by the very rich landowners on the other. They believed America had a duty, as the most modern country in the world, to promulgate this ideal to the poor nations of the Third World. They wanted programs that were altruistic, and benevolent—and also tough, energetic, and determined. It was benevolence with a foreign policy purpose. Michael Latham has identified how this ideology worked out in three major programs the Alliance for Progress, the Peace Corps, and the strategic hamlet program in South Vietnam. However, Latham argues that the ideology was a non-coercive version of the modernization goals of the imperialistic of Britain, France and other European countries in the 19th century . Criticisms and alternatives From the 1970s, modernization theory has been criticized by numerous scholars, including Andre Gunder Frank (1929–2005) and Immanuel Wallerstein (1930-2019). In this model, the modernization of a society required the destruction of the indigenous culture and its replacement by a more Westernized one. By one definition, modern simply refers to the present, and any society still in existence is therefore modern. Proponents of modernization typically view only Western society as being truly modern and argue that others are primitive or unevolved by comparison. That view sees unmodernized societies as inferior even if they have the same standard of living as western societies. Opponents argue that modernity is independent of culture and can be adapted to any society. Japan is cited as an example by both sides. Some see it as proof that a thoroughly modern way of life can exist in a non western society. Others argue that Japan has become distinctly more western as a result of its modernization. As Tipps has argued, by conflating modernization with other processes, with which theorists use interchangeably (democratization, liberalization, development), the term becomes imprecise and therefore difficult to disprove. The theory has also been criticised empirically, as modernization theorists ignore external sources of change in societies. The binary between traditional and modern is unhelpful, as the two are linked and often interdependent, and "modernization" does not come as a whole. Modernization theory has also been accused of being Eurocentric, as modernization began in Europe, with the Industrial Revolution, the French Revolution and the Revolutions of 1848 and has long been regarded as reaching its most advanced stage in Europe. Anthropologists typically make their criticism one step further and say that the view is ethnocentric and is specific