La 2 issued US series with no place on The First: The Simpsons (until 1993), Northern Exposure, Married... with Children and Hangin' with Mr. Cooper. As for sports broadcasts, football was transferred to the first channel while the second was left with the rights of the Liga ACB of basketball, the Liga Asobal of handball and the LNFS. Although the channel's audience fell by private competition, these changes served to improve its reputation and turn it into an alternative to conventional programming. The strategy remained unchanged until 2004, with new programs that have been part of the backbone of La 2. In 1996 began the space of scientific disclosure Redes, directed by Eduard Punset, and in 1997 premiered Saber y ganar, presented by Jordi Hurtado, who became the longest-running game show in Spanish television. One year later was launched Versión española (Spanish version), Spanish film program presented by Cayetana Guillén Cuervo and that offered films without advertising breaks. Other important spaces were La noche temática (The thematic night) (documentary block of the pan-European channel Arte), the literary space Negro sobre blanco (Black on white), the informative Escuela del deporte (School of sport) and the containers of infantile programming, among them Con mucha marcha (With a lot of march), TPH Club, Hyakutake and Los Lunnis, the latter one of his greatest commercial successes. Current situation In 2004 there are changes in the strategy of La 2: information services are remodeled because Fran Llorente, presenter of La 2 Noticias, is chosen news director of TVE, while Lorenzo Milá becomes the host of the Telediario of La 1. The new direction redirects the offer to the young public, with the advance of primetime at 9:30 p.m., the gradual disappearance of regional programming (except for a few blocks in Catalonia and Canary Islands) and the entry of series American as Six Feet Under, Two and a half men, The OC or Gilmore girls. On 1 June 2010, the Board of Directors of RTVE made La 2 into a strictly cultural channel, positioning it as the reference for creativity and talent. From that same month La 2 stopped broadcasting its sports programming (which moved to La 1 and Teledeporte) and infantile (which continued exclusively on Clan). Instead, it introduced cultural programming from the channel Cultural·es. In addition, an address was created for the channel and its management was moved from Torrespaña, to the center of