 On July 24, 2013, Hanesbrands agreed to acquire Maidenform for $575 million.On July 15, 2016, Hanes acquired the Australian-based clothing and underwear and clothing company Pacific Brands

In October 2017, Hanes announced a $60 million acquisition of Norcross, GA based Alternative Apparel.In November 2019, Chief Financial Officer Barry Hytinen left the company for a position at the storage and information management services company Iron Mountain.