 In the Olympics created the advertising program for peace and identity link between the cultures of young people participating countries.He thought it was more important to leave a legacy of peace in which young people would identify the traits that unite them and that they meet not only to compete, but to appreciate how every aspect and resources of their time are likely to be applied to keep hope alive for peace; for this reason, among others, Ramírez Vázquez promoted and managed that the International Olympic Committee withdrew the invitation for the Olympic Committee of South Africa to participate in the games in solidarity with the marginalized minority of people who lived in that country.He included in the official movie game (produced by the organizing committee), the scene of the award of the 200 freestyle planes in which Tommie Smith and John Carlos raised his fist in protest, demanding greater equality for the human rights of the African American population in the United States (this against the wishes of the President of the International Olympic Committee, and the then Mexican members of that body).