finishing third last with an 8–12 record. West Adelaide started the season well with a 5–1 record but injuries to key players plus general poor form saw the Bloods lose seven games in a row mid-season. Early in the 2011 season coach Andrew Collins had his contract extended for a further two years tying him to the club until 2013. 2012 finally saw the work of Andy Collins and his staff finally come to fruition with the Bloods finishing the minor round in third place with a 12–8 record, including being only one of two sides to beat runaway minor premiers Norwood. Collins was criticised in the media for resting his "star" players over the final three rounds after West had already been assured of third place and the "double chance" in the finals. The Bloods got some revenge for their 2003 Grand Final loss to Centrals with a 27-point win in the Qualifying final to book a place against Norwood in the Second Semi-final. However, Norwood's defensive game held them to just two goal in the final, the Redlegs easily booking a place in the 2012 Grand Final, winning 8.13 (61) to 2.5 (17). West bounced back a week later to record a 13.10 (88) to 10.7 (67) win over North Adelaide in the Preliminary Final to book a place in their seventeenth SANFL Grand Final, and their first against Norwood since the Bloods 1961 premiership. However, Norwood's impregnable defence won out again, and the Bloods were in danger of equalling North Adelaide's 1989 ignominy of kicking only one goal in a Grand Final before two late goals in time-on of the last quarter saw then go down 12.7 (79) to 3.12 (30). 2013 Saw West Adelaide consolidate itself as a finals campaigner, finishing the minor round in second place again behind Norwood. However, a second straight Grand Final appearance went begging when North Adelaide reversed the previous years result and booked a place in the GF against Norwood (who would win their second straight flag), leaving The Bloods to finish in third place wondering what might have been. During 2013, the club won its first competition since winning the 1987 Foundation Cup (SANFL pre-season) when they won the 2013 Foxtel Cup, defeating WAFL side East Fremantle 4.8 (32) to 2.16 (28) at Football Park, a win worth A$100,000 in prizemoney to the club. West held a 25-point lead