 Although his first priority is to run a successful business, Jack often shows a human side, as when he doesn't fire Kenneth Parcell after beating him at poker when Kenneth bet his job, or when he rushes to take Liz home after oral surgery despite being with his then girlfriend, Avery.He has made it clear that he respects Liz's abilities and considers her a friend, albeit by calling for her advice at odd times.He briefly tried to develop a friendly relationship with the writers, particularly Liz, and made it clear that his feelings were hurt when Liz told him to stay out of the writers' room (although he apparently couldn't let go of his pride to say this directly).