 Adams and Ruttle were both friends and agreed to spend only $100 during the election, $50 for advertisements in the Calgary Herald and $50 for advertisements in the Albertan.During the campaign both candidates would travel together as Adams did not have a car, and alternated who would speak first at each event.Eventually both candidates broke the agreement to spend only $100 with Ruttle placing advertisements between films in one of the City's theaters, and Adams countered with a $25 advertisement in the Market Examiner.