 One does not simply frolic through fertile fields of τόποι ("topoi"), randomly gathering materials with which to build lines of argument.There is a method endemic to rhetoric which guides the search for those lines of argument that speak most directly to the issue at stake.George A. Kennedy explains the distinction when he writes that the work of rhetoric, in Aristotle's view, "is "to discover [θεωρησαι ("theoresai")] the available means of persuasion" (1.1.1355b25–6).