WNBC were from the fall of 1980 until the fall of 1983, when the station was consistently in or near the top 5. When Lund returned as program director in late 1979, WNBC general manager Robert Sherman set the goal: "Beat WABC", which had been New York's #1 station for decades. Lund launched the "Twice as Many" contest promoting "twice the music, twice the prizes, and twice as many chances to win". As New York's #2 station (behind WABC), "WNBC had to be twice as good to be #1". WNBC promotion director Dale Pon (who later created the successful "I Want My MTV" campaign) created its slogan "The Next One", meaning that it would be the number-one ranked AM music station in New York City. As part of that campaign, TV commercials and subway boards softened the image of the cantankerous Don Imus by including two cute twin blonde little girls saying "We're #2" and blanketing the New York City metro area. When an Arbitron report was released that WNBC believed confirmed that it was in fact the most popular AM music radio station in New York City, the slogan was changed to "The New One". Also in 1980, to differentiate its call letter similarity with WABC, Lund got Imus and other talents to over-emphasize the letter N when saying the station name: "66 W-NNNN-B-C". Within a year, Imus was #1 in the morning and WNBC surpassed WABC in Arbitron ratings. WNBC added American Top 40 with Casey Kasem late in 1980. In reality, WABC's ratings had begun to nosedive in 1978–79, and by the time WNBC beat them in 1980, it was only good enough for sixth place in the market (behind WBLS, WKTU, WOR, WCBS-FM and WRFM). In 1981, John Lund left WNBC to begin his consulting and research firm in San Francisco, and the station's assistant PD R.E. "Buzz" Brindle served as interim program director until Kevin Metheny was hired in the late Spring. WNBC began moving to an AC format similar to sister station WYNY. With the shift, hard rock songs were eliminated during the day; at night, the station was slightly hotter, playing a limited number of rock songs. At that time, WNBC and WYNY were sort of fraternal twin stations (playing identical types of music but presented differently, and their music mix was somewhat different for both current and gold songs). By summer 1982,