The result alluded to by Kwerel is known as the Linkage principle and was developed by Milgrom and Weber (1982). (Milgrom (2004) recasts the linkage principle as the 'publicity effect.') It provided a theoretical foundation for the intuition driving the major design choice by the FCC between an ascending bid and sealed bid auction. FCC incentive auctions In 2012, the US Congress authorized the FCC to conduct the first spectrum incentive auctions. As envisioned by the FCC, the incentive auctions will enable television broadcast stations to submit bids to relinquish existing spectrum rights. Broadcast stations that opt to stay on-air will be reassigned to channels in a way that frees up a contiguous block of spectrum to be repurposed for wireless broadband, with licenses sold to telecommunications firms. Relative to prior spectrum auctions run in the United States and around the world, the incentive auctions will have the novel feature that they are a double auction: the proceeds from selling wireless broadband licenses will be used to compensate broadcasters who relinquish rights, or who must be re-located to new channels. Any further revenue will go to the Treasury. Subsequent to receiving Congressional authorization, the FCC announced in March 2012 that Milgrom had been retained to lead a team of economists advising the FCC on the design of the incentive auctions. In September 2012, the FCC released Milgrom's preliminary report on the possible auction design. Teaching Milgrom has taught a variety of courses in Economics. In the 1990s, he has developed a popular undergraduate course on The Modern Firm in Theory and Practice, based on his 1992 book with John Roberts. In the early 2000s, together with Alvin E. Roth, Milgrom taught the first graduate course on Market Design, which brought together topics on auctions, matching, and other related areas. The market design course has served as a basis for many similar graduate courses across the US and around the world, and has helped jump-start the field of Market Design. In his teaching, Milgrom was always cognisant of what economic models could and could not do. He stressed the assumptions that made them useful in generating robust empirical predictions as well as the core assumptions upon which those predictions relied. This philosophy is perhaps exemplified in this reflect on the assumption of rational choice (with Jonathan Levin). ... it is worth emphasizing that despite the shortcomings of the rational choice model,