 The purpose of this organization is to increase awareness of our organization in local communities and share vital information about bullying in order to spark interest and momentum in our fight to end bullying.By bringing together important community figures from different walks of life, and NFL Players we can facilitate networking and cross promotion to increase awareness and foster programs to combat bullying within our local communities.On October 23, 2013 James appeared on CBS The Couch to talk about his first national campaign Pro Athletes Lend Their Voices to Anti-Bullying Movement The Former NFL player Sean James produced a PSA on the campaign, called ‘Be In The Know About Bullying.’

In November 2013 James spoke about the culture and behavior in NFL locker rooms In the wake of Richie Incognito's suspension from the Dolphins amid allegations that he bullied Jonathan Martin New York Times

James in October 2014 became a correspondent expert for PIX 11 tackling social issues in sports and business Experts gauge the future of Sayreville HS football players Dr. Leah Lagos, a sports psychologist, former NFL player Sean James joined us in a panel discussion on the fate and future of the football program, the school and its students.