 For most of the 1990s, the "SCMP" was the world's most profitable newspaper.By 1993, the "SCMP"'s daily circulation exceeded 100,000 and posted profits of HK$586 million (US$75.6 million) from mid-1992 to mid-1993.In September 1993, Murdoch was in negotiations to sell his 50 per cent interest in the "SCMP" as part of a scheme to increase the News Corporation's investments in the Asian electronic media industry.