 After the launch of the UK-based advertising campaign and a decrease in price, "LittleBigPlanet" sales increased by 58 percent and raised it from 32 to 16 in the videogame charts by mid-December and had sold over 300,000 units by the beginning of February 2009.In January 2009, Sony announced that the game had sold 611,000 units in North America up to the end of December 2008 and that there were 1.3 million unique users playing "LittleBigPlanet".As of March 2010, the game has sold over 3 million copies worldwide.