 In late 1949, publisher Lawrence E. Spivak launched "The Magazine of Fantasy", one of many new titles in a crowded field of genre magazines.The title was changed to "The Magazine of Fantasy & Science Fiction" (usually abbreviated to "F&SF") with the second issue, and the new magazine rapidly became successful and influential within the science fiction field.The editors were Anthony Boucher and J. Francis McComas, and the managing editor was Robert P. Mills.