featured employees and franchisees stating that the filling has always been a mixture of 88% beef and various spices and binders and nothing else. The ad followed several full-page print ads in the New York Times and other newspapers that featured the headline "Thank you for suing us." Additionally, the chain added a new social campaign using Twitter and Facebook. The company invested heavily in the campaign, spending more than $3 million (USD) putting out its message—about 20 percent more than the company usually spends on an advertising program. The various campaigns came shortly before the company began its official response to the suit in the United States District Court for the Central District of California and were designed to bring public opinion into their camp. Various analysts stated that the company would have been better off using a grass-root campaign that involved in store advertising and other non-broadcast media. The suit was eventually withdrawn, and the company continued its advertising response by publicly requesting an apology from the suing firm of Beasley Allen. Analyst Laura Ries, of marketing strategy firm Ries & Ries, stated she believed Taco Bell's latest response was a mistake. She commented that reviving memories of a suit that the majority of the public had forgotten after the initial burst of publicity was the wrong strategy from Taco Bell. In March 2012, Taco Bell teamed up with Frito-Lay and created the Doritos Locos Tacos, which is a taco with a Dorito Nacho Cheese flavored taco shell. Taco Bell is releasing a Mountain Dew infused drink called Mountain Dew A.M. On June 6, 2012, Taco Bell announced it would be testing a new "Cantina Menu" with upscale items in their Kentucky and California restaurants. The new menu was created by celebrity chef Lorena Garcia, and featured the addition of: Black Beans; Cilantro Rice; Citrus & Herb Marinated Chicken; and Cilantro Dressing. The Cool Ranch Doritos Taco, became available to order on March 7, 2013. Shortly before its release, Taco Bell launched a promotion advertising that fans could get the new flavor at its stores a day early if they "just asked" on March 6. However, they neglected to inform the majority of their stores of this – leading to numerous complaints on its social media accounts and news sites from disappointed consumers who were unable to obtain the new taco. On July 23, 2013, Taco Bell announced