 It is mainly read by the PMEB crowd and young people, but has an audience that spans all age groups.The magazine is known for its irreverent tone, tongue-in-cheek humour and its coverage of the Singapore entertainment scene, and also features regional and international entertainment stories and celebrity features, such as interviews with Hollywood, Hong Kong, Taiwanese and Korean stars.There is usually a main feature story, which often has an interview with a celeb and photos.