 Hamilton Communications responded by selling WCRO to Tschudy Communications in August 1989.Shortly after Tschudy's takeover, WCRO's full-time airstaff was laid off and replaced with ABC/SMN's "Starstation" adult contemporary format (known today as "Hits and Favorites") also used by neighboring stations WCCS and WOKW.Though the reduced operating costs did help the station's fortunes somewhat, a sale from then-owner Tschudy Communications was inevitable to keep the station from falling into bankruptcy.