popular a style of alternative rock known as Grunge, pioneered by bands like Nirvana, Soundgarden and Mudhoney, which developed his associated subculture. One of the main technological developments of the 1990s was the World Wide Web. Running on the older infrastructure of the Internet, the web allowed small subcultures to grow into large global online communities. Online game communities, forums, chat rooms and Internet cafes became popular. The 1990s saw the rise of the anti-globalization movement. This was a response to the increased impact of globalisation and global capitalism. The anti-globalisation protest movement was accompanied by the fair trade movement. 21st century Named in relation to Generation X, Generation Y or "Echo Boomers" (a reference to the fact that many of the parents of this generation had belonged to the Baby boomer generation) consisted of individuals that had come to adulthood during the 2000s. Subcultures that emerged or became popular in the first decade of the 21st century included Emo, Scene and Chav. The Emo subculture, rooted in the Post Hardcore genre of hardcore punk, changed over the years becoming more mainstream, following the commercial success in early '2000s. The contemporary hipster became prominent in the 2010s. On March 20, 2014, Alexis Petridis, a journalist for the British newspaper The Guardian, claimed that subcultures were rapidly declining, with only Emos and metalheads having any visual significance. Throughout the mid to late 2010s, subcultures splintered and merged due to the widespread accessibility of the internet and social media platforms. Many 2010s subcultures drew from previously existing groups - the popular 'e-girl' subculture is seen as a modern spin on mid-2000s scene fashion. As part of their retrospective series on the 2010s, Dazed magazine described the impact of technology on subcultures; "But [the internet] also gave us more; it gave us dozens upon dozens of scenes and movements, only recognisable to the highly trained eye. And the rules became less rigid: you could dress one way, and listen to totally different music." Modern subcultures include e-girls, Koreaboos, art hoes, hypebeasts, Instagram baddies, soft boys, skaters, and revivals of 1970s-1990s subcultures such as hippies, goths, punks, and grunge. See also History of sexuality Music history Post-industrial society Sexuality and gender identity-based cultures Subculture & List of subcultures Far-right subcultures References Further readingThis is the Beat Generation by James CampbellWe are the people our parents warned us against by Nicholas Von HoffmanHell's Angels: A