and women's fragrance were designed by Pierre Dinand. In 1995, Tiffany launched "Trueste" perfume for women, which was later discontinued. In October 2019, Tiffany launched a new fragrance line, Tiffany & Love. Sports awards Tiffany & Co is the maker of the Vince Lombardi Trophy, made for the winner of the NFL team that wins the Super Bowl that year. Since 1977, Tiffany & Co. has manufactured Larry O' Brien Trophy, the trophy that is given to the winner of the NBA Finals. Tiffany makes and designed the Commissioner's Trophy trophy each year, given to the winner of the World Series. Tiffany & Co made the 2010 and 2012 World Series rings for the San Francisco Giants. Since 1987, Tiffany silversmiths have crafted the US Open trophies for the United States Tennis Association. Tiffany & Co. makes the PGA Tour FedEx Cup Trophy each year since 2007. The MLS championship trophy was made by Tiffany & Co. A £10,000 Rugby League World Cup trophy was made by Tiffany's to celebrate the centenary of Rugby league. In 2021, Tiffany & Co. joined the LCK sponsorship team after noticing the league's rapid growth. Tiffany & Co. would award championship rings to the winners of the LCK finals for the next three years beginning with the Summer Split of 2021. In LPL, a trophy was designed by Tiffany and Co. for the new Silver Dragon Cup to commemorate LoL's tenth anniversary in China. Philanthropy In 2000, The Tiffany & Co. Foundation awarded its first grant to support coral and marine conservation. To date, the foundation has awarded over $20 million in grant money to coral and marine conservation causes. In 2008, The Tiffany & Co. Foundation donated $2 million to the University of Pennsylvania for the construction of an HIV/AIDS treatment facility in Botswana. In 2010, Tiffany awarded a $1 million grant to the Trust for Public Land and its campaign to save Cahuenga Peak. Tiffany launched their Save the Wild Collection in 2017, a line at promoting endangered wildlife conservation. Save the Wild debuted as part of the #KnotOnMyPlanet wildlife conservation campaign. In 2018, Tiffany announced a commitment of approximately $1.4 million to Australia for efforts to protect and conserve the Great Barrier Reef. Corporate sustainability efforts Tiffany has bought ethically mined gold since 1992. The company also abides by the Kimberley certification process when sourcing diamonds. Tiffany discontinued sales of coral