 Although the movie boasted an ensemble cast of superstars including Dharmendra and Amitabh Bachchan, he stole the thunder with his unorthodox and eerie dialogue delivery that was perfectly opposite to the total lack of empathy his character was supposed to convey.Even after four decades, people fondly remember his dialogues and mannerisms.He later appeared in advertisements as Gabbar Singh endorsing Britannia Glucose Biscuits (Popularly knowns as "Gabbar Ki Asli Pasand"), and it was the first incidence of a villain being used to sell a popular product.