 People would go to Twitter and tweet using the hashtag #Tubeathon and $1 would be donated to Covenant House to try and raise $50,000 to serve homeless youth.On June 17, 2013, Bedrocket Media Ventures made a seven figure investment in the series.In June 2017, Sinclair Broadcasting Group announced a partnership with Lazar and What's Trending to create a new show, "Circa Pop Live with Shira Lazar" that will appear on Circa News' website and Facebook page.