 The opening ceremony of the festival was held at the Adana HiltonSA hotel with the attendance of many distinguished guests.Chairman of the Sabancı Foundation Board of Trustees, Güler Sabancı, noted in her speech that as people of Anatolia, a cradle of several cultures, they bore significant responsibility for the dissemination of culture and arts around Turkey.Sabancı underscored the Foundation's efforts to increase the number of art viewers in Turkey and to ensure future generations to embrace the cultural legacy.