 In view of the significant change of status and name it was decided that some kind of 're-branding' was required to mark the change and distinguish the old club from the new club, hence the new, more modern logo.The (Northern) Wheatear was decided upon as it is a familiar migratory species which is found along the coast of Glamorgan during spring and autumn migration and breeds in the county's uplands

Membership ranges from beginners and back-garden birdwatchers to those who are professionally involved in conservation.Its common interest is the enjoyment of birds.