 NURV's first viral video to gain media attention was an unofficial mashup trailer featuring Dumb & Dumber footage set to the music from the Inception trailer.In 2011, NURV made a viral video that was a concept trailer for an internet meme filled movie that NURV was producing called "The Chronicles of Rick Roll".It featured live action footage of top YouTube stars including Antoine Dodson, Leeroy Jenkins, and others.