 Merwin is told by Valiant's board members to undermine the town's efforts at all costs, doing whatever he must to get someone to smoke before the thirty days are up, which includes speeding up the large clock in the town center prior to the end of the 30 day deadline, in the hopes that people will be tricked into starting to smoke again before they are allowed to.With a few minutes left to midnight, Merwin pulls out all the stops to make sure that someone smokes.He fixes it so that the town clock chimes midnight before it is midnight and has helicopters dropping cigarettes into the anxious crowd.