 Deciding to open his own bar, it became so successful that he opened another in the heart of Milan, making his own cordials, cream liqueurs and bitters in the basement.His choice of location near the Duomo coincided with the opening of Galleria Vittorio Emanuele, contributing to the fame of its bar and its bitters, then called Bitter all'Uso d'Olanda, which became extremely popular at the time.In 1904 the historic production site at Sesto San Giovanni was inaugurated (it would remain in operation until 2005 when the new production site was opened in Novi Ligure).