 The contemporary meanings and significance of malu are often vigorously contested and in recent years this has become especially noticeable in social media forums when tattooists and tattooed people share photographs of their tattoos.It is clear from these most public debates that the changes in meaning for all forms of Samoan tattooing are being made by the people who wear the images as much as the tattooists who create them.There are also accounts of non-Samoan women receiving the malu.