a low-powered student-run carrier current station was established, with studios in Coffman Memorial Union. Due to its very limited coverage, which was restricted to the campus and immediately adjoining areas, the station did not require a license from the Federal Communications Commission, or qualify for officially assigned call letters. However, it informally identified itself as WMMR for "Women's and Men's Minnesota Radio." Focused on providing a service for the student body, WMMR initially broadcast at 730 AM as "Radio 73". The programming was later also carried by the Minneapolis cable television system. WMMR was a student-run operation and relied solely on volunteers. By the mid-1960s through the end of its life, WMMR tried to emulate the management structure of a typical AM rock station of the day, with an appointed General Manager, Program Director, Music Director and other management positions. A news and sports operation broadcast daily reports, and the basketball, football and hockey programs were usually broadcast with live play-by-play. A number of live broadcasts were done from the Whole Music Club and the Great Hall and the station promoted other campus events such as the 'Campus Carny' held annually in the old field house. Garrison Keillor, the well-known creator of Minnesota Public Radio's A Prairie Home Companion, began his radio career broadcasting classical music on WMMR as a student in the early 1960s. He then worked at KUOM from 1963 to 1968. WMMR ended operations in 1993 with the launch of Radio K. Radio K Until the change to Radio K in 1993, KUOM operated with a paid staff, and was known as "University of Minnesota Public Radio" (unrelated to Minnesota Public Radio). The station broadcast public affairs, arts, classical music, and a variety of other programming. In the early 1990s, after lobbying by WMMR General Manager Jim Musil, the University began to examine the idea of merging WMMR and KUOM. The University explained the transition to a music format by saying that most of the educational value of KUOM had been superseded by other media outlets by this time. To avoid the lack of direction found at some college music stations, the new "Radio K" had a small full-time staff to oversee operations and provide a level of continuity, with students providing much of the on-air talent while going through their radio studies. The transition took place in 1993, and KUOM began using the "Radio K" name