 It later expanded into New South Wales and became the low-cost supermarket chain for Woolworths, competing with Franklins No Frills and Coles Myer's Bi-Lo.The chain expanded on the purchase of 67 of the Franklins supermarket chain stores in New South Wales and Queensland by Woolworths.The "No Frills" stores then became Food For Less stores with a more upmarket appearance (edging closer to that of Woolworths) and also launched a new logo at the same time.