Pan Pizza; and the classroom whose students read the most books is rewarded with a pizza party. Book It! was conceived in 1984 during a dinner with Art Gunther, President of Pizza Hut, and Bud Gates, SVP of Marketing at Pizza Hut, as a way to help Gunther's son read more. The program has been criticized by some psychologists on the grounds it may lead to overjustification and reduce children's intrinsic interest in reading. Book It! was also criticized by the Campaign for a Commercial-Free Childhood in 2007 who described it as "one of corporate America's most insidious school-based brand promotions." A pamphlet produced by the group argued the program promoted junk food to a captive market, made teachers into promoters for Pizza Hut, and undermined parents by making visits to the chain an integral part of bringing up their children to be literate. However, a study of the program found participation in the program neither increased nor decreased reading motivation. The program's 25th anniversary was in 2010. The Book It! program in Australia ceased in 2002. WingStreet WingStreet is the name used for Pizza Hut's chicken wing menu. In 2003, Yum! launched WingStreet in combination with existing Pizza Hut franchises. On October 19, 2009, Company president Scott Bergren publicized WingStreet's national launch. The chain predicted aggressive growth, adding more than 4,000 locations by 2010. In 2012, Pizza Hut opened a standalone pilot store in Denton, Texas. The store was unsuccessful in collecting sales and closed the following year. Restaurants with WingStreet sections on their menus sell breaded and traditional buffalo wings for take-out and delivery. Their sauces include original Buffalo (in mild, medium, and hot levels of spiciness), sweet chili, spicy garlic, honey barbecue, and garlic Parmesan, as well as cajun and lemon pepper dry rubs. They also offer sauce-free "naked" wings. International Pizza Hut's international presence under Yum! Brands includes: Canada and Mexico in North America Japan, India, Bangladesh, Pakistan, Sri Lanka, China, Saudi Arabia, United Arab Emirates, United Kingdom, European Union, Qatar, Philippines, Vietnam, Thailand, Malaysia, Singapore, Indonesia, Brunei, Hong Kong, Taiwan, South Korea, Myanmar, and Macau in Asia Egypt Pizza Hut's China operations are part of the Yum! spinoff Yum China. Pizza Hut was one of the first American franchises to open in Iraq. China In China, Pizza Hut () used an altered business model, offering a fine-dining atmosphere with knives and forks and using an