"Mr. Plow" is the ninth episode of the fourth season of the American animated television series The Simpsons. It originally aired on the Fox Network in the United States on November 19, 1992. In the episode, Homer buys a snowplow and starts a business plowing driveways. It is a huge success, and inspired by this, Barney Gumble starts a rival company and quickly puts Homer out of business. The episode was written by Jon Vitti and directed by Jim Reardon. The episode was well received, with some critics calling it one of the best in the show's history. Dan Castellaneta won his second consecutive Emmy Award for "Outstanding Voice-Over Performance" for this episode (Castellaneta performs the voice of both Homer and Barney in the series). The episode was also submitted in the "Outstanding Comedy Series" category although ultimately it was not nominated. Plot Springfield is hit by a blizzard, so Marge calls Homer at Moe's Tavern and tells him to come home. On the way home, Homer's view is obscured by the snow, and he crashes into the family's station wagon. As both cars are completely totaled, Homer begins searching for a new car, and after several unsuccessful attempts, the family go to a car show. After an unsettling encounter with Adam West, a salesman talks Homer into getting a snowplow. Homer agrees on the basis that he can make the payments by plowing people's driveways. Homer starts his snowplowing business, titled "Mr. Plow", but he has trouble finding any customers. His advertising campaigns are unsuccessful until Lisa suggests an advertisement on late night local television. The resulting commercial and jingle attracts many customers and the business is a booming success. Homer is given the key to the city in recognition of his service to the community. Barney, after being humiliated while working as a mascot for a baby supply store, asks how he can be a success as well. Homer advises him to go out and be the best Barney he can be. The next day, it is revealed that Barney has purchased an even bigger plow and has started a rival company under the title of "Plow King". Barney creates his own commercial, with Linda Ronstadt singing the jingle, which badmouths Homer. Homer pays an agency to make him a new commercial, but it turns out to be completely baffling. As a result, Homer loses his success to