 The bottle was designed by Fortunato Depero, one of the most famous Futurist artists of the time.The iconic bottle, unchanged to this day, has become a symbol of everyday “usable” design objects in Italy and the world.According to Italy's important newsmagazine La Domenica del Corriere [The Sunday Courrier] the new object was a “genuine novelty and wonder of the season.” Depero's invention had many highly innovative features.