on January 2, 2018; updates now occur only at the top of the hour. Other programming that WFAN had at its launch included a mid-morning show with Ed Coleman and Mike Francesa, and an afternoon drive time show with Pete Franklin, who in Cleveland had become one of the first polarizing, outrageous talk show hosts. During his stay in New York City, Franklin was probably best known for an incident where he used a four-letter expletive on air, in error, when trying to say "All you folks" (he was not disciplined for the incident). Running a close second was a 30-second Franklin diatribe on whether he had been offensive – "Do I offend anyone? I'm not here to offend you, dammit!" – that has been replayed ever since, especially on the July 1 WFAN anniversaries. In a further drive to boost ratings, Imus instigated a feud with Franklin, much as he had with Howard Stern at WNBC in the mid-1980s. Both Imus and Franklin took shots at each other during their shows, with Franklin calling Imus "Minus", and Imus recording parodies of radio commercials where he bashed Franklin as a "dinosaur", among other things. Ratings did not increase, and Franklin left WFAN in August 1989. On September 5, 1989, a jointly hosted afternoon drive show with Francesa and Christopher "Mad Dog" Russo – the latter a weekend/fill-in host prior to that time – would premiere. The Mike and the Mad Dog show became the defining show of WFAN, one of the most consistently popular radio shows in New York City and one of the most influential sports talk radio shows in the country. Radiothon Each spring from 1990 until 2007, WFAN conducted the "WFAN Radiothon" to benefit children's charities that seek to ensure the continuity of life in its earliest stages and the treatment and eventual elimination of childhood cancer. The three most recent beneficiaries of the radiothon were Tomorrow's Children's Fund, the CJ Foundation for SIDS, and the Imus Ranch. WFAN has also done other radiothons and special broadcasts to raise money for assorted charities. The combined success of Mike and the Mad Dog and Imus in the Morning helped WFAN become the number-one billing station in America during the 1990s. It also proved that the all-sports format worked as a radio format, prompting the explosion of sports talk radio across the country. On August 15, 2008, Mike Francesa