 He continued his research on men, work and families, and in the early 1970s, he carried out a study on couples who shared their jobs, a study that attracted much media interest in Norway and abroad.Grønseth's views on family and sexuality were considered "radical" in the 1960s; after an NRK interview in 1963, in which he advocated sex education, all the bishops of the state Church of Norway as well as 129,000 housewives signed a protest petition against him.However, many of his views were embraced by the feminist movement of the 1970s and today his once controversial views are considered mainstream in Norwegian politics.