 Timon emphasised not only the need for a younger fresher audience without having to 'dumb down' but also vigorously supported sexual freedom campaigners such as Tuppy Owens and the Erotic Awards arguing that with the privilege of titillation came the responsibility to educate and to defend all people's right to feel erotic and engage in their sexuality, regardless of class, income, or physical ability.Timon's campaign for new editorial assistance received attention from the "Financial Times" Clay Harris, in the Mudlark media column for seeking staff who "must embody pure sunshine"  Over the next two years the "ER" readership steadily grew, while "Forum"s stagnated, until the then publisher of "Attitude" magazine, Trojan, purchased the titles and took on the entire staff of Q3.He requested to be released from his obligations under "Forum" magazine to concentrate on "Erotic Review".