hub strategy, and generated enthusiasm. According to Jobs's biography, Robbin was instrumental in convincing him to release iTunes on Windows. One of Robbin's design goals was to make sure the Mac and Windows versions would be perfectly equivalent. In an October 2005 article, TIME magazine's Lev Grossman said that Steve Jobs had invited him to meet Robbin, but had prohibited him from printing Robbin's last name, because Jobs was worried about competitors "poaching his talent". On September 9, 2009, Robbin was one of the presenters at a music-focused Apple keynote, where he demoed the new features of iTunes 9, including iTunes LP. iPod In 2001, Robbin joined Tony Fadell's project to create the original iPod. He was responsible for the team that created the iPod's firmware, and designed its user interface. and later told CNN that the process happened through "trial and error", with a continuous focus on simplification. Steve Jobs and Robbin were credited as inventors of the iPod's interface in a patent; the patent was initially denied due to prior art, but was later granted in 2012. In 2004 and 2005, Apple collaborated with Morotola to create the ROKR E1 (also known as the "iTunes phone"). As iTunes lead, Robbin worked closely with his Motorola counterparts, but was Robbin was frustrated with Motorola lack of cooperation, according to Fadell in a later interview. The phone was commercially unsuccessful upon release. Later projects In 2011, Bloomberg reported that Robbin was in charge of Apple's effort to create a television set. Apple's plans to create a TV had been previously revealed in Steve Jobs's biography. The plans never came to fruition, and Apple abandoned the television project in 2014, after it was deemed to not be worth it. In 2018, The Wall Street Journal reported that Jeff Robbin led the Apple Music product and engineering teams, having taken over after the music service's much-criticized 2015 launch. References Bibliography External links The story of SoundJam, as told by colleague Bill Kincaid The story of Audion's competition with SoundJam, as told by Audion developer Cabel Sasser Living people Apple Inc. employees Year of birth missing (living people)