2010, the second episode aired in the former As the World Turns time slot, at 2:00 p.m. ET/PT. Syndicated productions Three syndicated versions of The Price Is Right have aired. The first two followed the same format as the half-hour daytime version but were intended to air on most stations in the early evening in the pre-prime time slot, and as such, they were referred to by the announcer as "the nighttime Price Is Right." 1972–1980 A weekly syndicated version debuted the week after the daytime premiere and continued to air until September 1980. It was distributed by Viacom Enterprises, which had started as the syndication arm of CBS. When Mark Goodson devised the revival of Price for the 1972–73 season, it was intended for a nighttime broadcast only under new rules for early-prime syndication, and Goodson named Dennis James to host the show. When CBS commissioned a new weekday daytime version, Goodson also wanted James to host that show, but CBS wanted Barker, who was still hosting the syndicated Truth or Consequences at the time, to take it. Barker preferred to host The Joker's Wild, but CBS, again, insisted that he host Price instead. James eventually hosted a taping day (four half-hour episodes) of the daytime show in December 1974 when Barker fell ill; those episodes were broadcast on and around Christmas Day. James did so concurrently with another daytime hosting gig, on the NBC version of Name That Tune, another revived format from the 1950s. The two versions were largely similar at the beginning, as both were called The New Price Is Right. Some games had rule differences because of the larger budget and less commercial time on the nighttime show; for example, Double Prices was played for two prizes instead of one. This version retained the 1972 half-hour format for its entire run and never adopted the daytime show's Double Showcase rule or the Showcase Showdown added to the daytime format when it expanded to an hour in 1975. The word "New" was dropped from the program's name starting in the second season, being titled simply The Price Is Right (as the daytime show was by this time as well) from that point onward, and was often referred to on the air by James and Olson as "the nighttime Price Is Right." In most of the U.S., stations carried the syndicated Price as one of other programs