crisp dough which was Pizza Hut's original style; Dippin' Strips pizza, a pizza cut into small strips that can be dipped into a number of sauces; The P'Zone, a calzone with a marinara dipping sauce that comes in plain, Supremo, Meaty, and pepperoni The Bigfoot pizza, its largest product The Priazzo, a pie like pizza stuffed with pizza ingredients The "stuffed-crust" pizza was introduced on March 26, 1995. By the end of the year, it had become one of their most popular lines. Regional differences are seen in the products and bases. The company has localized to Southeast Asia with a baked rice dish called Curry Zazzle. On May 9, 2008, Pizza Hut created "The Natural" pizza, which featured natural ingredients and was sold in Seattle, Denver and Dallas. This was discontinued on October 27, 2009, in the Dallas market. Pizza Hut developed a pizza for use as space food, which was delivered to the International Space Station in 2001. It was vacuum-sealed and about 6 in (15 cm) in diameter to fit in the station's oven. It was launched on a Soyuz and eaten by Yuri Usachov in orbit. In recent years, the chain has seen a downturn in profits. In 2015, the franchise stated it would be pumping more capital into its London branches. Pizza Hut is installing cocktail bars in its London branches as part of a £60 million bid to win back "the Nando's generation". In January 2019, Pizza Hut announced it had expanded beer delivery to 300 locations across the U.S., with plans to expand to 1,000 locations by the summer. In March 2019, Pizza Hut announced the return of the P'Zone after a hiatus of several years. In March 2020, Pizza Hut Hong Kong announced that it had partnered with furniture retailer IKEA on a joint venture. IKEA launched a new side table called SÄVA, which was designed to resemble a pizza saver. The table would be boxed in packaging resembling a pizza box, and the building instructions included a suggestion to order a Swedish meatball pizza from Pizza Hut, which would contain the same meatballs served in IKEA restaurants. A 2021 menu addition, designed to commemorate the 25th anniversary of the introduction of stuffed-crust-pizza, was "nothing but the stuffed crust," a ring of dough filled with cheese. Advertising United States Pizza Hut's first television commercial was produced in 1965 by Bob Walterscheidt for