 Even in 1970, Winross was known as a pioneer in diecast truck promotional models when such were more commonly manufactured in Europe (Gibson 1970, 41).Winross trucks were not known for many features, just good diecast detail.Many later diecast producers, like Penjoy and Ertl were more similar or more popular, but Winross was first company in the United States, and maybe anywhere, to blaze the trail in diecast model trucks manufactured specifically for product promotion (Rixon 2005, 10).