 Management contended that the station's primary goal was to teach broadcasting, not entertain students, and it needed to switch to a more accessible format to resolve persistent revenue shortfalls.Full-service NPR member station WJHU (88.1 FM) had four times the audience with a comparable signal.After eleven years of what "Sun" media reporter David Folkenflik derisively referred to as "low-calorie" elevator music, WTMD flipped to adult album alternative (AAA) – a mix of indie rock, rock, folk and alternative country – on December 3, 2002.