the concept of the B horror film gave rise to a plethora of horror films that went on to earn a cult status. An example of such is the 1981 film The Evil Dead, which marked the directorial debut of Sam Raimi. Comedy horror films such as Beetlejuice and Gremlins also gained cult status. Several action film franchises were also introduced during the 1980s. The most popular of these were the Indiana Jones, Die Hard, Lethal Weapon, and Rambo franchises. Other action films from the decade which are of notable status include The Terminator, Aliens, Escape from New York, Red Dawn, Predator, and RoboCop. These films propelled the careers of modern celebrities such as Arnold Schwarzenegger, Bruce Willis, Sigourney Weaver, Mel Gibson, Danny Glover, and Charlie Sheen to international recognition. On the other side of the globe, Hong Kong action cinema and martial arts films were being revolutionized by a new wave of inventive filmmakers that include Jackie Chan, Sammo Hung, Tsui Hark, and John Woo, while the American martial arts film movement was being led by actors like Chuck Norris, Jean-Claude Van Damme and Steven Seagal. Five more James bond films were released, with Roger Moore continuing in the role in For Your Eyes Only, Octopussy, and A View To A Kill, before handing over the role to Timothy Dalton who starred in The Living Daylights and Licence To Kill. A significant development in the home media business is the establishment of The Criterion Collection in 1984, an American company "dedicated to gathering the greatest films from around the world and publishing them in editions that offer the highest technical quality". Through their releases, they were able to introduce what is now a standard to home video: letterboxing to retain the original aspect ratio, film commentaries and supplements/special features. Although animated feature films did not gain mainstream popularity until the mid to late-1990s due to public preference of television animation, some important films were produced during the decade. After leaving Disney in 1979, Don Bluth formed his own studio and went on direct The Secret of NIMH, An American Tail, The Land Before Time and All Dogs Go To Heaven. At the same time, the Disney studio wasn't having good times and almost bankrupted after The Black Cauldron bombed at the box office. However, in later years, they slowly recovered with the modest success of Ron Clements and John