Adam Nathaniel Yauch ( ; August 5, 1964 – May 4, 2012), better known under the stage name MCA, was an American rapper, bass player, filmmaker and a founding member of the hip hop group Beastie Boys. Besides his musical work, he also directed many of the band's music videos and did much of their promotional photography, often using the pseudonym Nathaniel Hörnblowér for such work. Yauch founded Oscilloscope Laboratories, an independent film production and distribution company based in New York City. As a Buddhist, he was involved in the Tibetan independence movement and organized the Tibetan Freedom Concert. He died in 2012 from parotid cancer, after which Beastie Boys disbanded. Early life and education Born in Brooklyn, New York City, Yauch was an only child. His father Noel was an architect, and his mother Frances was a social worker. Yauch's mother was Jewish and his father Catholic, but he had a non-religious upbringing in Brooklyn Heights, Brooklyn. Yauch attended Edward R. Murrow High School in Brooklyn's Midwood neighborhood. In high school, he taught himself to play the bass guitar and formed Beastie Boys with John Berry, Kate Schellenbach, and Michael Diamond. They played their first show—while still a hardcore punk band in the vein of Reagan Youth—on his 17th birthday. He attended Bard College for two years before dropping out. His stage name, MCA, is an acronym for "Master of Ceremonies Adam." Beastie Boys Beastie Boys, a hip-hop trio, released their first album Licensed to Ill on Def Jam Records when Yauch was 22. He directed many of Beastie Boys' music videos, often under the pseudonym Nathaniel Hörnblowér. In 2002, Yauch constructed a recording studio in New York City called Oscilloscope Laboratories. He began an independent film distributing company called Oscilloscope Pictures. He directed the 2006 Beastie Boys concert film Awesome; I Fuckin' Shot That!. Beastie Boys had sold 40 million records worldwide by 2010. In April 2012, the group was inducted into the Rock and Roll Hall of Fame. Yauch was inducted in absentia due to his illness. His bandmates paid tribute to him; a letter from Yauch was read to the audience. In 2011, Yauch received the Charles Flint Kellogg Award in Arts and Letters from Bard College, the college he attended for two years. The award is "given in recognition of a significant contribution to the American artistic or literary heritage". Other independent work He directed