 During the session, he used Waves RVerb and REQ equalization on his main kick track and a MaxxBass plug-in on two others.Writing began in late 2009, when the American singer Holly Hafermann resided at the Artula Retreat in Bandon, Oregon, and composed songs.Later, in New York City, under her new stage name Skylar Grey, she visited her Universal Music publisher, Jennifer Blakeman, to seek help presenting her work; Blakeman suggested she collaborate with Alex da Kid.