and sparked a massive surge of interest; at one point, the Timex phoneline was receiving over 5,000 calls an hour, 50,000 a week, inquiring about the machine or about microcomputers in general. It was virtually identical to the ZX81 save for re-branding and the addition of an extra 1 KB of memory, totalling 2 KB. In the five months following the TS1000's launch, the company sold 550,000 machines, earning Sinclair over $1.2 million in royalties. Timex produced a second version of the ZX81 in the form of the TS1500, essentially an Americanised ZX81 launched in August 1983. It dispensed with the membrane keyboard and used a case similar to that of the ZX Spectrum, incorporating 16 KB of on-board memory. It was effectively a stopgap between the ZX81 and Spectrum. However, it was unsuccessful due to increased competition from rival US machines and the after-effects of Timex's botched marketing of the TS1000. Although the TS1000 had initially been a great success, Timex failed to provide the essential RAM pack upgrades to the market for two or three months after it launched the TS1000. Consumers would take the machine home, plug it in and find that it would not do anything useful due to the lack of memory. In addition, consumers' attitude in the US was quite different from that in the UK. Clive Sinclair told Informatics magazine in June 1981 that "our competitors thought that consumers didn't want to learn programming. We [Sinclair Research] think they failed because of this and because of price." Timex evidently shared this belief but events proved it to be a false assumption. The TS1000/ZX81's price advantage was erased when its main rivals – the TI-99/4A and the VIC-20 – had their prices cut to below the all-important $100 mark. Competitors such as Apple, Atari, Commodore and Texas Instruments promoted their machines as being for business or entertainment rather than education, highlighting the value of computers with ready-made applications and more advanced features such as graphics, colour and sound. By late 1983 Wayne Green reported a "rising chorus of frustrated Timex users who are telling friends not to waste their money." "Hard core" early adopters, he wrote, "became discouraged with the quality of the product, with the poverty of software available and with the almost total lack of information on how to cope with it." Consumers deserted the TS1000 once its novelty value had worn