copy. The book Come On Down!: Behind the Big Doors at "The Price Is Right" by staffer Stan Blits says the prizes require acres of warehouse space to store. Since Season 37 (2008), the program purchased certain prizes at outlet stores in an effort to diversify and upscale the prizes being offered on the show, in an effort to aim at younger demographics (such as college-age students, which has been noted as a popular demographic for the program). Production company The version of the series that began in 1972 was originally "A Mark Goodson–Bill Todman Production" in association with CBS. After Todman died in July 1979, the unit became known as simply Mark Goodson Productions and referred to as such on The Price Is Right from 1984 to June 2007. Today, the series is produced by Fremantle and copyrighted by The Price Is Right Productions, Inc., a joint venture of RTL Group and CBS. For the sake of tradition and through special permission from RTL's subsidiary Fremantle, the show continued to use the Mark Goodson Productions name, logo and announcement at the end of each episode until Barker's retirement, even after Fremantle purchased and absorbed the Goodson-Todman holdings. The show was credited as a FremantleMedia production from 2007 to 2018, after the company's name change in 2018, it is now credited simply as a Fremantle production. Broadcast history The Price Is Right premiered on September 4, 1972, at 10:30 a.m. ET (9:30 a.m. CT) on CBS, one of three game shows to debut that day, the other two being The Joker's Wild at 10:00 a.m. ET and Gambit at 11:00 a.m. ET. The show was first billed as The New Price Is Right to distinguish itself from the earlier/original version (1956–65) hosted by Bill Cullen, but it proved so popular in its own right that, in June 1973, Goodson-Todman decided to drop the word "New" from its title. On March 26, 1973, CBS moved The Price Is Right to 3:00 p.m. ET, pairing it with Match Game as part of what became the highest-rated pairing in daytime, it ran a close second to the NBC soap opera Another World. The show remained in that time slot until August 11, 1975, when it permanently returned to the morning lineup at 10:30 a.m. ET. Over the next several years, Price would face a variety of game shows on NBC; then, as now,