 He also worked with Goebbels in an attempt to get the Minister of Propaganda to tone down some of his rhetoric, which Ilgner believed was damaging Germany's reputation internationally, an initiative which initially enjoyed some success until Goebells became angry at Ilgner telling him what to do and broke off communication.Undeterred Ilgner hired the services of the American public relations expert Ivy Lee to improve the reputation of Adolf Hitler on the world stage.After Lee's initial suggestion, the dropping of anti-Semitism, was rejected out of turn by Hitler, they agreed on a programme of presenting Germany as a welcoming, historical destination to American investors whilst also plotting a policy of arranging for pro-Hitler articles to be added to American newspapers.