 Within weeks of purchasing Hardwick Clothes, Jones named Bruce Bellusci, former executive vice president at Hart Schafner & Marx, the company's new CEO/president.He also recruited Hart's designer, engineer, and three top salesmen to Hardwick.In September 2017, Jones made national headlines when he announced that Hardwick Clothes, Check Into Cash and his other companies would no longer advertise during NFL games as a response to the national anthem protests by the league's players, which the businessman called "unpatriotic behavior."