 Viewpoint's central programming strand was a magazine programme called 'Seen in Swindon'.When video programming wasn't being shown the channel broadcast an audio service known as Radio Swindon Viewpoint; the service could still only be received on a television, and during this time captions displaying local information were shown.When the Lottery scheme ended in 1980, funding dried up and Viewpoint went into partnership with Media Arts, the public media centre in Swindon, though this partnership recognised and maintained the independence of Viewpoint.