 In 2003, the Farm Equipment Sector of Mahindra & Mahindra won the Deming Application Prize and in 2007 it received the Japan Quality Medal for implementing Total Quality Management in its entire business operations.The company has garnered the highest customer satisfaction index (CSI) in the industry at 88 percent.It earned a 2008 Golden Peacock Award in the Innovative Product/Services category for its in-house development of a load car.