 With the goal of balancing the success of customers, employees, shareholders, and suppliers, Truchard has led with a conservative, deliberate approach.The company focuses on innovation, growth, and expansion and prizes innovation and entrepreneurship, and has been named as one of the "Fortune" "100 Best Companies to Work For" for fourteen consecutive years (2000–2013).Affectionately known to his employees as "Dr. T", Truchard insists that he and others in the management structure at NI remain accessible to their employees.