 In some images from the early 20th century, Santa was depicted as personally making his toys by hand in a small workshop like a craftsman.Eventually, the idea emerged that he had numerous elves responsible for making the toys, but the toys were still handmade by each individual elf working in the traditional manner.The 1956 popular song by George Melachrino, "Mrs. Santa Claus", and the 1963 children's book "How Mrs. Santa Claus Saved Christmas", by Phyllis McGinley, helped standardize and establish the character and role of Mrs. Claus in the popular imagination.