 A game where viewers were invited to "add the pence" was criticised for providing a solution which was all but impossible to reach.In February and March 2007, ITV Play and all shows associated with it were suspended after allegations that consumers were being cheated.ITV decided to suspend these services – which included phone-in votes and competitions on shows such as "Dancing on Ice" and "This Morning" – while an independent review was carried out to see if members of the public were getting a fair deal when they rang in.