 The Utherverse social center, is comparable to Myspace or Facebook but with less content limitation and with some dating flavor.Freedom of speech and expression, within the confines of the law, are a key factor to the concept's appeal.There is a rewards system namely an in-world currency, referred to as 'Rays', in memory of Ray Schwartz, the late co-founder of Utherverse, which pays you for browsing profiles, rating pictures, creating and selling clothing etc.