NBC's earliest non-paid, television commercials may have been those seen during the first Major League Baseball game ever telecast, a game between the Dodgers and the Cincinnati Reds, on August 26, 1939, over W2XBS. To secure the rights to show the game on television, NBC allowed each of the Dodgers' regular radio sponsors at the time to have one commercial during the telecast; these were done by Dodger announcer Red Barber. For Ivory Soap, he held up a bar of the product, for Mobil gas he put on a filling station attendant's cap while giving his spiel, and for Wheaties he poured a bowl of the cereal, added milk and bananas, and took a big spoonful. The pioneering special interest/documentary show The Voice of Firestone Televues, a television offshoot of The Voice of Firestone, a mainstay on NBC radio since 1928, became the first regularly scheduled TV program not featuring news or sports when it began on WNBT on November 29, 1943. (Though a one-time-only, trial episode of Truth or Consequences aired on WNBT's first week of programming two years earlier; it eventually returned to TV in the 1950s.) During World War II, RCA diverted key technical TV staff to the U.S. Navy, which was interested in developing a television-guided bomb. WNBT's studio and program staff were placed at the disposal of the New York City Police Department and used for civil defense training telecasts, with only a limited number of weekly programs for general audiences airing during much of the war. Programming began to grow on a small scale during 1944. On April 10, 1944, WNBT began feeding The Voice of Firestone Televues each week to a small network of stations including General Electric's Schenectady station (now called WRGB) and Philco-owned WPTZ (now KYW-TV) in Philadelphia, both of which are now affiliated with CBS (in KYW-TV's case, they are owned by CBS). This series is considered to be the NBC Television Network's first regularly scheduled program. On May 8, 1945, WNBT broadcast hours of news coverage on the end of World War II in Europe, and remotes from around New York City. This event was pre-promoted by NBC with a direct-mail card sent to television set owners in the New York City area. At one point, a WNBT camera placed atop the marquee of the Astor Hotel in New York City panned the crowd below celebrating the end of