the Pajajaran era under the rule of Sri Baduga Maharaja (popularly known as King Siliwangi), the shared common identity of Sundanese people was more firmly established. They adopted the name "Sunda" to identify their kingdom, their people and their language. Dutch colonial era Inland Pasundan is mountainous and hilly, and until the 19th century, it was thickly forested and sparsely populated. The Sundanese traditionally live in small and isolated hamlets, rendering control by indigenous courts difficult. The Sundanese, traditionally engage in dry-field farming. These factors resulted in the Sundanese having a less rigid social hierarchy and more independent social manners. In the 19th century, Dutch colonial exploitation opened much of the interior for coffee, tea, and quinine production, and the highland society took on a frontier aspect, further strengthening the individualistic Sundanese mindset. Contemporary era There is a widespread belief among Indonesian ethnicities that the Sundanese are famous for their beauty. In his report "Summa Oriental" on the early 16th century Sunda Kingdom, Portuguese apothecary Tomé Pires mentioned: "The (Sundanese) women are beautiful, and those of the nobles chaste, which is not the case with those of the lower classes". Sundanese women are, as the belief goes, one of the most beautiful in the country due to the climate (they have a lighter complexion than other Indonesians) and a diet featuring raw vegetables (they are said to possess especially soft skin). Bandungite ladies, popularly known as Mojang Priangan are reputedly pretty, fashion smart and forward-looking. Probably because of this, many Sundanese people today pursue careers in the entertainment industry. Language The Sundanese language is spoken by approximately 36 million people in 2010 and is the second most widely spoken regional language in Indonesia. The 2000 Indonesia Census put this figure at 30.9 million. This language is spoken in the southern part of the Banten province, and most of West Java and eastwards as far as the Pamali River in Brebes, Central Java. Sundanese is also closely related to Malay and Minang as it is to Javanese, as seen by the Sundanese utilising different language levels denoting rank and respect – a concept borrowed from the Javanese. It shares similar vocabularies with Javanese and Malay. There are several dialects of Sundanese, from the Sunda–Banten dialect to the Sunda–Cirebonan dialect in the eastern part of West Java until the western part of Central Java Province. Some of the most distinct dialects are