David Fairclough (born Liverpool, 5 January 1957) is an English retired footballer, most famous for playing for Liverpool as a striker during the 1970s and 1980s. Life and playing career Known affectionately as Supersub (because he was a talented goalscorer who, in comparison with other players, rarely started matches for Liverpool - but frequently came into the match as a substitute to make an impact), Fairclough was born in inner city Liverpool and as a child moved to the new Cantril Farm housing estate in the 1960s due to slum clearances. He rose through the Liverpool ranks as a teenager and made his debut for the club on 1 November 1975 in the 1–0 league win over Middlesbrough at Ayresome Park. As the season progressed, Fairclough scored seven crucial goals in just 14 appearances to land Liverpool the League championship. Nine of these appearances were as substitute. His first goal for the club came three days after his debut on 4 November 1975, during the 6–0 defeat of Spanish side Real Sociedad at Anfield in a UEFA Cup 2nd round 2nd leg tie. The pecking order of strikers at the club saw Fairclough trailing behind the 'dream duo' of Kevin Keegan and John Toshack, as well as England centre forward David Johnson. In the 1976–77 season, Fairclough made more appearances as a substitute, because of a succession of injuries to Toshack. His most famous Liverpool goal came at Anfield as a substitute in a crucial European Cup quarter final against the French side St Etienne. Liverpool had been a goal adrift from the first leg in France, and when they went 2–1 up in the home return, the aggregate score was level at 2–2 but St Etienne led on the away goals rule. Liverpool's manager Bob Paisley sent Fairclough on in the last 20 minutes of the game and with six minutes remaining, Fairclough ran on to a long ball upfield and held off two St Etienne defenders to score the tie's decisive goal at the Kop end. ITV commentator Gerald Sinstadt famously bellowed: "Supersub strikes again!" Liverpool won the League title again and reached both the FA Cup final at Wembley and the European Cup final in Rome. Fairclough was not selected for the Wembley squad as Paisley named veteran winger Ian Callaghan as the substitute, and Liverpool lost to Manchester United. However, he was a substitute in Rome