 By the late-2000s the station had added some rock tracks from the 1990s and early-2000s with a lot more 1980s rock putting it in more direct competition with KZRR "94 Rock".In 2010, the station gave former KZRR morning co-host Erica Viking her own morning show that later also featured "Big Benny" (now at KABG) until 2013 now co-hosted by "The Hoff".In previous years the station just featured a "music in the morning" approach.