rock opera called "Rael", and "I Can See For Miles". The Who declared themselves a pop art group and thus viewed advertising as an artform; they recorded a wide variety of radio advertisements, such as for canned milkshakes and the American Cancer Society, in defiance of the rising anti-consumerist ethos of the hippie counterculture. Townshend stated, "We don't change offstage. We live pop art." Later that year, Lambert and Stamp formed a record label, Track Records, with distribution by Polydor. As well as signing Hendrix, Track became the imprint for all the Who's UK output until the mid-1970s. The group started 1968 by touring Australia and New Zealand with the Small Faces. The groups had trouble with the local authorities and the New Zealand Truth called them "unwashed, foul-smelling, booze-swilling no-hopers". After an incident that took place on a flight to Sydney, the band were briefly arrested in Melbourne and then forced to leave the country; Prime Minister John Gorton sent a telegram to the Who telling them never to return to Australia. The Who would not return to Australia again until 2004. They continued to tour across the US and Canada during the first half of the year. Tommy, Woodstock, Isle of Wight and Live at Leeds By 1968 the Who had started to attract attention in the underground press. Townshend had stopped using drugs and became interested in the teachings of Meher Baba. In August, he gave an interview to Rolling Stone editor Jann Wenner describing in detail the plot of a new album project and its relationship to Baba's teachings. The album went through several names during recording, including Deaf Dumb and Blind Boy and Amazing Journey; Townshend settled on Tommy for the album about the life of a deaf, dumb and blind boy, and his attempt to communicate with others. Some songs, such as "Welcome" and "Amazing Journey", were inspired by Baba's teaching, and others came from observations within the band. "Sally Simpson" is about a fan who tried to climb on stage at a gig by the Doors that they attended and "Pinball Wizard" was written so that New York Times journalist Nik Cohn, a pinball enthusiast, would give the album a good review. Townshend later said, "I wanted the story of Tommy to have several levels ... a rock singles level and a bigger concept level", containing the spiritual message he wanted as well