after being granted a land concession by French-occupied Algeria, a corn-growing and trading company called the Financial and Industrial Company of Mons-Djémila Mills (Société financière et industrielle des Moulins des Mons-Djémila). However, the land and water rights were not clearly assigned, and the colonial authorities were not especially cooperative. As a result, Dunant decided to appeal directly to French emperor Napoléon III, who was with his army in Lombardy at the time. France was fighting on the side of Piedmont-Sardinia against Austria, who had occupied much of today's Italy. Napoleon's headquarters were located in the small city of Solferino. Dunant wrote a flattering book full of praise for Napoleon III with the intention to present it to the emperor, and then traveled to Solferino to meet with him personally. Battle of Solferino Dunant arrived in Solferino on the evening of 24 June 1859, on the same day a battle between the two sides had occurred nearby. Forty thousand wounded, dying and dead remained on the battlefield, and there appeared to be little attempt to provide care. Shocked, Dunant himself took the initiative to organize the civilian population, especially the women and girls, to provide assistance to the injured and sick soldiers. They lacked sufficient materials and supplies, and Dunant himself organized the purchase of needed materials and helped erect makeshift hospitals. He convinced the population to service the wounded without regard to their side in the conflict as per the slogan "Tutti fratelli" (All are brothers) coined by the women of nearby city Castiglione delle Stiviere. He also succeeded in gaining the release of Austrian doctors captured by the French. Red Cross founding history After returning to Geneva early in July, Dunant decided to write a book about his experiences, which he titled Un Souvenir de Solferino (A Memory of Solferino). It was published in 1862 in an edition of 1,600 copies and was printed at Dunant's own expense. In the book, he described the battle, its costs, and the chaotic circumstances afterwards. He also developed the idea that in the future a neutral organization should exist to provide care to wounded soldiers. He distributed the book to many leading political and military figures in Europe. Dunant also began to travel through Europe to promote his ideas. His book was largely positively received, and the President of the Geneva Society for Public Welfare, jurist Gustave Moynier, made the book and