 Text became textured with the development of transparent film and the increase in collage in graphic design.Further breakdown of minimalist aesthetic is seen in the increase of the number of type sizes and colours of fonts.Although punk and psychedelia embody the anti-corporate nature of their respective groups, the similarity between New Wave and the International Style has led some to label New Wave as “softer, commercialized punk culture.”

Wolfgang Weingart is credited with developing New Wave typography in the early 1970s at the Basel School of Design, Switzerland.