grocery stores, sold in bottles. These would be followed by further grocery store products including chips in May 2018 and shredded cheese in 2019. In September 2016, Taco Bell opened a pop-up in New York City in the SoHo, Manhattan area called the Taco Bell VR Arcade. Taco Bell and VR fans could demo PlayStation VR, games, and food. In 2016, Taco Bell built a restaurant out of five cargo shipping containers for the Texas music festival, South by Southwest. Due to popularity, the franchise decided to move the restaurant to a lot in South Gate, California, and it opened to the public a year later. The restaurant features Taco Bell's full menu, with outdoor seating, a walk-up window, and a drive-thru, but no indoor seating unlike regular Taco Bell locations. Taco Bell announced plans in November 2017 to open 300 more urban and Cantina-style locations by 2022, with 50 to be located about New York City's five boroughs. In 2019 Taco Bell opened a pop-up hotel called "The Bell: A Taco Bell Hotel and Resort" for one weekend in August. Upon the announcement the hotel was booked up in two minutes Taco Bell announced plans to stay in its current corporate headquarters in Irvine until 2030. Menu and advertising In 1992, Johnny Cash starred in a television commercial for Taco Bell's value menu. In 1993, Taco Bell was part of product placement for the movie Demolition Man and updated their currently used logo. In March 2001, Taco Bell announced a promotion to coincide with the re-entry of the Mir space station. They towed a large target out into the Pacific Ocean, announcing that if the target was hit by a falling piece of Mir, every person in the United States would be entitled to a free Taco Bell taco. The company bought a sizable insurance policy for this gamble. No piece of the station struck the target. In 2004, a local Taco Bell franchisee bought the naming rights to the Boise State Pavilion in Boise, Idaho, and renamed the stadium Taco Bell Arena. Also, in 2004, Mountain Dew offered Taco Bell stores the exclusive right to carry Mountain Dew Baja Blast, a tropical lime flavor of the popular soft drink. In 2005, Taco Bell released the menu item called the Crunchwrap Supreme. In 2007, Taco Bell first offered the "Steal a Base, Steal a Taco" promotion—if any player from