 In September 2019, Tchoumi—who has worked with brands such as Chopard, L’Oreal, Moet & Chandon, Bulgari, American Express, Tom Ford and Samsung—signed a representation deal with the talent agency CAA in areas including television, endorsements, personal appearances and publishing.Xenia gives regular public speeches at universities and conferences about her online business, brand creation and, most often, female leadership.Amongst her speeches, she spoke at the Swiss Web Program Festival, at the Cantonal Bank of Geneva and at the University of St.Gallen Alumni Conference - where she also interviewed the ex-Deutsche Bank CEO Josef Ackermann.