to Golden, some design work may have been done by CBS staff designer Georg Olden, one of the first African-Americans to attract some attention in the postwar graphic design field. The Eye device made its broadcast debut on October 20, 1951. The following season, as Golden prepared a new "ident", CBS President Frank Stanton insisted on keeping the Eye device and using it as much as possible. Golden died unexpectedly in 1959, and was replaced by Lou Dorfsman, one of his top assistants, who would go on to oversee all print and on-air graphics for CBS for the next 30 years. The CBS eye has since become a widely recognized symbol. While the logo has been used in different ways, the Eye device itself has not been redesigned in its history. As part of a new graphical identity created by Trollbäck + Company that was introduced by the network in 2006, the eye was placed in a "trademark" position on show titles, days of the week and descriptive words, an approach highly respecting the value of the design. The logo is alternately known as the "Eyemark", a branding used for CBS's domestic television syndication division, under the Eyemark Entertainment name, in the mid-to-late 1990s after Westinghouse Electric bought CBS, but before the King World acquisition (which Eyemark was folded into), and subsequent merger with Viacom; Eyemark Entertainment was the result of the merger of MaXaM Entertainment (an independent television syndication firm which Westinghouse acquired shortly after its merger with CBS in 1996), Group W Productions (Westinghouse Broadcasting's own syndication division), & CBS Enterprises (CBS's syndication arm from the late 1960s to the early 1970s). The eye logo has served as inspiration for the logos of Associated Television (ATV) in the United Kingdom, Canal 4 in El Salvador, Televisa in Mexico, France 3, Frecuencia Latina in Peru, Fuji Television in Japan, Rede Bandeirantes and Rede Globo in Brazil, and Canal 10 in Uruguay. In October 2011, the network celebrated the 60th anniversary of the introduction of the Eye logo, featuring special IDs of logo versions from previous CBS image campaigns being shown during the network's primetime lineup. CBS historically used a specially-commissioned variant of Didot, a close relative to Bodoni, as its corporate font until 2021. Image campaigns 1980s CBS has developed several notable image campaigns, and several of the network's most well-known slogans were introduced in the 1980s. The "Reach