Piaget SA () is a Swiss luxury watchmaker and jeweller. Founded in 1874 by Georges Piaget in the village of La Côte-aux-Fées, Piaget is currently a subsidiary of the Swiss Richemont group. Piaget was founded as a manufacturer of watch movements but began marketing its own line of watches in the 20th century. History Origins In 1874, Georges Edouard Piaget set up his first workshop on the family farm, situated in the small village of La Côte-aux-Fées in the Swiss Jura mountains. Situated in the Neuchâtel region, the company was dedicated to crafting pocket watches and high-precision clock movements. In 1911, Timothée Piaget, the son of Georges Piaget, took over the family firm. The company's policy has been to be dedicated to the production of wristwatches ever since. Registered Trademark Under the guidance of the founder's grandsons, Gérald and Valentin Piaget, the Piaget brand became a registered trademark in 1943. Since then, the manufacture at La Côte-aux-Fées has produced its own creations. As a result of this expansion, the family business opened a new factory in 1945, again in La Côte-aux-Fées. Ultra-thin movement and jewellery In 1957, the manufacture at La Côte-aux-Fées brought out the Calibre 9P, the first ultra-thin (2 mm), hand-wound mechanical movement. Then, in 1960, the Piaget watchmakers developed the Calibre12P, the thinnest automatic movement in the world, with a thickness of 2.3 mm (made official by an entry in the Guinness Book of Records). In addition to coin watches, ring watches, brooch watches and cufflink watches, Piaget created their first pieces of jewellery. In 1957, the Emperador men's watch was launched and since its relaunch in 1999 has become one of the brand's emblematic models. The company's expansion led to the opening of a new factory in Geneva, dedicated to jewellery and, in 1959, their first boutique. In 2014, Piaget presented the Altiplano 900P. At 3.65 millimeters (around 1/8th of an inch) it is the world's thinnest hand-wound mechanical watch. Rapid expansion In 1964, Piaget presented their first watches with dials worked in precious stones: lapis-lazuli, turquoise, onyx and tiger's eye. Piaget then launched the cuff watch. 1976 saw the launch of the Calibre 7P, a quartz movement, during the quartz crisis. The Piaget Polo watch with its avant-garde style, was brought out in 1979 and became one of the brand's models. The Dancer collection was launched in 1986. The company has been under the presidency