 The first, per Hastie & Park, is that both theories revolve around salient information recall, operating on the idea that people will use information that is most readily available when making decisions.The second, per Iyengar and Kinder, is that priming is latter part of a two-fold process with agenda-setting that takes place over time.Once agenda setting has made an issue salient, priming is the process by which "mass media can... shape the considerations that people take into account when making judgements about political candidates or issues".