 Lana Turner's 1937 film "They Won't Forget" made her the first Sweater girl, an informal look for young women relying on large breasts pushed up and out by bras, which continued to be influential into the 1950s, and was arguably the first major style of youth fashion.Travis Banton gained his fame by, after working at a couture house in New York, designing costumes for Marlene Dietrich as a head designer of Paramount.His style was softer and more alluring than Adrian's, embodying femininity by his sense of balance with the use of Vionnet's bias-cut, and was known for refined concepts of simple lines and classic styles.