 In 2008, Eros International made a deal with Universal Music Group to make a joint-venture to promote pop music to India.The agreement was announced by Kishore Lulla and Max Hole, President of Universal Music Asia Pacific Region and Executive Vice President, Universal Music Group International (UMGI) on 10 December though the joint venture was officiated with a contractual signing on 18 November.Rajat Kakar, Managing Director of Universal Music India was appointed as the chairperson and Sunil Lulla and Jyoti Deshpande, former COO of Eros International Group, are on the Board of Directors.