 Between 1975 and 1982 he edited the company's leading magazine, Auto, Motor und Sport which successfully broadened its scope under his direction and had, by 1985, increased its sales to 522,045 copies.From 1978 he was a lecturer in journalism at the University of Hohenheim and in 1988 professor of the University of Hohenheim and chief editor of the Hohenheim environmental journal.He was also the founder and first director of the Georg von Holtzbrinck school for business journalists in Düsseldorf and leading member of the media academy in Stuttgart.