 AMAI

The Mexican Association of Marketing Research and Public Opinion Agencies () (AMAI) is the agency responsible for maintaining the transparency and quality in market research in Mexico, setting the standards of quality and socioeconomic levels.Founded in September 1992, AMAI is an independent organization of different Mexican companies doing market research, opinion and communication, whose purpose is to establish the quality standards as well as common standards in methods, techniques, terminology, analysis criteria, etc.