described Daniel as a "super soulful guy with the heart and talent of a true artist." The band decided to settle on a photo that Daniel had taken for a photography class as the cover art for the record. The image was of a man named Justin Brown, a friend of the band, which depicted him kneeling shirtless in a corner with his hands on top of his head. Stapp claimed the artwork "captured him to the core", and that it reflected the isolation, conflict and torture that was driving him as well as seeing hope and feeling that he was like man in the artwork "who had been beaten down but could now get up." Looking to have a professional-looking final product, the band acquired a loan from bassist Brian Marshall's father, who worked as a physician, and went to a one-stop company to package and manufacture the record. The band ordered five thousand copies and took them to major outlets in Tallahassee, Florida. All five thousand copies were sold within the first month. The original Blue Collar Records version featured the band's original logo, a wordmark inside a roundel, which was situated to the top right just over Justin Brown and the album title at the bottom of the cover. The Wind-up Records version featured an updated band wordmark logo in a Mason Serif Regular font now situated on top left and the album title just below that to the right. The band's updated logo would go on to become their permanent logo, although the font would eventually become slightly more extended on future releases. Promotion, release, and commercial performance Creed released four singles for My Own Prison: the title track, "Torn", "What's This Life For", and "One". The title track was released in 1997 and "Torn" was released in the spring of 1998. "What's This Life For" also was released in 1998, and "One", the last single, was released in early 1999. All four singles had success on the Mainstream Rock Tracks and Modern Rock Tracks charts. Because all four singles were not initially sold in the United States, they were ineligible for the US Billboard Hot 100. However, by the time "One" was released that restriction was lifted, and the song became Creed's first song that charted on the Billboard Hot 100, charting at number 70. "My Own Prison" and "One" also managed to peak at