 Tobacco consumption by Maori remains disproportionately high despite having decreased over recent years thanks to television, internet, radio and print media anti-smoking advertising aimed at Maori.The high rate of Maori tobacco consumption has been described by many Maori health advocates and academics as a "cultural genocide".According to the Romanian Ministry of Health, the smoking rate among the general population declined from 36% in 2004 to 26% in 2011.