 The prizes are greater than usually available on ITV Play (often exceeding £20,000), but as a result of this, callers are usually taken less often.In order to win money, viewers must either call in at a cost of 75p from a BT landline, or enter through the ITV website.If they are successful they will be placed on hold, then transferred live to the studio if they are lucky, where they go on to deliver their answer.