 Edward Timon, who had been hired as deputy editor under Kin, took over as Editor-in-Chief at the end of 2004 as part of a deal to revive another well-known British publication, "Forum - The International Journal of Human Relations"; successfully negotiating a deal with publisher Q3 to take on monthly magazine "Forum" only if "Erotic Review" could also be revived as a quarterly publication.Timon revamped "ER" to be less elitist, aimed at the emerging neo-libertarian audiences who were feeding the Burlesque cabaret revival in the UK at the time.He reduced the size of the publication to A5 (a format he termed as 'hand bag sized') and significantly increased the page count.