borders the Belgrano ward. One of its best-known landmarks is the Parish of San Benito Abad and the neighboring Solar de la Abadía shopping gallery. Palermo Viejo Palermo Viejo (Old Palermo) is, as its name implies, the oldest part. It runs from Santa Fe Avenue south to Córdoba Avenue, and from Avenida Dorrego east to Coronel Díaz Street. The neighborhood is centered on Plaza Palermo Viejo, and reflects an older Spanish Colonial Revival style in architecture, often "recycled" with modern elements. The new headquarters of the National Research Council, opened in 2011 in the refurbished former GIOL winery, is a notable recent example of this trend. Such well-known figures as Jorge Luis Borges and Che Guevara once lived in this ward and indeed Borges first wrote poetry in the then quiet barrio. Borges's poem "Fundacion mitica de Buenos Aires" names a typical square (bordered by Guatemala, Serrano, Paraguay, and Gurruchaga streets) adjacent to his childhood home, a popular tourist landmark. It was historically a residential area, popular with immigrant communities from Poland, Armenia, Ukraine, and Lebanon; as well as old Spanish and Italian families, whose traditions are reflected in local restaurants, churches, schools and cultural centres. Palermo Soho Palermo Soho is a small area of Palermo Viejo around Plaza Serrano (officially Plazoleta Cortázar) near Palermo's south-western edge. It is a newly fashionable area for fashion, design, restaurants, bars, and street culture. The atmosphere in many cafés and restaurants strives to be "alternative", which makes this area of the city especially popular with young, upper-middle-class Argentines as well as foreign tourists looking for a "hipster" neighborhood. The traditional low houses have been adapted into boutiques and bars, creating a bohemian feel. The square has a crafts fair. Palermo Hollywood In the mid-nineties a number of TV and radio producers installed themselves in the area between Córdoba, Santa Fe, Dorrego, and Juan B. Justo Avenues in Palermo Viejo. For that reason, this part of the neighborhood began to be called "Palermo Hollywood". Currently, it is best known for the concentration of restaurants, sports clubs (such as Club Atlético Palermo, the oldest one), cafés, and an active nightlife. Pacífico This area is centered on Santa Fe Avenue, a few blocks both north and south from Pacífico bridge, so-called because of the Mitre railway line—previously called the "Buenos Aires to Pacific Railway"—bridge which spans the avenue and is an urban landmark and reference point.