 In 2006, the price of a Kopi O rose from 60 cents to 70 cents.Similarly, in 2016, due to increased rent and labor costs, kopi prices rose from $1 to $1.30, which caused unhappiness in patrons.The reactions of the public towards raised Kopi prices – writing complaint letters to The Straits Times and involving The Consumers Association of Singapore – serve as evidence with regard to the constant of Kopi in Singapore’s food culture and the integral role it plays in the everyday lifestyles of Singapore residents.