enlisted volunteers, and raised funds for the Red Cross for more than 50 years. Polio (1958–1961) PSAs for the polio vaccine helped get 80% of the at-risk populace fully immunized, eradicating the disease in the USA. Crying Indian (1971–1983) This was an anti-pollution campaign for Keep America Beautiful. The iconic “Crying Indian” ad, which featured Italian-American actor Iron Eyes Cody, first aired on Earth Day in 1971. The campaign helped reduce litter by as much as 88 percent by 1983 and won two Clio Awards. Peace Corps (1961–1991) PSAs featuring the tagline "The Toughest Job You'll Ever Love" helped recruit thousands of volunteers to the program. In 1991, 30 percent of Peace Corps volunteers had been reached through the Ad Council's recruitment campaign. United Negro College Fund (1972–present) This campaign, with its slogan "A mind is a terrible thing to waste," has helped raise more than $2.2 billion and helped to graduate more than 400,000 minority students from college or beyond. McGruff (1979–present) This campaign's slogan is "Take a bite out of crime" for the National Crime Prevention Council (in conjunction with the U.S. Department of Justice). It was created in 1978. Drunk Driving Prevention (1983–present) This campaign is intended to reduce the number of DUI accidents and alcohol-related fatalities, this campaign with the U.S. Department of Transportation has featured the taglines: "Drinking & Driving Can Kill A Friendship", "Friends Don't Let Friends Drive Drunk" and "Buzzed Driving is Drunk Driving". Vince and Larry, the Crash Test Dummies (1985–present) This is a campaign about safety belts. Since the introduction of this campaign, safety belt usage has increased from 14% to 79%, saving an estimated 85,000 lives, and $3.2 billion in costs to society. AIDS Prevention (1988–1990) This Ad Council ad campaign was the first to use the word "condom" in America. The PSAs informed Americans of the dangers of the HIV and encouraged them to "Help stop AIDS. Use a condom." Domestic Violence (1994–present) The PSAs encourage people to get involved in efforts to prevent domestic violence and to intervene if they know someone in an abusive relationship. In the first year of the campaign, more than 34,000 calls were made to the Family Violence Prevention hotline. I am an American (2001–present) a campaign launched in wake of the September 11, 2001 terrorist attacks emphasizing the diversity of America. The ad features people of many ethnicities looking in the camera