 In 1996 the company was sold in a management buyout backed by private equity firm Cinven.This arrangement did not have a successful existence, and Dunlop Slazenger soon found itself being run by the banks, led by The Royal Bank of Scotland.Under the banks management, TaylorMade-adidas Golf took up their option to purchase the Maxfli golf brand in 2004, following a previous licensing arrangement, and the rights to Slazenger Golf in North America were sold to the Slazenger Golf Products Company.