in 1979. In 1986, it purchased Mormon Handicraft–a handmade crafts store–from the Relief Society. As inventory and distribution was centralized in 1984, Deseret Book expanded its lines to include items such as CTR rings and more popular music. In 2002, Sheri L. Dew became the first female CEO and president of Deseret Book. Deseret Book established new corporate offices and downtown Salt Lake City retail space during the redevelopment of the Crossroads Plaza Mall into the City Creek Center. In 2007, the corporate headquarters, with around 160 employees, moved into the top seven floors of the Utah Woolen Mills Clothiers building across the street from Temple Square. In April 2010 Deseret Book opened its "Flagship" store in the City Creek Center. This new store sits almost exactly on the same location as the first Deseret Book Location. Acquisitions Bookcraft In early 1999, Bookcraft was acquired by Deseret Book. This allowed them to expand in the larger "values-oriented" publishing market. The merger also brought more writings by general authorities under the church's ownership, allowing for electronic and print collaborations with other Deseret Management Corporation entities (the Deseret News, and Bonneville International) and church entities (such as Brigham Young University, the Church Educational System). Excel Entertainment Group Excel Entertainment Group's products deal thematically with the Church of Jesus Christ of Latter-day Saints including Forever Strong (2008), Midway to Heaven (2011), Saints and Soldiers (2003), and 17 Miracles (2011). The Group is based in Salt Lake City, Utah. History On November 15, 2004, Deseret Book announced that it had acquired Excel Entertainment Group, a 10-year-old company particularly known for its LDS cinema productions and record labels (Highway Records, Embryo Records, Joyspring Records). Jeff Simpson, the founder and president of Excel, became the merged company's new executive vice president. Both companies are privately held, so terms of the deal were not publicly released. Although some Excel employees were relocated to Shadow Mountain music at Deseret Book headquarters, most remained at the separate Excel headquarters in Salt Lake City. A reported benefit of the merge was "more family-oriented products available in more places.". List of feature releases God's Army (2000) Brigham City (2001) The Other Side of Heaven (2001) Charly (2002) Pride and Prejudice: A Latter-Day Comedy (2003) Saints and Soldiers (2003) The Work and The Glory (2004) American Mormon (2005) The Work and The Glory II: American Zion (2005) Down and Derby (2005) The