signals an intent to expand the WRANGLER brand into the Metaverse. Media advertising One Tough Customer Wrangler rose to prominence to many eyes in the early 1980s with their One Tough Customer campaign in which they sponsored most prominently NASCAR Winston Cup Series driver Dale Earnhardt to became an iconic car and driver in the history of the sport. The company also sponsored other drivers such as Ricky Rudd, Jody Ridley, Bobby Hillin Jr., Steve Park, Martin Truex Jr., Ty Dillon, Ryan Blaney, and Matt DiBenedetto between 1984 and 2020. See also Wrangler, for non-trademark meanings of the word Lee (jeans) VF Corporation Rock and Republic References External links Clothing brands of the United States Companies based in Greensboro, North Carolina 1970s fashion 1980s fashion 1990s fashion 2000s fashion 2010s fashion Jeans by brand Clothing companies established in 1904