Olympics in Munich, Germany saw swimmer Mark Spitz set seven World Records and won a record seven gold medals. The 1976 Summer Olympics were held in Montreal, Quebec, Canada. Brazil won the 1970 FIFA World Cup in Mexico, West Germany won the 1974 FIFA World Cup in West Germany, and Argentina won the 1978 FIFA World Cup in Argentina. The 1970 FIFA World Cup was the first world cup to be televised in color. On April 9, 1975, Asia's first professional basketball league, the Philippine Basketball Association (PBA) were played first game at the Araneta Coliseum in Cubao, Quezon City, Philippines. United States The Oakland Athletics three-peated at the World Series in 1972–1974. The Cincinnati Reds go to the World Series in 1970, 1972, 1975, and 1976, led by the Big Red Machine winning two out of four. The New York Yankees won the World Series in 1977 and 1978 after losing in 1976. The Dallas Cowboys and the Pittsburgh Steelers dominated the decade in the NFL. Steelers were led by Terry Bradshaw and Chuck Noll, and the Cowboys were led by Roger Staubach and Tom Landry, while the Miami Dolphins became the only team in NFL history to go "all the way," winning the Super Bowl with an undefeated record—a feat that remains unmatched to this day. The Philadelphia Flyers won the Stanley Cup in 1974 and 1975, a team best remembered as "The Broad Street Bullies". Disc sports (Frisbee) As numbers of young people became alienated from social norms, they resisted and looked for alternatives. They would form what would become known as the counterculture. The forms of escape and resistance would manifest in many ways including social activism, alternative lifestyles, experimental living through foods, dress, music and alternative recreational activities, including that of throwing a frisbee. What started with a few players like Victor Malafronte, Z Weyand and Ken Westerfield experimenting with new ways of throwing and catching a frisbee, later would become known as playing freestyle. Organized disc sports, in the 1970s, began with promotional efforts from Wham-O and Irwin Toy (Canada), a few tournaments and professionals using frisbee show tours to perform at universities, fairs and sporting events. Disc sports such as freestyle, double disc court, guts, disc ultimate and disc golf became this sports first events. Literature Fiction in the early '70s brought a return to old-fashioned storytelling, especially with Erich Segal's Love Story.