 Series five contestant Diana Vickers expressed that she was "glad [she] didn't win "The X Factor"", as she would not have had the freedom to write most of her album or appear in a theater show.She did not want to be signed to Cowell's label as she said she wanted to be "[her] own artist".She said that "the originality is stripped away from those who do make it" and that "The X Factor" should be used as a platform for musicians who have already exhausted every other opportunity.