 The chain renamed itself "Bob's Stores" in 1985, and began changing its marketing strategy by emphasizing quality and adding casual activewear to its list of products.In 1990, the chain had expanded to five stores; that year, it was acquired by the Melville Corporation (now CVS Corporation).Bob's expanded rapidly under the corporation; by March 1, 1996 the chain had grown to 34 stores across the northeastern United States.