 Additionally, the band created a weekly blog for MTV Transmission to chronicle behind the scenes adventures.On October 16, 2011, 30 Seconds to Mars announced that they planned to break the world record for most live shows during a single album cycle, with 300 shows.The 300th show took place on December 7, 2011 and the date marked the two-year anniversary of the album's release in the UK and other parts of Europe and ended a special week-long series of shows in New York and mark the end of the Into the Wild Tour.