 In March 2009, an alternate reality game involving puzzle and intrigue called "Xi" proved popular after it was released by nDreams for Home.In June 2009, Peter Edwards, Director of Home for SCEE, reported that the number of users exceeded 7 million and that 80% of users were male, aged 18 to 35.At TGS 2009, Kaz Hirai announced that Home had been downloaded by 8 million users.