thus sensory stimuli is used to create emotional ties, linking the consumer and the brand.