 During a meeting between Opel and the advertising agency "Brainstorm", Viktor Vogel sneaks in and offers his views on how the agency's new campaign is boring and lacking in irony.This helps the already dissatisfied Opel people tell Brainstorm they need to come up with a new idea as they leave.After some discussion at Brainstorm the agency decides that they need to find Viktor, whom they threw out after the meeting, and hire him to work on the campaign.