introduction to the iMac, at that point code-named "C1". Creative director Ken Segall recalled that the agency's first impression was that the product might be too shocking to be successful. Jobs was proud to show off Apple's work, insisting that "the back of our computer looks better than the front of [our competitors'] computers." The product, however, still did not have a final name. Jobs informed Segall that the internal name was "MacMan" (contributed by Apple marketing executive Phil Schiller) and to see if they could come up with something better, with the following stipulations: it had to contain "Mac", it had to evoke the product's focus on easy internet connectivity, and it should not sound portable or toy-like. TBWA spent a week developing other names. Segall's pick was "iMac"; it was short, it said the product was a Macintosh computer, and the i prefix suggested the internet. Jobs disliked all of them and gave the agency another week to generate more possibilities. At the next presentation, Segall once again ended with iMac. Jobs reported that he no longer hated the iMac name, but still preferred MacMan. Though Segall thought he had failed, he learned the next day Jobs had workshopped the name to other employees and gotten a positive response. The iMac name stuck. Release The iMac was unveiled by Steve Jobs on May 6, 1998. The product launch echoed that of the original Macintosh 128K reveal in 1984. It was staged in the same location, the Flint Center for the Performing Arts at De Anza College. Jobs invited Apple founding members Steve Wozniak, Mike Markkula, and Michael Scott, as well as members of the original Macintosh team. After demonstrating the look of traditional computers, Jobs revealed the iMac from under a tablecloth. The computer displayed "Hello (again)" on its screen, harkening back to the Macintosh's whimsical "Hello" introduction. Apple began shipping the iMac G3 on August 15, 1998. It was supported by a $100 million advertising campaign that stressed the iMac's ease of use, internet connectivity, and striking contrast from competitors' products. Actor Jeff Goldblum narrated television ads that rhetorically asked if computer companies had been in "thinking jail" for only making beige products. Other promotions included radio giveaways, midnight launch events, and "golden tickets" hidden in select iMacs that could be redeemed for a tour of an Apple factory. The launch configuration of the iMac shipped with