 The main emphasis of the Kendall's sales and marketing throughout its history was quality and high standards, and as such advertised in quality publications like Vogue, and it used the model Twiggy for photo shoots of its clothing ranges in the 1960s.It also regularly bought the entire front page of The Daily Mail.This was usually around St Swithin's day when it was said that if it rained then it would rain for the next 40 days.