 Online dating businesses are thriving financially, with growth in members, service offerings, and membership fees and with many users renewing their accounts, although the overall share of Internet traffic using online dating services in the U.S. has declined from 2003 (21% of all Internet users) to 2006 (10%).While online dating has become more accepted, it retains a slight negative stigma.After controversies such as the 2015 hacking of Ashley Madison user data, dating sites must work to convince users that they're safe places having quality members.