Lloyd to enter politics. At the January 1910 general election, Lloyd was elected as a Liberal Unionist Member of Parliament (MP) for West Staffordshire. He married Blanche Lascelles the following year. In February 1914, Lloyd was adopted as Unionist Parliamentary candidate for Shrewsbury ahead of the next general election (expected no later than the end of 1915) when the sitting MP, the unrelated namesake George Butler Lloyd, intended to retire. Lloyd was completely opposed to women's suffrage and wrote that to give women the right to vote would ensure that they would vote "for the beaux yeux of the candidates". The general election and his candidacy were both forestalled by the outbreak of the First World War, and the sitting member continued to hold his seat until 1922. He and another backbench colleague in Parliament, Leopold Amery, lobbied the Conservative leadership to press for an immediate declaration of war against Germany on 1 August 1914. In conjunction with Edward Wood (later Earl of Halifax), Lloyd wrote The Great Opportunity in 1918. The book was meant to be a Conservative challenge to the Lloyd George coalition and stressed for devolution of power from Westminster and the importance of reviving English industry and agriculture. First World War As a lieutenant in the Warwickshire Yeomanry, Lloyd was called up three days after Britain had entered the war. During the war, he served on the staff of Sir Ian Hamilton at Gallipoli and landed with the ANZACs on the first day of that campaign; took part in a special British mission to Petrograd to improve Anglo-Russian liaison; visited Basra to update his study of commerce in the Persian Gulf; and, after a time in Cairo, with T. E. Lawrence and the Arab Bureau in Hejaz, the Negev and the Sinai Desert. He reached the rank of captain in the Warwickshire Yeomanry in which regiment he continued to hold rank until 1925, he was awarded the Distinguished Service Order and made Companion of the Indian Empire in 1917. For services in the war, he also received the Russian Empire's Order of St Anne, 3rd Class, and the Order of Al Nahda (2nd class) of the Kingdom of Hejaz. Colonial posts Bombay In December 1918 he was appointed Governor of Bombay and made Knight Commander in the Order of the Indian Empire. His principal activities as governor were reclaiming land for housing in the Back Bay