 In keeping with its suggestion that there should eventually be "millions of worlds, all of them connected, searchable, and customized..." the company claims it will license the use of its software infrastructure to anyone who wishes to create entire worlds on the scale of either of its existing properties, or much larger, on terms of a franchise.The company has recently released the groundwork for this with its Virtual World Web (VWW) option to its service.This enables any member to create a virtual world of their own for personal or business intent.