 In 1981, Goldberg edited the August 1981 issue of Byte Magazine, introducing Smalltalk and object-oriented programming to a wider audience.In 1986, the Association for Computing Machinery organised the first "Conference on Object-Oriented Programming, Systems, Languages, and Applications" (OOPSLA), which was unexpectedly attended by 1,000 people.In the mid-1980s Objective-C was developed by Brad Cox, who had used Smalltalk at ITT Inc., and Bjarne Stroustrup, who had used Simula for his PhD thesis, eventually went to create the object-oriented C++.