 He misses his days developing products and visiting factory floors during his tenures in GE's poisons, plastics, and microwave ovens divisions.He attempts to remedy his malaise by convincing Kabletown's chairman, Hank Hooper, to increase corporate synergy by establishing a subsidiary, Kouchtown to manufacture couches and market them to NBC's & Kabletown's viewers.Comically sub-par American craftsmanship and production values, however, doom his initiative.