 Seabury Quinn's 1948 novel "Roads" draws from historical legends to tell the story of Santa and the origins of Christmas.Other modern additions to the "story" of Santa include Rudolph the Red-Nosed Reindeer, the 9th and lead reindeer created in 1939 by Robert L. May, a Montgomery Ward copywriter, and
immortalized in a 1949 song by Gene Autry.By the end of the 20th century, the reality of mass mechanized production became more fully accepted by the Western public.Elves had been portrayed as using assembly lines to produce toys early in the 20th century.