eat it." The character was reused in another TenderCrisp ad riding a dirt bike, titled Big Huckin' Chicken. Chicken BIG KING In April 2014, Burger King celebrated the 10th anniversary of the Subservient Chicken in promotion of the Chicken BIG KING Sandwich. Subservient Chicken celebrated his anniversary in a short film where he trained for his return to fame after his fall into irrelevancy over the years. Internet In addition to the commercials, there was "The Subservient Chicken" web page. On the page, a man in a chicken costume performed a wide range of actions based on a user's input, showing pre-recorded footage and appearing like an interactive webcam. The site takes literally the advertising slogan "Get chicken just the way you like it". The site launched on April 8, 2004. The site was created for CP+B and BK by The Barbarian Group and is hosted at GSI in Kansas City, Missouri. "The guy in the suit was originally an actor, but he was claustrophobic in the suit, so he wouldn't do it. And we had to use one of the costume's designers... He would do about six moves and then we would have to fan him off because he would get so hot in the costume," says CP+B ECD Jeff Benjamin. There are more than three hundred commands that the Subservient Chicken responded to, including: moonwalk Throw pillow Riverdance or Irish dance The "elephant" Tango Show teeth Be an airplane Shake your booty The Robot Lay egg Walk Like an Egyptian Yoga Sleep Rage Raise the roof Fall Can I eat you? Squat Peck Ground Travolta Fight Roshambo Read a book from his bookcase. Have a drink of water Blow your nose Barrel roll Begone or go away Jump rope Hide behind sofa Golf swing Try to do a headstand Hide Leave Sit Watch TV Pick your nose & eat it Spin Do the YMCA Fly Handstand Hula hoop Cartwheel Push-up Electric Slide Air Guitar Tap Dance Referee Bowl Poke your eye out Three-point stance Paint Throw a Football Backflip Turn off the lights Sing Die Pee on the couch Pee in the corner Pee like a dog Do the splits headbang Pray Shakespeare Headbutt March like a German Soldier Swim Kick an imaginary soccer ball. Jump Act like a dog Puke Fart Hug Cabbage Patch Tai Chi Hula Ballet Breakdance Make a sandwich Playboy Be a monkey Macarena