 There is little information about WIAR's programming when it was operated by Rudy's, although it was common during this era for department stores to establish stations in order to boost sales of radio receivers.In late November the "Paducah Evening Sun", a daily newspaper owned by Paducah's Paxton family, began taking responsibility for the station's programming, and effective January 1, 1923 assumed full ownership.The transmitter room and small studio were located on the second floor of the "Sun"'s plant on South 3rd Street.