own image." Older translations use the word "man" to translate the word (’adam) employed in the Hebrew language, the same word used as the proper name of the first man married to the first woman, Eve. Matthew 5:9 reads: "Blessed are the peacemakers, for they will be called children of God." Here, the Greek word huioi is translated "children" rather than "sons" as found in other modern English translations such as the Revised Standard Version, New American Standard Bible, New King James Version, and the Amplified Bible. However, the 1611 Authorized King James Version also renders this passage as "children" rather than "sons." Masculine references to God, such as "Father" and "Son," are not modified from the literal translation in the TNIV. Less than 30% of the changes in the TNIV involve the use of inclusive language. The TNIV's approach to gender inclusive language is similar to the New International Version Inclusive Language Edition, New Revised Standard Version, the New Living Translation, the New Century Version, and the Contemporary English Version. The TNIV and () In the TNIV some original Greek text references to (transliterated ), are changed from the original English translation of "the Jews" to "Jewish leaders" or simply "they" (such as in John 18:36). This change has been called for by Jewish leaders as a way of avoiding misunderstanding in the Gospel of John. A number of evangelical scholars agree with this change. The TNIV is not alone among English Bible versions in following recent biblical scholarship on this matter. Circulation In 2002, Zondervan published the TNIV New Testament. In 2005, the TNIV New Testament Audio Bible was published by Hodder & Stoughton. It features an Anglicised Version of the Today's New International Version read by a cast including Tyler Butterworth, Susan Sheridan, Joan Walker, Daniel Philpott, and Anna Bentinck. Available in CD and MP3 format. A downloadable MP3 format can also be found at voxbiblia.com In 2005, Zondervan planned to advertise the TNIV in Rolling Stone as part of its campaign to launch the full TNIV Bible to "spiritually intrigued 18 to 34-year-olds." Just weeks before the ad's scheduled run date, Rolling Stone pulled the ad, citing a policy against religious advertisements in its magazine. Beginning with a story in USA Today, media frenzy ensued and two weeks later, Rolling Stone reversed its position and published the ad. In 2006, Zondervan launched the TNIV Study Bible