 The channel was originally known as The Strobe from 2002 to 2011, when it was relaunched under its current incarnation, an homage to the New York City discothèque Studio 54.On November 12, 2008, The Strobe was eliminated from the Sirius lineup as a result of the Sirius/XM channel lineup reorganization.On December 16, due to subscriber demand, Sirius XM Radio announced that the channel would be reactivated on January 15, 2009.