Kerr, formerly of HBOS, in November 2006. On 29 January 2007, Prudential announced that it had agreed to sell Egg to Citigroup for a consideration of £575 million subject to approval by the Financial Services Authority. On 1 May 2007, the sale of Egg to Citi was completed, and Egg CEO Ian Kerr was appointed head of Egg and Citi UK Consumer. At the beginning of 2008, Kerr left the business and was replaced in March by Bert Pijls. Pijls joined Citi in 1990, and has held several roles in the bank. In November 2007, approximately 350 non specialist roles were moved from the Dudley centre to Derby, resulting in redundancies and relocation packages. The Dudley office was later closed. On 1 March 2011, Barclays Bank announced that they had agreed to buy Egg's more than one million credit card accounts from Citigroup. Barclay's Barclaycard division took over the Egg credit card business in May 2011, after Citi had spent time trying to sell the business as part of its Citi holdings portfolio. Citi and Barclaycard shared the same site at Pride Park, Derby, but it was announced on 21 June 2011 that Barclaycard would move operations to their Kirkby and Northampton sites, leaving 659 people redundant. On 25 July 2011, Egg announced the proposed sale of all savings and mortgage accounts to Yorkshire Building Society. This would complete Citigroup's sale of the Egg business. Advertising Egg used several advertising agencies to produce its advertising. These included CHI & Partners, Lowe Plus and Mother. Egg Card was launched in the United Kingdom with a television campaign by CHI and press advertisements and direct marketing created by Lowe Plus. Among the press advertisements was one showing a sea of urine samples with a headline that read 'We're just taking 10.9% APR. What's your card taking?' Egg France Capitalising on its British success, Egg launched in France in November 2002 with La Carte Egg. Despite investing heavily in the market in France, the services were never popular with the French, who generally hold fewer credit cards than the British. In October 2004, Egg decided to close its French operations, selling the unsecured lending business to :fr:Banque Accord, and the savings and brokerage businesses to ING of the Netherlands. Controversies On 2 February 2008, Egg chose to cancel the credit cards of 161,000 (7%) of its customers. The bank gave customers 35 days'