 Faze FM Radio Ltd was incorporated in 1993 by Eugene Perera's Level Broadcast Ltd. A licence application for the Manchester ILR with shareholders Level Broadcast, Mike Powell's UKRD, Eastern Counties Newspaper Group and 3i was successful and Faze FM Radio Ltd launched as Kiss 102 in November 1994.At launch, Guy Hornsby was Managing Director, Mike Gray, Programme Controller, Julian Martin, Sales Controller and Eugene Perera, Marketing Director.A further successful licence application for the Yorkshire regional licence resulted in the launch of Kiss 105 in 1997.