Tiffany & Co. (colloquially known as Tiffany's) is a luxury jewelry and specialty design house headquartered on Fifth Avenue in Manhattan. Its product line features jewelry, sterling silver, watches, porcelain, crystal, stationery, fragrance, personal accessories, and leather goods. Tiffany is known for its luxury goods, particularly its diamond and sterling silver jewelry. These goods are sold at Tiffany stores, online, and corporate merchandising. Its name and branding are licensed to Coty for fragrances and to Luxottica for eyewear. Tiffany & Co. was founded in 1837 by the jeweler Charles Lewis Tiffany and became famous in the early 20th century under the artistic direction of his son Louis Comfort Tiffany. In 2018, net sales totaled US$4.44 billion. In 2019, Tiffany operated 326 stores globally in countries such as the United States, Japan, and Canada, as well as Europe, the Latin America and Pacific Asia regions. On January 7, 2021, French multinational LVMH Moët Hennessy Louis Vuitton acquired majority stake in Tiffany & Co for $15.8 billion and delisted Tiffany’s stock from the New York Stock Exchange. History Establishment The company was founded in 1837 by Charles Lewis Tiffany and John B. Young, in New York City, as a "stationery and fancy goods emporium", with the help of Charles Tiffany's father, who financed the store for only $1,000 with profits from a cotton mill. The store initially sold a wide variety of stationery items and, as of 1838, operated as "Tiffany, Young and Ellis" at 259 Broadway in Lower Manhattan. The name was shortened to Tiffany & Company in 1853, when Charles Tiffany took control and established the firm's emphasis on jewelry. The company has since opened stores in major cities worldwide. Unlike other stores at the time in the 1830s, Tiffany clearly marked the prices on its goods to forestall any haggling over prices. In addition, against the social norm at the time, Tiffany only accepted cash payments, and did not allow purchases on credit. Such practices (fixed prices for ready money) had first been introduced in 1750 by Palmer's of London Bridge. "Blue Book" and the Civil War The first Tiffany mail order catalog, known as the "Blue Book", was published in 1845 in the United States (U.S.), and publishing of the catalog continues in the 21st century. In 1862, Tiffany supplied the Union Army with swords (Model 1840 Cavalry Saber), flags and surgical implements. In 1867, Tiffany was the