beach facility. It was also used as a shooting location, most notably in the TV show Beverly Hills, 90210, in which it was the Beverly Hills Beach Club. Redevelopment of the property has been a political issue in the city since the 1990s. In 2006, the City Council approved plans for the first ever public beach club, which included the rehabilitation of the property and construction of new facilities. The project, now under construction, is made possible by a generous gift from the Annenberg Foundation, at the recommendation of Wallis Annenberg, and in partnership with the City of Santa Monica and California State Parks. The Annenberg Community Beach House at Santa Monica State Beach opened to the public on April 25, 2009. The total construction costs were roughly $30 million. Local residents succeeded in forcing the city to significantly limit its hours of operation. The area around the Davies mansion became known as the Gold Coast. Stretching along Pacific Coast Highway between Santa Monica Canyon and the Santa Monica Pier it became fashionable in the 1930s for beach homes of discrete celebrities. Following the lead of Rogers and Davies, other actors with homes there have included Norma Talmadge, Greta Garbo and Cary Grant. Douglas Fairbanks spent his last years living there. Peter Lawford had a house there in the 1960s. Ed Kolpin, Jr., opened a small tobacco, pipe, and cigar store in Santa Monica, the Tinder Box, in 1928. Later it moved to its current location in 1948 where it began serving the many Hollywood celebrities living nearby. Part of the attraction were the famous pipes handmade by Kolpin himself. In 1959 Kolpin began a tobacco-store franchise, at first locally and then by the mid-1960s there were Tinder Box stores in malls across America. The franchise business was sold in the 1970s, but Kolpin still owns and operates the original store as of 2003. 1930s The Great Depression hit Santa Monica deeply. One report gives citywide employment in 1933 of just 1,000. Hotels and office building owners went bankrupt. The pleasure piers were a cheap form of entertainment that got cheaper, attracting a coarser crowd. Muscle Beach, located just south of the Santa Monica Pier, started to attract gymnasts and body builders who put on free shows for the public, and continues till today. In the 1930s, corruption infected Santa Monica (along with neighboring Los Angeles). This aspect of the