the University of North Dakota Alumni Association. As in the Burdick's previous re-election campaign, the senator's age became an issue for voters as he was 80 years old during the campaign. However, challenger Strinden commented that he did not want to raise the age issue. Burdick and Strinden won the primary elections for their respective parties. The Burdick campaign hired high-profile Washington, D.C. campaign consultant Bob Squire of Squire Eskew Communications. To counter the potential age issue, Burdick successfully focused the message on the "clout" he had earned over decades in the Senate, as well as his Chairmanship of Senate Agricultural Appropriations sub-committee and his Chairmanship of the Senate Environment and Public Works Committee. One independent candidate, Kenneth C. Gardner, also filed before the deadline, officially calling himself a libertarian. Gardner had previously run for North Dakota's other United States Senate seat an independent in 1974, challenging Milton Young. He only received 853 votes in that election. Ohio Incumbent Democrat Howard Metzenbaum won re-election over George Voinovich, Mayor of Cleveland and former Lieutenant Governor of Ohio. Pennsylvania Incumbent Republican H. John Heinz III successfully sought re-election to another term, defeating Democratic nominee Joe Vignola, Philadelphia City Controller. Joe Vignola was not expected by Democratic Party leaders to have a substantial chance at defeating the popular incumbent John Heinz, even predicting that Vignola would become "Heinz's 58th variety," referring to an advertising slogan of the H. J. Heinz Company. Heinz, knowing this, ran a low-profile re-election campaign and was safely ahead in polling. Vignola traveled across Pennsylvania promoting an increase in domestic spending, including education and healthcare, while decreasing the defense budget to compensate. Vignola ran a positive campaign, in contrast with Cyril Wecht six years previously, although many Democratic ward leaders and committee members had given up on the campaign and had stopped campaigning for Vignola. Heinz easily defeated Vignola to win the election and another term in the Senate, carrying every Pennsylvania county except Philadelphia, Vignola's home town, and by a comfortable 1.49 million vote margin. Heinz performed well in suburban areas, as well as the central, southwestern and northeastern portions of the state. Outside of Philadelphia, Vignola's best county-wide showing was in Mercer County, where he won 36% of the vote, and his poorest county-wide performance was in Snyder County, where he won 12% of the vote. Although Heinz's landslide victory was largely expected among Democratic leaders, Heinz