Notable firsts Jim Long was the first to: Introduce the use of CDs in the U.S. as format for music production libraries; Introduce and market comprehensive multi-media image campaigns for radio stations, complete with station IDs, print and broadcast advertising, promotional materials, and market research programs. Such as, “Someplace Special”, “Rhythm of the City”, the “You” campaign; Create a major special for album oriented rock station programming, “Album Greats”, a 48-hour history of album rock.; Successfully automate rock programming; Introduce a cappella and shotgun vocal formats for station IDs; Introduce commercial services and music production libraries for radio stations to sell their local advertisers.; Introduce station ID image songs – station identification jingles of more than :60 seconds that sounded like the hits songs that the stations played, in 1972–1973. Later known in the industry as the “mini-song” station ID – a widely imitated concept; and Introduce the “Turn on the Light” radio format in Washington, D.C. Radio career Beginning in 1961, Long worked as an announcer, producer and program manager at radio stations in Keene (WKBK), Dover (WTSN) and Manchester (WFEA), NH; Westfield (WDEW) and Southbridge (WESO), Massachusetts; Waterbury, Connecticut (WWCO); Springfield, Vermont (WCFR); Bangor, Maine (WGUY); Messina (WSTS), Malone (WICY), Utica (WRUN) and Syracuse (WOLF) New York; Orlando, Florida (WKIS); and Indianapolis (WIBC), Indiana. In early 1967, after a year as Program Director of WIBC/Indianapolis, the 24-year-old Long was given the opportunity to move to Texas by composer Tom Merriman who was working at Dallas-based Commercial Recording Corporation (CRC). Within six months, he and Merriman would launch TM Productions, Inc. with $10,000 capital. Companies The TM Companies (1967–1979) In 1967 TM Productions began as a music production company, producing commercial jingles and broadcast station identifications (IDs). Long conceptualized and co-produced an entirely new approach to station IDs which provided stations a natural flow from commercial breaks to station IDs to music programming, increasing listenership and ratings. Called “Phase 2”, “The Propellants” and “The Winning Score”, these programs were quickly adopted by top stations including KILT Houston, WCFL Chicago and KHJ Los Angeles. He also created IDs that sounded like the hit songs the stations were playing (e.g., “And the Beat Goes On” and “Charisma” for WCFL Chicago and KLIF Dallas). These concepts were extremely successful and soon widely imitated within the industry. TM Productions was the first production-syndication company to create and market comprehensive multi-media image campaigns for