World Turns, Somerset, and The Young and the Restless; with many extending their episodes from 30 minutes to an hour. The soap Another World began a 16-month experiment in March 1979 by screening 90-minute episodes, the only serial to do so. Game shows such as Match Game, The Hollywood Squares, Family Feud, and many others saw its golden age on daytime television. The height of Match Games popularity occurred between 1973 and 1977, before it was overtaken by Family Feud in 1978. Television's current longest-running game show, The Price Is Right, began its run hosted by Bob Barker in 1972. Another influential genre was the television newscast, which built on its initial widespread success in the 1960s. The science fiction phenomenon of the late 1970s that began with Star Wars went to television with shows such as Battlestar Galactica. Variety shows, a staple of TV programming since the beginning, were also re-engineered to appeal to young viewers. Old standbys such as The Ed Sullivan Show and The Red Skelton Show were canceled and replaced by hipper programming like Sonny and Cher Comedy Hour and Donny & Marie. The Carol Burnett Show also ended its historic 11-year run in 1978. In the end, rising production costs largely did in variety shows. The exception was Saturday Night Live (then known as NBC's Saturday Night), which was created by Lorne Michaels and premiered in 1975, with an original cast of Laraine Newman, John Belushi, Jane Curtin, Gilda Radner, Dan Aykroyd, Garrett Morris, and Chevy Chase. Pay television As cable television became more affordable and accessible by U.S. consumers, the race to bring the silver screen to the small screen commenced with the launch of pay television services showing premium content. HBO launched on November 8, 1972, becoming the nation's first pay-television channel. On September 30, 1975, HBO became the first television network to continuously deliver signals via satellite when it showed the "Thrilla in Manila" boxing-match between Muhammad Ali and Joe Frazier. Star Channel launched their service offerings nationally in 1973 through the delivery of movies on video tapes for cable providers to broadcast. This proved problematic since the videotapes were often riddled with technical difficulties. Star Channel eventually was linked up to satellite in January 1978. Shortly after, Warner Communications acquired the channel and relaunched it on December 1, 1979, in its current form as The Movie Channel. Media giant Viacom launched