IAM (pronounced "I am") is a French hip hop group from Marseille. Formed in 1989, it comprises Akhenaton (AKH; Philippe Fragione), Shurik'n (Geoffroy Mussard), Khéops (Éric Mazel), Imhotep (Pascal Perez) and Kephren (François Mendy). IAM has several meanings, including Invasion Arrivée de Mars ("Invasion from Mars"; Mars is frequently used as a metaphor for Marseille in IAM songs). Another meaning is Imperial Asiatic Man, while AKH often refers to L'homme Impérial Asiatique. Themes One of IAM's central themes in its songs is Africa. The group, which is one of the pioneer French rap groups, draws heavily in their music on allusions to Africa and particularly ancient Egypt. Their 1991 song "Les tam-tam de l'Afrique" was one of the first French rap hits to deal expressly with the issue of slavery. Using a sample of a Stevie Wonder song, "Les tam-tam de l'Afrique" focuses on the "abduction of its inhabitants, the Middle Passage, and the plantation system in the Americas". IAM promotes an ideology that is based upon images associated with ancient Egypt, primarily upon the mythical allusions to pharaohs. By 1989 the group developed a unique rap style, mixing French beats and lyrics with Middle Eastern and Egyptian influences. Their stage names are of Egyptian origin; one of the group members, Eric Mazel, goes by the name Kheops, an allusion to the Egyptian pharaoh who built pyramids. This connection with ancient Egypt allows IAM "to assert connections to the contemporary Arab world in an indirect way." Indeed, this "pharaoism", as French rap music specialist Andre Previous calls it, represents an attempt to negotiate and maintain a cultural identity in the context of a social scene rife with racist and discriminatory ideologies. Because many Muslims don't feel at home in white French society, references to Arabic origins and Islamic fundamentalism are part of a highly socially contested discourse on identity politics in French music. Thus, by employing 'pharaoism' to hide these references to and elicitations of the Arab world, IAM successfully articulates its connections with the "Franco-Maghrebi" cause and establishes an important social space for itself. The pharaoist aspects of IAM's rap help the group stay in touch with its origins where some non-white French people have assimilated unquestioningly into the surrounding French culture. Therefore, the group's rap is both politically charged and defiant, as it attempts to subvert notions of racial superiority by "[proposing] multiracial alliance as an alternative to