 The modern Italian name of the holiday comes directly from the Latin name.According to Richard Overy, author of "A History of War in 100 Battles", the Ferragosto Holiday was introduced by C. Caesar Octavian, the future Augustus, after his victory over Mark Antony at the Battle of Actium on 2 September, 31 BCE.The popular tradition of taking a trip during Ferragosto arose under the fascist regime.