organised at major infrastructures before their official opening to public use. Until campaign year 2009/2010, over 3 million participants have joined this meaningful event and 160 walks have been organised by The Community Chest. "Community for the Chest" Television Show "Community for the Chest" Television Show () is another major initiative. It is jointly produced by The Community Chest and Television Broadcast Limited. Local celebrities, prominent social elites and famous stars pitch in their efforts to rally support from the general public. There are many innovative and entertaining programmes rolled out to raise funds for the Chest's member social welfare agencies. The Community Chest Corporate Challenge Half Marathon Runners from Corporations and organisations pitched in their support by joining the 10 km Run and 21 km Half Marathon to raise funds to designated services supported by The Community Chest. Corporate and Employee Contribution Programme A major fund-raising programme providing a direct channel for corporations and employees to make donations. Total contribution from corporations and employees, raised through direct donations, self-organised fundraising events or CARE Scheme – monthly payroll deduction, are recognised through a joint award scheme. Under this programme, special events are organised to seek both corporate and public support. Love Teeth Day Love Teeth Day aims to arouse public awareness on oral health whilst raising funds for the needy. In return, a "Love Teeth Day Pack" with various oral care products will be presented to participants as gesture of appreciation. Green Day Green Day aims to arouse public awareness on environmental protection and, at the same time, raise funds for the needy. Participants are encouraged to solicit sponsorship to perform their own "GREEN" acts to support the event. Skip Lunch Day This event is held to encourage people to donate their lunch fees to support the needy. Each donor will be given a Skip Lunch Day Coupon by making a donation of HK$30 or more. In 2010, this event was supported by nearly 300 organisations and government departments. Over HK$1.6 million was raised. Stock Code Balloting Scheme for Charity Hong Kong Exchanges and Clearing Limited (HKEx) has always been a staunch partner of The Community Chest of Hong Kong. To encourage listed companies to re-invest into the local community, HKEx has initiated "Stock Code Balloting for Charity Scheme" in 1999 to give each company listing on Stock Exchange of Hong Kong the option to choose its stock code by