in the film, for 25,000 (US$554 in 2005). According to Girish Ramdas, chief operating officer of Galatta Media, all the items had certificates of authenticity signed by the film's producers. Bidding for the items ranged between 10,000 (US$222 in 2005) and 20,000 (US$444 in 2005). In a statement by eBay, the articles made available for bidding were Rajinikanth's blue shirt worn in the song "Devuda Devuda", Jyothika's saree worn for the climax scenes, the peach-coloured saree worn by Nayanthara in the song "Konja Neram", and the Vettaiyan Raja costume and ornaments worn on set by Rajinikanth. Rajinikanth's dress, which he wore in "Devuda Devuda", was sold for 25,000 (US$554 in 2005). His Vettaiyan costume and ornament set were sold for 32,000 (US$709 in 2005). The saree worn by Nayanthara in the song "Kokku Para Para" was also auctioned. In popular culture Some scenes, lines and expressions from the film, such as the "Lakka Lakka..." sound that Rajnikanth's character makes, became very popular, especially with children. Vadivelu's expressions and scenesespecially those with Rajinikanthand lines including "Maapu?...Vachittandaa Aapu!!!" (Dude?...He screwed me up!!!), also became popular. A line spoken by Rajinikanth to Prabhu, Naan gunda irundha nalla irukkadhu...nee elachcha nalla irukkadhu, which translates into "I won't look good if I put on weight...but you won't look good if you have reduced weight" evoked a lot of laughter among audiences. Prabhu's line, "Enna kodumai Saravanan idhu?", which means "What atrocity is this, Saravanan?" became popular. It is usually used to express irony or surprise. The line was often parodied by actor Premgi Amaren, who altered it slightly to "Enna Kodumai, Sir Idhu?" and used it in all of his featured films, subsequently becoming the actor's catchphrase. Prabhu said in an interview with Malathi Rangarajan of The Hindu that: Parodies Chandramukhi was parodied in various films. In a comedy scene from Englishkaran (2005), Theeppori Thirumugam (Vadivelu) invents an idea to frighten Thamizharasu (Sathyaraj) but the ruse backfires on him as he witnesses Thamizharasu in a garb similar to that of Chandramukhi's. In a scene from Thalaimagan (2006), Erimalai (Vadivelu), after entering an old abandoned bungalow, gets frightened when he hears the "Lakka Lakka" sound, and says Yaaro Telugula Koopuddrangga! ( "Someone is calling in Telugu!"). In Vallavan (2006), Vallavan (Silambarasan) is seen singing "Konja Neram" to Swapna (Nayanthara). In Sivaji (2007), Thamizhselvi (Shriya Saran) would be seen dancing for the song "Raa Raa", Sivaji (Rajinikanth)