 The first known case of cause marketing in America was in March, 1974 when Carr & Associates International was formed by John T. Carr as a way of "giving back" by engaging charitable causes and businesses to support each other.The organization was promoted by John T. Carr's focus on enlisting businesses to give back referral fees on what they might normally spend for marketing; and having those funds redirected toward the charitable cause of the buyer's choice.The name was soon changed to Charitable Giving Foundation and is still headed by the Founder, CEO & President John T. Carr.