 This led to a feud between the two brothers; Neidhart later became involved on Owen's side, while Smith sided with Bret.The feud culminated with Owen costing Bret the WWF World Heavyweight Championship.While Bret was defending the title against Bob Backlund at Survivor Series 1994, Owen tricked his mother Helen into throwing a towel into the ring to signify that Bret conceded defeat.