 Instead of collecting the usual 10% fee from individual clients, the agency receives the equivalent of 5% of what the studio or network pays the production company; 5% of half of any profit the production company earns; and 15% of adjusted gross (syndication revenue minus costs the network does not pay).Packaging can be much more lucrative for agencies than the usual 10% fee; in 1989 "The New York Times" reported that a major agency could earn $21,000 to $100,000 for each episode of a network show.Packaging is frequently done by the major talent agencies Creative Artists Agency, ICM Partners, United Talent Agency, and William Morris Endeavor.