 Impact FC was financed by Australian concert promoter Andrew McManus and created, organized, and produced by Brazilian promoter Tom Huggins, who helped promote Elite Xtreme Combat,Extreme Cagefufgting,Bitetti Combat, and many other MMA events.The promoters planned to put on three events in a single month in order gauge the interest of Australian fans to mixed martial arts.The first event, held on 10 July 2010 was expected to have a crowd over 1000 in the arena and be broadcast to a world-wide audience of 2.5 million.