 Between 2012 and 2016, Irvine launched a bevy of healthy food products, including Fit Crunch protein bars, as well as a "better for you" cheesecake and frozen crab cakes.Irvine toured Afghanistan in 2013 with the Honoring Our Troops Tour and hosted a Meals Ready to Eat (MRE) competition.In 2014, Irvine founded The Robert Irvine Foundation to honor the men and women of the military.