500 mm (2,263 DM) Mirotar f/5.6, 1000 mm (4,537 DM) S-Planar (Macro) f/5.6, 120 mm (1,250 DM) At long last, Rollei had a camera that could match the Hasselbad 500C. Indeed, had it been released earlier, around 1960 say, it could have been enormously successful. On top of that, despite declining profit margins and tough competition from the Japanese, Rollei continued to target its advertising at the amateur market. In contrast, other companies such as Leitz and Hasselblad had better understood how to promote their expensive cameras in photographic magazines – not just through paid advertising, but also through feature articles in the editorial pages. As a result, the SL66 never sold in the numbers that the company had hoped for or needed. Nevertheless, Rollei owes its survival as a company to the SL66 camera system, along with its enduring reputation for quality. Its successor, the SL66E, was released in 1984; externally the camera was largely unchanged, but it now had a built-in light meter. Additional lenses were released, such as the Fisheye-Distagon (f/3.5, 30 mm), the Distagon (f/4, 40 mm), and the Sonnar (f/4, 150 mm) with a between-the-lens shutter along with more accessories including close-up lenses, extension bellows, a Polaroid film cassette, a sheet film cassette, an underwater housing, and a ring flash unit. Its successor, the SL66-X, released in 1968 only had TTL flash metering, while the SL66-SE (Special Edition) also included a standard light meter. Prior to this, TTL metering required a special prism viewfinder with a built-in light meter. The release in 1992 of the SE Exclusive Professional incorporating selective gold-plating on the housing marked the end of the SL66 series. Rollei 35 For its time, the Rollei 35 was the smallest camera that used standard 35 mm film cartridges, which made it an ideal second camera for amateur photographers. Initially, it came with a Zeiss Tessar lens with an aperture of f/3.5 and focal length of 40 mm. In contrast to 16 mm cameras (especially pocket cameras that came along later), there was no need to work with two different film formats, which was especially convenient for showing slides. Equally important, image quality was not compromised, despite the pocket camera format. Over time, several Rollei 35 models were released; especially notable was the 35S which had a 5-element Zeiss Sonnar f/2.8, 40 mm lens. Rolleiflex SL26 Rollei also produced the Rolleiflex SL26, an Instamatic