dub and reggae music, failed to duplicate its predecessor's success as it did not chart. Cook then formed Freak Power with horn player Ashley Slater and singer Jesse Graham. They released their debut album Drive-Thru Booty in 1994, which contained the single "Turn On, Tune In, Cop Out". Levi's used the song in a multimillion-dollar advertising campaign. In 1996, Cook rejoined Freak Power for their second album, More of Everything for Everybody. Cook enlisted help from producer friends Tim Jeffery and JC Reid to create a house music album as Pizzaman. The 1995 Pizzamania album spawned three UK Top 40 hits: "Trippin' on Sunshine", "Sex on the Streets", and "Happiness". Del Monte Foods corporation used "Happiness" in a UK fruit juice ad. The videos for the three singles were directed by Michael Dominic. Cook also formed the group The Mighty Dub Katz with Gareth Hansome (aka GMoney), his former flatmate. Together they started the Boutique Nightclub in Brighton, formerly known as the Big Beat Boutique. Their biggest song together was "Magic Carpet Ride". 1996–2008: Fatboy Slim Cook adopted a quasi-blues-style pseudonym Fatboy Slim in 1996. Cook said of the name: "It doesn't mean anything. I've told so many different lies over the years about it I can't actually remember the truth. It's just an oxymoron—a word that can't exist. It kind of suits me—it's kind of goofy and ironic." The Fatboy Slim album and Cook's second solo album, Better Living Through Chemistry (released on Skint Records in the UK and Astralwerks in the US), contained the Top 40 UK hit "Everybody Needs a 303". Fatboy Slim's next work was the single "The Rockafeller Skank", released before the album You've Come a Long Way, Baby, both of which were released in 1998. "Praise You", also from this album, was Cook's first UK solo number one. Its music video, starring Spike Jonze, won numerous awards. On 9 September 1999, he performed "Praise You" at the 1999 MTV Video Music Awards in New York City, and won three awards, including the award for Breakthrough Video. In 2000, Fatboy Slim released his third studio album Halfway Between the Gutter and the Stars and featured two collaborations with Macy Gray and the track "Weapon of Choice", which also was made into an award-winning music video starring Christopher Walken. The album also included "Sunset (Bird of Prey)," whose socially significant video sampled the 1964 "Daisy Girl"