 Honda's 2007 paint scheme did not use sponsorship branding but instead is focused on Honda's environmental desires.The car has been dubbed by some as 'The Honda Earth car' and the car's livery depicts the planet Earth against the black background of space, with the only logos on the car being the Type R Honda 'H', and the Bridgestone logo, all at the very front of the car.On the rear wing is the web address of environmental awareness website My Earth Dream, launching on 27 February 2007.