Players. E-40's gospel singing uncle (Saint Charles) helped them put out the record. Suga-T was then added to the group to form the Click. Synonymous with Bay Area rap, E-40 garnered a regional following, and eventually a national one, with his flamboyant raps, while his entrepreneurial spirit, embodied by his homegrown record label, Sick Wid It Records, did much to cultivate a flourishing rap scene to the east of San Francisco Bay, in communities such as Oakland and his native Vallejo. Along with Too Short, Spice 1, and Ant Banks, E-40 was among the first West Coast rappers to sign a major-label deal, penning a deal with Jive Records in 1994, after years of releasing music independently. Thus, six additional solo albums were to follow, beginning with In a Major Way in 1995 as well as remastered versions of E-40's independent Sick Wid It recordings from previous years. In a Major Way was regionally well-received, with guest spots by such rappers as Tupac Shakur and Mac Mall, as well as his son Droop-E. Although having a large following on the West Coast, E-40 did not have a large mainstream audience, so only two of his songs released under Jive Records, "1-Luv" featuring Levitti and "Things'll Never Change" featuring Bo-Roc, charted on the Billboard Hot 100. He had been working nearly exclusively with rappers from the Bay Area until 1997, when he released the double disc compilation Southwest Riders featuring exclusively rap acts from the Bay Area and the south. His collaboration with southern rappers continued in 1998, when he was given guest appearances on albums by Southern rappers, including Lost by Eightball, and MP Da Last Don by Master P. 2000 – 2010 In 2003 E-40 began hosting E-Feezy Radio, a weekly program on San Francisco hip-hop radio station KMEL that showcased Bay Area hip hop. KMEL regularly broadcast the program until 2008. After completing a deal with Jive Records he signed with Lil Jon's BME Recordings and Warner Bros. Records. After the signing, he appeared on Lil Jon's single "Snap Yo Fingers", also featuring Sean P of YoungBloodz, which became a hit reaching the top 10 of the Billboard Hot 100. Afterwards, his single "Tell Me When To Go", featuring Oakland rapper Keak Da Sneak, became popular throughout the United States, and E-40 appeared on MTV's Direct Effect and BET's 106 & Park. Publicity for E-40 was achieved through