 The bikini was even more daring than the two-piece, thus it did not become popular until 1953 when Brigitte Bardot was photographed in one at the Cannes Film Festival.Although the bikini did become popular in Europe in 1953 it did not become popular in the United States until the 1960s.For men, the most noticeable effect of the general sobering associated with the Great Depression was that the range of colors became more subdued.