continued to develop strongly during the '60s, but after 1965, it increasingly shifted to the young white rock audience and away from its traditional black audience, which moved on to other styles such as soul and funk. Jazz music and pop standards during the first half of the 1960s was largely a continuation of 1950s styles, retaining its core audience of young, urban, college-educated whites. By 1967, the death of several important jazz figures such as John Coltrane and Nat King Cole precipitated a decline in the genre. The takeover of rock in the late 1960s largely spelled the end of jazz and standards as mainstream forms of music, after they had dominated much of the first half of the 20th century. Country music gained popularity on the West Coast, due in large part to the Bakersfield sound, led by Buck Owens and Merle Haggard. Female country artists were also becoming more mainstream (in a genre dominated by men in previous decades), with such acts as Patsy Cline, Loretta Lynn, and Tammy Wynette. Significant events in music in the 1960s Elvis Presley returned to civilian life in the U.S. after two years away in the U.S. Army. He resumes his musical career by recording "It's Now or Never" and "Are You Lonesome Tonight?" in March 1960. Country music stars Patsy Cline, Cowboy Copas and Hawkshaw Hawkins were killed when their plane crashed in Camden, TN while returning home from a Kansas City benefit show in March 1963. In July 1964, a plane crash claimed the life of another country music legend, Jim Reeves, when the plane he was piloting crashed in a turbulent thunderstorm while on final approach to Nashville International Airport. Sam Cooke was shot and killed at a motel in Los Angeles, California [11 December 1964] at age 33 under suspicious circumstances. Motown Record Corporation was founded in 1960. Its first Top Ten hit was "Shop Around" by the Miracles in 1960. "Shop Around" peaked at number-two on the Billboard Hot 100, and was Motown's first million-selling record. Newcastle born Eric Burdon and his Band "The Animals" hit the No. 1 in charts in the U.S. with their hit single, "The House of the Rising Sun" in 1964. Folksinger and activist Joan Baez released her debut album on Vanguard Records in December 1960. The Marvelettes scored Motown Record Corporation's first US 1 pop hit, "Please Mr. Postman" in