 Typically a plan that helps businesses, institutions, and brands, etc transform its course of action, operations, and activities, etc into digital nature to market their products, Analyse their consumer transactions or
reduce operating cost, etc will be the digital strategy for that business, institution or brand.For e.g.brands at one point of time used print media advertisements for promoting its offers but now with the help of technology, Social social media is being used aggressively by brands to communicate their offerings to their respective consumers consumers.