 WCRO broadcasts at the federally assigned frequency of 1230 kHz, with a full-time power of 1,000 W.

WCRO has the distinction of retaining the same calls letters since first going on the air in September 1947, and that it has never had a sister FM station co-located with it.WCRO's first owner was Century Broadcasting Corporation, headed by John Keel.John Hanssen served as the station's first general manager.