by Take-Two Interactive (Rockstar's parent company) when it was refused classification in the United Kingdom, Italy and Ireland, and given an Adults Only (AO) rating in the United States. As neither Sony, Microsoft or Nintendo allow AO titles on their systems, it made Rockstar bring the game down to a Mature (M) game and release in October 2007. The sixth generation sparked a rise in first person shooter games led by Halo: Combat Evolved, which changed the formula of the first person shooter. Halo 2 started online console gaming and was on top of the Xbox Live charts until its successor, Halo 3 (for Xbox 360), took over. Some other popular first-person shooters during the 2000s include the Medal of Honor series, with Medal of Honor: Frontlines release in 2002 bringing the first game in the series to 6th generation consoles. In the late 2000s, motion controlled video games grew in popularity, from the PlayStation 2's EyeToy to Nintendo's successful Wii console. During the decade 3D video games become the staple of the video-game industry, with 2D games nearly fading from the market. Partially 3D and fully 2D games were still common in the industry early in the decade, but these have now become rare as developers look almost exclusively for fully 3D games to satisfy the increasing demand for them in the market. An exception to this trend is the indie gaming community, which often produces games featuring 'old-school' or retro gaming elements, such as Minecraft and Shadow Complex. These games, which are not developed by the industry giants, are often available in the form of downloadable content from services such as Microsoft's Xbox Live or Apple's App Store and usually cost much less than more major releases. Dance Dance Revolution was released in Japan and later the United States, where it became immensely popular among teenagers. Another music game, Guitar Hero, was released in North America in late 2005 and had a huge cultural impact on both the music and video games industries. It became a worldwide billion-dollar franchise within three years, spawning several sequels and leading to the creation of a competing franchise, Rock Band. Japanese media giant Nintendo released 9 out of the 10 top selling games of the 2000s, further establishing the company's dominance over the market. Arcade video games had declined in popularity so much by the late 1990s, that revenues in the United