 During his career in radio, Naylor created the characters Wee Willie, Madame Bottlestopper, and Uncle Cyrus, characters that he performed himself and included in his shows.From 1960 through 1986, he wrote and produced radio and television advertising for Coca-Cola products (including Coke, Sprite, Tab, and Minute Maid) as Creative Director at McCann Erickson advertising agency, producing many of the famous early television commercials for Coca-Cola that featured movie stars, sports heroes, and popular singers of the day, including Hank Aaron, Joe Torre, Fran Tarkenton, Roger Staubach, Anita Bryant, Dottie West, Howard Duff, Bob Aspromonte, Bob Bruce, Arte Johnson, "Mean" Joe Greene, Lyle Waggoner, Mel Allen, Bear Bryant, Harry Kalas, Kitty Wells, Bart Starr, Bobby Allison, Bobby Knight, Frank Broyles, Shug Jordan, Randy Jones and Dolly Parton.His work at McCann Erickson extended to producing commercials for Coca-Cola bottlers all over the south and occasionally nationwide.