Fatherhood Initiative National Center for Family Literacy National Urban Coalition Peace Corps Save the Children United Negro College Fund United States Army United States Department of Agriculture United States Department of Health and Human Services United States Department of Justice United States Department of Transportation United States Forest Service United States Olympic Committee USA Freedom Corps WIC (Special Supplemental Nutrition Program for Women, Infants and Children) Partnerships with film production companies Several recent Ad Council PSA campaigns have involved partnerships with film production companies, including Warner Bros., Sony Pictures Entertainment, and Disney. Examples include a partnership with Warner Bros. featuring characters from Where the Wild Things Are in PSAs to counteract childhood obesity, PSAs for child passenger safety featuring clips from Warner Bros. The Wizard of Oz, a partnership with Sony Pictures Entertainment's The Smurfs 2 to encourage children to explore nature. Criticism Due to the Ad Council's historically close collaboration with the President of the United States and the federal government, it has been labeled by historian Robert Griffith as "little more than a domestic propaganda arm of the federal government." Environmental activist Mike Ewall has criticized the Ad Council for what he believes is distracting the public by focusing on individual lifestyle changes, rather than on the perceived need to fix social problems by changing institutions, such as the Ad Council's many corporate sponsors, or the government and military, whose campaigns the Ad Council has also promoted. Ad Council spots, like other public service announcements, are often used to fill unsold air time by talk radio stations on the local or nationally syndicated level. Activists unfamiliar with the radio advertising model have complained to the Ad Council itself, or affiliated groups such as AARP, about Ad Council spots airing on controversial radio programs. The Ad Council and related groups responded by announcing they do not necessarily share the views of the host stations or programs where their announcements air. See also Ad Council Japan Educational advertisement Notes and references External links The Advertising Council official website Advertising Council archives at University of Illinois Guide to collections containing information on the Advertising Council at the Eisenhower Presidential Library Advertising organizations Non-profit organizations based in Washington, D.C. Public service announcement organizations Organizations established in 1942 Propaganda in the United States 1942 establishments in the United States