 Media Molecule were aware of the fact that Sony wanted them to demonstrate the game at the upcoming GDC 2007, but they were not told they were to be part of Phil Harrison's keynote speech until near the date it was due to take place.Healey stated that it was only when they arrived in San Francisco for the conference that they realised just how much backing Sony were devoting to the game—much more than Media Molecule had previously thought.Healey relates that although the revelation of Sony's faith in the game boosted their confidence, additionally, it increased the pressure on them with the realisation that their task had become much greater than originally anticipated.