áo dài-clad Trường Quỳnh Mai in 1995, Thời Trang Trẻ (New Fashion Magazine) claimed that Vietnam's "national soul" was "once again honored". An "áo dài craze" followed that lasted for several years and led to wider use of the dress as a school uniform. Present day No longer deemed politically controversial, áo dài fashion design is supported by the Vietnamese government. It is often called áo dài Việt Nam to link it to patriotic feelings. Designer Le Si Hoang is a celebrity in Vietnam and his shop in Ho Chi Minh City is the place to visit for those who admire the dress. In Hanoi, tourists get fitted with áo dài on Luong Van Can Street. The elegant city of Huế in the central region is known for its áo dài, nón lá (), and well-dressed women. The áo dài is now a standard for weddings, for celebrating Tết and for other formal occasions. It is the required uniform for female teachers (mostly from high school to below) and female students in common high schools in the South; there is no requirement for color or pattern for teachers while students use plain white or with some small patterns like flowers for use as school uniforms. Companies often require their female staff to wear uniforms that include the áo dài, so flight attendants, receptionists, bank female staff, restaurant staff, and hotel workers in Vietnam may be seen wearing it. The most popular style of áo dài fits tightly around the wearer's upper torso, emphasizing her bust and curves. Although the dress covers the entire body, it is thought to be provocative, especially when it is made of thin fabric. "The áo dài covers everything, but hides nothing", according to one saying. The dress must be individually fitted and usually requires several weeks for a tailor to complete. An ao dai costs about $200 in the United States and about $40 in Vietnam. "Symbolically, the áo dài invokes nostalgia and timelessness associated with a gendered image of the homeland for which many Vietnamese people throughout the diaspora yearn," wrote Nhi T. Lieu, an assistant professor at the University of Texas at Austin. The difficulties of working while wearing an ao dai link the dress to frailty and innocence, she wrote. Vietnamese writers who favor the use of the áo dài as a school uniform cite the inconvenience of wearing it as an