 Parents and relatives exert considerable influence, sometimes posting matrimonial ads in newspapers and online.Customs encourage families to put people together, and discourage sexual experimentation as well as so-called "serial courtship" in which a prospective bride or groom dates but continually rejects possible partners, since the interests of the family are seen as more important than the romantic needs of the people marrying.Indian writers, such as Mistry in his book "Family Matters", sometimes depict arranged marriages as unhappy.