to each other about mental health. In 2020, the campaign received the Shorty Award for Best Use of a Spokesperson for its partnership with Billie Eilish. The same year, the campaign expanded to address mental health issues exacerbated by the COVID-19 pandemic. COVID-19 Response (2020–present). Less than a week after the World Health Organization declared COVID-19 a global pandemic, the Ad Council announced a collaboration with the White House, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (HHS), and major media networks to launch a series of national public service ads and multi-channel content to provide critical and urgent messages to the American public. As the pandemic unfolded, the campaign continued to create work encouraging Americans to socially distance, wear masks and stay home when possible to slow the spread of the pandemic. As part of the campaign's response to the pandemic's disproportionate impact on the Black community, “You Will See Me” ads featured Viola Davis, Simone Biles, and Questlove. Ad Age noted the ads “[encourage] people to stay safe while also elevating the voices of the individuals behind the masks.” COVID-19 Vaccine Education Initiative (2021–present). On February 25, 2021, the Ad Council and COVID Collaborative launched the COVID-19 Vaccine Education Initiative with more than 300 founding partners. The initiative involved multiple campaigns designed to reach multiple communities with the facts about the vaccines. In April, a cover story on the initiative in Washington Post Magazine explored the strategy behind “one of the biggest, most difficult public service campaigns in U.S. history.” Former Presidents Barack Obama, George W. Bush, Bill Clinton, and Jimmy Carter appeared in a PSA for the initiative along with former First Ladies Michelle Obama, Laura Bush, Hillary Clinton and Rosalynn Carter. Pope Francis also appeared in a PSA along with six cardinals and archbishops from North, Central and South America, saying that getting vaccinated against COVID-19 was “an act of love.” Organizations with campaigns done by the Ad Council AARP Agency for Healthcare Research and Quality American Cancer Society American Foundation for AIDS Research American Heart Association American Red Cross AmeriCorps VISTA Arthritis Foundation Autism Speaks Afterschool Alliance Bedsider Big Brothers Big Sisters of America Dollar General Literacy Foundation Family Violence Prevention Fund Give Kids The World Village The Henry J. Kaiser Family Foundation Keep America Beautiful Maternal & Child Health Bureau National AIDS Network National Crime Prevention Council National