models as collectables, and this adds (greatly in some models) to the end price paid, particularly in Japan. Rolleiflex medium format cameras continued to be produced by DHW Fototechnik up to 2014—a company founded by former Franke & Heidecke employees. DHW Fototechnik announced two new Rolleiflex cameras and a new electronic shutter for photokina 2012. The company filed for insolvency in 2014 and was dissolved in April 2015, ending any further production. The factory production equipment and remaining stocks of parts were auctioned off in late April 2015. A smaller company was created again with former DHW Fototechnik employees, under the name DW Photo at the same location. DW Photo focuses on producing the Rolleiflex Hy6 mod2 medium format SLR camera (digital & film), servicing existing cameras, including providing firmware and hardware upgrades. Notable models Original Rolleiflex This first Rolleiflex was introduced in 1929 after three years of development, and was the company's first medium format roll-film camera, which was used with unpopular 117 (B1) film. It was a Twin-Lens Reflex camera. Old Standard The "Old Standard" was originally known as simply the "Standard" until the introduction of the New Standard in 1939. This model introduced a hinged back and a frame counter. While not automatic, like in the Rolleiflex Automat, the photographer could reset the counter with a small button after reaching the first frame Robert Capa used an Old Standard to document World War II. Rolleiflex Automat Introduced an automatic film counter; this counter senses the thickness of the film backing to accurately begin counting frames, obviating the need for the ruby window that forced the photographer to read the frame number off the backing paper of the film. This model won the Grand Prix award at the Paris World's Fair in 1937. The first Rolleiflex to offer a Schneider Kreuznach Xenar taking lens as an option, in addition to the Carl Zeiss Tessar. Rolleiflex 2.8A Incorporated the first 8 cm f2.8 taking lens (either an 80 mm Carl Zeiss Tessar or Opton Tessar) into the Rolleiflex line. It also added an X flash synch contact. Built from 1949 to 1951. Rolleiflex 2.8E Released in October 1956, this was the first model with a built in, uncoupled light meter as an option. Tele Rolleiflex This camera used a 135 mm/f4.0 Carl Zeiss Sonnar taking lens. The introduction to a 1990 sale catalogue by Sotheby's auction house in London