homage to the classical zoetrope but displaying a unique combination of optical illusions. GIF animation can arguably be seen as the closest contemporary successor of Zoetrope animation, since both usually show looped image sequences. Contemporary media uses Since the late 20th century, zoetropes have seen occasional use for artwork, entertainment, marketing and other media use, notably as linear zoetropes and 3D zoetropes (see above). Making a zoetrope has also become a relatively common arts and crafts assignment and a means to explain some of the technical and optical principles of film and motion viewing in educational programs. The American company Optical Toys, in Vermont, publishes a paper zoetrope reproduction that was originally published as a newspaper supplement in 1896 in the Boston Herald. In popular culture Blue Man Group uses a zoetrope at their shows in Las Vegas and formerly the shows that existed in the Sharp Aquos Theater in Universal Studios (in Orlando, Florida). The 1999 film House on Haunted Hill uses a man-sized zoetrope chamber as a twisted horror theme. Wick Alexander and Robin Brailsford's 2001 4-piece artwork titled "Moving Pictures" consists of 4 sculptural zoetropes at different public locations in Culver City, California. A zoetrope was used in the filming of the music video for "My Last Serenade" from Alive or Just Breathing (2002) by Killswitch Engage. It features a woman looking through the slits on a zoetrope while it moves; as she looks closer, the camera moves through the slits into the zoetrope, where the band is playing the song. In 2007, an image of a zoetrope was unveiled as one of BBC Two's new idents: a futuristic city with flying cars seen through the shape of the number two. In 2009 the E4 drama program Skins released silent preview clips of series four to coincide with their mash-up competition. One of the clips featured the character Emily Fitch looking into a zoetrope. In 2011, Scott Blake created a "9/11 Zoetrope" allowing viewers to watch a continuous reenactment of United Airlines Flight 175 crashing into the South Tower of the World Trade Center. In 2012 animation studio Sehsucht, Berlin created the opener to the 2012 MTV Europe Music Awards. The CGI animation features a 3D zoetrope that shows a story of the American Dream. The animation followed the lives of Roxxy and Seth, who, through social media and popularity reach the height of their success playing