 The company sold "inclusive tours" (package holidays) using scheduled airlines but refused to sell cheap package holidays which compromised on quality and service.As a result, the company began to lose market share during the 1950s and 1960s, although its operating profits exceeded £1 million for the first time in 1965.The company was denationalised in 1972, when it was acquired from the British Government by a consortium of Trust House Forte, Midland Bank and the Automobile Association.