 The goal of the program is to take the sense of belonging to ones' community, and transform it into tangible relationships that we help to cultivate by focusing on the four principals of guidance, access, tolerance, and education, Gateway redefines the urban experience through a singular purpose and a shared responsibility.In February 2010, Al Joyner and James appeared in a Planned Parenthood anticipatory response message to a controversial Focus on the Family anti-abortion Super Bowl commercial starring Tim Tebow and his mother.In 2007 James founded and is the president of Sean James Student Athletes (SJSA), a nonprofit organization in New York City.