specific political ideology formed by the long-term factors. Most political scientists agree that the mass media have a profound impact on voting behavior. One author asserts that "few would argue with the notion that the institutions of the mass media are important to contemporary politics ... in the transition to liberal democratic politics in the Soviet Union and Eastern Europe the media was a key battleground." Second, there are election issues. These include campaign issues, debates and commercials. Election years and political campaigns can shift certain political behaviors based on the candidates involved, which have different degrees of effectiveness in influencing voters. The influence of social groups on political outcomes Recently, some political scientists have been interested in many studies which aimed to analyze the relation between the behavior of social groups and the political outcomes. Some of the social groups included in their studies have been age demographics, gender, and ethnic groups. This can be understood through the lenses of pluralism or social identity theory. For example, in U.S. politics, the effect of ethnic groups and gender has a great influence on the political outcomes. Hispanic Americans have a profound social impact on the political outcome of their vote and are emerging as a strong up-and-coming political force. The most noticeable increase in Hispanic American voting was in the 2000 presidential election, although the votes did not share a socially common political view at that time. In the 2006 election, the Hispanic American vote aided tremendously in the election of Florida Senator Mel Martinez, although in the 2004 presidential election, about 44% of Latin Americans voted for Republican President George W. Bush. However, Hispanic Americans have the lowest voting rate in the United States, with only 47.6% voting in the 2016 Presidential Election in the United States. Currently illegal immigration has been claiming the most attention and Hispanic Americans, although not completely unanimous, are concerned with the education, employment and deportation of illegal immigrants in the United States. Although the majority of Hispanic Americans vote for Democratic candidates, Cuban Americans are likely the most conservative of Latinos, with 54% of Cuban American voters casting ballots for Donald Trump in the 2016 Presidential Election, compared to an average of 35% of all Latinos who voted. Although this was represents a net decrease in support for the Republican Party among Cuban Americans, it continues a trend created by the exile of