 When sales tripled, the same week the ad was published, Morton decided to open a second store to reduce the cost of advertisement per unit.By 1971 there were seven Seaman stores.In 1988, Seaman's Furniture was taken over in a buyout by Kohlberg Kravis Roberts & Co.. Jeffrey Seaman, son of Morton Seaman, was 28 at the time, but he shouldered a large portion of the buying duties for the company.