Phillips would record conventions, weddings, choirs, and even funerals. He also held an open door policy, allowing anybody to walk in and, for a small fee, record their own record. Phillips' slogan for his studio was "We Record Anything, Anywhere, Anytime." In June 1950, Phillips and a friend, local DJ Dewey Phillips who was no relation, set up their own record label called Phillips Records. The purpose of the label was to record "negro artists of the South" who wanted to make a recording but had no place to do so. The label failed to make an impact and folded after just one release; "Boogie in the Park" by Joe Hill Louis, which sold less than 400 copies. "Rocket 88" After the failure of Phillips Records, Phillips began working closely with other record labels such as Chess Records and Modern Records, providing demo recordings for them and recording master tapes for their artists. It was during this time that Phillips recorded what many consider to be the first rock and roll song, "Rocket 88" by Jackie Brenston and his Delta Cats, who were actually Ike Turner and his Kings of Rhythm. Some biographers have suggested that it was Phillips' inventive creativeness that led to the song's unique sound, but others put it down to the fact that the amplifier used on the record was broken, leading to a "fuzzy" sound. The Sun Studio tour lends credence to the latter, with the tour guide saying the amplifier was stuffed with wads of newspaper. Sun Records In early 1952, Phillips once again launched his own record label, this time calling it Sun Records. During his first year he recorded several artists who would go on to have successful careers. Among them were B.B. King, Joe Hill Louis, Rufus Thomas, and Howlin' Wolf. Despite the number of singers who recorded there, Phillips found it increasingly difficult to keep profits up. He reportedly drove over 60,000 miles in one year to promote his artists with radio stations and distributors. To keep costs down, he would pay his artists three percent royalties instead of the usual five percent that was more common at the time. Phillips turned to alcohol when it looked like his label would once again fail, and he was put into a mental hospital at one point, reportedly getting electric shock treatment. Rufus Thomas' "Bearcat", a recording that was similar to "Hound