 Having a Santa set up to take pictures with children is a ritual that dates back at least to 1918.The area set up for this purpose is festively decorated, usually with a large throne, and is called variously "Santa's Grotto", "Santa's Workshop" or a similar term.In the United States, the most notable of these is the Santa at the flagship Macy's store in New York City—he arrives at the store by sleigh in the Macy's Thanksgiving Day Parade on the last float, and his court takes over a large portion of one floor in the store.