 The "SCMP" took down the paywall to its website.According to a 2016 public survey conducted by the Centre for Communication and Public Opinion Survey at the Chinese University of Hong Kong, the "SCMP" received a credibility rating of 6.54, the highest credibility score among the various paid newspapers in Hong Kong.The paper's average audited circulation for the first half of 2007 stood at 106,054; while its Sunday edition, the "Sunday Morning Post", has a readership of 80,865.