 When Ak, Master Woodsman of the World, exposes him to the misery and poverty of children in the outside world, Santa strives to find a way to bring joy into the lives of all children, and eventually invents toys as a principal means.Santa later appears in "The Road to Oz" as an honored guest at Ozma's birthday party, stated to be famous and beloved enough for everyone to bow even before he is announced as "The most Mighty and Loyal Friend of Children, His Supreme Highness – Santa Claus".Images of Santa Claus were further popularized through Haddon Sundblom's depiction of him for The Coca-Cola Company's Christmas advertising in the 1930s.