societies (Western Europe and North America), i.e. modernization as a permanent process, carried out through reform and innovation, which today means a transition to a postindustrial society. Historians link modernization to the processes of urbanization and industrialization and the spread of education. As Kendall (2007) notes, "Urbanization accompanied modernization and the rapid process of industrialization." In sociological critical theory, modernization is linked to an overarching process of rationalisation. When modernization increases within a society, the individual becomes increasingly important, eventually replacing the family or community as the fundamental unit of society. It is also a subject taught in traditional Advanced Placement World History classes. Modernization theory is subject to criticism originating among socialist and free-market ideologies, world-systems theorists, globalization theorists and dependency theorists among others. Modernization theory stresses not only the process of change but also the responses to that change. It also looks at internal dynamics while referring to social and cultural structures and the adaptation of new technologies. The rise and fall of modernization theory The modernization theory of the 1950s and 1960 drew on classical evolutionary theory and a Parsonian reading of Weber's ideas about a transition from traditional to modern society. Parsons had translated Weber's works into English in the 1930s and provided his own interpretation. After 1945 the Parsonian version became widely used in sociology and other social sciences. Some of the thinkers associated with modernization theory are Marion J. Levy Jr., Gabriel Almond, Seymour Martin Lipset, Walt Rostow, Daniel Lerner, Lucian Pye, David Apter, Alex Inkeles, Cyril Edwin Black, Bert F. Hoselitz, Myron Weiner, and Karl Deutsch. By the late 1960s opposition to modernization theory developed because the theory was too general and did not fit all societies in quite the same way. Yet, with the end of the Cold War, a few attempts to revive modernization theory were carried out. Francis Fukuyama argued for the use of modernization theory as universal history. A more academic effort to revise modernization theory was that of Ronald Inglehart and Christian Welzel in Modernization, Cultural Change, and Democracy (2005). Inglehart and Welzel amended the 1960s version of modernization theory in significant ways. Counter to Lipset, who associated industrial growth with democratization, Inglehart and Welzel did not see an association between industrialization and democratization. Rather, they held that only at a latter stage in the process of economic modernization, which various authors have characterized as post-industrial, did values