 From its humble beginnings the Ballantynes business expanded until, by 1947, it occupied 80 m of street front in Cashel Street, 50 m in Colombo Street and another 21 m in Lichfield Street.This prime corner site covered about an acre that contained seven conjoined buildings, six of which had three or more hardwood floors that were interconnected on multiple levels by large passageways between the buildings to allow staff and customers to move freely about the store.By the time of the infamous Ballantynes fire it was widely known as the 'queen of department stores' in the city.