used interchangeably with "family roleplay" or "fictional incest". Besides women, its primary consumers are couples and millennials. According to one pornographic film director, part of the appeal of the fauxcest genre is a desire by porn consumers to view taboo and controversial content. As of 2016, the genre had been growing in popularity at a rate of 1000% since 2011 and 178% since 2014, a spike that some industry professionals have attributed to female porn consumers who largely seek a content that is accompanied by a narrative. Variations of pretend relationships include siblings, mom–son, dad–daughter, step-relatives and various others. One of the reasons behind a trend towards pseudoincest over actual blood-relation incest within fiction is the bannable nature of consanguineal forms since some publishers will refuse to publish such content. On GameLink, one in ten purchases had a fauxcestual theme, and one sociologist has said the theme has become more mainstream as evidenced by its depiction on fantasy novel and television series such as Game of Thrones. Pseudo-incest fictional books began to increase in popularity in the year 2011. However, some self-publishing companies are welcoming towards content that has pseudo-incestual themes. See also Incest between twins Incest in popular culture References Incest Pornography by genre