 On January 12, 2007, NBCUniversal announced its intent to launch Chiller on March 1, dedicated to films and television shows related to the horror genre.The company also stated that, aside from their own content, Chiller would feature content from competing film studios, including Lionsgate, Sony, Warner Bros., and 20th Century Fox.In February 2007, The 101, channel 101 on DirecTV, aired a "preview" of Chiller, featuring the pilot episodes of "Twin Peaks" and "American Gothic", as well as various horror movies and programs.