 In 1999, she formed Urban Tribal Dance Company in San Diego, largely influenced by hip hop and street dance styles.In contrast to many other tribal fusion performers, Urban Tribal Dance Company was known for their minimalist costuming more traditional to modern dance than to Tribal Style.Tribal Fusion was named and largely popularized by Rachel Brice, who was the first to fuse American Cabaret technique with American Tribal Style, and the first to perform as a soloist.