Final win over Carlton. As of 2022, he remains the only player to kick one hundred goals in his first year. The next year, 1950, was his most prolific season, with Coleman kicking 120 goals despite missing one match with the flu, and he was a major factor in Essendon's premiership win over North Melbourne. Coleman's feat of kicking more than 100 goals in consecutive seasons had only been matched by Collingwood's Gordon Coventry, South Melbourne's Bob Pratt, and Collingwood's Ron Todd, and all three of those had done it much later in their careers when they were much older, far stronger, and much more experienced. North Melbourne back pocket Pat Kelly said he would never forget playing against Essendon in Round 17 [of 1950]. [[Herald Sun#The Herald|The Herald'''s]] Alf Brown wrote: Essendon had beaten North Melbourne in the 1950 Second Semi-Final 11.14 (80) to 11.11 (77) when, in driving rain, and with 30 seconds remaining and with North Melbourne three points in front, North Melbourne's Jock McCorkell unexpectedly punched a ball that was already rolling out over the boundary line back into play just before it crossed the line, Coleman pounced on the ball, and passed it to Ron McEwin in the goal square. McEwin kicked the goal, and Essendon won by three points. Essendon had only lost one match during the season. In an unexpectedly one-sided Grand Final (many had thought that North Melbourne could win the rematch), with a rain-lashed third quarter, North Melbourne "went the knuckle", rather than playing football, and specifically targeted the Essendon players Dick Reynolds, Ron McEwin, Bill Snell, Bert Harper, Ted Leehane and, of course, Coleman. Essendon won the Grand Final 13.14 (92) to North Melbourne's 7.12 (54) in front of a crowd of 87,601. Opposition coaches and full-backs stopped at nothing to curb Coleman's influence. In a one-on-one duel, close-checking, spoiling defenders fared best, but few could outrun him, and certainly no one could match him in the air. Often pitted against two, or even three, opponents, Coleman's equilibrium could be upset by needling, jostling and physical contact, which often happened behind the play. Coleman's occasionally fiery temper ensured that he never backed away from a confrontation. Harry Caspar: "the man who cost Essendon the flag" Despite specific instructions having been given to the umpires in relation to the protection of forwards from "interference" from opposing backmen,<ref>"League defenders who "interfere" with