 Blur lead singer Damon Albarn also criticised the show for "creating a mindset that suggests you can get something for nothing and that it's easy to acquire status and fame", while Blur lead guitarist Graham Coxon similarly opined that "being a musician is not something you can become overnight", calling both "The X Factor" and rival show "The Voice UK" "disgraceful".V V Brown criticised the show for misleading young singers about how the music industry works, claiming at the 2009 MOBO Awards "I don't like it – it's making kids think that they can get really famous easily, rather than working really hard to achieve something".James Morrison stated "[X Factor] sends out the message that you can be famous for doing fuck all and that you can succeed even if you're not a good singer".