mandate. In addition, for the first time in history, CBS became the first broadcast network to partner with a national retailer (in this case, Kmart) to encourage viewership, with the "CBS/Kmart Get Ready Giveaway". 1990s For the 1990–91 season, the campaign featured a new jingle performed by the Temptations, which featured an altered version of their hit "Get Ready". The early 1990s featured less-than-memorable campaigns, with simplified taglines such as "This is CBS" (1992) and "You're on CBS" (1995). Eventually, the promotions department gained momentum again late in the decade with "Welcome Home to a CBS Night" (1996–1997), simplified to "Welcome Home" (1997–1999) and succeeded by the spin-off campaign "The Address is CBS" (1999–2000), whose history can be traced back to a CBS slogan from the radio era of the 1940s, "The Stars' Address is CBS". During the 1992 season for the end-of-show network identification sequence, a four-note sound mark was introduced, which was eventually adapted into the network's IDs and production company vanity cards following the closing credits of most of its programs during the "Welcome Home" era. 2000s Throughout the 2000s, CBS's ratings resurgence was backed by the network's "It's All Here" campaign (which introduced updated versions of the 1992 sound mark used during certain promotions and production company vanity cards during the closing credits of programs); in 2005 campaign introduced the slogan "Everybody's Watching", the network's strategy led to the proclamation that it was "America's Most Watched Network". The network's 2006 campaign introduced the slogan "We Are CBS", with Don LaFontaine providing the voiceover for the IDs (as well as certain network promos) during this period. In 2009, the network introduced a campaign entitled "Only CBS", in which network promotions proclaim several unique qualities it has (the slogan was also used in program promotions following the announcement of the timeslot of a particular program). The "America's Most Watched Network" was re-introduced by CBS in 2011, used alongside the "Only CBS" slogan. 2020s In October 2020, CBS announced that it will begin to employ a more unified branding between the network and its divisions to strengthen brand awareness across platforms. The two main components of the rebranding are a "deconstructed eye" motif using the individual shapes of the eyemark (such as an animated station ID), and a five-note sonic branding developed by the audio design agency Antfood, phonetically resembling the "This is CBS" slogan. Alongside the rebranding, CBS