 Especially the "Verein Berliner Kaufleute und Industrieller" (Association of Merchants and Industrialists) was on the forefront - the association had been founded for the industrial exposition of 1879.Its chairman Max Ludwig Goldberger took it as a personal aim of life to make a world fair happen in Berlin.Goldberger had lived in the USA for a time and he had written a book called "Land der unbegrenzten Möglichkeiten" (literally "country of boundless possibilities", the German wording for the catch phrase of "the land of opportunity").