 After James' professional football career ended, James went on to sign a contract with the Ford Modeling Agency, appearing in several advertising campaigns, including Hanes, Fubu, Avon Products, and Phat Farm.In February 2015, there had much controversy and discussion about the problems that exist between police departments of urban communities and their citizens.Gateway, a program created by James is aptly name as it creates an opening for communication and healing between the Police Department of St. Louis, Missouri, and its urban youth.