riff feel completely Hollyoaks." Shots from the new title sequence included Ste Hay (Kieron Richardson) riding a carousel with his children, Leah Barnes (Ela-May Dermican) and Lucas Hay (William Hall), Sienna Blake (Anna Passey) lying on a bed of petals, and Mercedes McQueen (Jennifer Metcalfe) appearing in the village dressed in a "striking red dress". On 13 May 2019, a new title sequence, as well as altered theme music, was launched; for the new sequence, a "family theme, putting each of the soap's iconic families front and centre" are seen on the series' set. In January 2021, the titles were updated again to represent new characters that had joined the series; the change was described as a "brand new era" for Hollyoaks. In January 2022, new titles premiered to represent the introduction of several new characters and the departure of numerous others. Speaking on the new titles, executive producer Lucy Allan explained that she wanted them to "highlight the optimism of a place like Hollyoaks – in spite of all the murders!" Music Hollyoaks is the one of only two British soaps to make regular use of incidental music (the other being the Welsh-language soap Rownd a Rownd on S4C). A number of real acts have also performed during transmitted episodes of the series. The Alphites were the first band to perform on the programme, when they played in the SU Bar. In 2003, Pop Idol runner up Darius Campbell appeared in an episode performing at a graduation ball. In 2008, the band Get Cape. Wear Cape. Fly also featured in Hollyoaks, performing as part of a Battle of the Bands contest. During November 2008, The Saturdays were featured in two episodes of spin-off Hollyoaks Later. In 2009, McFly featured in the show and played a song in the SU Bar. They also had speaking roles and convinced characters Justin Burton (Chris Fountain) and Hannah Ashworth (Emma Rigby) to date. Later that year, Girls Can't Catch performed "Keep Your Head Up" during the college graduation party. In July 2013, Hollyoaks also featured 'Off The Wall Oompah' Band Hosen Brass, playing a selection of their own cover versions for Darren's Bavarian Night(s) at the Dog In The Pond. Hosen Brass featured on two consecutive episodes over the Friday and the Monday evening. Sponsorship Hollyoaks was initially sponsored by Nescafé, which held a one-year £9.5 million deal from June 2002 until July