 The film was promoted with the tagline, "the most powerful film ever made".In a 2010 interview, film critic and Chopra's wife Anupama Chopra noted, "there was so much buzz about "Parinda"" before its release.After the film's release, Chopra went to Alankar cinema in Girgaon to see the audience's reactions, but found some people were not happy with it because the lead characters are killed.