 They chose to pitch their idea to Harrison using their own software, rather than PowerPoint, which allowed for bullet point information as in standard presentations, but also for live, controllable movement of game characters.By their own admission, the pitch was vague and they had deliberately toned down the creative aspect of the game—which they felt may have appeared as "weird" for a console game—for fear of negative reception of their pitch by Sony.They presented the prototype purely as a playable game, and only briefly mentioned the user created content aspect; Evans relates that Harrison actually picked up on the creative side, and had asked them why they had chosen not to explore this element further.