 With prices slashes on types of fabrics utilized for designing, new inventions such as the zip made garments quicker and cheaper to make.This was also influenced by the rise in women entering the workforce alongside the rise of the business girl, as they still were able to afford to dress well and stay in style.Daywear also had to be functional, but it never lost its touch of elegance or femininity, as the dresses would still naturally highlight the female or womanly shape with cinched waistlines, skirts fitted to the hip and fullness added to the hem with flared gores or pleats.