 One such page was on 14 July 1927 where readers were urged to buy a Kendall's umbrella in exchange for a 'free' Kendella Weather House.The company remained in family ownership until 1977 when it was bought by Combined English Stores.In 1981 it was sold to Hepworth and Sons a tailors company from Leeds, who embarked on converting all the Kendall stores to the Next brand.