 Potter married Norma Teague, the daughter of Representative Charles Teague of Ventura, California, in 1952, and they had three children, Alan, Susan and Bruce.They lived in North Hollywood and then moved to Studio City.He was sales manager for Shearcut Tool Company of Encino, when he ran for the City Council in 1963, and in 1966 he was a director in the Surety National Bank of the same San Fernando Valley community.