Biba was a London fashion store of the 1960s and 1970s. Biba was started and primarily run by the Polish-born Barbara Hulanicki with help of her husband Stephen Fitz-Simon. Early years Biba's early years were rather humble, with many of the outfits being inexpensive and available to the public by mail order. The first store, in Abingdon Road in Kensington, was opened in September 1964. Biba's postal boutique had its first significant success in May 1964 when it offered a pink gingham dress with a hole cut out of the back of the neck with a matching triangular kerchief to readers of the Daily Mirror. The dress had celebrity appeal, as a similar dress had been worn by Brigitte Bardot. By the morning after the dress was advertised in the Daily Mirror, over 4,000 orders had been received. Ultimately, some 17,000 outfits were sold. Following this success, Biba moved to new, enhanced premises in Kensington Church Street. Hulanicki worked as a fashion illustrator after studying at Brighton Art College in the late 1950s. She married advertising executive Stephen Fitz-Simon and they soon opened a mail order clothing company that she named Biba's Postal Boutique. Biba was the nickname of her younger sister Biruta. Big Biba In 1973 with the backing of Dorothy Perkins and British Land, the store moved to the seven-storey Derry & Toms department store, which immediately attracted up to a million customers weekly, making it one of the most visited tourist attractions in London. There were different departments, and each floor had its own theme, such as a children's floor, a floor for men, a book store, a food market, and a "home" floor which sold items such as wallpaper, paint, cutlery, soft furnishings and even statues. The overall design was produced by Whitmore-Thomas Partnership, run by artist/designers Steve Thomas and Tim Whitmore. Each department had its own logo or sign, which was based on the Biba logo and had a picture describing the department. These were commissioned by Thomas and Whitmore and designed by Kasia Charko. The store had an Art Deco-interior reminiscent of the Golden Age of Hollywood and non-traditional displays, such as a giant Snoopy and his doghouse in the children's department, where merchandise based on the Peanuts comic strip was sold. The Biba Food Hall was also designed ingeniously, each part being aimed at one particular kind of product; a unit made to