Pluto TV lineup starting on December 1, 2020. The channel includes episodes of The Price is Right from the 1980s hosted by Barker, with some episodes airing for the first time since their original air dates. As part of the launch, a selection of holiday-themed episodes from the era aired on Christmas Eve 2020. The channel was added to The Roku Channel on February 8, 2022. Fremantle has an exclusivity agreement with Paramount Global, the parent company of CBS and Pluto TV, giving Paramount the rights to all episodes of The Price Is Right from 1972 onward; for this reason, Fremantle cannot air Price reruns on Buzzr's over-the-air affiliates, nor can they license out the show to other networks. Scientific research The show has attracted attention from economists, who analyze different elements as a natural experiment on strategic decision making. Several papers focus on the One Bid game. Jonathan Berk and others show that a rational bidder should cut off an existing bid by bidding $1 above it. Studies of the Showcase Showdown test the game-theoretic notion of subgame perfect equilibrium. In game-theoretic terms, The Showcase Showdown is a sequential game of perfect information for which the equilibrium can be found through backward induction. Several papers have solved the optimal strategy for particular spin outcomes. Rafael Tenorio and Timothy N. Cason studied a set of episodes from 1994 and 1995 and found evidence that players under-spin compared to the equilibrium prediction. Recently, a team of economists analyzed 40 years of data and found the same pattern of under-spinning, but only for the contestant who spins first. They found these mistakes are well explained by limited foresight; a sizeable fraction of contestants appear to myopically consider the next stage of the game. In line with learning, the researchers found the quality of contestants' choices improves over time. Reality web show spinoffs Road to Price Road to Price is a six episode reality documentary show aired on the now-defunct CBS Innertube from September 20, 2006, to September 27, 2006. The program featured nine teenage boys driving to Los Angeles in a refurbished mini-school bus as they leave their hometown of Merrimack, New Hampshire in order to be on The Price is Right. The episode of The Price is Right featuring the cast aired September 27, 2006. The Price is Right Male Model Search Five episodes aired on their official website priceisright.com along