licensing agreements with other manufacturers. Purina's significant brands and product lines include: Marketing and advertising In the mid-1970s, the Purina Cat Chow brand launched the "Chow-Chow-Chow" advertising campaign, variations of which would run for the next 20 years. The television commercials featured cats seemingly dancing the cha-cha-cha, by means of a post-production and editing trick that involved rapidly playing the film forward and backward, giving the humorous illusion of the cats dancing as they walked or ran in time with the music. The earliest such spots featured character actress Patsy Garrett, who would appear in several other Cat Chow spots as an official spokesperson for many more years. In 2006, Nestlé Purina Petcare introduced a sponsored email application, Doggie-Mail, that could send messages online through a talking dog. In 2009 it sponsored the PawNation.com site developed by AOL, which hosted crowd-sourced pet videos, tips, Q&As and other content about pet ownership. Purina also sponsored Martha Stewart's pet tips site, Living Omnimedia. The company introduced an advertising campaign for the Alpo brand with the slogan "Real dogs eat meat". In the ad, over-pampered pets were "rescued" and fed Alpo, implying that pets needed to stay in touch with their primal nature by eating real meat. In 2009 it released a free iPhone app called "petcentric places" that allows users to map local pet-related locations, like dog parks or pet-friendly hotels. In 2010, Purina released a branded Facebook game called Purina Pet Resort, where players manage a virtual pet resort. In 2011, Nestlé Purina Petcare became the official sponsor of the Westminster show hosted by the American Kennel Club. The company introduced a competition for pet owners to win a part-time job earning $50,000 annually to travel with their cat, interview other pet owners and write for the Purina website. Nestle Purina also produced television advertisements intended for Austria that had audio effects only pets could hear. It was the first set of advertisements targeting pets directly, rather than their owners. In 2012, Purina and another Nestlé business, Jenny Craig, jointly created "Project: Pet Slim Down", an online program intended to help pets and pet owners lose weight together. Grumpy Cat became a "spokescat" for the Friskies brand in late 2013. In 2013, Purina featured ads during the Westminster Show that featured crowd-sourced videos submitted to Purina in response to the question "How is Your Dog Great?" Operations Headquarters Nestlé Purina Petcare