Shane Patrick Paul Roche (born 11 March 1964), known as Shane Richie, is a British actor, comedian, television presenter and singer. Following initial success as a stage and screen performer, he became best known for his portrayal of the character Alfie Moon in the BBC One soap opera EastEnders (appearing 2002–2005, 2010–2016, 2018–2019, 2022–present) and then in its spin-off RTÉ Drama Redwater in 2017. In 2020, he appeared on the twentieth series of I'm a Celebrity...Get Me Out of Here and finished in fourth place. Richie has presented a number of BBC game shows including Reflex, Win Your Wish List and Decimate. He also regularly appears in pantomime and in the last few years has starred as Robin Hood. He first took the role appearing at the Mayflower Theatre, Southampton in 2016, then repeated it again in 2017 at the New Victoria Theatre, Woking. He then reprised the role once again in 2018 at the Milton Keynes Theatre. In 2019 he starred alongside Jennie Dale as the title character in Dick Whittington at the Bristol Hippodrome in Bristol. Early life and career beginnings Richie was born at St Mary Abbots Hospital in Kensington, London to Irish parents. He attended Willesden High School and was a member of a youth theatre as a child, and began his professional career in adolescence as a bluecoat entertainer at a Pontins holiday camp Little Canada, on the Isle of Wight. He progressed to the live stand up circuit – receiving a nomination for best new stand-up at the inaugural British Comedy Awards. In 1989, Richie made nightly appearances for Sky TV's chat show series Jameson Tonight, which was hosted by Derek Jameson and Richie and recorded at the Windmill Theatre, London. In 1990, Richie made his first terrestrial television appearances as one of the comics on the BBC One sketch show Up to Something! with Suzy Aitchison, David Schneider, Frances Dodge, Mike Hayley and Lewis MacLeod; however, the show was axed after one series. Richie was one of five comics along with Maddi Cryer, Annette Law, George Marshall and Billy Pearce. Richie later branched out into hosting game shows after proving successful as host of the kids' quiz show Run the Risk, which was played during the BBC Saturday morning show Going Live. He moved into mainstream presenting with Caught in the Act, Win, Lose or Draw, The Shane Richie Experience (later revamped as