 This is due in part to the increasing size of home televisions in the United States as well as the attempts of budget conscious consumers to save money.Because watching the Super Bowl is so popular, stores are often empty during the game, particularly in the regions represented by the two teams playing in the Super Bowl, and water usage drops, with significant rises in use during halftime and after the game, as fans use the bathroom.Additionally, churches sometimes cancel afternoon or evening services on Super Sunday, hold football-themed charity drives, or deliver sermons designed to appeal to male members of the congregation.