 After playing "The Star-Spangled Banner" as performed by Henry Mancini and a message from Dave Custis—in charge of the station's format—the first song was "The Carousel Waltz" by Percy Faith.The station employed a beautiful music format playing mostly instrumental versions of popular songs with an occasional vocalist.Transamerica Corporation's United Artists subsidiary purchased WQAL in 1970; the call sign was changed to WWSH, branded as Wish 106.