outseams and inseams, rear pockets positioned for comfort in the saddle, 'no scratch' rivet pocket reinforcement, a zipper fly, and the use of a strong tack in the crotch instead of a metal rivet. A promotional campaign is launched featuring 11MWZ test riders and rodeo legends Freckles Brown, Bill Linderman, and Jim Shoulders. 1952: Lot number 11MWZ is renamed 13MWZ to conform to the denim weight being used to manufacture the style. 1962: Blue Bell opens a factory in Belgium and the Wrangler brand name enjoys a successful launch in Europe. 1974: The Professional Rodeo Cowboys Association (PRCA) officially endorses Wrangler Jeans. 1983: Wrangler sponsor European Football champions Nottingham Forest F.C. 1986: Blue Bell merges with the VF Corporation of Pennsylvania. 1996: One of every five pairs of jeans sold in America is a Wrangler. 1997: The 50th anniversary of the 13MWZ. A Special Collectors Edition of the 13MWZ is created to celebrate this event. 2000: "Whatever You Ride" television ad campaign is launched, focusing on core brand values. 2001: Wrangler commences making its jeans in Mexico. 2002: "There's a bit of the West in all of us" TV and print ad campaign is launched. 2004: A new Wrangler European print campaign is launched, "Wanted," representing a modern expression of Wrangler's roots. Wrangler also celebrates 100 years of manufacturing quality denim by producing Blue Bell by Wrangler, a limited edition collection that reproduces the first Wrangler jeans right down to the last detail. Wrangler also reworks the mainstream collection, producing new fits using icons inspired by the very first jeans designed by Rodeo Ben. The Wrangler brand is now recognized in 22 European countries. 2005: Wrangler's last U.S. sewing plant is closed. 2011: Wrangler conducts consumer design competition to find the next thing in jeans. The winner, Song Anh Nguyen of Greensboro, had her design produced by Wrangler and made available for sale. 2018: Wrangler parent company VF Corporation announces plans to spin off its jeans operations including Wrangler into a separate public company. 2019: Wrangler, together with Lee and Rock & Republic, becomes part of Kontoor Brands, an independent publicly traded spin-off from VF Corporation. 2022: Wrangler Apparel Corp. files a U.S. trademark application for the name WRANGLERVERSE for, among other services, hosting live and virtual performances, concerts, and social entertainment events and providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes. The application