Specsavers Optical Group Ltd is a British multinational optical retail chain, which operates mainly in the UK, Ireland, Australasia and the Nordic countries. The chain offers optometry and optician services for eyesight testing and sells glasses, sunglasses, and contact lenses. It also sells hearing aids. In the United Kingdom in 2012 it had the largest single market share of the four major opticians, with 42% of the market. The company had a total turnover of £2.78 billion in 2018/2019 with 2,111 branches in the United Kingdom, Guernsey, Jersey, Ireland, Norway, Sweden, Finland, Denmark (under the brand ), the Netherlands, Spain, Australia, New Zealand and Canada. History and market position The group was launched in 1984, by husband and wife team Doug Perkins and Mary Perkins, on the island of Guernsey. As well as stores in the United Kingdom, Specsavers are present in Ireland, the Netherlands, the Nordic countries, Spain, Australia and New Zealand. The company ventured into hearing services in 2002. Their Hearing Centres division provides hearing tests and hearing aids within the Specsavers optical stores, providing services from more than 400 locations. Specsavers also sell collections by Jeff Banks, Timberland, Hackett London and Quiksilver for men, Converse and Tommy Hilfiger for men and women, and Roxy, Cath Kidston, Karen Millen and Kylie Minogue. The co-founder of Specsavers, Mary Perkins, was appointed a Dame Commander of the Order of the British Empire in the Queen's Birthday Honours List in 2007, in recognition of her services to business and the community in Guernsey. In April 2004, Specsavers acquired the Blic Optik franchise from its Swedish owner Optimum Optik AB. In 2007, finance director John Perkins became joint managing director, with his father Doug Perkins. In The Sunday Times Rich List 2011, published in the United Kingdom on 8 May 2011, Douglas and Dame Mary Perkins and family were ranked 56th in the list of Britain's Wealthiest People. Their personal worth was estimated at £1.150 billion, with Dame Mary becoming Britain's first self-made female billionaire. In May 2021 it was announced that in March 2021 Specsavers had entered the North American market with its purchase of 18 practices from Canada-based Image Optometry. Advertising campaigns In February 2007, Specsavers was ranked No. 46 of the United Kingdom's 100 Heaviest Spenders on TV Advertising, spending £27 million. Specsavers' long running advertising campaign is based on the popular strapline "Should've gone to Specsavers". A common