 The actual Monster first appeared in Marvel Comics continuity in a cameo flashback in "The Heir of Frankenstein" in "The Silver Surfer" #7 (Aug. 1969), by writer-editor Lee and penciler John Buscema.The character received an ongoing series, titled "Frankenstein" in the postal indicia and initially "The Monster of Frankenstein" (issues #1-5) and later "The Frankenstein Monster" as the cover logo, that ran 18 issues (Jan. 1973 - Sept. 1975).This series began with a three-issue retelling of the original novel, by writer Gary Friedrich and artist Mike Ploog.