 The situation changed for Truman's in the 20th century as it had to come to terms with the rise of lager, cheaper competition from imports and the consolidation of the biggest names in British brewing through mergers.Attempts to come to terms with these changes through management restructures and rebranding did not succeed, and in 1989 the brewery was closed.The Truman's brand was revived in 2010 and, since 2013, beer is again being brewed in East London under the Truman's name.