 Strawberries are also grown.The name comes from the Roero family of bankers and traders, who were prominent in the political life of Asti and its environs, and who dominated this area for a number of centuries during the Middle Ages.The designated zone of production for the DOCG wines Roero and Roero Arneis is a subset of this territory which comprises the communes of Castellinaldo, Canale, Corneliano d’Alba, Piobesi d’Alba and Vezza d’Alba, plus parts of Baldissero d'Alba, Castagnito, Guarene, Govone, Magliano Alfieri, Montà, Monteu Roero, Pocapaglia, Priocca, Santa Vittoria d'Alba, Santo Stefano Roero and Sommariva Perno.