court at NBC's Radio Central (Gene Rayburn, Henry Morgan, Bill Cullen, David Wayne, Kitty Carlisle and Wayne Howell). Later in the decade, WNBC shed its "Conversation Station" format and readopted a middle-of-the-road (MOR) music format, covering songs from the 1940s to the 1960s with non-rock and soft rock hits recorded after 1955. The format would feature such artists as Frank Sinatra, Elvis Presley, Nat "King" Cole, The Everly Brothers, Tom Jones, The 5th Dimension, Peggy Lee, and Dionne Warwick. Hosts during this transition back to music included Wilson, Jack Spector (formerly of WMCA), Jack Hayes, Charlie Brown and later Ted Brown, hired away from then-dominant MOR station WNEW. Well-known MOR host and vocalist Jim Lowe joined WNBC for a time during one of his many shuttles to and from WNEW. Former WMCA morning man Joe O'Brian joined WNBC during this time. By 1971, music from such acts as Sinatra and Cole would disappear, with a few exceptions, separating WNBC from its WNEW-like beginnings while WNEW also began to also move away from the more traditional artists as well (only for them to return to a more traditional Big Band format 10 years later). Adult contemporary relaunch Don Imus was hired in November 1971, giving New York its first exposure to the shock jock genre. Imus stayed with the station for most of the next two decades, except for a couple of years in the late 1970s when there was a general purge of the air staff and a short-term format flip to a music-intensive top 40 approach. Despite somewhat different formats, WNBC saw itself as a mostly unsuccessful competitor to New York top 40 powerhouse WABC. Thus, they brought in Murray "the K" Kaufman in 1972, and Wolfman Jack opposite WABC's Bruce "Cousin Brucie" Morrow in 1973. This did not improve ratings much. By 1973, WNBC was a mainstream top 40-leaning adult contemporary music radio station featuring The Carpenters, Paul Simon, Carole King, The Stylistics, Neil Diamond, James Taylor, and other artists of that era. They also began to play more 1960s-era rock and roll oldies, including the Motown artists, The Beatles, The Beach Boys, and The Rolling Stones, at that point. Ted Brown would leave in the early 1970s and return to WNEW. In 1974, NBC Radio's new president, Jack G. Thayer, formerly of WGAR in Cleveland, hired John Lund from WNEW to be program director. Then, WNBC hired