radio stations, complete with station IDs, print and broadcast advertising, promotional materials, and market research programs. (“Someplace Special”, “Rhythm of the City”, “You”, “Where You Belong” and “Where Your Friends Are”) These image campaigns increased ratings at stations like WCOL Columbus, KRFC San Francisco, KHJ Los Angeles, and WIBG in Philadelphia. These award-winning campaigns could be syndicated for use in non-competing markets. A similar format image campaign was also developed for television stations, with WLKY-TV in Lexington, Kentucky serving as the pilot. Called ColorTheme, it incorporated animation and music for station IDs and was customized for many major market TV stations, including the MetroMedia Group, Inc. Long also introduced commercial services libraries – full service, multi-media advertising campaigns designed for local advertisers by award-winning composers and writer-producers. For the first time, radio stations could provide high quality advertising campaigns to their advertising sponsor clients. The Producer (1973) and MasterPlan (1976) were licensed to over 2000 radio stations, worldwide, and generated millions of dollars in additional revenue for local radio broadcasters. The scope of the business included three additional product divisions: TM Programming, a full service radio programming firm, created and produced customized services for over 500 radio stations throughout the U.S., including market analysis, and music programming in four different musical formats: Beautiful music, stereo rock, soft rock, and country. It was the first to successfully automate mainstream rock programming (WGY-FM in Albany, New York) and the first syndicator to successfully program country music on FM radio (WSOC-FM, Charlotte, North Carolina). TM Special Projects produced music “specials” for broadcast, including the first-ever 48-hour history of album rock, Album Greats, which was aired by hundreds of top progressive rock radio stations, upon its release in 1977. TM International provided worldwide distribution of the products of the TM Companies. By the early 1970s, the TM Companies had become internationally recognized as the radio industry's leading provider of music libraries and programming. When Long left to found FirstCom in 1980, he had accumulated industry and broadcast awards, including nine Clio awards. He had built the largest and most successful broadcast syndicator of its kind in the world. Starr Broadcasting and William F. Buckley (1973–1979) The success of the TM Companies brought suitors and, on October 15, 1973, Long and Tom Merriman sold TM to Starr Broadcasting Group, a broadcast oriented, publicly held corporation whose primary shareholder and chairman of the board was William