on the Hindi service. The station recorded jingles and beamed them on the All Asia Service - from Lux soap to Coca-Cola. Major brands queued up for their jingles to be broadcast live by the announcers of Radio Ceylon, such was the station's advertising power. Ceylon Broadcasting Corporation Radio Ceylon became a public corporation on 30 September 1967 and the station's name was changed to the Ceylon Broadcasting Corporation. Prime Minister Dudley Senanayake appointed a distinguished Ceylonese civil servant, Neville Jayaweera to head the CBC. When Sri Lanka became a republic in 1972 the station underwent yet another name change as the Sri Lanka Broadcasting Corporation (SLBC). In December 2005 Sri Lanka celebrated its 80th anniversary . On 5 January 2007, the Sri Lanka Broadcasting Corporation celebrated forty years as a public broadcasting corporation. See also Clifford Dodd Desmond Kelly Edward Harper Karunaratne Abeysekera Tissa Abeysekera Kiddies Corner List of Hindi broadcasters of Radio Ceylon List of Sri Lankan broadcasters M. J. Perera S.P.Mylvaganam Sri Lanka Broadcasting Corporation Vernon Corea Greg Roskowski References Bibliography Wavell, Stewart. - The Art of Radio - Training Manual written by the Director Training of the CBC. - Ceylon Broadcasting Corporation, 1969. Ceylon, Radio. - Standards of Broadcasting Practice - Commercial Broadcasting Division. - Radio Ceylon, 1950. Buying and Believing: Sri Lankan Advertising and Consumers in a Transnational World by Steven Kemper, (Paperback - 7 Jan 2002) Satchmo Blows Up the World: Jazz Ambassadors Play the Cold War by Penny Von Eschen, Harvard University Press, 2006, Encyclopedia of Business in Today's World, [Hardcover], Charles Wankel (Editor), Sage Publications, Inc (1 September 2009), Handbook of the Media in Asia, [Hardcover], Professor Shelton A Gunaratne (Editor), Sage Publications Pvt. Ltd (8 June 2000), External links Vernon Corea The Golden Voice of Radio Ceylon Sri Lanka Broadcasting Corporation - Live Streaming Sinhala Radio Live Streaming - Test SLBC-creating new waves of history Eighty Years of Broadcasting in Sri Lanka Lata Mangeshkar and Radio Ceylon, in the Marathi language A selection of articles on Tamil Announcers of the Sri Lanka Broadcasting Corporation Radio stations in Sri Lanka International broadcasters Radio stations established in 1925 Mass media in Colombo 1925 establishments in Ceylon