The Price Is Right is an American television game show created by Bob Stewart, Mark Goodson and Bill Todman where contestants compete by guessing the prices of merchandise to win cash and prizes. Contestants are selected from the studio audience as the announcer calls their names and invokes the show's famous catchphrase, "Come on down!" The program premiered on September 4, 1972, on CBS. Bob Barker was the series's longest-running host from its 1972 debut until his retirement in June 2007, when Drew Carey took over. Barker was accompanied by a series of announcers, beginning with Johnny Olson, followed by Rod Roddy and Rich Fields. In April 2011, George Gray became the announcer. The show has used several models, most notably Anitra Ford, Janice Pennington, Dian Parkinson, Holly Hallstrom, and Kathleen Bradley. While retaining some elements of the original 1956 version of the show, the 1972 version has added many new distinctive gameplay elements. The Price Is Right has aired over 9,000 episodes since its debut. It is the longest-running game show in the United States and is one of the longest-running network series in United States television history. The 50th season premiered September 13, 2021. In a 2007 article, TV Guide named it the "greatest game show of all time". On March 2, 2022, it was announced that The Price is Right would be inducted into the NAB Broadcasting Hall of Fame. Host Drew Carey and executive producer Evelyn Warfel accepted the award at The Achievement in Broadcasting Awards on the NAB Show main stage in Las Vegas on April 24, 2022. Gameplay The gameplay of the show consists of four distinct competition elements, in which nine preliminary contestants (or six, depending on the episode's running time) are eventually narrowed to two finalists who compete in the game's final element, the "Showcase". One Bid At the beginning of the show, four contestants are called from the audience by the announcer to take a spot in the front row behind bidding podiums, which are embedded into the front edge of the stage. This area is known as "Contestants' Row" or "Bidders Row". After calling each selected contestant's name, the announcer shouts "Come on down!", a phrase which has become a trademark of the show. The four contestants in Contestants' Row compete in a bidding round to determine which contestant will play the next pricing game (the round is known as