 Over the past 40+ years the Charitable Giving Foundation has helped generate millions of dollars to various Charitable causes and is still helping generate these much needed funds to Charitable causes.In 1976, the first major cause marketing campaign was executed through a partnership between the Marriott Corporation and the March of Dimes.Marriott's objective was to generate highly cost-effective public relations and media coverage for the opening of their family entertainment center, Marriott's Great America in Santa Clara, CA.