"In September 2006, then-owners Regent Communications (who were also the owner of rival WZPW until its sale to Cumulus Media in 2012) sold the station and 101.1 FM (then WVEL-FM) to Independence Media Holdings, who also bought 96.5 WHPI (then WWCT) from another company and returned the Top 40/CHR format to 98.5, but this time adding a simulcast with the latter frequencey to form "96.5 & 98.5 KISS FM".